Struggling to justify your video ROI?
You spend hours creating great videos, but they aren’t translating into the measurable results or deep engagement you need to see.
It’s because managing video campaigns without proper tools is a chaotic mess. You’re left with wasted time and missed engagement opportunities.
And you’re not alone. Wyzowl reports that 37% of marketers haven’t adopted video because they don’t know where to start. This confusion often paralyzes progress.
The good news is that the right platform solves this. It will streamline your entire video workflow and provide clear, actionable analytics.
In this guide, I’m breaking down the best video marketing software for growing businesses. I’ll help you look beyond features to find a perfect fit.
You’ll discover platforms that simplify campaign creation and boost audience engagement. They will also integrate with tools you already use.
Let’s dive right in.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Vidyard → | Mid-sized B2B sales teams | |
| 2 | Loom → | Small remote teams | |
| 3 | Vimeo → | Marketing teams, global outreach | |
| 4 | Hippo Video → | Growing B2B & SaaS companies | |
| 5 | Dacast → | Marketing managers & founders |
1. Vidyard
Are your video marketing efforts falling flat?
Vidyard helps you elevate your campaigns by providing tools to break through the noise and truly engage your audience. This means you can host content, generate leads, and see measurable results that impress your stakeholders.
The result? You can quickly identify a robust, intuitive platform that streamlines campaign creation and improves engagement.
Here’s how Vidyard can help.
Vidyard offers AI-powered personalized video messages and AI Avatars to automate and scale your outreach. This allows your team to maintain consistent messaging and compliance across all interactions.
You can also send personalized video messages that cut through busy inboxes, while getting detailed insights into video performance and viewer engagement. Plus, you can upload, publish, track, and organize all your team’s video content in one centralized spot, gaining real-time insights into who is watching. Additionally, these engagement analytics can trigger your Video Sales Agent for automated follow-ups, integrating seamlessly with your CRM to enrich data and drive personalized conversations.
Your success hinges on frictionless adoption and clear impact proof.
If you’re also looking into effective outreach strategies, my article on best mobile marketing platform covers how to drive your leads and unify analytics.
Key features:
- Personalized video messages: Create and send individual video messages to prospects and customers, standing out and improving response and reply rates.
- AI Avatars & Video Sales Agent: Generate personalized AI videos at scale and automatically send them, equipping reps with AI that engages buyers at the right time.
- Robust video hosting & analytics: Easily host and manage all business videos in one central spot, gaining real-time insights into viewer engagement and content performance.
Vidyard features, pricing, & alternatives →
Verdict: If you’re seeking a robust, AI-powered platform to streamline your video content, improve engagement, and integrate with your existing marketing stack, Vidyard is an excellent choice. With a 4x improvement in reply rates and 8x higher click-through rates observed, it proves to be a strong contender for the best video marketing software, ensuring measurable ROI and frictionless team adoption.
2. Loom
Struggling to streamline your video marketing campaigns?
Loom offers AI-powered video messages, screen recording, and an intuitive editor to address common pain points.
This means you can create engaging videos quickly and efficiently, reducing the time spent on complex editing.
Easily supercharge your productivity.
Loom makes it simple to record your screen and camera from any device, whether it’s through their Chrome extension, desktop, or mobile app. You can trim, stitch clips, add custom backgrounds, and enhance messages with text and overlays for professional-looking content.
Plus, Loom AI automatically enhances your video and instantly transforms your script into various formats, like a document or message. This helps your remote teams communicate better across time zones with transcripts and captions in over 50 languages, empowering your campaigns.
Additionally, you can easily collaborate by adding emojis, comments, tasks, and CTAs directly to your video messages, ensuring strong engagement. You can share or embed your videos seamlessly with hundreds of tools you already use, including Google Workspace and Slack.
The result is truly impactful video communication.
Key features:
- AI-powered video creation: Automatically enhances your videos and transforms scripts into documents or messages, saving you significant time and effort.
- Intuitive video editor: Easily trim, stitch clips, add eye-catching backgrounds, and enhance your message with text, arrows, and box overlays for polished results.
