Double the Donation Review: Overview, Features, Pricing & Alternatives in 2025

Matching gifts falling through the cracks again?

If you’re here, you’re likely struggling to actually turn corporate matching gift and volunteer grant programs into real fundraising revenue for your organization.

The reality is, every day you miss eligible matches, you’re leaving real money behind, and your fundraising goals feel even further out of reach.

Double the Donation tackles this problem head-on by fully automating donor match identification, streamlining follow-up, and connecting to more than 100 platforms—making matching gift revenue actually achievable, not just a wish.

In this review, I’ll break down how Double the Donation helps you capture more matching gifts automatically—from their real-time matching gift database to donor search, automated email flows, and out-of-the-box integrations.

You’ll find out, in this Double the Donation review, how the platform really performs for nonprofits, what it costs, alternative solutions worth comparing, and practical advice for your own decision-making process.

You’ll walk away knowing the features you need to finally lock in those extra corporate dollars.

Let’s dive into the analysis.

Double the Donation Overview

I’ve been tracking Double the Donation for a while now. Based in Atlanta, they have been on a clear mission to help nonprofits capture matching gift revenue since 2011.

They work with all kinds of nonprofits and schools, but what really sets them apart is their sole focus on corporate matching gifts. They aren’t trying to be an all-in-one CRM; they stick to what they know best.

A key development I’ll explore through this Double the Donation review is their auto-submission functionality, a smart move that removes a major barrier for donors.

Unlike older players like HEPdata or basic tools within Blackbaud, their key advantage is combining a superior database with automation. It feels like it was built by people who actually understand modern fundraising friction.

You’ll see them working with everyone from local animal shelters to major universities. I find their extensive list of integrations with platforms like Classy and Givebutter especially telling of their wide adoption.

Their entire strategy seems centered on eliminating donor friction for your supporters. By automating the whole process, they directly address the awareness and follow-through gaps that cause billions in corporate giving funds to go unclaimed each year.

Now let’s examine their capabilities.

Double the Donation Features

Missing out on valuable matching gift revenue?

Double the Donation features are all about helping nonprofits capture more corporate matching gifts and volunteer grants. Here are the five main Double the Donation features that transform your fundraising.

1. Comprehensive Matching Gift and Volunteer Grant Database

Tired of manually researching company giving programs?

Sifting through complex and ever-changing corporate giving guidelines can be a huge time sink. This often leads to missed opportunities for additional funding.

Double the Donation maintains an extensive database of over 24,000 companies, ensuring you have access to accurate, real-time program details. From my testing, this feature stands out because it’s continuously updated, so you’re never working with old information.

This means you can easily find and understand corporate matching gift and volunteer grant programs without endless manual searches.

2. Embeddable Search Tool

Are donors struggling to find matching gift info?

If donors can’t easily check their eligibility, they’re less likely to submit a match. This creates a barrier to potential additional revenue.

Their embeddable search tool allows donors to instantly check eligibility on your site, providing specific company instructions. What I love about this approach is how it simplifies the donor journey directly on your donation page. This feature removes friction from the matching gift process.

The result is a smoother experience for your donors and a higher likelihood of completed matching gift submissions for you.

3. Automated Email Streams

Are you missing follow-ups with match-eligible donors?

Manually chasing down donors for matching gift submissions is incredibly time-consuming. This often means valuable matching gift revenue slips through the cracks.

360MatchPro automates personalized email reminders to match-eligible donors, guiding them through submission. This is where Double the Donation shines, as it reduces your team’s manual effort significantly, ensuring no potential matches are forgotten.

This means you can efficiently nudge donors to complete their submissions, freeing up your staff for other vital tasks.

4. Seamless Integrations

Dealing with disconnected fundraising systems?

Manual data entry between your CRM and matching gift tools wastes time and introduces errors. This can hinder your overall fundraising efficiency.

Double the Donation integrates with over 100 fundraising platforms, automatically identifying match-eligible donors. From my experience, the effortless data flow between systems is a game-changer, eliminating the need for manual data reconciliation.

This means you can identify and track matching gift opportunities automatically, integrating seamlessly into your existing workflows.

5. Matching Gift Auto-Submission

Is the matching gift process too complicated for donors?

Requiring donors to navigate external employer portals can be a barrier. This complexity often leads to donors abandoning their matching gift requests.

This unique feature allows select donors to submit their matching gift requests directly from your giving page. Here’s the thing – this revolutionary functionality simplifies the process for donors immensely, making it incredibly easy to complete.

So you can significantly boost your matching gift completion rates by providing an unparalleled, streamlined donor experience.

