Struggling to boost your event’s ROI?
You’re juggling email campaigns, social media, and landing pages, trying to attract qualified attendees, but the results just aren’t matching your effort.
The real challenge is proving clear business value when your marketing efforts are so scattered and difficult to measure, leaving you feeling frustrated.
Eventgroove found that while 78% of organizers report conferences are their top channel, logistical challenges often get in the way. This gap is where most marketers get stuck.
The right software can fix this by streamlining your entire workflow and providing the actionable analytics you need to demonstrate results.
If you’re also looking to streamline the attendee experience, my guide on best event registration software offers valuable insights.
In this guide, I’ll walk you through the best event marketing software designed to boost attendance, generate quality leads, and prove your event’s success.
You’ll discover platforms that help you manage campaigns, measure performance, and ultimately increase your event’s impact and overall profitability.
Let’s get started.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Cvent → | Large enterprises & conferences | |
| 2 | Bizzabo → | B2B events & hybrid organizers | |
| 3 | Eventbrite → | Small to mid-size events | |
| 4 | HubSpot → | Marketing teams & SMBs | |
| 5 | vFairs → | Virtual & hybrid events |
1. Cvent
Struggling to attract qualified attendees to your events?
Cvent offers an all-in-one platform to manage every stage of your event process. This means streamlined workflows for attracting attendees and boosting response rates.
Their software allows you to send automated, personalized emails and build branded event websites with a drag-and-drop designer, driving registrations and increasing attendance efficiently.
This is your complete event solution.
Cvent provides tools to manage everything from planning and promotion to engagement and post-event analysis. Their registration feature lets you create personalized experiences and securely process payments.
You can track and score attendees’ journeys through interactions at your events, giving you crucial data for understanding engagement and calculating ROI. Additionally, CventIQ leverages AI to help you plan, market, and host events better than ever.
They offer solutions for venue sourcing from over 300,000 global venues, lead management to qualify leads for sales and marketing, and event apps for networking and content delivery. Plus, you can easily integrate event data with other business systems for improved insights.
Maximize your event’s impact.
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Key features:
- Comprehensive Event Management: Manage your entire event lifecycle, from planning and promotion to execution and post-event analysis, all within a single integrated platform.
- Robust Marketing Automation: Utilize features like personalized email campaigns, custom event website builders, and branded registration pages to boost attendance and engagement.
- Actionable Insights & ROI Tracking: Collect smart attendee feedback, track engagement scores, and integrate data with business systems to measure ROI and improve future event strategies.
Learn more about Cvent features, pricing, & alternatives →
Verdict: Cvent offers a comprehensive solution for event professionals seeking to streamline operations, enhance marketing efforts, and measure ROI. With robust features like personalized registration, marketing automation, and advanced analytics, it stands out as a best event marketing software for boosting attendance and demonstrating clear business value.
2. Bizzabo
Struggling with event marketing campaigns and attendee engagement?
Bizzabo’s Event Experience OS offers a comprehensive platform to boost attendance and prove ROI, addressing common pain points like scattered data and complex workflows.
This means you can streamline everything from personalized registration to powerful integrations, eliminating overwhelming workloads and inconsistent messaging.
Ready to transform your events?
Bizzabo provides an all-in-one solution for planning, promoting, and producing your B2B events, whether in-person, virtual, or hybrid.
You can create personalized attendee journeys with dynamic registration and multi-track agendas, while leveraging a built-in event marketing suite and code-free templates to fully customize the experience. This platform helps unify data, ensuring seamless reporting and actionable insights.
Additionally, Bizzabo’s Klik Experiential and SmartBadge™ solutions offer innovative wearables for onsite check-in, real-time lead capture, and enhanced networking, driving value for both attendees and sponsors through gamification and one-tap contact exchanges. The result is a holistic event program that accelerates revenue.
Key features:
- Event Experience OS: A unified platform handling everything from event registration and content management to audience engagement and live streaming.
- Klik Experiential & SmartBadge™: Innovative wearable technology that enhances onsite networking, simplifies lead capture, and provides real-time attendee behavioral data.
- Insights & Reporting: Tools to monitor event success indicators, engagement insights, and business outcomes, helping you build sales pipeline and prove ROI.
Learn more about Bizzabo features, pricing, & alternatives →
Verdict: Bizzabo truly delivers an “Event Experience OS,” enabling you to manage everything from attendee registration to advanced lead capture tools. The platform’s integrated marketing suite and powerful reporting capabilities make it an excellent choice for those seeking the best event marketing software to boost attendance and revenue.
