Wasting money on your ads?
You spend a fortune driving traffic to your site, but most visitors leave without converting. It’s a frustrating and expensive cycle.
This isn’t just lost traffic; it’s a massive waste of ad spend that tanks your ROI and seriously slows down your business growth.
Consider this: regular display ads only achieve a 0.07% click-through rate. This tiny number highlights a huge inefficiency in most traditional advertising campaigns.
But what if you could re-engage those lost visitors? The right software helps you recapture their attention and interest when they’re ready to buy.
In this guide, I’m going to show you the best retargeting software available today. I’ll break down the tools to help boost conversions and maximize ad ROI.
You’ll discover how to bring back interested prospects, improve your campaign performance, and finally turn those expensive clicks into loyal customers.
Let’s dive in.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | AdRoll → | Marketing & growth teams | |
| 2 | Criteo → | Retail & ecommerce brands | |
| 3 | Customers.ai → | Data-driven marketers | |
| 4 | ReTargeter → | Mid-size advertisers | |
| 5 | SharpSpring → | Sales & marketing teams |
1. AdRoll
Struggling with low conversions and wasted ad spend?
AdRoll offers retargeting capabilities to re-engage prospects, along with brand awareness features to attract new ones.
This means you can drive conversions and keep customers coming back by putting your brand in front of new prospects.
Here’s how to boost your ad ROI.
AdRoll solves inefficient audience targeting and scaling ad ROI by helping you run full-funnel ad campaigns optimized for your marketing goals. You can manage, measure, and optimize campaigns from a single platform.
The platform provides a marketing automation builder to coordinate automated campaigns across display and social channels, simplifying multi-channel campaign management. Additionally, it leverages advanced AI and machine learning to optimize your entire marketing strategy, providing insights across every channel. This empowers you to understand how channels influence conversions.
Plus, you can gain insights from consolidated reporting, cross-channel attribution, and performance insights, allowing you to grow faster by doing more of what’s working. The result is increased lead capture and efficient budget allocation.
Drive predictable business growth.
While focusing on marketing tools, also consider specialized software. My guide on best patient engagement software explores solutions for seamless healthcare operations.
Key features:
- Retargeting capabilities re-engage site visitors using real-time and historical data across millions of websites and apps, converting prospects and retaining customers.
- Audience segmentation tools allow you to create dynamic audience segments from identified and anonymous contacts for hyper-targeted advertising campaigns.
- Marketing automation builder lets you seamlessly coordinate automated campaigns across both display and social media from a single, intuitive platform.
Learn more about AdRoll features, pricing, & alternatives →
Verdict: AdRoll’s comprehensive suite of features, including advanced retargeting, audience segmentation, and cross-channel automation, makes it the best retargeting software for marketing and growth managers seeking to boost conversions and maximize ad ROI. Over 140,000 companies have trusted AdRoll to drive performance, with some seeing a 12,280% ROI.
2. Criteo
Struggling with low conversions and wasted ad spend?
Criteo’s dynamic retargeting, powered by an AI Engine, helps you increase conversions with personalized product ads. This means you can effectively re-engage customers who already know your brand.
It removes the guesswork from your campaigns, ensuring your budget is spent wisely and you’re reaching your key performance indicators. You can bring shoppers back to buy with personalized ads.
Want to increase your ad ROI?
Criteo solves this by connecting products to shoppers at every stage of their journey using performance and retail media advertising. This approach is fueled by powerful commerce data and AI.
Their Predictive Bidding feature optimizes bids based on the predicted value of each user, which helps you save money while maximizing campaign effectiveness. You can also leverage their Shopper Graph, which connects shopper IDs and commerce data to scale and optimize your campaigns effectively.
Additionally, Criteo’s Dynamic Creative Optimization+ enables real-time ad personalization, ensuring your ads are seen and impactful. Their Commerce Growth platform offers automated acquisition and retention, simplifying the process of expanding your customer base and increasing customer lifetime value.
The result: efficient outcomes at scale.
Key features:
- Dynamic Retargeting: Increase conversions with personalized product ads, bringing shoppers back to your site with relevant offers.
- AI Engine & Predictive Bidding: Removes guesswork from campaigns, optimizes bids based on user value, and saves you money while hitting KPIs.
- Shopper Graph & Audiences: Connects shopper IDs and commerce data to scale and optimize campaigns, helping you find and retain top customers.
