Low engagement leads to missed growth opportunities.
Many marketing professionals, ecommerce managers, and SaaS leaders struggle with inconsistent customer experiences that just don’t convert. You try to reach users across channels, yet your personalization efforts often fall flat. Integrating new tools can get complicated fast, and your team might not have the insights you need to craft truly relevant interactions.
These hurdles can cause high bounce rates and even higher churn, stalling the growth that you are aiming for.
What you really want is a scalable solution that helps you automate segmentation and craft those tailored experiences that keep customers coming back.
Here’s why this matters now more than ever: according to MarketsandMarkets, a whopping 80% of business leaders claim that personalization directly increases customer loyalty. Businesses that invest in personalization actually see results through sustained growth and better retention.
This is exactly where the right personalization software can change everything. In this article, I’m going to break down the best personalization software that will help you boost engagement and drive long-term growth.
You’ll discover which tools deliver the easiest integrations, the most insightful analytics, and the most effective ways to create connections with your customers.
Let’s get started.
Quick Summary:
| # | Software | Target Users |
|---|---|---|
| 1 | Insider → | Marketers wanting AI-driven omnichannel engagement |
| 2 | Dynamic Yield → | Marketers and eCommerce teams needing AI-powered product recommendations |
| 3 | Bloomreach → | Marketers aiming for data-driven personalized customer journeys |
| 4 | Adobe → | Content creators and marketers crafting on-brand personalized materials |
| 5 | Netcore → | Retail and ecommerce marketers boosting multichannel engagement |
1. Insider
Looking to boost customer engagement and growth?
Insider’s AI-native platform addresses the challenge marketers face in creating truly personalized experiences that stand out. Its integrated Customer Data Platform (CDP) unifies customer information to deliver tailored journeys seamlessly across 12+ channels.
The platform leverages proprietary Sirius AI™, blending generative, predictive, and agentic AI to craft emotionally resonant, autonomous conversations that keep customers hooked and encourage action. This reduces manual effort and maximizes marketing ROI efficiently.
Engagement will increase naturally.
You can orchestrate customer journeys that feel personal and timely, building loyalty and reducing churn.
One powerful feature is the real-time data-driven personalization at scale, enabling marketers to tailor website experiences, emails, and mobile app interactions dynamically for every individual.
Another key capability is the omnichannel messaging support across web, email, SMS, WhatsApp, push notifications, and more, which ensures you reach customers where they spend their time.
Understanding customer behavior becomes easier with deep insights and analytics, so optimizing campaigns is straightforward.
Key features:
- Unified 360° customer profiles: Insider collects data from 100+ sources, breaking silos, and enabling sharper segmentation and personalization for growth and retention.
- Agent One™ autonomous AI agents: Purpose-built AI agents engage customers with conversations that feel human and drive higher conversions and loyalty.
- Omnichannel orchestration: Manage campaigns across 12+ channels like web, SMS, WhatsApp, and app to deliver consistent individualized messages at scale.
Learn more about Insider features, pricing, & alternatives →
Verdict:
Insider offers the best personalization software for marketers who want to increase engagement and revenue through AI-powered, omnichannel experiences. Brands like Adidas and Vodafone saw 259% and 6X ROI improvements respectively by using features like Agent One™ and journey orchestration.
2. Dynamic Yield
Want to increase customer engagement and growth?
Dynamic Yield uses AI to personalize content, products, and offers based on each customer’s preferences and predicted behavior.
This platform helps marketers and eCommerce managers solve the challenge of delivering relevant experiences that drive revenue. It excels at identifying audiences, targeting unique segments, and recommending products that boost average revenue per user (ARPU). Many businesses see measurable uplifts within 30 days of onboarding.
It’s about turning simple visits into lasting relationships.
You get to create tailored customer journeys through journey orchestration, reaching users at the most critical moments.
The platform’s Experience OS offers scalable AI-driven personalization combined with advanced A/B testing, so you can optimize your website, email campaigns, apps, and ads all in one place.
Personalization is made easy by adaptable APIs that integrate with your existing tech stack including Shopify, Klaviyo, and Firebase, which means you don’t have to overhaul your current systems to start seeing results. Its flexible infrastructure supports enterprises that care about security and compliance.
Since 2016, clients like Tottenham Hotspur and e.l.f. Cosmetics have reported significant revenue increases through product recommendations and add-to-cart optimizations powered by Dynamic Yield.
Key features:
- AI-powered product recommendations: Algorithmically predict and present the most relevant offers to increase customer purchases and boost ARPU.
