Losing customers and don’t know why?
You have feedback coming from surveys, support tickets, and reviews, but connecting the dots to see the bigger picture feels nearly impossible.
This means you’re likely making business decisions with incomplete data, which leaves you guessing what customers truly want or need from you.
This isn’t just you. IMARC Group reports that 43% of businesses lack unified customer data platforms. This fragmentation leads to inefficient and reactive decision-making across the board.
The right platform solves this by unifying all your customer feedback in one place, giving you that single, actionable source of truth.
To better understand how to achieve this, you can explore my comprehensive guide on customer experience management software.
In this guide, I’ll review the best experience management software designed to help you move from scattered data to actionable insights and improved customer loyalty.
You’ll discover tools that fit your current workflows, scale with your company’s growth, and deliver clear, measurable value for your entire team.
Let’s get started.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Qualtrics → | Customer experience leaders | |
| 2 | Medallia → | Global enterprises | |
| 3 | Sprinklr → | Large enterprises | |
| 4 | Zendesk → | Customer support teams | |
| 5 | HubSpot → | Marketing & sales teams |
1. Qualtrics
Struggling to understand what your customers truly want?
Qualtrics offers specialized AI to uncover insights from vast amounts of experience data. This means you can optimize customer and employee experiences across all digital and physical touchpoints. It’s about empowering your team to drive results and improve outcomes. You need a platform that can handle mountains of data and help you prioritize actions that truly drive results. The result? Clear, actionable insights.
Qualtrics helps you optimize all the experiences your business delivers. It unifies feedback and automates analysis to align with your evolving customer journeys.
This means you can make informed decisions, improve manager effectiveness, and build products your customers will love. You can dive into voice of customer, omnichannel management, and digital experience analytics to truly understand your audience. Plus, with capabilities like online reputation management and agent coaching, you can ensure every customer interaction is top-notch. This platform also supports strategic market, product, brand, and user experience research, enabling you to accelerate growth and increase market share. This platform truly transforms how you listen to customers, analyze their feedback, and resolve pain points.
Key features:
- Customer Experience Management: Drive better experiences across every digital and physical touchpoint, from website feedback to contact center analytics.
- Employee Experience Optimization: Engage your teams, improve manager effectiveness, and make informed people decisions based on continuous listening and insights.
- Strategy and Research Tools: Design products people love, increase market share, and accelerate growth with strategic market, product, and brand research capabilities.
Qualtrics features, pricing, & alternatives →
Verdict: For customer experience leads, marketing managers, and operations directors, Qualtrics stands out as a strong contender for the best experience management software. Its specialized AI, comprehensive suites for customer, employee, and strategy/research, and ability to analyze billions of conversations make it ideal for driving loyalty and tangible ROI, minimizing implementation fatigue.
2. Medallia
Struggling to unify fragmented customer feedback?
Medallia offers comprehensive feedback capture and AI-powered analytics to unify data from all your channels, giving you meaningful insights. This means you can finally understand exactly what your customers and employees want.
You’ll gain actionable insights to drive loyalty and business growth by connecting signals across your entire organization. This allows you to make big business changes with confidence.
Here’s how Medallia helps.
You can streamline complex, global programs with self-service administration, giving your team the power to act quickly. Medallia’s AI-powered Athena analyzes your data in real-time.
You’ll uncover essential insights from every interaction, enabling your employees to act with the right information. Furthermore, you can automate mundane tasks and orchestrate personalized experiences at scale, ensuring consistent, high-quality interactions. Additionally, Medallia integrates easily with your existing systems, ensuring data flows seamlessly across teams, which boosts productivity and saves your team time and effort.
The result is better service, increased customer loyalty, and reduced operational costs.
Key features:
- Comprehensive Feedback Capture: Collect every signal from all channels, ensuring no data point is missed for a complete understanding of customer and employee experiences.
- AI & Analytics: Leverage Medallia’s Athena AI to analyze all your data in real-time, uncovering essential insights and enabling confident business decisions.
- Experience Orchestration: Automate next-best actions and personalize customer journeys at scale, ensuring consistent, tailored interactions for improved loyalty and retention.
Medallia features, pricing, & alternatives →
Verdict: If you’re seeking the best experience management software that unifies customer and employee data to drive measurable business results, Medallia is an excellent choice. With features like comprehensive feedback capture, AI-driven insights, and personalized experience orchestration, it enables teams to gain actionable intelligence, leading to an impressive 185% ROI after three years and $30.5M growth from personalization, as noted in their customer success stories.
3. Sprinklr
Struggling to unify customer feedback and insights?
Sprinklr offers a unified platform that brings your teams, tools, and touchpoints together, eliminating the chaos of using multiple tools.
This means you can streamline operations and equip your customer-facing teams to deliver real CX impact. You’ll gain crucial real-time market insights.
Here’s how to simplify your experience management.
Sprinklr helps you supercharge customer experience and unlock radical productivity by unifying consumer research, social media, and content marketing. This gives you the context and collaboration needed for consistent customer experiences on one platform.
You can scale generative AI across your front-office teams, moving beyond just conversations to make decisions and design workflows. Additionally, you can unify your contact center across social, digital, and voice channels to gain actionable insights and enhance workforce engagement, delivering exceptional customer experience.
