Are your PPC campaigns underperforming?
You spend hours juggling multiple platforms and digging through messy data, but your campaign performance still flatlines and profits don’t improve.
The pressure is on to prove ROI, but justifying your campaign spend feels impossible without the right insights to back you up.
It’s no surprise a KeyStar Agency report found 21% of brands say PPC advertising is a waste of time. Without clear data and proper tools, it’s easy to feel lost.
The right tool changes this by giving you clarity over your campaign data, automating tedious work, and providing actionable optimization suggestions.
In this guide, I’ll walk you through my picks for the best PPC software to help you make an informed decision and elevate your profits.
You’ll discover solutions that centralize management, enhance reporting, and give you the insights needed to improve conversions and your bottom line.
Let’s get started.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Semrush → | Marketing managers, multi-channel | |
| 2 | WordStream → | Small to mid-sized businesses | |
| 3 | SpyFu → | Agencies needing competitive intel | |
| 4 | Optmyzr → | Agencies with multiple accounts | |
| 5 | AdRoll → | Agencies, centralized scalable use |
1. Semrush
Struggling with PPC software overload and complex campaign demands?
Semrush offers an AI-powered marketing platform designed to clarify your options and elevate your profits. This means you can efficiently compare features and streamline your PPC efforts.
The platform directly addresses your need for advanced analytics and seamless multi-channel integration, ensuring you can optimize your PPC campaigns with greater confidence.
Here’s how to simplify your search.
Semrush solves your pain points by centralizing multi-platform campaign management through its specialized Advertising Toolkit. This allows you to launch AI-powered Google and Meta ads directly, eliminating the need for disparate tools. You can also plan and optimize your PPC campaigns with precision. Additionally, you can uncover competitors’ ad strategies, giving you a distinct advantage in the market. The result is a unified approach to managing your advertising efforts, helping you achieve increased click-through rates and improved conversion efficiency.
Achieve greater campaign performance and justify your ROI.
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Key features:
- AI-powered Google and Meta ads: Launch and manage campaigns across major platforms, leveraging AI for improved performance and efficiency.
- PPC campaign planning and optimization: Gain the tools needed to strategically plan your campaigns and continuously optimize them for better results.
- Competitor ad strategy analysis: Uncover your competitors’ advertising tactics, providing actionable insights to refine your own approach.
Semrush features, pricing, & alternatives →
Verdict: Semrush stands out as an excellent option for best PPC software, particularly for marketing managers seeking advanced analytics and streamlined multi-channel capabilities. Its Advertising Toolkit, which includes AI-powered ad launching and competitor insights, addresses the critical need for transparent pricing and proven success metrics.
2. WordStream
Are your PPC campaigns truly delivering on ROI?
You need to know if you’re making costly mistakes and how to fix them, especially across Google and Facebook Ads.
WordStream offers free performance graders that audit your accounts, providing scores across key areas like wasted spend and Quality Score, helping you improve your reach and results quickly.
Here’s how you can gain true insight.
WordStream provides instant report cards for your Google and Facebook Ads, revealing where your performance stands. This means you can easily identify areas for improvement, like optimizing your Quality Score to save money in Google Ads. Additionally, their free keyword tool makes research a cinch, offering hundreds of relevant suggestions tailored to your industry and location. You’ll get keyword volume and cost-per-click data using the latest Google Search data, allowing you to discover the best keywords for your PPC and SEO goals. The result is a clearer path to growing your business with technology-backed marketing solutions.
Get a true read on your performance.
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Key features:
- Google Ads Performance Grader: Get an instant audit of your account with scores in nine key areas, providing tips on how to improve wasted spend, Quality Score, and click-through rate.
- Facebook Ads Performance Grader: Quickly assess your Facebook ad performance to improve reach, results, and ROI, ensuring your social campaigns are effective.
- Free Keyword Tool: Discover hundreds of relevant keyword suggestions tailored to your industry and location, complete with volume and CPC data for PPC and SEO goals.
WordStream features, pricing, & alternatives →
Verdict: If you’re a marketing manager looking for the best PPC software to clarify options and elevate profits, WordStream offers powerful free tools like performance graders and a keyword tool. These features help you identify costly mistakes, optimize campaigns, and drive more leads, providing essential insights to scale your marketing solutions.
3. SpyFu
Struggling with complex PPC software evaluations?
SpyFu offers a comprehensive suite of tools to demystify competitor strategies and elevate your campaign performance.
You’ll gain instant access to competitor keyword insights and ad history, enabling you to uncover hidden opportunities and avoid costly mistakes.
It’s time to gain your competitive edge.
SpyFu empowers you to navigate the PPC landscape with confidence, providing deep insights into your rivals’ Google Ads keywords and ad copy. This means you can quickly identify winning strategies and tailor your own campaigns for maximum impact.
You can also leverage features like Google Ads Advisor for buy recommendations and negative match suggestions, ensuring your ad spend is optimized. Plus, with unlimited projects, you can meticulously organize keywords, set up alerts for changes, and integrate seamlessly with other SpyFu tools to research, organize, and maintain everything in one central place.
