10 Best Retargeting Software to Boost Your Conversions and Maximize Ad ROI

Criteo is a performance-based retargeting platform that specializes in dynamic, personalized advertising across the open internet, social media, and mobile apps. It uses AI trained on extensive commerce data to predict shopper intent and recommend relevant products, helping you re-engage users who have previously interacted with your brand.

This platform excels at delivering personalized ads in real-time, adapting creatives automatically with current prices and availability. You can also track campaign performance with real-time analytics and integrate with third-party measurement tools like Google Analytics 4 to prove incremental lift.

AdRoll is a comprehensive ad remarketing platform that helps you re-engage visitors across various channels, including web, social media, and email. It provides robust audience segmentation, dynamic ad creation, and detailed analytics to optimize your campaign performance. AdRoll's BidIQ™, an AI-powered bidding engine, ensures optimal targeting with the right message at the right time.

The platform integrates with major e-commerce platforms like Shopify, making it popular among online retailers for driving conversions. AdRoll also emphasizes using first-party data to grow revenue and loyalty, and you can diversify your retargeting mix with connected TV advertising.

Google Ads retargeting, also known as remarketing, enables you to show targeted ads to people who have previously interacted with your website or app. This powerful feature helps you re-engage potential customers who didn't convert on their first visit, improving brand recall and recognition.

You can customize your retargeted ads for different audience segments based on their interactions, such as viewed products or abandoned carts. Setting up a campaign involves adding a remarketing tag to your website and creating remarketing lists to target specific user behaviors, making it an effective tool for higher conversion rates.

RollWorks is an account-based marketing (ABM) platform that excels in B2B retargeting, helping businesses identify, engage, and convert high-value accounts. It offers targeted ads and detailed analytics, making it a strong choice for companies focused on specific business accounts rather than individual consumers.

This platform helps you streamline your account-based retargeting efforts, allowing you to focus your resources on leads that matter most. RollWorks provides insights into campaign performance, enabling you to optimize your strategies for better engagement and conversion within your target accounts.

Perfect Audience is a self-serve ad management system focused on retargeting across the web, Facebook, and Twitter. It empowers you to manage web display and Facebook retargeting campaigns from a single dashboard, offering flexible budgeting for businesses of all sizes.

This platform allows you to segment site visitors based on pages viewed or geography, and exclude converted customers. It crawls product feeds daily to keep ads updated with price and inventory changes, ensuring your retargeting efforts are always relevant and timely.

RTB House offers personalized retargeting powered by deep learning algorithms, enhancing customer engagement and retention through highly personalized ads and a unique recommendation engine. Their solution is designed to be highly efficient, claiming up to 50 percent more effectiveness than standard machine learning approaches.

This platform provides key features like dynamic creative optimization, real-time bidding, cross-device retargeting, and audience segmentation. It helps you introduce new products, promote niche offers, and continuously optimize campaigns with detailed analytics and A/B testing for maximum impact.

Outbrain is a content discovery platform that also offers robust native retargeting capabilities, allowing you to re-engage website visitors across its premium publisher network. It helps marketers keep the conversation going with valuable content recommendations, even after users leave your site.

You can retarget readers of amplified earned media, target by Google search results, or segment audiences based on time spent on pages or specific actions like leaving a checkout page. Outbrain's Custom Audiences feature makes it easy to create and manage these retargeting lists.

Taboola is a leading content discovery and native advertising platform that also supports retargeting campaigns. Similar to Outbrain, it allows you to reach audiences who have previously engaged with your brand by serving them personalized content recommendations across a vast network of premium publishers.

This platform helps you double your reach when used in conjunction with other native ad platforms, allowing for audience retargeting, story sequencing, and engaging with previous converters. You can create custom audience segments by implementing the Taboola pixel on your website.

SharpSpring, now a Constant Contact product, is a comprehensive marketing automation platform that includes retargeting capabilities as part of its broader feature set. While primarily known for its CRM, email marketing, and sales automation, its ability to track visitor behavior allows for targeted ad delivery. This helps you re-engage prospects across various digital channels.

SharpSpring focuses on integrating various marketing efforts into a unified platform. This allows for a more holistic approach to nurturing leads and driving conversions. Your retargeting efforts can be seamlessly combined with email campaigns and CRM data for a cohesive customer journey.

Customers.ai is a B2C marketing platform designed to enhance email marketing for Shopify brands, particularly those using Klaviyo. It excels at identifying anonymous website visitors, resolving identities across devices, and predicting purchase intent using AI. This platform is ideal for improving your retargeting campaigns by providing better audience data for Facebook and Instagram.

Customers.ai helps you activate first-party data effectively, optimize campaigns, and improve revenue outcomes by turning anonymous visitors into identifiable leads. It offers robust features for audience segmentation, email deliverability, and abandoned cart recovery, all integrated within your existing marketing workflows.