Are your customer conversations scattered everywhere?
You have interactions on social media, email, and support chats, but they aren’t connected. This leaves you with an incomplete picture of your customers.
This fragmentation makes personalizing your outreach nearly impossible, leading to missed opportunities and a disjointed customer experience for your brand.
According to BreakCold, businesses see a 32% reduction in marketing costs when using CRM. This shows how much inefficiency costs you without a unified system.
Before diving deeper, you might find my analysis of best mobile banking software helpful.
The right social CRM platform solves this by helping you unify all your customer data into one central place for a complete view.
In this guide, I’ll walk you through the best social CRM software to consolidate data. We will explore tools designed to deepen customer bonds.
You will discover solutions that enable personalized campaigns, improve retention, and ultimately boost your marketing ROI without the usual guesswork.
Let’s get started.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Salesforce → | Mid-sized enterprises | |
| 2 | Zoho → | Large businesses | |
| 3 | HubSpot → | Mid-sized enterprises | |
| 4 | Sprout Social → | Mid-sized enterprises | |
| 5 | Nimble → | Small to midsize teams |
1. Salesforce
Is fragmented customer data holding your team back?
Salesforce’s Data Cloud unifies all your data, from any source, allowing your marketing and social media teams to transform fragmented customer interactions into a complete picture. This means you can finally connect online and offline data points, overcoming a key pain point for comprehensive social CRM.
Your challenge of unifying diverse customer data sources is directly addressed, enabling you to act on precise audience segmentation. This capability drives personalized engagement and fosters deeper customer bonds.
Here’s how to unify your customer data.
Salesforce unifies all your customer data on a single, integrated CRM platform, empowering personalized engagement at scale with trusted AI and automation. This means you can capture and track customer data from any source, providing a real-time view of your business through custom dashboards. You can connect your email and calendar to automatically capture and sync data to Salesforce, using CRM features right where you work. Additionally, you can import spreadsheets and connect to sources like Google, with in-app guides ensuring clean data is imported quickly.
This holistic view supports data-driven strategy adjustments, helping you achieve measurable improvements in customer retention and campaign ROI.
Key features:
- Unified Data Platform: Brings together all your customer data from various sources, allowing you to act on insights with AI and automation on one integrated CRM platform.
- Personalized Engagement with AI: Leverages Artificial Intelligence to create audience segments, draft campaign briefs, build campaigns, and write emails quickly, personalizing every moment of engagement.
- Comprehensive Customer Management: Offers lead, contact, and opportunity management, alongside service case management to unify support channels and route cases efficiently.
Salesforce features, pricing, & alternatives →
Verdict: Salesforce is the best social CRM software for marketing and social media professionals seeking to unify customer data, personalize engagement with AI, and gain actionable insights for improved campaign ROI. It excels at consolidating diverse data sources, addressing a core challenge for mid-sized enterprises.
2. Zoho
Struggling to unify customer data across scattered platforms?
Zoho’s comprehensive CRM platform is designed for your customer-facing teams, addressing fragmentation.
This means you can easily consolidate data, improving overall efficiency by breaking down silos between departments.
Here’s how to streamline your operations.
Zoho One, your business’s operating system, helps you centralize all your business functions. You can run your entire business on Zoho’s unified cloud software.
This means you can track sales, investments, and client potential, integrating all data into one platform. Businesses have reported up to 80% increased productivity and tenfold efficiency improvements by automating processes.
Additionally, the Zoho ecosystem offers the professional services, infrastructure, support, and security your large business needs, allowing you to streamline complex business processes and build strong customer relationships. The result is simplified HR, secure email, and robust accounting capabilities.
Your long-term goals are within reach.
If your business handles products, my article on best catalog management software can help centralize your multi-channel sales efforts.
Key features:
- Comprehensive CRM Platform: Centralizes customer data and streamlines processes for all customer-facing teams, ensuring unified insights.
- Zoho One Business OS: A unified cloud software suite designed to break down departmental silos and increase overall organizational efficiency.
