Losing mobile leads at checkout?
You’re driving traffic to your mobile site, but your analytics are a mess and qualified leads aren’t converting into sales.
It’s incredibly frustrating when you can’t connect marketing efforts to ROI, making it impossible to justify your budget or overall strategy.
According to Cropink, a staggering 85% of mobile users abandon their carts at checkout. This huge drop-off signals a major disconnect in the mobile customer journey you’ve built.
But the right platform can fix this. It helps you unify analytics and drive leads by creating a better and more cohesive mobile experience.
Speaking of platforms, you might find my analysis of best ecommerce integration platform helpful to harmonize your overall tech stack.
In this article, I’ll guide you through my top picks for the best mobile marketing platform. These are tools proven to improve campaign performance and centralize your data.
You’ll discover solutions that simplify tracking, automate key campaigns, and give you the clear ROI data you need to grow your business effectively.
Let’s get started.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Pushwoosh → | Large multi-channel enterprises | |
| 2 | MoEngage → | Mid-market agile marketers | |
| 3 | CleverTap → | Data-driven growth teams | |
| 4 | Braze → | Brands needing real-time messaging | |
| 5 | Leanplum → | SaaS startups & B2B companies |
1. Pushwoosh
Struggling with fragmented data and missed mobile opportunities?
Pushwoosh offers mobile push, in-app messaging, and web push solutions to unify your customer insights.
You can turn fragmented data into a revenue engine, tracking user behavior, preferences, and history in one centralized place.
This means activating targeted, high-converting campaigns.
Pushwoosh empowers you to reach the right user at the right moment, leveraging flexible segmentation and personalized messaging. You can dynamically insert names, product recommendations, and localized content to boost purchase intent. Additionally, its omnichannel campaigns allow you to design seamless customer journeys across push notifications, email, in-app messages, SMS, and WhatsApp. Plus, with automation at scale, you can reach millions instantly while tracking campaign performance in real-time through actionable analytics.
The result? Accelerated campaign performance.
Key features:
- Flexible Segmentation: Define precise audiences based on real-time user behavior, historical data, and RFM criteria for highly targeted campaigns.
- Omnichannel Campaigns: Drive revenue across every touchpoint using push notifications, email, in-app messaging, SMS, and WhatsApp for seamless customer journeys.
- Actionable Analytics: Track user behavior and campaign performance in real-time to gain insights that boost engagement, conversions, and revenue.
Pushwoosh features, pricing, & alternatives →
Verdict: Pushwoosh stands out as the best mobile marketing platform for its ability to unify customer data, enable precise segmentation, and deliver omnichannel campaigns at scale. Its reported success stories, like AvaTrade converting 12% of anonymous users, highlight its capability to drive measurable business impact.
2. MoEngage
Struggling to unify analytics and boost mobile leads?
MoEngage offers Customer Insights to give you a complete 360° view of your customer, eliminating frustrating data silos.
This means you can easily understand preferences and behaviors, build unified reporting, analyze customer behavior, and act on it instantly. You will gain deeper insights into your audience.
Here’s a better way to engage.
MoEngage is a cross-channel customer engagement platform built for marketers who prioritize agility over complexity, helping your brand adapt quickly.
It delivers personalized web and app experiences through features like Web & App Personalization and Cross-Channel Marketing, enabling you to segment and engage customers in real-time across preferred channels such as app notifications, email, and SMS. You can also send real-time transactional alerts to cut down on engineering overhead and dependency.
Additionally, AI for Smarter, Faster Marketing includes Predictive Segments to anticipate customer moves like purchase or churn, and Intelligent Path Optimizer to find the best conversion paths. This allows you to create personalized experiences that predict and prevent churn.
You can truly build stronger customer relationships.
Key features:
- Customer Insights & Analytics: Gain a 360° customer view with AI-driven insights and advanced reporting dashboards, allowing you to understand preferences without data silos.
- Cross-Channel Marketing: Engage customers in real-time across 11+ channels like email, SMS, and app notifications, segmenting based on behavior and preferences.
- AI for Smarter Marketing: Leverage AI tools like Predictive Segments and Intelligent Path Optimizer to anticipate customer actions and optimize conversion paths for scale.
MoEngage features, pricing, & alternatives →
Verdict: MoEngage stands out as a strong candidate for the best mobile marketing platform, recognized by Gartner as a “Customers’ Choice” vendor. Its AI-powered insights, seamless cross-channel marketing, and proven ability to integrate offline and online data, as seen with Speedi’s 6X retention rate increase, directly address common challenges like fragmented analytics and lead generation, making it ideal for driving measurable business impact.
3. CleverTap
Struggling to unify your mobile marketing data?
CleverTap offers an all-in-one engagement platform, unifying customer data and analytics for a complete view of your users. This means you can move beyond fragmented insights.