The result is clarity and increased profits for your agency.
Key features:
- Google Ads Advisor: Identifies competitor keywords and ads, offering buy and negative match recommendations to optimize your ad spend.
- Comprehensive Competitive Intel: Uncovers competitor ranks, ads, keywords, and backlinks, providing 14 years of historical data for strategic planning.
- Unlimited Keyword & Domain Projects: Allows you to organize keywords, set up alerts, and integrate with other tools for seamless campaign management and tracking.
SpyFu features, pricing, & alternatives →
Verdict: If you’re seeking the best PPC software to gain a significant advantage, SpyFu offers advanced analytics and competitive intelligence to streamline your workflow. It addresses the need for transparent pricing and proven success metrics, providing comprehensive tools to clarify your options and elevate your profits.
4. Optmyzr
Is PPC management overwhelming your agency?
Optmyzr offers worry-free account management, providing round-the-clock PPC automation to simplify your campaign tasks. This means you can get better paid media results while staying in control.
It reviews insights, monitors campaigns, and optimizes performance, helping you avoid decision paralysis. The software helps you eliminate wasted spend and save time on account management.
It simplifies PPC campaign management.
Optmyzr helps you manage a larger portfolio of ad accounts more efficiently and profitably. It turns the drudgery of reporting into a routine task, saving you hours. You can launch RSAs at scale much faster than through Google. It also offers automated rules with first-party data, alerts for KPI metrics, and budget pacing for efficient monthly spend. Additionally, you get AI-supported ad text optimization and tools like PPC Investigator for deeper insights.
This ensures you consistently deliver better results for clients.
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Key features:
- User-controlled automation: Build fully customizable rules and layer automation over ad platforms to reclaim control, even when you’re not actively monitoring.
- Rapid audits & analysis: Get a bird’s eye view of account health and uncover hidden patterns, relationships, and behaviors faster than manual mining.
- One-click optimizations: Update ad text, product feeds, and campaign settings, targeting new keywords without ever opening the ad platform UI.
Optmyzr features, pricing, & alternatives →
Verdict: Optmyzr stands out as a best PPC software solution, especially for agencies managing multiple accounts. Its automation capabilities, exemplified by the Rule Engine, and robust reporting tools help increase productivity by up to 56% and save you considerable time daily, directly addressing key pain points for marketing managers.
5. AdRoll
Tired of complex PPC software evaluations?
AdRoll helps you manage, measure, and optimize campaigns from a single marketing platform. This means you can save time and hassle without sacrificing performance for your clients.
Their platform focuses on helping you run full-funnel ad campaigns that optimize to your specific marketing goals, making it easier to navigate campaign demands. You can also automatically meet global privacy standards.
Achieve reliable, full-funnel advertising performance.
AdRoll provides a unified platform to manage diverse channels like display, video, native, and social ads, helping you overcome the challenge of scattered campaign management. The system is powered by advanced AI and machine learning, optimizing your entire marketing strategy with insights from all campaigns.
You can re-engage site visitors with ad campaigns that harness real-time and historical data across millions of websites and apps. Additionally, you can create dynamic audience segments from both identified and anonymous contacts to hyper-target customers and prospects, ensuring you reach the right person. Plus, they offer consolidated reporting, cross-channel attribution, and performance insights, which is crucial for proving ROI.
Optimize performance and get noticed!
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Key features:
- Full-Funnel Campaign Management allows you to run optimized ad campaigns across display, video, native, and social channels, streamlining cross-platform challenges from a single dashboard.
- Advanced Audience Targeting helps you create dynamic audience segments from first-party data to hyper-target prospects, driving more traffic and increasing conversions for your clients.
- Integrated Analytics & Automation provides consolidated reporting, cross-channel attribution, and a unique automation builder for display and social campaigns to boost efficiency and insights.
AdRoll features, pricing, & alternatives →
Verdict: AdRoll stands out as a strong contender for the best PPC software, especially for agencies needing a centralized, scalable platform. Its robust analytics, multi-channel integration, and automated features, proven by over 140,000 brands, directly address the common pain points of overwhelming software evaluation and ROI justification.
6. Skai
Struggling with fragmented PPC data and overwhelming campaign management?
Skai helps you overcome these challenges by consolidating over 100 publishers and retail media networks onto a single platform. This means you gain complete visibility across your paid media program, solving the common issue of scattered data.
This unified view eliminates the need to jump between countless dashboards, allowing you to streamline decision-making and maximize performance.
Ready to optimize your ad spend?
Skai introduces Celeste AI, a breakthrough GenAI marketing agent designed to identify investment opportunities across your media program. This enables you to make confident decisions on budget allocation for maximum impact.
You can then turn these insights into action with AI-powered capabilities that enable the effective and efficient activation of media programs across search, social, and retail media. Plus, Skai’s DSP Reporting Dashboard helps save hours by quickly identifying low performance in campaigns, whether from creatives, audiences, line items, or inventory, ensuring your efforts are always optimized for brand growth.