- Robust Ecosystem & Support: Offers professional services, infrastructure, and security needed for large businesses to streamline complex processes and drive growth.
Zoho features, pricing, & alternatives →
Verdict: Zoho’s integrated suite and comprehensive CRM platform make it an excellent candidate for the best social crm software. By unifying data and automating processes, businesses like Blue LLC and Agappe Diagnostics have achieved significant productivity gains and improved efficiency, leading to scalable growth and enhanced customer relationships.
3. HubSpot
Is your customer data scattered and hard to manage?
HubSpot’s AI-powered Customer Platform helps you unify all your marketing, sales, and service data in one central place.
This means you can gain a complete, unified view of your customer at every stage of their journey, eliminating data silos.
You need a unified customer view.
HubSpot solves this by bringing your marketing, sales, and service teams together on one easy-to-use, AI-powered platform. You can generate leads and automate marketing with Marketing Hub, or build pipelines and close deals using Sales Hub.
Additionally, the Service Hub allows you to scale customer support and drive retention with an omnichannel help desk, and the Content Hub helps you create and manage on-brand content with AI. Furthermore, Operations Hub activates and manages your data with AI-powered data quality automation, ensuring your customer data is always clean and actionable.
The result is a unified customer experience.
Key features:
- AI-powered customer platform that brings together marketing, sales, and customer service teams on one intuitive system, unifying customer data.
- Breeze AI agents like the Customer Agent for 24/7 support, Prospecting Agent for sales outreach, and Content Agent for quick content creation.
- Comprehensive Hubs including Marketing, Sales, Service, Content, Operations, and Commerce, each with specific features to manage distinct business functions.
HubSpot features, pricing, & alternatives →
Verdict: HubSpot stands out as the best social CRM software for mid-sized enterprises by providing an AI-powered platform that unifies customer data and teams. With its Marketing, Sales, Service, and Content Hubs, it enables personalized engagement and data-driven strategies, as evidenced by customers acquiring 129% more leads and closing 36% more deals.
4. Sprout Social
Struggling to unify your customer data?
Sprout Social helps your team streamline customer care and community management, alongside effortless content delivery. This allows you to personalize customer care with quick, tailored responses for positive brand experiences.
This means you can drive strategic decision-making across your entire business by turning social into a powerhouse. It ignites innovation and revenue growth for your company.
Here’s how to simplify your social strategy.
Sprout Social provides a unified social media management platform to extract real business value and strengthen your market position. You can gather deeper insights by leveraging AI to distill listening and performance data into strategic insights.
The platform includes a unified inbox with automated routing and chatbots, allowing you to resolve customer questions faster with AI-enhanced agent replies. This helps prioritize your most important messages using AI-powered message classifications and helps your team focus on strategic thinking. Additionally, Sprout Social integrates with your existing tech stack, including a global Salesforce partnership, to seamlessly unify customer touchpoints and keep pace with changes.
The result is smarter, faster business impact.
While discussing team efficiency and integrations, you might also be interested in my guide on best document collaboration software to streamline your team workflows.
Key features:
- Engagement and Customer Care: Streamline customer care with automated tasks, AI-enhanced agent replies, and a unified inbox for faster response times and personalized interactions.
- Publishing and Campaign Management: Effortlessly plan, create, manage, and deliver social content and campaigns, amplifying your brand’s reach and impact.
- Analytics and Insights: Drive strategic decision-making with premium analytics, social listening to uncover trends, and AI to distill performance data into actionable insights.
Sprout Social features, pricing, & alternatives →
Verdict: If you’re seeking the best Social CRM software to unify customer data and enhance engagement, Sprout Social is an excellent choice. It’s ideal for mid-sized enterprises needing AI-powered workflows, robust integrations like Salesforce, and tools to personalize customer interactions for measurable improvements in customer retention and brand reputation.
5. Nimble
Struggling to unify customer data across platforms?