Learn more about Criteo features, pricing, & alternatives →
Verdict: Criteo’s AI-powered platform and dynamic retargeting capabilities make it an ideal choice for the best retargeting software, addressing pain points like inefficient targeting and low conversions. With proven results like an 80% conversion rate boost for Represent Clothing, Criteo directly helps you drive predictable growth and maximize your ad ROI.
3. Customers.ai
Struggling with converting anonymous website visitors?
Customers.ai helps you identify anonymous website visitors with unrivaled accuracy, transforming bounces into leads. This means you can finally recover lost sales and boost your conversion rates.
Imagine turning anonymous website visitors into paying customers through highly targeted email, ad, and direct mail campaigns. The result is significantly increased lead capture and improved sales.
Here’s how to turn anonymous traffic into revenue.
Customers.ai provides unmatched visitor identification accuracy, crucial for boosting your conversion rates and ad ROI. This platform helps you resolve anonymous visitor identities with a 65-85% accuracy rate, allowing you to convert previously untrackable visitors.
This means you can increase store sales by engaging these high-intent individuals across various channels without wasting budget on bad data. Additionally, their status as the only official Meta Business Partner enables you to sync accurate visitor IDs for retargeting campaigns on Meta ads, truly optimizing your ad spend.
Plus, you can utilize their native ESP for superior email deliverability, ensuring your messages reach real prospects and avoiding spam flags that can damage your brand reputation.
The result is increased lead capture and improved conversion rates.
Before diving deeper, you might find my analysis of best audience response software helpful for gathering real-time data.
Key features:
- Unrivaled Visitor Resolution Accuracy: Identifies anonymous website visitors with 65-85% accuracy, turning more high-intent prospects into customers and maximizing your marketing ROI.
- Official Meta Business Partner: Seamlessly syncs accurate visitor IDs to Meta for highly effective retargeting campaigns, ensuring your ads reach the bottom of your sales funnel.
- Native Domain-Protective ESP: Provides a built-in email service provider that protects your sender reputation and ensures high email deliverability for your retargeting efforts.
Learn more about Customers.ai features, pricing, & alternatives →
Verdict: Customers.ai stands out as the best retargeting software due to its exceptional website visitor identification accuracy (65-85%), enabling you to target genuinely high-intent leads. Its Meta Business Partner status and native ESP protect your brand and help you achieve significantly higher revenue per ID, making your ad budget work harder.
4. ReTargeter
Struggling with website visitors not converting?
ReTargeter helps you re-engage the 98% of users who don’t convert on their first visit.
This means you can go beyond generic campaigns to create tailored media strategies that differentiate your brand.
It’s time to start retargeting the right way.
Here’s how ReTargeter makes it happen, acting as an extension of your marketing team.
You get dedicated account managers with the expertise to optimize your media, ensuring you reach the right audience effectively. Their dynamic creative optimization adapts ads in real-time for maximum impact.
Additionally, ReTargeter offers advanced audience segmentation, omni-channel programmatic capabilities, and brand safety technology that filters content in real-time. This ensures your ads are seen by real people, in brand-safe environments, maximizing your ad ROI.
The result is increased conversions and efficient ad spend.
If you’re also optimizing your data for precision, you might find my article on best data mapping software helpful for seamless integrations.
Key features:
- Site and CRM ReTargeting allows you to connect with visitors who’ve left your site or leverage your existing customer data for highly specific campaigns.
- Dynamic Creative Optimization automatically tailors your ad content to each individual user, significantly improving engagement and conversion rates.
- Advanced Audience Segmentation provides precise control over who sees your ads, helping you target the most receptive users and reduce wasted ad spend.
Learn more about ReTargeter features, pricing, & alternatives →
Verdict: ReTargeter is an excellent choice for those seeking the best retargeting software, with 7,000 conversions and an average cost per acquisition of $8.29. Its custom solutions, dedicated account management, and commitment to transparency ensure your campaigns are highly effective and drive predictable growth.
5. SharpSpring
Struggling with low conversions and wasted ad spend?
SharpSpring offers a full-funnel marketing and sales automation platform, complete with CRM, to help you boost conversions.
This means you can power your entire funnel with a single platform, eliminating the headaches of cobbled-together tools and siloed data.
Here’s a better solution.
SharpSpring helps you understand each buyer’s unique needs and design campaigns tailored to how they want to buy. You can then win more customers at scale, giving you more time in your day.
The platform provides a built-in CRM, behavioral data, and a rules engine to inform every customer interaction. This helps you automate every buyer journey without sacrificing personalization, which is crucial for scaling growth.