The result: a cohesive, high-performing media strategy.
Key features:
- Omnichannel Demand-Side Platform: Consolidate over 100 publishers and retail media networks for complete visibility and management of your entire paid media program.
- Celeste AI Marketing Agent: Leverage breakthrough GenAI to streamline decision-making, maximize performance, and uncover new growth opportunities across all channels.
- AI-Powered Optimization: Utilize artificial intelligence to identify optimal investment opportunities and effectively activate media programs across search, social, and retail media.
Skai features, pricing, & alternatives →
Verdict: If you’re a marketing manager juggling complex multi-platform campaigns and seeking a centralized hub, Skai stands out as the best PPC software. Its ability to eliminate fragmentation and offer AI-driven insights, like Celeste AI’s capability to streamline manual tasks, provides a powerful solution for improving campaign efficiency and driving brand growth.
7. Marin Software
Feeling overwhelmed by PPC software options?
Marin Software helps you collect, understand, and share marketing data while maximizing results across ad platforms. This means you can automate and manage ad platforms at scale.
If you’re juggling multiple campaigns across various channels, MarinOne can help automate workflows with AI and increase your team’s output significantly.
Here’s how to take control!
Marin Software offers solutions like MarinOne, Ascend, and Connect to unify your performance marketing efforts. This suite lets you optimize and automate your PPC programs across diverse ad platforms like paid search, social, retail media, and app advertising.
You can forecast performance with AI and intelligently allocate your spend, ensuring your budget paces to target goals effectively. Additionally, you can create and manage campaigns, automate workflows, and customize with scripts.
This comprehensive approach helps automate, optimize, and analyze all your clients’ paid media campaigns, allowing you to maximize the return on your performance marketing investment with AI-driven insights and budget allocation.
The result: elevated profits.
Key features:
- Centralized Data Management: Collects, understands, and shares marketing data, including offline conversions, with AI analysis and export capabilities for any platform.
- AI-Driven Optimization: Forecasts performance, allocates spend, and paces budgets to targets using AI, ensuring maximum return across diverse ad platforms.
- Campaign Automation & Management: Automates workflows, allows custom scripting, and helps manage campaigns across paid search, social, retail media, and app advertising.
Marin Software features, pricing, & alternatives →
Verdict: If you’re a marketing manager at a mid-to-large digital marketing agency looking for the best PPC software, Marin Software offers powerful AI-driven solutions to automate, optimize, and analyze campaigns across various channels. For example, QUODD boosted conversions by 500% in just one month using Marin Ascend.
8. Acquisio
Struggling with complex PPC campaign management?
Acquisio offers AI and PPC automation tools designed to streamline account and campaign creation. This means you can launch ad campaigns at scale, saving valuable time.
You’ll find Acquisio’s end-to-end features built for easier campaign management, which helps address the overwhelming task of setting up new initiatives.
It’s time to simplify your workflow.
Acquisio helps solve the pain points of managing diverse platforms by centralizing control. With built-in cross-channel ad tools, you gain better campaign management.
You can manage cross-platform budgets and KPIs with ease, ensuring all your campaigns align with your performance goals. Additionally, its renowned PPC and social reporting tools save you significant time.
The system features leading machine learning optimization for digital ad campaigns, helping you gain crucial insights. Plus, you can integrate data from almost any source using APIs and data connectors, ensuring your existing CRM systems and other tools work seamlessly.
Achieve greater campaign efficiency.
Key features:
- AI and PPC automation tools streamline account and campaign creation, allowing you to launch ad campaigns efficiently and at scale across various platforms.
- Cross-platform budget and KPI management helps you maintain control over diverse campaigns, ensuring all your ad spending aligns with your strategic objectives.
- Machine learning optimization provides advanced tools for digital ad campaigns, enhancing performance and driving desired outcomes like increased conversions and clicks.
Acquisio features, pricing, & alternatives →
Verdict: Acquisio stands out as a strong contender for the best PPC software, particularly for marketing managers seeking comprehensive automation and analytical depth. Its machine learning optimization has shown impressive results, with a reported 18% decrease in CPA across 33,000 agency and reseller campaigns.
Conclusion
Struggling to elevate your profits?
I know the feeling. Juggling messy data and multiple platforms makes proving ROI nearly impossible, especially when you’re under pressure to deliver results.
The potential is massive. A report from CropInk shows PPC traffic converts 50% better than organic traffic. That’s a huge opportunity you can’t afford to miss by sticking with an outdated or ineffective strategy.
Here is the tool I recommend.
From everything I’ve reviewed, Semrush is my top choice. Its powerful Advertising Toolkit centralizes your campaigns and finally brings clarity to your data.
I was especially impressed by its AI-powered features for Google and Meta ads. When you use the best PPC software like this, you gain the competitive edge needed to truly boost performance.
For broader marketing strategies, my analysis of event marketing software provides valuable insights into boosting attendance and ROI.
I highly recommend you start a free trial of Semrush and see how its toolkit can directly impact your campaigns.
Your bottom line will thank you.