Nimble offers an AI-driven platform to manage relationships, accelerate engagement, and foster lasting business growth.
This means you can easily capture and enrich leads from LinkedIn and any website, simplifying your prospecting and lead generation process.
Here’s how to simplify complex social CRM selection.
Nimble brings all your contacts, calendars, and email interactions from Google and Microsoft 365 into one place. This allows you to streamline contact management and maintain perfect organization.
Additionally, you can automate repeatable processes across various departments, from managing leads to qualifying them efficiently, using custom workflows and templates. This helps increase your overall efficiency.
Plus, you can scale your email marketing efforts through group messaging and sequences, sending targeted campaigns and tracking results for data-driven strategy refinement. The result is better customer retention and campaign ROI.
While discussing customer engagement, understanding how Enterprise Feedback Management Software can elevate retention is equally crucial.
Key features:
- Relationship Management: Simplifies contact management for individuals and teams, helping you identify, build, and nurture relationships for business growth.
- Browser & Email Extensions: Works where you do, integrating with LinkedIn, Facebook, Twitter, Outlook, Gmail, and other business apps for seamless use.
- Workflows & Automation: Manages business workflows across departments, helping you ditch spreadsheets and save time with customizable templates.
Nimble features, pricing, & alternatives →
Verdict: If you need a unified solution that enhances customer engagement and provides actionable insights, Nimble is the best Social CRM software for your business. It consolidates scattered data, allowing you to personalize interactions and track campaign performance for measurable improvements, helping one customer achieve an 85% open rate with group messaging.
6. eclincher
Are you struggling to unify your customer data?
eclincher offers a Social Inbox to streamline engagements and manage all social interactions in one place. This means you can quickly respond to messages, comments, and mentions across channels.
You can also leverage AI to auto-reply for real-time engagement, helping you enhance customer relationships and build brand loyalty. This ensures you are always responsive and keeps your audience engaged.
What if you could simplify social management?
eclincher solves this by providing AI-powered publishing tools. You can effortlessly craft and schedule social posts with AI-driven tools, ensuring consistent engagement across platforms.
Additionally, their Advanced Analytics provide valuable insights to track post performance, audience engagement, and growth trends. You can also utilize Social Listening to monitor brand mentions and conversations across social media in real-time. This helps you capture trends, respond to feedback, and connect with your audience effectively. Plus, Web Listening helps you monitor brand mentions on websites, blogs, and forums to stay informed of public sentiment. The result is a unified approach to managing your brand’s online presence and deepening customer bonds.
While we’re discussing managing various interactions, my guide on volunteer management software offers insights into specific administrative needs.
Key features:
- AI-Powered Publishing: Compose and schedule social media posts with AI writer and content generator, AI image creation, and smart queues automation for increased ROI.
- Unified Social Inbox: Manage all social interactions, messages, comments, and mentions in one place, leveraging AI for auto-reply to ensure real-time engagement and enhance customer relationships.
- Comprehensive Analytics & Listening: Gain valuable insights into post performance and audience engagement with advanced analytics, alongside real-time social and web listening to track brand mentions and sentiment.
eclincher features, pricing, & alternatives →
Verdict: If you are seeking the best Social CRM software to centralize data, eclincher provides robust tools for social media management, brand monitoring, and advanced analytics. Their AI-powered features, like the social inbox and content creation, are designed to enhance customer engagement and boost your brand’s online presence, making it an excellent choice for mid-sized enterprises.
7. Agorapulse
Struggling with fragmented social media data and ROI?
Agorapulse offers a centralized inbox to manage all your social interactions efficiently, boosting engagement.
This means you can capture conversations from social networks, news sites, and blogs, protecting your brand reputation effortlessly.
Find your focus, drive real impact.
Agorapulse helps marketing directors and social media managers overcome management challenges, consolidate data, and prove business value.
You can streamline your content management across all major platforms with an intuitive post scheduler and shared calendars. This enhances team collaboration and helps you identify top-performing posts.