Additionally, SharpSpring integrates key features like email marketing for dynamically tailored content, social media management for cross-channel posting and tracking, and robust tracking and analytics to give you actionable insights across all your marketing and sales initiatives. This comprehensive approach helps you convert more customers by personalizing every interaction.
Ultimately, you can capture every opportunity and convert more wins.
While we’re discussing automation and efficiency, you might also be interested in my analysis of best workshop management software.
Key features:
- Full-funnel marketing and sales automation: Combines marketing automation, sales automation, and CRM in one platform to drive sales and convert more customers.
- Retargeting ads for targeted content: Reveals specific content on visited websites after a lead leaves yours, convincing them to return and engage further.
- Behavioral data and rules engine: Informs every customer interaction, allowing you to personalize buyer journeys and scale growth efficiently.
Learn more about SharpSpring features, pricing, & alternatives →
Verdict: SharpSpring stands out as a best retargeting software option for its unified platform that combines marketing automation, sales, and CRM. Its behavioral data and retargeting ads allow you to personalize interactions and efficiently convert leads, directly addressing pain points like inefficient targeting and low ad ROI.
6. StackAdapt
Tired of wasted ad spend and low conversions?
StackAdapt’s AI-powered platform helps you connect your campaigns to conversions with precision targeting. This means you can effectively reach your audience.
The platform is designed to overcome challenges like inefficient audience targeting and scaling ad ROI by providing real-time visibility into campaign performance. It’s built to ensure your campaigns outperform competitors.
How do you boost your campaign performance?
StackAdapt offers an integrated marketing platform that empowers you to achieve your campaign goals. It leverages first-party data, intelligent audience, contextual, and location-based targeting.
This allows you to reach your audience with precision and scale across various channels including native, display, video, and connected TV. Additionally, it features enterprise-level solutions to plan, execute, and analyze campaigns seamlessly, all on a sophisticated yet simple-to-use platform. The result is maximizing your ad ROI with advanced targeting and extensive premium ad inventory.
Finally, gain a competitive edge.
Before diving deeper, you might find my analysis of App Store Optimization tools helpful for reaching a mobile audience effectively.
Key features:
- Advanced AI-powered targeting: Optimize ad targeting and personalize user experiences using artificial intelligence and machine learning algorithms for improved campaign results.
- Multi-channel campaign execution: Plan and run campaigns across various programmatic channels like native, display, video, audio, in-game, and digital out-of-home advertising.
- Comprehensive campaign analysis: Gain real-time visibility into performance, with detailed reporting and optimization insights to help you analyze data sets for top results.
Learn more about StackAdapt features, pricing, & alternatives →
Verdict: StackAdapt’s AI-powered platform is designed for marketing and growth managers aiming for efficient budget allocation and increased conversions. Its advanced targeting and multi-channel capabilities make it suitable as a best retargeting software, addressing pain points like low conversion rates and unoptimized campaigns.
7. Marin Software
Struggling with fragmented ad platforms and wasted spend?
Marin Software helps you collect, understand, and share marketing data to maximize your ad ROI. This means you can effectively address high bounce rates and low conversions.
You’ll gain control of your marketing with AI-powered solutions, ensuring efficient budget allocation across all your campaigns. This also boosts your lead capture.
Take control of your advertising.
Marin Software’s unified platform, MarinOne, solves your struggle with inefficient audience targeting and scaling ad ROI. Its AI-driven budget allocation and insights maximize your return on performance marketing investment.
You can automate and manage ad platforms at scale, freeing up your team and boosting output. This helps you overcome difficulties in managing multi-channel campaigns.
Additionally, Marin Software offers Marin Connect to collect, understand, and share marketing data, and Marin Ascend to forecast performance, allocate spend, and manage budgets across various ad platforms like Paid Search, Paid Social, Retail Media, and App Advertising. This comprehensive approach ensures seamless setup, optimization, and tracking.
Predictable growth is within reach.
While exploring various business software solutions, you might also be interested in my guide on best warranty management software to optimize specific operational aspects.
Key features:
- Unified Ad Management: Consolidate and manage paid search, social, retail media, and app advertising campaigns from a single platform, eliminating fragmented ad management pain points.
- AI-Driven Optimization: Leverage AI for budget allocation, performance forecasting, and campaign automation to maximize ROI and address inefficient targeting and scaling challenges.
- Data Collection & Analysis: Collect, understand, and share marketing data effectively, providing actionable analytics for improved conversion rates and efficient budget allocation.
