Is your campaign data lying to you?
You’re pouring money into ads, but without accurate tracking, you’re just guessing which channels and creatives are actually driving your results.
The real problem is wasting resources on underperforming campaigns because you can’t trust your analytics or attribute conversions with any confidence.
It’s a bigger issue than most marketers realize. ReferralRock reports that companies often face 30%+ error rates in link tracking due to manual processes. This directly leads to wasted resources.
The good news is that the right software eliminates these costly errors and provides you with crystal-clear performance insights you can trust.
Speaking of valuable insights, my guide on best customer success software can help you master retention.
In this guide, I’ll walk you through the best link tracking software for 2025. I’ve reviewed the top options to help boost your campaign performance.
You’ll discover solutions with reliable conversion tracking, seamless integrations, and transparent ROI reporting to simplify your marketing decisions.
Let’s get started.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Bitly → | Global digital marketers | |
| 2 | Rebrandly → | Scalable brand teams | |
| 3 | Voluum → | Agencies & e-commerce | |
| 4 | ClickMagick → | Data-driven advertisers | |
| 5 | Improvely → | Small teams & agencies |
1. Bitly
Struggling with campaign performance insights?
Bitly offers a centralized platform for URL shortening, QR code generation, and mobile-friendly landing pages. This means you can easily customize, share, and track all your digital connections.
You gain powerful insights through advanced analytics and tracking, ensuring you always know how your clicks and scans are performing. It’s more than just shortening links.
Here’s how Bitly simplifies your tracking efforts.
Bitly’s comprehensive platform helps you build stronger digital connections by managing links and QR Codes in one unified space. This central hub for analytics and tracking gives you visibility into audience engagement.
You can customize links with your brand’s URL using branded links and create dynamic QR Codes that fit your business needs. This flexibility helps you present a consistent brand image across all your campaigns and analyze performance effectively.
Additionally, Bitly supports UTM campaigns for tracking links and QR Codes with specific parameters, offering granular insights into traffic sources and campaign effectiveness. Its integrations, like with HubSpot and Canva, ensure it fits your existing workflows, streamlining your marketing operations and providing clear ROI reporting.
The result is actionable data for smarter decisions.
Key features:
- URL shortening at scale with advanced analytics: Customize, share, and track all your links to measure campaign performance and audience engagement from a central location.
- Fully customizable and dynamic QR codes: Create QR codes for various business needs with options for types and destinations, all while providing advanced analytics and tracking.
- Mobile-friendly, no-code landing pages: Build engaging, custom-URL landing pages quickly, complete with easy-to-manage links and comprehensive tracking capabilities.
Learn more about Bitly features, pricing, & alternatives →
Verdict: Bitly is a strong contender for the best link tracking software, offering robust solutions for customizing and tracking links and QR Codes at scale. With over 500,000 global paying customers and 10 billion monthly connections, it provides the advanced analytics and integrations needed for digital marketers to boost campaign performance and justify ROI.
2. Rebrandly
Struggling with campaign performance and murky link data?
Rebrandly offers advanced tracking, branded short URLs, and AI-powered insights to maximize every digital connection.
This means you can elevate your user experience and enhance link performance by making in-depth click data work for you.
Here’s how to get better results.
Rebrandly helps your team scale your brand, business, data, and systems with its reliable link management tools. This includes building a portfolio of branded domain assets for different products or channels.
You can also boost click-through, engagement, and conversion rates with best-in-class link solutions using their scalable and secure API. Additionally, Rebrandly prioritizes data privacy and security, boasting SOC 2 Type II certification and GDPR, HIPAA, and CCPA compliance.
This commitment means your team can rely on Rebrandly’s essential link infrastructure, providing the peace of mind needed for high-performance campaigns and ensuring robust support for your privacy needs.
The result: smarter links and better outcomes.
While we’re discussing reliable data solutions, my article on best android data recovery software could offer further insights.
Key features:
- Branded Short URLs allow you to extend the reach and performance of every domain, building a portfolio of branded assets for various products or channels.