3. Eventbrite
Struggling to attract qualified event attendees?
Eventbrite offers an integrated Event Marketing Platform and Eventbrite Ads to amplify your reach. This means you can streamline your promotion efforts across various channels.
With Eventbrite, you can drive attendance and generate quality leads by consolidating your marketing activities, ensuring consistent messaging and a broader audience for your events.
Here’s how to boost your event’s success.
Eventbrite streamlines your entire event marketing workflow, from ticketing to promotion and post-event follow-up. You can create events, sell tickets online, and manage payments all in one place.
The platform provides a comprehensive solution for managing complex campaigns, including online events and various event types like conferences or concerts. You can post your event online and use QR codes for check-in, simplifying attendee management.
Additionally, Eventbrite offers solutions specifically for music, food & beverage, performing arts, charity & causes, retail, and corporate events, allowing you to tailor your approach. This helps you reach your specific audience effectively while also providing an event management software solution.
Achieve your attendance goals with ease.
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Key features:
- Event Marketing Platform: Provides tools for promoting your events effectively across various channels, helping you attract more attendees.
- Event Ticketing and Payments: Facilitates seamless online ticket sales and secure payment processing for all event types.
- Event Management Software: Offers comprehensive features for creating, organizing, and executing events, including virtual events and check-in solutions.
Learn more about Eventbrite features, pricing, & alternatives →
Verdict: Eventbrite’s integrated Event Marketing Platform and robust ticketing solutions make it a strong contender for the best event marketing software. Its comprehensive features for diverse event types help you streamline workflows, boost attendance, and efficiently manage your events from start to finish.
4. HubSpot
Struggling to attract qualified event attendees?
HubSpot’s AI-powered Customer Platform unifies your marketing, sales, and customer service teams on a single platform, helping you generate leads and automate your campaigns. This means you can create conversion-optimized content and email marketing campaigns faster.
You can also use their AI content agent to create on-brand content in minutes for various promotional channels. This centralized approach reduces missed opportunities and ensures consistent messaging across all your event promotions.
Simplify your event marketing challenges now.
HubSpot provides a comprehensive suite of tools, including Marketing Hub for automation and lead generation, and Content Hub for crafting and managing your event-related materials. You can easily create landing pages and manage contacts, ensuring your event communications are streamlined.
The platform also includes Breeze AI-powered agents, like the Prospecting Agent, to help you instantly research, personalize, and execute sales outreach at scale for your event. This automates the tedious parts of attendee acquisition, allowing your team to focus on strategic initiatives. Additionally, the Smart CRM unifies your customer data for personalized attendee experiences.
This integrated system helps you grow faster by focusing on your customers, leading to increased attendance rates and higher quality leads. The result is a unified view of your customers at every stage.
Key features:
- AI-powered Marketing Hub helps you generate leads and automate marketing campaigns, providing analytics to track your event promotion efforts effectively.
- Content Hub enables you to create and manage on-brand content with the help of AI, simplifying landing page creation and email writing.
- Smart CRM unifies customer data and teams on one platform, allowing for personalized attendee experiences and efficient contact management.
Learn more about HubSpot features, pricing, & alternatives →
Verdict: HubSpot’s comprehensive, AI-powered Customer Platform is ideal for event professionals seeking to streamline marketing workflows, boost attendance, and demonstrate clear ROI. Its unified approach to marketing, sales, and service makes it a powerful choice among the best event marketing software.
5. vFairs
Struggling to attract attendees and prove event ROI?
vFairs helps by offering event registration software with custom websites and payment capture, along with ticketing tiers and discount options.
This means you can easily streamline your initial setup, making it stress-free to get your event off the ground, ensuring a smooth start to your marketing efforts.
Here’s how to boost your event attendance and value.
vFairs provides a single platform to plan, manage, and host various events, including virtual, hybrid, and in-person formats. This platform handles everything from collecting registrations and payments to launching branded mobile apps and virtual environments.
You can design custom event landing pages with a drag-and-drop builder, choosing templates or starting from scratch, and even create custom registration forms. Additionally, the email campaign manager allows you to personalize communications like registration confirmations and reminders, ensuring attendees stay engaged. Their lead capture app simplifies onsite lead collection by scanning QR codes, letting exhibitors score leads and add notes for easy follow-up.
Plus, you can design and print custom badges instantly upon attendee check-in using QR code scans or even facial recognition, simplifying onsite processes and improving efficiency. This comprehensive approach empowers your team to manage all event elements from one place.