This platform helps you understand your customers for life by analyzing data from every source, eliminating the guesswork in your campaigns. This empowers you to make data-driven decisions confidently.
Here’s how to accelerate campaign performance.
CleverTap simplifies engagement by providing a single platform to acquire in-depth customer insights, optimize engagement through experimentation, and tailor personalized experiences effortlessly. This helps you address the challenge of managing multiple disconnected tools.
You’ll find its experimentation and optimization features essential for unleashing winning strategies in real-time, allowing you to quickly adapt and refine your approaches. This is paired with robust campaign orchestration that lets you build omnichannel experiences across various channels, including push notifications, email, WhatsApp, and in-app messaging. Additionally, Clever.AI offers insightful, empathetic, and prescriptive intelligence to empower your business to make smarter, faster decisions.
The result is a rapid, painless deployment.
Key features:
- Customer Data & Analytics: Ingest, analyze, and segment customer data from every source to gain a comprehensive understanding of user behavior and drive better engagement.
- Personalization & Experimentation: Contextualize customer experiences in real-time and unleash winning strategies through robust experimentation and optimization capabilities to maximize impact.
- Omnichannel Campaign Orchestration: Effortlessly build unified customer experiences across push notifications, email, WhatsApp, and in-app messages to reach users where they are.
CleverTap features, pricing, & alternatives →
Verdict: CleverTap positions itself as a robust all-in-one engagement platform, making it a strong contender for the best mobile marketing platform. Its focus on unifying analytics, personalization, and omnichannel orchestration helps businesses like yours drive leads and achieve measurable ROI, as demonstrated by a 5x boost in retention for e-commerce and a 60% CTR increase for subscription services.
4. Braze
Tired of siloed campaigns and missed connections?
Braze helps you manage the growing flow of data and channels, fostering personalized experiences for your customers. This means moving beyond batch-and-blast campaigns to fully-orchestrated journeys.
Your marketing approach is modernized by transforming disparate efforts into cohesive conversations, delivering just-in-time, just-for-you messaging.
Unlock true customer engagement.
Braze solves your challenge of unifying analytics and accelerating campaign performance by providing a robust customer engagement platform. It helps you build stronger first-party relationships.
You can employ BrazeAI™, your smartest marketing advisor, which learns your brand and helps you create on-brand content and personalize journeys, multiplying your returns significantly. Additionally, Braze’s Cross-Channel Messaging ensures you’re on every channel your customers are, from email to mobile app messaging, driving revenue and steering your team toward the future. Plus, its real-time execution delivers messages with sub-second speed.
Key features:
- Braze Data Platform empowers you to build stronger first-party relationships, leveraging customer data to deliver highly personalized and customized experiences consistently.
- Journey Orchestration helps you manage campaigns and transition to highly intelligent, always-on customer journeys, modernizing your marketing approach for better engagement.
- Cross-Channel Messaging ensures you never miss a customer touchpoint across various channels, driving revenue and unifying your team’s efforts on a single platform.
Braze features, pricing, & alternatives →
Verdict: Braze stands out as the best mobile marketing platform for its ability to unify analytics and accelerate campaign performance. Its focus on personalized, real-time cross-channel messaging and powerful BrazeAI™ capabilities can significantly increase revenue, as seen by Pizza Hut’s 21% increase and Anheuser-Busch InBev’s 15% decrease in support tickets.
5. Leanplum
Struggling to unify mobile engagement and analytics?
Leanplum is your go-to for personalizing and optimizing all customer touch points, both inside and outside your app.
This means you can easily simplify multi-channel campaigns to achieve your engagement and revenue goals.
Here’s how you do it.
Leanplum empowers you to connect with your users at precisely the right time, across the right channels. You can maximize conversion by optimizing your messaging using customer data and A/B testing, ensuring the best results at every key decision point.
The platform helps you activate users with personalized multi-channel engagement in real-time, growing your loyal user base by providing relevant content based on behavioral data and triggering. Plus, Leanplum helps you control live events and sales via Remote Configuration, built on a powerful foundation of real-time data and A/B testing. This means you produce measurable ROI as your customers convert across email, mobile, or web.
The result is increased user signups, monthly transacting users, and improved conversion rates.
Key features:
- Engagement, Personalization, and Optimization: Tailor experiences for gaming, subscription, on-demand, mobility, retail, and finance apps, understanding app industry workflows and use cases.
- Multi-Channel Campaign Simplification: Coordinate targeted campaigns across mobile, in-app, web, or email, connecting with the right message at the right time.
- Real-time Data and A/B Testing: Optimize messaging and product experiences using real-time data and A/B testing to ensure maximum conversion and measurable ROI.