- Advanced Tracking & Analytics provides in-depth click data and AI-powered insights to elevate the user experience and enhance overall link performance for your campaigns.
- Scalable and Secure API enables you to build high-velocity link solutions that boost click-through, engagement, and conversion rates, all while ensuring data privacy and compliance.
Learn more about Rebrandly features, pricing, & alternatives →
Verdict: Rebrandly stands out as a best link tracking software solution for digital marketers, offering branded short URLs and robust analytics with AI-powered insights to boost campaign performance. Its focus on scalability, security, and compliance, including SOC 2 Type II and GDPR certifications, makes it a reliable choice for your business.
3. Voluum
Struggling with fragmented campaign data across platforms?
Voluum integrates with over 70 ad platforms, acting as your central ad tracking tool. This means you can consolidate all your campaign elements.
You’ll discover the most profitable combinations of traffic, ads, landing pages, and offers, allowing you to easily track over 30 metrics in real-time.
Control all your advertising from one platform.
Voluum empowers you to track everything in one place, whether you run native, display, pop, email, search, push, social, or video ads. You can monitor every visit, click, and conversion for both paid and organic traffic, allowing for instant insights.
Additionally, Voluum helps optimize your campaigns for better performance with features like Traffic Distribution AI, which automatically sends more traffic to your best-performing offers or landing pages. Plus, the Anti-Fraud Kit protects your budgets by detecting and blocking invalid traffic and bot activity, ensuring your ad spend is effective. The Automizer feature allows you to integrate with your ad platforms and manage campaigns, adjust bids, and set auto-rules without leaving Voluum.
The result is increased ROAS, ROI, and reduced costs for your campaigns.
While we’re discussing optimizing campaigns for better performance, you might also be interested in my guide on app store optimization tools for mobile app visibility.
Key features:
- Comprehensive Tracking: Track all ad types—native, display, pop, email, search, push, social, video—in one centralized location, providing real-time data on over 30 metrics.
- Intelligent Optimization: Utilize Traffic Distribution AI to automatically direct traffic to high-performing campaigns and the Anti-Fraud Kit to detect and block bot activity, saving you money.
- Automated Management: Integrate with 70+ ad platforms through Automizer to control campaigns, adjust bids, pass conversions, and set auto-rules from within Voluum.
Learn more about Voluum features, pricing, & alternatives →
Verdict: If you’re seeking the best link tracking software to consolidate diverse ad platforms and gain granular, real-time insights, Voluum stands out. Its ability to track over 10 billion conversions yearly and manage $2.5 billion in customer revenue demonstrates its robust capabilities for agencies and e-commerce businesses.
4. ClickMagick
Struggling to really understand your ad performance?
ClickMagick offers next-level ad tracking and conversion attribution, giving you a definitive “Single Source of Truth.” This means you can see every click, conversion, and customer journey.
You will gain guaranteed increases in your Ad ROI by sending accurate data back to ad networks, which improves your ad optimization. This helps you avoid wasting precious ad budget.
Ready to discover what’s truly working?
ClickMagick’s TrueTracking® helps you identify profitable campaigns, allowing you to optimize and scale your advertising efforts. Here’s how it works: it provides one-of-a-kind stats and reports, like ROAS24, revealing top-of-funnel performance. This allows you to make informed decisions to lower your ad costs.
Additionally, with features like unblockable tracking code and bulletproof cross-device tracking, your data remains accurate even with iOS changes or visitors switching devices. Plus, Click Shield™ prevents bots and click fraud from wasting your budget, ensuring you spend less for the same number of customers. The result is consistently cleaner stats.
It’s time to scale like a pro.
Before diving deeper, you might find my analysis of best dental imaging software helpful for improving your diagnostic accuracy and patient care.
Key features:
- TrueTracking®: Gain a “Single Source of Truth” for every click, conversion, and customer journey, providing accurate data to optimize your campaigns and boost ROI.
- Ad Optimization: Improve ad performance and lower costs by sending enhanced first-party conversion data to ad networks, leading to better ad optimization and guaranteed ROI increases.