The platform includes Sprinklr Service for delightful experiences across touchpoints, Sprinklr Social for engaging customers across 30+ digital channels, Sprinklr Insights for real-time consumer data, and Sprinklr Marketing for orchestrating on-brand global campaigns.
Unleash productivity and customer loyalty.
Key features:
- Unified CXM Platform: Provides a single workspace for front-office teams, offering an omnichannel customer experience engine with centralized governance across markets.
- Next-Gen AI Capabilities: Features customized AI models, augmented by generative AI, and enriched with five years of customer experience data for optimized performance.
- Enterprise-Grade Scalability: Offers a proven track record with large enterprises through rapid innovation, extensive customizability, and seamless integrations with third-party tools.
Sprinklr features, pricing, & alternatives →
Verdict: If you’re grappling with fragmented data and siloed teams, Sprinklr offers a comprehensive, AI-powered unified platform to streamline operations. Its ability to bring together customer service, social, insights, and marketing makes it a strong contender for the best experience management software, driving up to 40% higher productivity and improved brand loyalty.
4. Zendesk
Struggling to truly understand your customers?
You need a solution that unifies feedback and automates analysis across all touchpoints. This means you can gather data on customer interactions that others aren’t.
Your current tools likely leave you with fragmented insights, making it hard to see the complete customer journey. A connected system helps you exceed customer expectations.
This is where Zendesk steps in.
Zendesk offers an AI-powered solution to resolve customer and employee conversations across any channel. It unifies customer conversations from all channels, giving your agents the context they need for better service.
Their AI Agents and Copilot features enable automated resolution or assist human agents, ensuring every issue gets resolved efficiently. Additionally, Zendesk Voice delivers seamless resolutions in any contact center, with advanced call routing, intelligent IVR, and automation. You can also manage workforce needs with integrated tools.
Plus, Zendesk focuses on data privacy and protection, providing a robust platform. This comprehensive approach means your teams can focus on strategic initiatives like driving revenue, rather than manual data reconciliation. The result is effortless employee service and streamlined customer interactions.
Key features:
- AI agents and Copilot: Resolve customer and employee conversations instantly, empowering both AI and human agents for efficient, complete resolutions across all channels.
- Omnichannel support: Unify customer conversations from messaging, live chat, voice, and help center, giving your agents the context they need for faster, better service.
- Workflow automation and insights: Enhance workflows for customer and employee service with AI and automation, helping you achieve a 286% ROI by improving time to value and reducing effort per ticket.
Zendesk features, pricing, & alternatives →
Verdict: If you’re seeking the best experience management software that unifies insights and streamlines operations, Zendesk is an excellent choice. Its AI-powered platform, omnichannel support, and automation capabilities can significantly improve customer satisfaction, employee productivity, and deliver a reported 286% ROI over three years, with payback in two months.
5. HubSpot
Struggling to truly understand your customers?
HubSpot offers an AI-powered customer platform that unifies your marketing, sales, and service teams, helping you manage and activate data. This means you can finally connect disparate feedback and automate analysis across the customer journey.
This unified approach ensures all your teams have a consistent, real-time view of customer interactions, eliminating data silos and improving collaboration for a cohesive experience. This helps scale support and drive retention.
Here’s how HubSpot solves these problems.
The platform provides an AI-powered CRM that centralizes customer data, allowing for personalized experiences at scale. This means you can generate leads and automate marketing with ease.
You can leverage AI-powered agents, like the Customer Agent, to resolve customer inquiries 24/7, scaling support effortlessly. The Sales Hub and Content Hub further integrate AI for automating prospecting and accelerating content creation, ensuring your teams are always aligned. Plus, Operations Hub helps activate and manage your data with features like data sync and AI-powered data quality automation, enabling you to build pipelines and close deals faster.
The result is tangible lifts in NPS or retention.
Key features:
- AI-powered Customer Platform brings marketing, sales, and service teams together on one easy-to-use platform with unified customer views.
- Breeze AI Agents scale support by resolving customer inquiries 24/7, automate sales prospecting, and accelerate conversion-optimized content creation.
- Smart CRM unifies customer data, teams, and tech stacks, enabling personalized customer experiences and providing AI-powered reporting.
HubSpot features, pricing, & alternatives →
Verdict: HubSpot stands out as the best experience management software due to its comprehensive, AI-powered platform. It unifies customer data, marketing, sales, and service, helping you acquire 129% more leads and close 36% more deals within a year, ultimately enhancing customer satisfaction and loyalty across the entire journey.
6. Intercom
Are you struggling to unify customer feedback and automate analysis?
Intercom’s AI Customer Service Company approach directly addresses the challenge of understanding your customers better.
This means you can leverage their Fin AI Agent to automatically answer complex questions and resolve customer issues.
Here’s how to improve your customer experience.
Intercom Suite, combining Fin with your existing helpdesk, creates one seamless customer service solution.
You can achieve faster response times and empower your agents with a single, consolidated view of customer service.
Additionally, this integration enhances efficiency for your team by centralizing customer interactions, leading to more productive agents and a smoother overall experience that scales with your company’s growth.