The result: Increased attendance and clear ROI.
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Key features:
- Comprehensive Event Management Platform: Offers a centralized hub for planning, marketing, and executing in-person, virtual, and hybrid events, encompassing registration, ticketing, and reporting.
- Engaging Attendee Experience Tools: Provides branded mobile apps with networking, custom agendas, and notifications, alongside immersive 3D virtual environments with gamification and exhibit halls.
- Robust Lead Capture & Onsite Solutions: Includes an event lead capture app for exhibitors to scan QR codes, badge printing, and facial recognition for seamless check-in processes.
Learn more about vFairs features, pricing, & alternatives →
Verdict: vFairs is a powerful, all-in-one solution that simplifies complex event management, from ticketing and lead capture to comprehensive analytics. With tools like branded event apps and AI-driven content, it directly addresses the challenges event professionals face, making it the best event marketing software for boosting attendance and demonstrating clear business value.
6. RainFocus
Struggling with event marketing complexities and inconsistent messaging?
RainFocus provides a unified platform to simplify, unify, and optimize your event marketing across all channels. This means you can manage everything from field marketing events to large user conferences with ease.
You can streamline your event programs, accelerate sales engagement, and truly elevate event experiences to drive growth. The result is a consistent brand identity and messaging for your attendees.
How can you boost your attendance and ROI?
RainFocus helps you transform your events by focusing on personalized marketing and customer-centricity. You’ll gain a unified global attendee profile, allowing you to activate real-time engagement data for maximum impact.
The platform’s five modules cover everything from planning with event marketing and registration, to management including attendee engagement, and optimizing performance with unified experiences and portfolio orchestration. This comprehensive approach means you can achieve up to 40% more pipeline by focusing on performance, not just vanity metrics. Plus, you can consolidate outdated event tech, potentially achieving up to 13% cost savings.
This powerful platform, trusted by innovative brands and recognized as a Leader in the 2025 Gartner® Magic Quadrant™, combines real-time behavioral event data with seamless integrations like Adobe. It offers solutions for in-person, hybrid, and virtual events, ensuring flexibility and consistent attendee engagement.
You’ll make confident, data-driven decisions.
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Key features:
- Unified Global Platform: Streamlines all your event programs, from field marketing to user conferences, with reusable configurations and consistent branding for maximum impact.
- Personalized Engagement & Data Insights: Activates real-time engagement data for tailored attendee experiences and provides performance-focused analytics to drive significant pipeline growth.
- Comprehensive Event Management Modules: Covers event marketing, registration, content management, attendee engagement, and portfolio orchestration for in-person, hybrid, and virtual events.
Learn more about RainFocus features, pricing, & alternatives →
Verdict: RainFocus offers a comprehensive, unified platform ideal for event professionals seeking to overcome complex marketing challenges. Its focus on personalized engagement, data-driven insights, and seamless integrations helps streamline workflows, boost attendance, and deliver clear business value, making it a strong contender for the best event marketing software.
7. Webex
Struggling to attract and manage event attendees effectively?
Webex provides comprehensive event management capabilities for in-person, virtual, and hybrid events.
This means you can easily handle everything from registration to on-site solutions and networking, which helps simplify your workload and improve attendee engagement. You’ll find your event marketing workflows streamlined.
Ready to elevate your event strategy?
Webex’s integrated collaboration suite solves common event marketing challenges, bringing together tools like webinars, meetings, and messaging. This suite is designed to create engaging experiences, no matter the size or format of your audience.
You can deliver impactful webinars with simplified management, ensuring your content reaches a broad audience. Additionally, the platform handles all event logistics efficiently, freeing your team to focus on strategic initiatives rather than administrative burdens. Webex also offers interactive polling for real-time engagement and video messaging for communicating on your own time, enhancing attendee interactions before, during, and after your event.
It is your one-stop solution for event success.
Key features:
- Comprehensive Event Management: Facilitate in-person, virtual, and hybrid events, managing everything from attendee registration to on-site solutions and post-event networking.
- Integrated Collaboration Suite: Access webinars, meetings, messaging, and polling within one platform to create engaging attendee experiences and streamline communications.
- AI-Powered Collaboration: Leverage AI innovations for personalized summaries and efficient troubleshooting, designed to remove distractions and save valuable time for your team.
Learn more about Webex features, pricing, & alternatives →
Verdict: Webex offers a robust, AI-powered suite for event marketing, specifically designed to address the complexities of attracting and managing attendees for any event type. With features spanning registration, networking, and impactful webinars, it’s a strong contender for the best event marketing software, helping you generate quality leads and boost ROI.