- Bot & Click Fraud Protection: Reduce wasted ad spend with Click Shield™, which prevents bots, competitors, and “click happy” users from depleting your budget.
Learn more about ClickMagick features, pricing, & alternatives →
Verdict: ClickMagick stands out as a strong contender for the best link tracking software, enabling digital marketers to achieve superior ad performance. Its accurate TrueTracking® and robust fraud protection features ensure your data is reliable, helping you make smarter, data-driven decisions to increase your ROI.
5. Improvely
Struggling to really understand your marketing performance?
Improvely provides an easy-to-use dashboard, helping you track all your marketing efforts in one centralized place. This means you can quickly identify the source of every signup and sale from any channel.
This helps you address the challenge of balancing feature requirements with budget, while still giving you granular insights into campaign performance, so you can stop costly missteps.
Here’s your solution to campaign clarity.
Improvely helps you optimize your marketing by automatically creating an activity profile for each visitor, showing you the real people using your site. This allows you to know your most valuable customers, and find more of them.
Additionally, Improvely features built-in click fraud monitoring, inspecting every click for suspicious activity. You get instant alerts to potential click fraud, so you can protect your advertising budget effectively. Plus, it works everywhere you advertise online.
This comprehensive approach also supports team collaboration, offering team logins, custom-branded client reports, and export tools to meet your organization’s needs, whether you work alone, with a team, or with clients. The result is transparent ROI reporting and accurate conversion tracking.
Uncover your best customers.
Key features:
- Track & Optimize Conversions: Identifies the source of every signup and sale, helping you truly understand campaign performance and find your best customers.
- Click Fraud Monitoring: Actively inspects every click for suspicious activity, providing instant alerts so you can protect your advertising budget from fraud.
- Agency Features: Provides team logins, custom-branded client reports, and export tools, enabling seamless collaboration for teams and clients.
Learn more about Improvely features, pricing, & alternatives →
Verdict: Improvely is an excellent choice for businesses seeking the best link tracking software because it combines robust conversion tracking with essential click fraud monitoring and agency collaboration tools. Its ability to show you the real people using your site helps you get actionable data and justify your marketing ROI.
6. Dub
Are you struggling with campaign performance tracking?
Dub provides modern link management, empowering entrepreneurs, creators, and growth teams to elevate their marketing efforts. This means you can finally gain clarity on your campaign’s true impact.
With Dub, you gain the ability to customize, organize, and track what truly matters. It streamlines your link infrastructure, making it easier to manage your short links and attribution.
Here’s how Dub helps you.
Dub allows you to create branded short links, which significantly boost click-through rates by up to 30% by customizing how your links appear across social media and messaging apps. This functionality directly addresses the challenge of making your links stand out and enhancing trust.
You can also seamlessly integrate your custom domains, and paid plans even include a complimentary domain, further enhancing your brand identity. Additionally, Dub offers a UTM builder with reusable templates to ensure consistent and standardized tracking across all your campaigns. You can also run A/B tests directly with short links to eliminate guesswork, helping you find what drives more clicks, signups, or sales without needing extra tools.
Plus, you can leverage geo and device-targeting for dynamic user redirection and create branded QR codes.
Gain powerful real-time campaign insights.
Key features:
- Branded Short Links: Customize links with your own domain and link previews to enhance trust and increase click-through rates by up to 30% on various platforms.
- Comprehensive Analytics: Access real-time data on clicks, leads, and sales, along with detailed geo and device-specific information, and shareable dashboards for collaborators.
- Advanced Tracking & Optimization: Utilize a UTM builder with reusable templates, run A/B tests to optimize performance, and implement geo and device-targeting for personalized user experiences.
Learn more about Dub features, pricing, & alternatives →
Verdict: Dub is an exceptional choice for the best link tracking software, offering powerful branded short links, comprehensive real-time analytics, and conversion tracking capabilities. Its ability to handle millions of clicks per minute and provide detailed customer insights makes it ideal for growing agencies and e-commerce businesses seeking reliable ROI reporting and seamless integration.
