Measuring true event ROI feels impossible sometimes.
Balancing attendee acquisition, campaign management, and timely follow-up can quickly overwhelm even the most experienced event marketer. Juggling email blasts, landing pages, social media, registration, and post-event nurturing leads to a lot on your plate, and without the right tools, important details just slip through the cracks.
All this can directly impact your attendance rates and the quality of leads generated. Even worse, it becomes tough to show clear business value to your stakeholders without reliable, actionable analytics.
According to Eventgroove, as much as 79% of event professionals use an Event Management System to streamline planning and execution today. That really underlines how crucial an all-in-one platform has become for anyone serious about maximizing event ROI or tackling mounting workloads.
This is where choosing the right event marketing software can make a massive difference for you and your team.
In this article, I’m going to walk you through the best event marketing software that can help you boost attendance, supercharge your workflow, and make your job a breeze.
You’ll uncover which tools fit your unique event goals, save you time, and deliver real, measurable results.
Let’s get started.
Quick Summary:
| # | Software | Target Users |
|---|---|---|
| 1 | Attendease → | Event planners needing scalable, multi-event management |
| 2 | Cvent → | Event marketers seeking end-to-end lifecycle management |
| 3 | Bizzabo → | Event pros wanting personalized registration and CRM integration |
| 4 | Eventbrite → | Organizers needing simple ticketing and audience reach tools |
| 5 | Whova → | Corporate planners aiming for engagement and time-saving tools |
1. Attendease
Looking to grow attendance and increase event ROI?
Attendease helps event planners streamline and scale their entire event management process, solving common headaches around complexity and manual effort.
Attendease combines powerful tools like automated event marketing campaigns, customizable websites, and multi-event management into one easy-to-use platform. This means you save time while delivering a smooth experience for your attendees, from registration to post-event follow-up.
It’s built so you can manage simple or large, complex events without needing multiple tools or endless manual work.
You get a sleek website builder that lets you build branded event sites without developers, helping your events look professional and consistent. Plus, with marketing automation and email templates, you can engage prospects and retarget no-shows effortlessly.
Registrants can build their own agendas and check in easily using QR codes. For hybrid or virtual events, the Virtual Studio supports live, semi-live, and on-demand sessions with features like chat and polling. If you’re planning a festival, you might also want to check out the best festival management software options for more tailored solutions.
The reporting features give you analytics across your whole event portfolio, helping you measure success and improve ROI on every event.
It’s a flexible event platform that can handle anything from roadshows to seminars, making your event planning less stressful and much more productive.
Key features:
- Automated marketing campaigns help you engage attendees and retarget those who haven’t registered—saving you time and increasing attendance rates.
- Multi-event and agenda management lets you plan, publish, and manage multiple events with ease, including attendee self-service tools like personalized agendas and QR code check-in.
- Robust analytics and reporting track event performance from registration through revenue to guide smarter decisions and maximize your event ROI.
Learn more about Attendease features, pricing, & alternatives →
Verdict:
Attendease stands out as the best event marketing software if you want to reduce manual planning and boost attendance. Supporting over 2 million attendees and generating $22M+ revenue for clients, it offers strong tools for marketing automation, multi-event management, and in-depth reporting.
2. Cvent
Struggling to boost event attendance and ROI?
Cvent helps you manage your entire event lifecycle smoothly, from planning to execution and analysis.
Their platform covers registration, venue sourcing, and marketing emails to attract attendees. You can build custom event websites and send personalized invitations that increase response rates.
It’s designed to make event marketing easier.
With its mobile event apps, you keep your audience engaged before, during, and after events.
Cvent also offers powerful onsite solutions like quick check-in and badge printing that cut down wait times and improve attendee experience. Plus, you get detailed event and attendee insights to track engagement and measure ROI effectively.
You’ll find underlined features like automated lead capture and scoring, which help turn attendee interactions into actionable sales leads.
Key features:
- Comprehensive event marketing and registration tools, so you can create branded websites and send targeted emails that boost attendance while securely processing payments.