8. Stova
Struggling to attract qualified event attendees and show real ROI?
Stova offers an end-to-end event technology ecosystem that simplifies event planning for all your events, from sales kickoffs to large user conferences. This means you can streamline complex marketing campaigns across multiple channels.
The platform provides comprehensive solutions for every step of the event lifecycle, helping you plan, grow, and measure every event of any size or complexity. This addresses the overwhelming workloads event professionals often face.
Ready to elevate your events?
Stova solves your pain points by integrating core capabilities like registration, event marketing, content management, and analytics into one cohesive platform. This allows you to manage all aspects of your event marketing from a centralized dashboard.
You can create branded registration flows, manage ticketing and payments, and streamlive attendee check-in with features like QR codes and self-service kiosks. Stova helps ensure a seamless brand experience at every touchpoint, from event websites to mobile apps. Additionally, its event intelligence platform provides actionable analytics, allowing you to measure event performance and demonstrate clear business value to stakeholders.
The result is increased attendance rates, quality lead generation, and streamlined workflows.
Key features:
- End-to-End Event Management: Comprehensive platform for planning, growing, and measuring all event types, from small field marketing programs to large user conferences.
- Integrated Marketing & Engagement: Tools for branded registration, content management, mobile apps, and networking to drive attendance and attendee engagement.
- Actionable Analytics & Reporting: Provides an Event Intelligence Platform for deep insights into event performance, helping you demonstrate clear ROI.
Learn more about Stova features, pricing, & alternatives →
Verdict: Stova is designed to be the best event marketing software for organizations needing a powerful, flexible, and scalable solution for managing diverse events. Its end-to-end capabilities from planning to detailed analytics ensure you can streamline operations, boost attendance, and prove the business value of your events.
9. Swoogo
Tired of event marketing busywork stealing your time?
Swoogo streamlines your event workflow with easy registration, event marketing, and unified data insights leaving you free for human connection. This means you can design any registration flow imaginable, complete with unlimited custom rules and logic.
You will eliminate overwhelming workloads juggling various platforms to promote your event. This comprehensive platform allows you to work the room, not the spreadsheets, ensuring everything is centralized.
It’s time to event different.
Swoogo helps you boost event conversion rates by offering personalized registration and automated communications, all powered by readily available data. Here’s how you can manage complex agendas, speaker submissions, and attendee lists easily.
You can also gather, review, and manage session proposals effortlessly, keeping everything streamlined. Swoogo offers native integrations with over 30 critical business solutions, ensuring your data extends its power. Plus, you can even build custom connections using their developer tools and open API.
Additionally, Swoogo supports virtual and hybrid events, helping you extend your reach with fully branded digital experiences that break down geographical barriers. This means you can engage your audience without juggling five different streaming tools. The result? Event success becomes significantly easier.
You’ll always feel connected to what’s happening next.
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Key features:
- Best-in-class registration: Create limitless custom registration flows with advanced rules and logic, ensuring a smooth and personalized experience for every attendee.
- Comprehensive event marketing: Boost conversions with automated communications, personalized registration, and instant access to data for informed decision-making.
- Unified data and insights: Gain full insight into attendee and event engagement through event dashboards, cross-event reporting, and a global attendee record for actionable analytics.
Learn more about Swoogo features, pricing, & alternatives →
Verdict: Swoogo empowers event professionals to eliminate busywork, providing tools for effortless event creation, customization, and tracking. With a 5.0/5.0 G2 rating and having brought 30 million attendees together globally, it’s a strong contender for the best event marketing software, enabling you to focus on delivering powerful experiences.
Conclusion
Still struggling to prove event ROI?
I understand. Choosing the right software feels overwhelming when your marketing efforts are scattered and the results are so difficult to measure accurately.
Here’s why getting this right is crucial. A study by Eventgroove found that two-thirds of event attendees show stronger brand affinity afterward. That’s a massive opportunity for boosting your ROI with the right platform.
So what’s the best choice?
From my experience, Cvent is the clear winner. It’s the most comprehensive platform for streamlining your workflows and actually tracking your results effectively.
I’m impressed by how its all-in-one system connects everything from promotion to post-event analysis. It’s the best event marketing software for proving tangible value.
While focusing on event solutions, optimizing other marketing efforts is key. My guide on best content marketing software offers great insights.
I highly recommend you try Cvent for free to see how it can unify and simplify your entire event process.
You’ll finally demonstrate clear business value.