These Double the Donation features work together to create a comprehensive matching gift solution that maximizes your corporate giving revenue. You’ll see a direct impact on your bottom line.

Double the Donation Pricing

What will Double the Donation pricing cost your nonprofit?

Double the Donation pricing varies based on the solution you choose and the volume of matching gift revenue identified, offering tiered options for different organizational needs.

Plan	Price & Features
Matching Gift Database (Host Your Page)	$199 per year • Embeddable search tool • Access to 24,000+ companies • Standard support
Matching Gift Database (Embed Our Plugin)	$399 per year • Full plugin integration • Access to 24,000+ companies • Standard support
Matching Gift Database (API Access)	Starting at $1,999 per year • Direct API integration • Custom data access • Advanced implementation support
360MatchPro Standard (Small Nonprofit)	$999 per year • For orgs < $1M revenue or < $10K match revenue • Automated email streams • Reporting & tracking • Standard integrations
360MatchPro Standard	$1,500 per year • Automated email streams • Reporting & tracking • Comprehensive integrations • Matching gift auto-submission
360MatchPro Enterprise	Custom Quote
360MatchProLite & Fundraise Up (Tier 1)	Free • Up to $2,000 match-identified donations • Or over 1,000 donations imported • Basic matching gift detection

1. Value Assessment

Great value for matching gifts.

From my cost analysis, Double the Donation offers clear tiers that directly correlate with your potential matching gift revenue. This means your investment scales with your fundraising growth, avoiding overspending when you’re just starting out or under-serving high-volume needs.

This helps your budget align directly with the financial impact you aim to achieve through matching gifts.

2. Trial/Demo Options

Smart evaluation approach available.

Double the Donation offers demos of their solutions, allowing you to explore the features and understand how they fit into your existing fundraising workflows. What I found valuable is how you can see the platform in action before committing to a specific plan, which reduces your upfront risk.

This lets you validate the system’s capabilities and ease of use before spending money, ensuring a good fit for your team.

3. Plan Comparison

Choosing the right tier matters.

The database-only options are ideal for smaller organizations, while 360MatchPro provides comprehensive automation for maximizing matches. What stands out is how pricing for integrations is tied to identified match volume, ensuring you pay for performance.

This tiered approach helps you match pricing to actual usage requirements rather than overpaying for unused capabilities.

My Take: Double the Donation’s pricing strategy focuses on tiered value, making it ideal for nonprofits looking to scale their matching gift efforts efficiently and maximize revenue.

The overall Double the Donation pricing reflects tiered value based on fundraising impact.

Double the Donation Reviews

What do real customers actually think?

Analyzing Double the Donation reviews provides insight into actual user experiences. I’ve sifted through public feedback to present a balanced view of what users genuinely think.

1. Overall User Satisfaction

Users are clearly very satisfied.

From my review analysis, Double the Donation maintains impressively high satisfaction, averaging 4.7-4.8 out of 5 stars across major platforms. What struck me is how consistently positive overall sentiment appears, with very few public complaints.

This indicates you can expect a highly functional and reliable experience with their service.

2. Common Praise Points

Users consistently love its simplicity.

Review-wise, users frequently laud the ease of use, seamless integrations, and automated features that significantly boost matching gift revenue. What stands out in customer feedback is how it genuinely simplifies a complex fundraising area, saving valuable staff time.

This means your team can achieve more with less manual effort, directly impacting fundraising efficiency.

3. Frequent Complaints

Rarely are complaints publicly shared.

What I found in user feedback is a surprising lack of prominent, recurring complaints, which is unusual for any software. This suggests either issues are minor or not widespread enough to form common negative patterns in public reviews.

For your context, this implies a highly refined product with minimal frustrations reported by users.

Overall, Double the Donation reviews reveal a product that exceeds user expectations across the board, with notable ROI.

Best Double the Donation Alternatives

Navigating matching gift software options?

The best Double the Donation alternatives include several strong options, each better suited for different organizational sizes, existing tech stacks, and specific fundraising priorities.

1. HEPdata

Prioritizing a long-standing provider with wealth screening?

HEPdata, an industry veteran since 1997, offers a matching gift database and wealth screening services. What I found comparing options is that HEPdata provides established reliability with wealth screening, but it lacks the modern automation and extensive integrations of Double the Donation.

Choose HEPdata if you value a long history and wealth screening over cutting-edge automation and a broader database.

2. Blackbaud’s MatchFinder

Already deeply invested in the Blackbaud ecosystem?