The result is a tangible lift in customer satisfaction.
Key features:
- Fin AI Agent: Works alongside your current helpdesk to automatically answer complex customer questions, take actions, and resolve issues efficiently.
- Seamless Customer Service Suite: Integrates Fin with your helpdesk, leading to faster response times and a unified view of all customer interactions.
- Efficient Agent Empowerment: Provides your support team with consolidated customer service data, allowing them to be more efficient and productive.
Intercom features, pricing, & alternatives →
Verdict: Intercom stands out as a strong candidate for the best experience management software by offering an AI-powered solution that unifies feedback and automates responses. Its focus on seamless integration with existing systems and empowering agents makes it ideal for scaling B2B companies looking for actionable insights and improved customer loyalty.
7. Gainsight
Struggling to unify customer feedback and drive loyalty?
Gainsight’s CustomerOS offers a complete platform to orchestrate customer retention and growth. This means you can centralize customer data and streamline your efforts.
Their solution helps you go beyond just tracking metrics, enabling proactive engagement and identifying churn risks before they impact your bottom line. It’s about more than just data; it’s about tangible results.
Deliver a unified customer experience now.
Gainsight’s AI-powered CustomerOS provides real-time engagement insights across all conversations. This allows your team to effectively predict churn, address risk, and identify expansion opportunities.
You can also improve user adoption through in-app engagements and meaningful product analytics. This ensures your customers find value quickly and consistently. Plus, you can scale onboarding, boost adoption, and even monetize customer education efforts through Skilljar. Gainsight provides a single hub for anytime, anywhere self-service with its Customer Communities feature.
The result: empowered teams driving measurable value for your customers.
Key features:
- Real-time AI-powered insights: Gain visibility into customer engagement across all conversations, helping you understand sentiment and predict future behavior.
- Unified CustomerOS platform: Consolidate your customer data and post-sales applications into one connected system, eliminating silos and streamlining workflows.
- Product experience and adoption tools: Improve user adoption with in-app engagements and detailed product analytics, ensuring customers derive maximum value.
Gainsight features, pricing, & alternatives →
Verdict: Gainsight’s comprehensive platform, including its AI-powered CustomerOS and integrated tools like Skilljar, positions it as a strong contender for the best experience management software. It allows scaling B2B companies to unify feedback, automate analysis, and drive significant improvements in NPS and customer retention, as demonstrated by customers increasing health by 17% and stopping churn.
8. SurveySparrow
Struggling to unify customer feedback for actionable insights?
SurveySparrow’s unified VOC platform extracts powerful insights from customer feedback, driving growth at scale. This means you can finally connect with your customers wherever they are.
Their platform is designed to transform customer voice into tangible business growth, helping you make smarter decisions and justify new investments confidently.
Here’s how you can achieve that.
SurveySparrow provides AI-powered tools like CogniVue to derive meaningful insights from vast amounts of data, simplifying complex analysis. You can also collect feedback from various channels, including email and social media, ensuring you reach customers on their preferred platforms.
Their conversational surveys are designed to significantly boost response rates, often achieving up to 40% more engagement. Additionally, with features like Reputation Management, you can strengthen your brand by leveraging online reviews across over 100 platforms, and Spotchecks allows you to gather contextual micro-feedback from websites and apps. Plus, their Ticketing feature ensures faster issue resolution by providing simple, hassle-free service recovery.
The result is a streamlined approach to understanding your customers.
Speaking of seamless data flow, understanding application integration tools can further enhance your customer insights.
Key features:
- Unified VOC Platform: Tunes into customer feedback across channels, including WhatsApp, providing a holistic view to extract powerful, growth-driving insights.
- AI-Powered Insights (CogniVue & Wings): Derives meaningful insights from voluminous data, assisting with survey design, review management, and smarter decision-making.
- Reputation & Ticketing Management: Strengthens brand trust by leveraging online reviews across 100+ platforms and ensures faster issue resolution for service recovery.
SurveySparrow features, pricing, & alternatives →
Verdict: If you’re a customer experience lead, marketing manager, or operations director aiming to unify feedback and drive loyalty, SurveySparrow stands out as a best experience management software. Its AI capabilities, multi-channel feedback collection, and powerful reputation management features ensure actionable insights and tangible improvements in customer satisfaction.
Conclusion
Stop guessing what your customers want.
Choosing the right platform feels overwhelming. You need to unify feedback from surveys, support tickets, and reviews to see the big picture.
According to IMARC Group, organizations using AI-driven customer experience tools report 28% faster resolution of customer issues. This shows how the right technology directly boosts your efficiency and satisfaction.
So what is my top choice?
From my extensive review, Qualtrics excels here. Its specialized AI uncovers actionable insights from all your customer feedback, solving the data chaos.
I love how it transforms how you listen and analyze feedback to fix pain points. It is the best experience management software for turning complex data into clear, strategic actions.
For further insights on customer retention, explore my guide on the best loyalty management systems.
I recommend you book a free demo of Qualtrics to see how its powerful, AI-powered insights can work for your business.
You’ll drive loyalty and see tangible results.