7. Short.io
Struggling with campaign performance insights and ROI?
Short.io simplifies link management, helping you track success for every short link and branded domain with detailed insights. This means you can [understand your audience better], optimize your campaigns, and ultimately boost your conversion rates. You’ll have peace of mind knowing your data is precise. Short.io helps businesses engage a new audience. Here’s how to simplify your workflow.
Short.io helps you get the most out of every link you share. This platform provides advanced features that let you get all the benefits of link shortening, helping you gain crucial insights into your marketing efforts. You can track detailed statistics like OS, location, and browser information, along with real-time clickstream records, giving you a comprehensive view of user behavior. Additionally, Short.io allows you to use multiple custom domains within one account, applying separate settings and [tracking audiences individually] for each project. Plus, with team features, you can collaboratively manage URLs and assign roles, ensuring smooth operations. The result is a streamlined process for maximizing your link performance.
Key features:
- Clickstream & Detailed Statistics: Gain real-time insights into OS, location, browser, and top links to understand audience behavior and optimize your campaign performance.
- Multiple Custom Domains: Manage several branded domains under one account with individual settings, allowing for tailored tracking and analysis across different projects.
- Teams with Roles: Facilitate collaboration by creating teams to manage URLs, assigning Admin, User, or Read-only roles for efficient and secure workflow.
Learn more about Short.io features, pricing, & alternatives →
Verdict: Short.io stands out as the best link tracking software for digital marketers because it provides comprehensive analytics, supports multiple custom domains, and offers team collaboration features. Its robust tracking and branding capabilities empower you to gain granular insights and enhance campaign performance effectively.
8. TinyURL
Struggling to track your marketing campaign performance effectively?
TinyURL simplifies link management, helping you understand how your links perform so you can refine your strategies.
This allows you to create short, custom links that are easy to share and remember for your audience.
Here’s how TinyURL solves that for you.
TinyURL empowers you with the ability to optimize your campaigns by providing clear, actionable data.
You can gain immediate insights into click-through rates and geographical data directly from your dashboard.
This includes tracking the total number of clicks, unique clicks, and even the top locations where your links are being engaged with. Plus, you can easily create custom domains to brand your short links, boosting trust and professionalism for your campaigns.
It’s all about understanding your audience.
While we’re discussing performance and data analysis, you might also find my guide on best network monitoring software useful for ensuring overall system health.
Key features:
- Customizable Short Links: Create unique, branded short links using your own custom domain, enhancing brand recognition and user trust across all your marketing channels.
- Real-time Analytics Dashboard: Access immediate data on total and unique clicks, top locations, and referrers to quickly assess link performance and optimize your campaigns.
- Link Management Tools: Organize and manage all your shortened links effortlessly within one intuitive platform, simplifying your tracking and reporting processes.
Learn more about TinyURL features, pricing, & alternatives →
Verdict: TinyURL is a strong contender for the best link tracking software, especially if you prioritize straightforward link shortening combined with essential analytics. Its focus on real-time data and custom domains helps digital marketers gain clear insights and maintain brand consistency, making it a valuable tool for campaign optimization.
Conclusion
Stop wasting your marketing budget.
I know how frustrating it is when you can’t trust your analytics. Choosing the right tool feels overwhelming, especially with so many complex options available.
But here’s the upside. MarketReportAnalytics found organizations see 40-60% average ROI improvements with the right tools. That’s a massive boost to performance you just can’t ignore.
Here’s the tool I’d recommend.
After reviewing all the options, I believe Bitly is your best bet. It provides the clear, actionable data you need to finally stop guessing.
Speaking of actionable data, my guide on best cookie tracking software also delves into boosting performance while ensuring privacy compliance.
What I love most is its all-in-one platform for links and QR codes. Using the best link tracking software like Bitly means you track every connection confidently.
I highly recommend you sign up for a free Bitly account. See firsthand how it simplifies your campaign tracking.
You’ll finally get insights you can trust.