MatchFinder is Blackbaud’s integrated matching gift database, ideal if your organization is heavily reliant on Raiser’s Edge or Blackbaud CRM. Alternative-wise, I found that MatchFinder offers seamless integration within Blackbaud’s suite, though its specialization in matching gifts isn’t as deep as Double the Donation’s sole focus.

Opt for MatchFinder when system integration within Blackbaud outweighs a specialized, standalone matching gift solution.

3. Bloomerang

Seeking an all-in-one donor CRM with integrated fundraising?

Bloomerang is a comprehensive donor management and fundraising software, a broader CRM rather than a specialized matching gift tool. From my competitive analysis, Bloomerang excels as an all-encompassing donor CRM, whereas Double the Donation focuses solely on maximizing matching gift revenue.

You’ll want to consider Bloomerang for overall donor management, and then potentially integrate Double the Donation for specialized matching gifts.

The best Double the Donation alternatives depend on your organization’s specific needs and existing tech stack.

Double the Donation Setup

What about the setup process?

Double the Donation setup is generally straightforward, offering a remarkably easy deployment approach. This section will help you set realistic expectations for your Double the Donation review implementation analysis.

1. Setup Complexity & Timeline

Getting started is surprisingly simple.

Double the Donation implementation is often described as seamless and intuitive, with many integrations being “turnkey” and requiring minimal coding. From my implementation analysis, onboarding specialists guide you step-by-step, making the process smooth and quick for most organizations.

You’ll find setup is less about lengthy projects and more about guided, efficient integration with existing systems.

2. Technical Requirements & Integration

Expect minimal technical hurdles.

Your team will primarily focus on integrating the Double the Donation plugin or API with your existing donation forms, CRM, or fundraising platforms. What I found about deployment is that their extensive integration network simplifies this, but you should confirm compatibility with your specific tech stack.

Plan for straightforward compatibility checks; extensive hardware or complex software installations are generally not required here.

3. Training & Change Management

User adoption happens easily and naturally.

The learning curve for both nonprofit staff and donors is intuitive, making the donor-facing search tool and automated features simple to use. From my analysis, the intuitive design reduces the need for extensive training, helping your team quickly leverage the platform’s benefits.

Focus on promoting the tool internally; dedicated change management initiatives are typically less demanding given its ease of use.

4. Support & Success Factors

Vendor support is a key differentiator.

Double the Donation provides onboarding specialists who offer personalized support, guiding you through every step of the setup process. From my analysis, their “Matching Gift Academy” provides valuable resources and best practices, ensuring you maximize matching gift revenue effectively.

You’ll want to leverage their extensive support and educational materials to achieve rapid and sustained success.

Overall, the Double the Donation setup is designed for quick and efficient deployment, allowing your organization to rapidly start benefiting from increased matching gift revenue.

Bottom Line

Is Double the Donation a good investment for your nonprofit?

My Double the Donation review provides a clear assessment of its value, showcasing how this specialized solution empowers organizations to unlock significant fundraising revenue.

1. Who This Works Best For

Nonprofits eager to maximize matching gift revenue.

Double the Donation is ideal for nonprofit organizations and educational institutions of all sizes focused on proactively identifying and securing corporate matching gifts without adding significant manual workload. From my user analysis, organizations receiving donations from employees of companies with matching programs will see immediate benefits.

You’ll succeed if your goal is to efficiently engage donors in corporate giving and significantly boost fundraising through matching gifts.

2. Overall Strengths

Unlocking unclaimed funds is its core strength.

The software succeeds by offering a comprehensive, frequently updated database of corporate giving programs combined with powerful automation, especially 360MatchPro. From my comprehensive analysis, the seamless integration with existing CRMs and fundraising platforms greatly streamlines workflows and reduces manual effort for your team.

These strengths directly translate into substantial increases in matching gift revenue and a quick return on your investment.

3. Key Limitations

Specialized focus means it’s not an all-in-one CRM.

While highly effective for its specific purpose, Double the Donation is not designed to be an all-encompassing donor relationship management system. Based on this review, it serves as a powerful fundraising enhancement rather than a replacement for your primary CRM or broader fundraising suite.

I find these limitations are simply a matter of scope, not deficiencies, and you should consider it a valuable add-on.

4. Final Recommendation

Double the Donation earns a strong, clear recommendation.

You should choose this software if your organization seeks to significantly increase fundraising revenue from corporate matching gift and employee volunteer grant programs. From my analysis, its dedicated focus and advanced automation make it a superior choice for maximizing this specific revenue stream.

My confidence level is very high for any nonprofit looking to efficiently tap into this often-overlooked funding source.

This Double the Donation review shows exceptional value for targeted fundraising growth, providing a clear path to unlock previously unclaimed corporate funds for your organization.