- Seamless sharing and collaboration: Share or embed videos anywhere, and engage viewers with emojis, comments, tasks, and CTAs, improving team and customer interactions.
Loom features, pricing, & alternatives →
Verdict: Loom is ideal if you’re seeking the best video marketing software to streamline your content creation and boost engagement. Its AI-powered features, intuitive editing capabilities, and robust sharing options allow you to personalize pitches and troubleshoot customer issues efficiently, demonstrating measurable impact on your marketing efforts.
3. Vimeo
Struggling with video marketing limitations and decision fatigue?
Vimeo offers a complete video platform to streamline your campaigns, from high-quality hosting to powerful analytics, addressing key gaps in many current tools. This means you can centralize your video efforts, ensuring your content always plays in its highest resolution, always ad-free.
You no longer have to worry about competitor distractions or random suggestions pulling viewers away.
Here’s how Vimeo simplifies your video marketing.
Vimeo provides an intuitive platform for hosting, managing, and sharing your videos with complete control over privacy and distribution. This allows you to host in high quality, ad-free, ensuring your brand message is always front and center without external distractions. Additionally, you can collaborate with anyone, sharing cuts for review and getting granular with time-coded comments within one organized video library. Plus, Vimeo AI takes your videos to the next level by translating them quickly and easily into dozens of languages, and even answering viewer questions directly within the player, linking to specific moments for context. The result is a frictionless adoption and clear impact on your marketing goals.
Key features:
- High-quality, ad-free hosting ensures your brand’s video content is presented without distractions, maintaining professional consistency and preventing competitor suggestions.
- Robust collaboration tools allow your team to share cuts, gather time-coded feedback, and manage version history efficiently within a centralized video library.
- Vimeo AI capabilities provide intelligent features like automated video translation, viewer Q&A within the player, and SEO-optimized video details for enhanced reach.
Vimeo features, pricing, & alternatives →
Verdict: If you’re seeking the best video marketing software that provides comprehensive hosting, collaborative tools, and AI-powered optimizations, Vimeo is a strong contender. It helps elevate your brand with high-quality video and expands your reach with precision, offering solutions for marketing teams focused on engaging global audiences and ensuring measurable results.
4. Hippo Video
Struggling to generate impactful videos at scale?
Hippo Video empowers you to automate video creation with Agentic AI, transforming text or documents into engaging, multilingual video pitches.
This means you can drive more sales and generate leads without the typical workflow disruption or wasted investment.
This solution lets you quickly scale.
Here’s how Hippo Video solves these pain points: its Creation Agent transforms your ideas or documents into polished scripts, complete with lifelike AI avatars and interactive elements, making audience connection effortless. Additionally, the Campaign Agent enables you to launch hyper-personalized video campaigns at scale, adding polls, CTAs, and quizzes for deep viewer engagement. Plus, with the Video Co-Pilot, you can create a digital twin that mirrors your voice and style, offering humanlike customer support or demos in 30+ languages, addressing diverse audiences globally. The result? Streamlined video creation and measurable ROI.
Deliver personalized videos at scale.
Key features:
- AI Video Creation & Editing: Instantly transform text, PDFs, or prompts into videos with AI avatars, and use the AI editor to fine-tune content with precision, even removing filler words.
- Personalized Campaigns & Outreach: Launch automated, hyper-personalized video campaigns, integrate interactive elements, and build custom sales pages for enhanced engagement.
- Multilingual AI Digital Twins: Create your own AI-powered digital avatar with multilingual voiceovers in 30+ languages to connect globally and provide humanlike customer support.
Hippo Video features, pricing, & alternatives →
Verdict: Hippo Video is arguably the best video marketing software for growing B2B and SaaS companies, providing Agentic AI to automate video creation and personalization at scale. Its ability to generate multilingual content with AI avatars and integrate with over 50 tools, including HubSpot and Salesloft, ensures you can boost engagement and drive measurable ROI effortlessly.
5. Dacast
Are your video tools falling short of your marketing goals?