Learn more about Marin Software features, pricing, & alternatives →
Verdict: Marin Software stands out as a best retargeting software solution by centralizing paid media management and leveraging AI for optimization across channels. Features like Marin Ascend, which helped QUODD boost conversions by 500% in one month, address crucial pain points around inefficient targeting and maximizing ad ROI, driving predictable business growth.
8. Outbrain
Struggling with high bounce rates and wasted ad spend?
Outbrain offers the tools and expertise to drive exceptional performance.
This means you can overcome the pain of inefficient audience targeting with their advanced targeting and predictive AI technology.
Here’s how Outbrain helps.
Outbrain maximizes your ROI by providing enhanced unique reach and deep contextual insights.
You can expect superior outcomes because Outbrain delivers elevated results, from branding to performance on the Open Internet.
Additionally, their commitment to innovation, scale, and results means you get a platform hyper-focused on helping you achieve exceptional outcomes. Their global team is also your day-to-day partner.
The result is predictable business growth.
While we’re discussing optimizing your online presence, understanding best content curation software is equally important for engaging your audience.
Key features:
- Predictive AI Technology: Benefit from advanced targeting and AI-powered insights to ensure your campaigns reach the right audience, optimizing your ad spend and increasing lead quality.
- Enhanced Unique Reach: Access a broader audience across the Open Internet, expanding your campaign’s exposure while maintaining engagement in high-quality, trusted environments.
- Data-Driven Optimization: Utilize transparent reports and real-time analytics to continuously track results, maximize delivery strategies, and achieve strong user traffic and influence.
Learn more about Outbrain features, pricing, & alternatives →
Verdict: Outbrain’s combination of unique reach, predictive AI, and deep contextual insights makes it an outstanding solution for marketing managers. By focusing on high-quality leads and providing robust optimization tools, it consistently delivers superior outcomes, making it suitable as the best retargeting software to boost conversions.
9. OptinMonster
Struggling with high bounce rates and low conversions?
OptinMonster offers powerful tools like Exit-Intent® and OnSite Retargeting® to help you recover abandoning visitors. This means you can recapture potential leads before they leave your site for good.
By targeting visitors based on their real-time behavior, you can significantly reduce wasted ad spend and increase lead capture.
It’s time to convert your website traffic.
OptinMonster helps you turn existing website visitors into subscribers and customers. You can create visually stunning offers using 700+ pre-built templates and a drag-and-drop builder, no coding needed. This allows you to customize campaigns for maximum conversions effortlessly. Additionally, its behavior automation engine lets you show the perfect offer at the exact right time, which is critical for scaling ad ROI and optimizing campaigns. You can also test and adjust your offers in real time with comprehensive analytics, ensuring continuous improvement for your lead generation strategy.
The result? Predictable business growth and maximized ad ROI.
While we’re discussing software tools, understanding how to connect them with application integration tools is equally important for efficiency.
Key features:
- OnSite Retargeting®: Deliver personalized offers to new or returning visitors based on their behavior, helping you maximize conversions and sales.
- Exit-Intent® Technology: Capture abandoning visitors by displaying targeted campaigns just as they are about to leave your site, significantly boosting lead capture.
- Page Level Targeting: Hyper-segment your audience to show specific offers on relevant pages, ensuring highly efficient budget allocation and campaign effectiveness.
Learn more about OptinMonster features, pricing, & alternatives →
Verdict: OptinMonster excels as a best retargeting software by addressing common pain points like high bounce rates and inefficient targeting. Its OnSite Retargeting® and Exit-Intent® features, combined with powerful analytics and over 700 templates, empower marketing managers and advertisers to recapture leads and optimize ad spend effectively, as demonstrated by Storyly’s 80% conversion increase.
Conclusion
Ready to boost your ad ROI?
Choosing the right platform is the biggest hurdle. Many promise the world but deliver complexity, leaving your ad budget draining with little to show for it.
But effective retargeting can boost conversion rates by up to 150%. This proves the right strategy doesn’t just plug a leak; it actively turns lost visitors back into valuable, paying customers.
Here is my top recommendation.
From my experience, AdRoll is the clear choice. It directly tackles low conversions and wasted spend with a powerful, unified platform that simplifies everything.
Trusted by over 140,000 companies, I believe it’s the best retargeting software available. Its AI-powered automation and unified reporting simplify cross-channel campaigns, genuinely maximizing your ad ROI.
I recommend you get started with AdRoll today and see the immediate impact.
Your conversions will climb.