- Journey orchestration: Create personalized, timely interactions that guide customers through decisive moments, enhancing engagement and conversion.
- Seamless integration: Plug into your existing tools and platforms easily, so implementation is smooth without disrupting your current workflows.
Learn more about Dynamic Yield features, pricing, & alternatives →
Verdict:
Dynamic Yield is a strong contender for the best personalization software, especially if you want to boost customer engagement and revenue through AI-powered recommendations and precise audience targeting. Brands like Luisaviaroma and home24 saw up to 25% revenue growth thanks to its tailored experiences. Its combination of robust features and enterprise-grade flexibility makes it ideal for marketers seeking measurable results.
In addition, understanding the features of the best community management software can complement your efforts to engage audiences and foster loyalty alongside personalization strategies.
3. Bloomreach
Looking to grow revenue through personalized customer journeys?
Bloomreach uses its Loomi AI to power real-time personalization that crafts tailored marketing experiences and product discovery for your shoppers. This helps you solve the challenge of engaging each customer uniquely to drive sales and loyalty.
Their platform automates marketing across email, SMS, web, and apps, so you can deliver personalized messages without manual guesswork. You get smarter targeting, better merchandising, and automated optimization that works behind the scenes. It simplifies your daily efforts by aligning customer interests with the right content or products.
Personalization really works.
Bloomreach lets you combine and unify data from 160+ integrations—making your customer profiles richer and your outreach sharper. They also include AI-driven conversational shopping assistants that act like your best sales rep, helping customers find what they want quickly.
Another standout is the autonomous search and merchandising capability that maximizes revenue per visitor by predicting intent and personalizing results dynamically.
This is more than just marketing automation.
With Bloomreach, you’re not only personalizing but orchestrating the entire customer experience at scale. By addressing customer engagement pain points and increasing growth, Bloomreach empowers marketers to make data-driven decisions and boost revenue.
Key features:
- AI-powered marketing automation that personalizes emails, SMS, web, and app campaigns to improve conversion and customer loyalty effortlessly.
- Unified customer data platform with 160+ integrations ensures you have deep insights to target customers with personalized journeys.
- AI-driven commerce search and merchandising that adapts in real time to drive average order value and revenue per visitor.
Learn more about Bloomreach features, pricing, & alternatives →
Verdict:
Bloomreach stands out as the best personalization software for marketers aiming to increase customer engagement and business growth. Its Loomi AI platform helped Living Spaces raise revenue by 23%, proving the power of data-driven, autonomous personalization. You get a comprehensive suite to automate, personalize, and optimize every customer touchpoint.
4. Adobe
Struggling to make your brand content stand out?
Adobe offers a powerful suite of creative apps and AI tools designed to help you craft personalized, on-brand content faster.
With Adobe Creative Cloud, you unlock 20+ apps that aid every step of creating vibrant, engaging materials that connect deeply with your audience. Its latest generative AI features speed up repetitive tasks, so you focus on creativity instead of busywork.
This makes marketing content creation a breeze.
Instant color adjustments and precise selections in Photoshop alone save hours for designers and marketers. Check out the best pixel art software to learn about creative tools similar to those in Adobe’s suite.
Adobe Express shines by letting you produce quick social clips, animations, and stylish branded designs with just one click. It’s perfect if you need to maintain consistent messaging without complex software.
You also get the flexibility to scale your personalization across campaigns, from social media to web, thanks to the broad app ecosystem. Discover how classroom scheduling software can also streamline your operational needs effectively.
Ready to elevate your customer engagement through tailored content?
Key features:
Extensive app collection with AI tools: Offers 20+ creative apps and generative AI to automate and enhance design, speeding up personalized content production.
Instant design improvements: Features like precise selections and color tuning in Photoshop let you make quick edits, saving time while improving quality.
One-click branded content creation: Adobe Express enables fast creation of animations and social clips, so you consistently deliver personalized marketing with less effort.
Learn more about Adobe features, pricing, & alternatives →
Verdict:
Adobe stands out as one of the best personalization software options for content creators and marketers. Its combination of AI-powered editing and an extensive app suite helped brands produce more engaging and on-brand content efficiently. With over 20 apps and powerful AI, Adobe lets you create tailored experiences that truly connect with your audience.
5. Netcore
Want to boost your customer engagement right now?
Netcore’s AI-powered personalization tools deliver the right message at the right time through multiple channels, helping you overcome fragmented customer journeys.