Dacast offers a professional streaming platform that addresses these pain points, providing secure hosting and video monetization for your campaigns.
This means you can host, monetize, and broadcast with an end-to-end live streaming solution, eliminating the confusion of managing multiple tools.
You need a platform that delivers.
Dacast solves these challenges by providing an online video platform for businesses and organizations, enabling reliable, flawless live event streaming with top-tier CDNs.
You can also broadcast content across all devices with their OTT solutions, and integrate live video and VODs with their APIs with no difficulty.
Additionally, Dacast focuses on video for marketing professionals, offering tools for corporate communication to improve internal training, live event streaming with customization and analytics, and secure streaming for churches to connect with their congregation.
The result is measurable ROI.
While we’re discussing content, you might also be interested in my guide on best AI writing tools to help with text-based content creation.
Key features:
- Secure Video Hosting: Provides an all-in-one streaming platform for secure video hosting, ensuring your content is protected while being broadcasted to your audience.
- Video Monetization: Boost your revenue with Dacast’s video monetization capabilities, allowing you to monetize your video content effectively to maximize returns.
- Live Event Streaming: Offers reliable and flawless live event streaming with top-tier CDNs, ensuring your live broadcasts are smooth and professionally delivered to viewers.
Dacast features, pricing, & alternatives →
Verdict: If you are a marketing manager or founder seeking the best video marketing software to streamline your campaigns and boost engagement, Dacast delivers robust features for secure hosting, monetization, and seamless live event streaming. Their focus on end-to-end solutions provides the measurable results you need to justify software spend.
6. Brightcove
Are you struggling with video marketing ROI?
Brightcove offers a Marketing Studio designed to help you sell more through easy video distribution and powerful analytics, which directly addresses limited analytics and poor integration pain points.
This means you can streamline your campaigns, move beyond basic metrics, and gain an up-close look at viewer behavior with Brightcove Audience Insights. This clarity helps justify your software spend and ensure measurable results.
Ready to see how to boost engagement?
Brightcove helps you engage audiences like never before, giving your viewers an experience similar to their favorite streaming platforms. This means your content is more likely to be binged, attracting and retaining talent, strengthening culture, and ultimately boosting sales.
Additionally, Brightcove’s AI Content Suite can automate tasks, making your workflow smoother and potentially increasing viewers by 15-25%, as well as reducing the time spent managing content by 83%. You can also fully monetize your content, ensuring your efforts drive revenue.
The result? A robust platform that simplifies campaign creation, improves audience engagement, and provides clear proof of impact on lead generation.
Key features:
- Marketing Studio: A comprehensive bundle for easy video distribution and advanced analytics, designed to help your global brand sell more and track performance effectively.
- Audience Insights: Provides in-depth, advanced analytics to give you an up-close look at viewer behavior, helping you understand engagement and optimize your content strategy.
- AI Content Suite: Automates video tasks to boost engagement effortlessly, reducing manual effort and freeing up your team to focus on strategic campaign development.
Brightcove features, pricing, & alternatives →
Verdict: Brightcove stands out as a strong contender for the best video marketing software, offering features like Audience Insights and the AI Content Suite that directly address the need for measurable ROI and streamlined campaign management, boosting engagement and driving revenue.
Conclusion
Video marketing should drive real results.
Choosing the right platform is tough. With dozens of options, it’s easy to get lost in features and lose sight of your core marketing goals.
The good news is that the potential is huge. Famewall found that 90% of marketers report successful ROI from their efforts. This proves the right tool makes all the difference in achieving those returns.
So, what’s my top recommendation?
After reviewing them all, I confidently recommend Vidyard. It’s specifically designed to streamline your campaigns and deliver the measurable results your stakeholders demand.
Its AI-powered personalization is a game-changer for cutting through the noise. Choosing the best video marketing software like Vidyard means you’re investing in a platform proven to boost engagement and ROI.
I encourage you to see it for yourself. Sign up for a free Vidyard account and experience the difference.
Your engagement metrics will thank you.