Leanplum features, pricing, & alternatives →
Verdict: If your SaaS startup or B2B company is looking for the best Mobile Marketing Platform to drive qualified leads and sales, Leanplum delivers. It centralizes analytics and offers seamless integration, addressing pain points around campaign automation and measurable ROI, with demonstrated success like a 318% increase in user signups.
6. MessageGears
Struggling to unify your mobile marketing data and campaigns?
MessageGears offers mobile app engagement tools that transform real-time customer insights into unique user experiences. This means you can stay front and center.
With features like push notifications and in-app messaging, MessageGears allows you to access your live data and get it to all of your tools faster.
This simplifies your mobile marketing efforts.
MessageGears helps you optimize engagement across owned channels built for enterprise scale, including mobile, SMS, and web push. This lets you power contextual, dynamic experiences with data that refreshes instantly.
You can also use its personalization API, dynamic content, and generative AI for experiments to enhance customer journeys directly within your app UI. Additionally, its warehouse-native data access lets you use your data in place to reduce budget and improve campaigns, integrating popular data sources like Snowflake and Google BigQuery.
The result is accelerated campaign performance and centralized analytics.
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Key features:
- Real-time activation and messaging: Access live customer data for immediate insights and optimize engagement across mobile, SMS, and web push channels for enterprise scale.
- Personalization with AI and dynamic content: Power contextual, dynamic experiences with instant data refreshes, utilizing AI decisioning, generative AI, and personalization APIs for unique user journeys.
- Warehouse-native data access: Use your existing data warehouse to reduce budget and improve campaigns by tapping into popular data sources like Snowflake, Google BigQuery, and Amazon Redshift.
MessageGears features, pricing, & alternatives →
Verdict: MessageGears stands out as a strong contender for the best mobile marketing platform, especially for enterprise-level brands. Its ability to leverage real-time data from your existing warehouse, coupled with powerful personalization features and AI decisioning, makes it ideal for driving qualified leads and achieving measurable ROI through mobile channels.
7. Customer.io
Struggling to personalize mobile experiences and unify your analytics?
Customer.io helps you manage and personalize customer messages within one unified platform, transforming your customer communication strategy. This means you can create engaging journeys across all channels, fueled by first-party data.
You’ll find new opportunities, strengthen every interaction, and prove your impact with confidence and clear ROI.
Supercharge your messaging automation today.
Customer.io solves these issues by enabling you to deliver meaningful interactions across mobile and web via email, push, in-app, and SMS. You can engage customers where they are, all powered by your first-party data.
Their visual workflow builder offers a drag-and-drop interface, making it easy to outline exactly how your automations should flow, simplifying complex campaign orchestration. This unified platform supports omnichannel communication, from email to SMS, creating consistent customer experiences. Additionally, the Design Studio helps you create high-quality messages with a collaborative and user-friendly editor, while AI-powered insights help you discover untapped audiences and optimize messaging for enhanced clarity and brand voice authenticity.
Plus, you can easily move real-time data from source to destination and craft campaigns based on unlimited profile attributes, events, or actions, ensuring your segments stay synced with ad networks.
Accelerate campaign performance and centralize analytics.
Key features:
- AI-powered insights: Optimize messaging, discover new audiences, and accelerate platform usability while maintaining full control over your strategy.
- Omnichannel support: Unify customer experiences across all touchpoints, including email, push, in-app, and SMS, for cohesive engagement.
- Unlimited data flexibility: Easily move real-time data, trigger campaigns based on any attributes, and sync data with ad networks.
Customer.io features, pricing, & alternatives →
Verdict: If you need a unified, data-driven solution to accelerate campaign performance, centralize analytics, and gain measurable ROI, Customer.io is an excellent contender for the best mobile marketing platform. It helps you reduce manual labor and recover more revenue, as seen by 20% increase in win-back conversions for Randy Epp, Product Director.
Conclusion
Losing leads on mobile?
I know choosing the right tool is tough, especially with a crowded market. So many platforms promise to unify analytics but fail to deliver measurable ROI.
The data is clear. Cropink reports that optimized sites can achieve 27% higher conversion rates. That’s a huge revenue opportunity you simply can’t afford to ignore in today’s competitive landscape.
So what’s the best choice for you?
From my research, Pushwoosh is the standout solution. It’s built to solve the core problem of fragmented data and helps you boost mobile conversions.
Their success converting anonymous users for clients like AvaTrade proves its value. I believe it’s the best mobile marketing platform for turning scattered insights into a unified, revenue-driving engine.
After converting leads, ensuring seamless user experiences and long-term retention is vital. Check out my analysis on best digital adoption platform.
I suggest you start a free trial of Pushwoosh. See firsthand how it can transform your mobile marketing strategy.
You’ll finally get a clear ROI.