It’s designed to help marketers craft hyper-personalized experiences with features like real-time product recommendations and content personalization across web, mobile, and email. This means you can tailor every shopper’s journey to their unique preferences, increasing conversion chances.
Personalized engagement drives loyalty.
You get unified customer data with real-time insights from their Customer Data Platform and AI-driven segmentation, so your campaigns hit the mark more often.
Another key feature is their journey orchestration tool. It lets you visually design customer journeys that coordinate messages across nine channels, making automation simple and effective.
And there’s more: their GenAI-enhanced platform has proven an 18% uplift in engagement, showing how smart automation fuels growth.
Personalization done well really moves the needle.
Key features:
- Multi-channel real-time personalization: Deliver product recommendations and content tailored to customers on web, mobile, email, and messaging for a consistent, engaging experience.
- AI-driven segmentation and insights: Use behavioral data and predictive AI to create precise customer segments that power targeted campaigns and improve ROI.
- Visual journey orchestration: Build, automate, and optimize tailored customer journeys with drag-and-drop ease across 9 communication channels.
Learn about how Cobrowsing Software can boost your support to enhance customer interactions alongside personalization.
Learn more about Netcore features, pricing, & alternatives →
Verdict:
Netcore stands out as one of the best personalization software solutions for ecommerce and retail marketers aiming to boost engagement and growth. Trusted by over 6,500 brands worldwide, it leverages AI and real-time data to deliver personalized customer journeys that drive measurable results, like an 18% engagement increase seen by Max Life Insurance.
6. WebEngage
Struggling to boost your customer engagement efficiently?
WebEngage helps you bring all your customer data under one roof, allowing you to create personalized campaigns that actually work.
This platform delivers a unified customer profile by consolidating data from multiple sources while maintaining strict security standards. It means you get a clear picture of each customer to engage them with precisely targeted messages that increase retention and conversions. Plus, WebEngage supports comprehensive behavioural and product analytics including funnels, cohorts, and real-time event tracking, which helps you understand how users move through your product or website.
Personalization that drives results.
You can craft hyper-personalized website experiences using in-line personalization and on-site notifications to nudge customers towards desired actions.
WebEngage also lets you automate omnichannel campaigns across SMS, email, WhatsApp, push notifications, and even retargeting ads on Facebook and Google. Its intelligent campaign orchestration tool helps you design customer journeys triggered by specific behavior or business events, so your messaging feels timely and relevant.
Personalization made simple.
Their AI-powered features like predictive segmentation and catalog recommendations ensure you reach the right users with the right offers, increasing lifetime value. This level of segmentation combined with multichannel orchestration makes WebEngage a powerhouse for marketers looking to grow revenue. WebEngage is trusted by over 800 global brands and has helped many clients increase revenue by up to 30% or more.
Key features:
- Unified Customer Data Platform: consolidates all user data for a single view, enabling deeply personalized campaigns that improve engagement and retention.
- Omnichannel Campaign Manager: run coordinated campaigns across SMS, email, WhatsApp, push, and ads to reach customers wherever they are.
- AI-driven Segmentation & Recommendations: use predictive models and catalog recommendations to deliver highly relevant messages that boost conversions.
Learn more about WebEngage features, pricing, & alternatives →
Verdict:
WebEngage stands out as the best personalization software for marketers who want to deeply understand their customers and automate meaningful engagement across multiple channels. With proven results like increasing repeat users by 85% for gaming clients, it delivers scalable, data-backed personalization that drives growth and retention.
Boost your outreach with mass texting services to increase engagement. To better understand how integrating customer support can benefit your campaigns, check out our guide on the best cloud contact center solutions.
Conclusion
Are your personalization efforts falling flat?
Many marketers and eCommerce managers face the challenge of delivering engaging, tailored customer experiences. Without the right tools, you risk high bounce rates and missed opportunities for growth. It’s frustrating when users disconnect, especially when they’re looking for that unique connection with your brand.
A significant 76% of consumers get frustrated when personalization isn’t present. This highlights the urgency for businesses to adapt and provide tailored experiences that resonate with their audiences.
So, what’s the solution?
Implementing Insider can effectively bridge that gap. By leveraging its AI-driven personalization tools, you can create emotionally resonant, autonomous interactions with your customers, ensuring they feel valued and understood. This level of personalized engagement can lead to remarkable outcomes.
If you’re ready to transform your marketing strategy, I highly encourage you to book a free demo of Insider.
By taking this step, you’ll not only enhance customer loyalty but also see tangible growth in engagement and revenue—truly a win-win for your business!