- Engagement tracking with mobile event apps to deepen attendee connections and offer valuable networking opportunities both virtually and in-person.
- Robust post-event analytics and integration that provide clear ROI measurement and easy syncing of event data with your existing sales and marketing systems.
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Learn more about Cvent features, pricing, & alternatives →
Verdict:
Cvent stands out as one of the best event marketing software options for event planners and marketers aiming to increase attendance and ROI. With 7 million events managed and over 315 million registrations processed, their platform delivers proven results. Its broad feature set supports every event stage, simplifying marketing, attendee engagement, and data analysis.
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3. Bizzabo
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Are your events truly driving revenue and engagement?
Bizzabo offers an Event Experience OS that helps event professionals scale complex programs with ease.
This platform streamlines event registration, promotes personalized attendee journeys, and supports multi-day agendas, all wrapped in an intuitive and customizable interface. It means you spend less time fighting tech and more time focused on creating memorable events.
It boosts event ROI.
By connecting events to your CRM, you get real-time data that fuels smarter sales pipelines and actionable insights for marketing and sponsorship teams.
Another standout is Bizzabo’s Klik SmartBadge technology. These interactive wearables drive engagement by making networking organic, capturing leads effortlessly, and powering sponsor branding and gamification.
Impressively, CMP boosted exhibitor leads by 315% using these smart badges, showing the software’s impact on real attendee connections and revenue growth.
Key features:
- Dynamic event registration and personalized journeys: Customize registration and multi-track agendas to give attendees a tailored and engaging experience every time.
- Deep CRM integrations with real-time data flow: Connect event data directly to your sales and marketing tools to maximize pipeline and prove ROI clearly.
- Innovative smart wearables for networking: Use Klik badges to enhance attendee interaction, streamline lead capture, and increase sponsor value at events.
Learn more about the best demo automation software to boost your sales for features similar to Bizzabo.
Learn more about Bizzabo features, pricing, & alternatives →
Verdict:
Bizzabo stands out as the best event marketing software for event professionals who want to boost attendance and prove ROI. Its personalized registration, real-time CRM syncing, and Klik SmartBadge technology helped CMP increase exhibitor leads by 315%, underscoring its strong results.
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4. Eventbrite
Want to boost your event attendance and revenue?
Eventbrite offers an easy-to-use event marketing platform designed to tackle low ticket sales and poor audience reach.
With powerful ticketing and marketing tools, you can not only sell tickets but also promote your event across multiple channels to reach the right crowd. It means less time struggling to find attendees and more focus on creating an amazing event experience.
You’ll get detailed sales and attendee analytics.
Eventbrite helps you understand your audience and optimize your marketing for better ROI.
Their platform also includes Eventbrite Ads, allowing you to target specific audiences with paid promotions, driving ticket sales without wasting your budget on generic ads.
On top of that, Eventbrite streamlines event management with features like mobile ticket scanning and real-time event check-in, so your event runs smoothly from start to finish.
Eventbrite’s tools are great for event organizers in music, food and beverage, performing arts, charity, retail, and corporate sectors.
If you want to increase ticket sales and grow your event’s success, Eventbrite is a solid choice. Its combination of promotion, ticketing, and management features directly tackles common challenges of low attendance and ticketing complexity.
Key features:
- Integrated ticketing and marketing platform that lets you create, promote, and sell tickets all in one place, increasing reach and simplifying management.
- Eventbrite Ads for audience targeting ensures your marketing budget is used efficiently to attract engaged attendees who are more likely to convert.
- Mobile ticket scanning and check-in tools help streamline onsite event operations, reducing wait times and improving attendee experience.
Learn more about Eventbrite features, pricing, & alternatives →
Verdict:
Eventbrite stands out as one of the best event marketing software options for event organizers who need to increase attendance and ROI. With tools like Eventbrite Ads and detailed audience analytics, it helped users simplify marketing and sell tickets faster, making it a practical choice for diverse event types.
5. Whova
Want to boost your event attendance and engagement?
Whova helps you save time managing event logistics with just a few clicks.