Additionally, you can monitor mentions of your brand and competitors, automatically pull data from Google Analytics, and tie social activity to real revenue goals. This empowers your team with actionable insights for data-driven decisions, saving significant time.
The result is measurable improvements.
Before diving deeper, you might find my analysis of best portal software helpful for unifying your teams.
Key features:
- Centralized Inbox: Track and respond to all social media interactions from one place, prioritizing and automating responses for better customer experience.
- Integrated Reporting & ROI: Generate meaningful reports and prove social media ROI by connecting social activity to sales, leads, and traffic goals.
- Streamlined Publishing: Plan, schedule, and customize social media content across all platforms with intuitive tools, enhancing team collaboration.
Agorapulse features, pricing, & alternatives →
Verdict: Agorapulse stands out as a strong contender for best social CRM software, particularly for mid-sized enterprises. Its emphasis on unified social interactions, actionable insights, and transparent ROI measurement directly addresses key pain points like data fragmentation and proving business value, making it an excellent choice for improving customer bonds.
8. Hootsuite
Struggling to unify your customer data?
Hootsuite’s dashboard helps you schedule, engage, monitor, and analyze social media posts, all in one place. This means you can centralize your social interactions, saving time and simplifying your workflow.
Your business can strategize smarter with social-first AI, which supercharges content creation and helps you understand what people think about your brand. This directly addresses the pain point of fragmented data and the need for actionable insights.
It’s time to elevate your social strategy.
Hootsuite makes it easy to drive real business impact with real-time social insights, helping you gain a competitive edge. This tool allows you to track hundreds of social media metrics, creating custom reports and leveraging industry and competitor benchmarking for faster growth.
You can also schedule posts and create content across all your social networks from one hub. This unified inbox brings all your engagements into a single view, helping you respond faster with saved and suggested replies, and automated DMs. Additionally, you can track mentions, keywords, and trends to stay on top of public sentiment and never miss a chance to engage.
This platform’s AI assistant, OwlyGPT, scours live social feeds to help you create content, analyze performance, and build campaigns based on what’s happening online right now. Plus, you can instantly generate brand-approved captions, video scripts, and creative briefs, while using built-in Canva templates and stock photos to bring your posts to life.
The result is boosted engagement and a better customer experience.
While we’re discussing driving real business impact, my article on best ecommerce marketing platform covers tools to maximize your revenue.
Key features:
- Social Listening & AI Assistant: Track brand mentions and trends, leveraging AI to generate content and gain real-time insights into audience sentiment for proactive engagement.
- Unified Inbox & Engagement Tools: Consolidate all private and public messages into a single hub, enabling faster responses with saved replies, message routing, and team collaboration.
- Performance Analytics & Reporting: Monitor hundreds of social media metrics, including competitor benchmarking and paid/organic performance, to optimize strategy and demonstrate ROI effectively.
Hootsuite features, pricing, & alternatives →
Verdict: If you’re seeking a comprehensive solution to consolidate customer data and deepen bonds, Hootsuite stands out as a leading contender for best Social CRM Software. Its unified dashboard, AI-driven insights, and integrated communication tools like the unified inbox provide the capabilities needed to simplify complex social media management, as demonstrated by an 80% reduction in workload using its chatbot capabilities.
Conclusion
Scattered customer data costs you.
Choosing the right tool is tough. You need a platform that unifies all your social conversations and customer data into one complete, actionable view.
The financial impact is significant. According to Dogma Group, companies leveraging CRM see an average return of $8.71 per dollar invested. That’s a massive ROI you can’t afford to ignore, turning your marketing efforts into measurable profit.
So, what’s my top recommendation?
After reviewing these tools, Salesforce stands out. Its Data Cloud unifies all customer data, from social media to support chats and offline sources.
This allows you to personalize engagement at scale with trusted AI, making it the best social CRM software for building lasting customer bonds and driving retention.
I suggest you start a free trial of Salesforce to see how its unified platform can transform your entire social strategy.
Your customer relationships will transform.