This all-in-one platform offers a powerful event app that actively engages attendees, doubling their networking connections through features like personalized agendas, live polls, and messaging. It’s perfect if you want to create immersive event experiences without hassle. Sponsors and exhibitors benefit too with smart lead generation tools like business card and QR code scanning.
Whova makes your event planning easier.
It provides registration and ticketing, event website building, and exhibitor management all integrated into one platform.
The software shines with capabilities for hybrid and virtual events, letting you host and manage any type of event smoothly while impressing your attendees and sponsors. You’ll love how easy it is to handle check-ins, badge printing, announcements, and more—all designed to cut down tedious administrative work so you can focus on growth.
Whova is trusted by corporations, academic groups, government entities, and associations, proving its versatility and reliability.
Key features:
- Engaging attendee experience with an award-winning event app that boosts interaction, helping your guests form meaningful connections and stay informed during the event.
- Comprehensive event logistics tools that save you up to 60% of time on tasks like check-in, badge generation, and speaker management to reduce stress and prevent errors.
- Effective sponsor and exhibitor engagement through integrated lead retrieval, promotional opportunities, and real-time slideshow displays that increase ROI and satisfaction.
Learn more about Whova features, pricing, & alternatives →
Verdict:
Whova stands out as one of the best event marketing software solutions if you want to impress your attendees while saving time on event execution. The platform helped the European Bank for Reconstruction and Development run a large-scale international event flawlessly. Its strong networking tools and all-in-one management features make it a reliable choice for corporate event organizers aiming for increased attendance and deep engagement.
6. Stova
Planning large events feels overwhelming sometimes.
Stova simplifies your event planning across any size or location, with an end-to-end management platform.
This platform acts as your long-term event partner, supporting everything from sales kickoffs and field marketing programs to global conferences and trade shows. You get one ecosystem that flexes with your event needs while helping you engage attendees and measure success effectively.
It’s designed for event leaders who handle complex events and want to boost attendance and ROI.
Their flexible registration tools allow easy, branded signup experiences, so you can attract and convert attendees smoothly.
Stova also offers powerful analytics that reveal event performance insights. With these, you can optimize both in-person and virtual or hybrid event experiences, ensuring you reach your goals.
They provide onsite solutions and mobile tools to keep your attendees engaged and your team running events flawlessly.
Reliable technology plus dedicated support means you can focus on the event itself, not just the logistics.
Key features:
- Comprehensive event lifecycle support: Manage registrations, scheduling, content, and onsite services all in one place, reducing event planning stress.
- Robust analytics and reporting: Understand attendee behaviors and event ROI to improve future events and demonstrate success to stakeholders.
- Flexible event formats supported: Whether your event is in-person, virtual, or hybrid, Stova adapts to deliver excellent engagement and smooth attendee experiences.
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Learn more about Stova features, pricing, & alternatives →
Verdict:
Stova is a top contender for the best event marketing software if you lead large or complex events. It offers tailored tools for registration, engagement, and analytics backed by major brands like Airbus and Microsoft. This platform’s scalability and all-in-one approach helped customers manage their events effortlessly while improving attendee satisfaction and ROI.
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Conclusion
Feeling overwhelmed with event planning?
It’s no secret that managing successful events can often lead to a chaotic juggling act. Missing details can drastically impact your attendance rates and overall event ROI, leaving you and your stakeholders frustrated.
A staggering 79% of event professionals use an Event Management System to ease their workload and improve outcomes. This highlights just how essential it is to find the right software to address the challenges you face.
That’s where Attendease comes into play. By utilizing its powerful tools for automated marketing campaigns, customizable websites, and comprehensive management features, you can streamline your entire event process.
One impressive success story is how Attendease helped a large client boost attendance significantly while improving their overall event execution.
If you’re ready to transform your approach to event marketing, I encourage you to book a free demo of Attendease.
Taking action with Attendease means more time focusing on creating remarkable events and less time stressing over logistics. You’ll finally gain the insights and ease you need to take your events to the next level!
