Frase Review: Overview, Features, Pricing & Alternatives in 2025

Stuck staring at a blank page again?

If you’re dealing with hours lost manually researching topics and optimizing content for SEO, you’re not alone—there’s a real need for smarter, faster tools.

The frustrating truth? Wasting precious time every day on repetitive research keeps your best ideas from actually seeing the light of day.

That’s why I dove deep into Frase—a platform that blends AI content briefs, SEO optimization, and smart analytics to help you write better articles in less time. From the moment I started testing, their approach to automating SERP analysis and content drafting stood out.

In this review, I’ll break down how Frase can cut out your tedious research work so you can focus on better content creation.

You’ll find everything from hands-on feature tests to pricing details, plus honest thoughts on alternatives and where Frase shines—right here in this Frase review.

By the end, you’ll know the features you need to finally pick the best content tool.

Let’s dive into the analysis.

Frase Overview

Frase has been around since 2016, based in Boston. Their core mission is refreshingly simple: use AI to help your team research, write, and optimize high-performing content faster.

They are built for marketers, SEO professionals, and content agencies wanting an all-in-one content creation workflow. This practical focus keeps the platform from feeling as bloated as broader marketing suites that try to be everything to everyone.

Their 2022 acquisition by Copysmith was a smart move. You’ll see through this Frase review how it strengthened their AI writing capabilities alongside their core SEO research engine.

Unlike competitors like Surfer or Jasper that often specialize, Frase’s real strength is combining research, writing, and optimization. This integrated approach feels like it was built by people who actually produce content daily for a living.

They typically work with busy digital marketing agencies and in-house content teams—groups needing to produce high-ranking articles at scale without juggling multiple expensive tool subscriptions.

You can tell their strategic focus is creating a single, unified platform experience. This directly addresses your need to reduce tool-switching and streamline the entire process from initial keyword research to the final, optimized draft.

Now, let’s examine their core capabilities.

Frase Features

Struggling to create SEO-optimized content quickly?

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Frase features are designed to streamline your content workflow, making research, writing, and optimization faster and more effective. Here are the five main Frase features that help you tackle common content creation challenges.

### 1. AI-Powered Content Briefs

Hours wasted on manual content research?

Digging through top-ranking pages for every keyword is incredibly time-consuming and often inconsistent. This can frustrate content creators who just want to write.

Frase's AI-Powered Content Briefs automatically <a href="https://nerdisa.com/best-content-curation-software/">generate comprehensive outlines</a> by analyzing top search results, saving you hours. From my testing, this **feature drastically reduces initial research time** by pulling key topics, questions, and word counts. It even suggests relevant keywords from competitor content, ensuring your brief is truly optimized.

This means you can hand writers a clear, data-backed brief in minutes, ensuring every piece of content starts with an SEO advantage.

### 2. SEO Workflow and Content Optimization

Is your content missing key SEO elements?

Guessing what to include to rank higher often leads to underperforming content. This results in articles that don't get the organic traffic they deserve.

The SEO Workflow and Content Optimization feature provides real-time scoring and topic suggestions as you write. Here's what I found: the **live optimization score guides you to comprehensive content**, ensuring you cover all essential topics for your target keyword. It's like having an SEO expert looking over your shoulder.

So you can confidently <a href="https://nerdisa.com/best-blogging-platform/">publish content that's designed</a> to rank well, eliminating guesswork and improving your content's visibility.

### 3. AI Article Writer and AI Writing Assistant

Battling writer's block or slow content output?

Starting from a blank page or expanding on ideas can be a major time sink. This can severely bottleneck your content production schedule.

Frase's AI writing capabilities help generate outlines, paragraphs, or even full article drafts using advanced AI. What I love about this feature is how it **accelerates content creation from initial ideas** to a solid first draft in minutes. <a href="https://nerdisa.com/best-proofreading-software/">While human review is essential</a>, it provides a strong foundation.

This means you can overcome creative hurdles and produce content at a much faster pace, allowing your team to scale output.

### 4. SERP Analysis

Need quick insights into competitor content?

Manually clicking through every search result to understand the competition is tedious and inefficient. This wastes valuable time you could spend on strategy.

The SERP Analysis feature condenses top search results into an easily digestible format, highlighting key metrics. This is where Frase shines: you can **quickly grasp competitor strategies and content length**, getting an <a href="https://nerdisa.com/best-content-audit-tools/">overview of what's performing</a>. It provides a visual snapshot of the competitive landscape, making analysis simple.

So you can rapidly identify trends and opportunities in the SERPs, enabling you to craft more competitive and effective content strategies.

### 5. Content Analytics and Opportunity Monitoring

Unsure which content pieces to update or create next?

Without clear data, identifying underperforming content or new keyword opportunities is challenging. This can lead to missed traffic and wasted efforts.

Frase integrates with Google Search Console to monitor content performance, identify decay, and spot new opportunities. From my testing, this **feature offers actionable insights into content growth** and helps you prevent pages from losing rank. It sends alerts for organic growth, so you never miss a chance to improve.

This means you can make data-driven decisions on content updates and creation, ensuring your efforts consistently drive organic traffic and conversions.

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    <h3>Pros & Cons</h3>
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            <li>✅ Automates content brief creation, saving significant research time.</li>
            <li>✅ Provides real-time SEO optimization scores for comprehensive content.</li>
            <li>✅ AI writing tools accelerate content drafting and overcome writer's block.</li>
            <li>⚠️ AI-generated content often requires human editing for accuracy.</li>
            <li>⚠️ New users might face a learning curve with advanced features.</li>
            <li>⚠️ Organization features for documents could be more robust.</li>
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You'll appreciate how these Frase features work together to create <u>a comprehensive content optimization ecosystem</u> that truly supports your entire content strategy.

Frase Pricing

Worried about unexpected software costs?

Frase pricing is transparent with clear tiers and an optional add-on, making it straightforward to find a plan that fits your content needs and budget.

Plan	Price & Features
Free Trial	$0 (or $1 for 5 days) • 1 user • 1 SEO document • 2,500 AI words • No page tracking
Solo	$14.99/month (or $12.66/month billed annually) • 1 user • Optimize 4 articles/month • 4,000 AI words/month
Basic	$44.99/month (or $38.25/month billed annually) • 1 user • Optimize 30 articles/month • 4,000 AI words/month
Team	$114.99/month (or $97.75/month billed annually) • 3 users ($25/additional) • Unlimited articles • 4,000 AI words/month
Enterprise	Custom pricing – contact sales • Unlimited users • Unlimited AI documents • API access • Dedicated account manager

1. Value Assessment

Excellent value across tiers.

From my cost analysis, the tiered Frase pricing allows you to scale your content operations without unnecessary costs. What impressed me is how each plan delivers increasing content capacity for your budget, avoiding features you might not need early on.

This means your monthly costs stay predictable, supporting your content goals as you grow.

2. Trial/Demo Options

Smart evaluation options available.

Frase offers a generous free trial with basic access, plus a $1 for 5 days trial for a deeper dive. What I found valuable is how you can test core features before committing to a paid subscription, helping you understand its fit for your workflow.

This lets you experience the platform’s benefits firsthand, ensuring it aligns with your content strategy before paying.

3. Plan Comparison

Choosing the right plan.

The Solo plan is perfect for individual creators, while the Basic offers more capacity for small businesses. What stands out is how the Team plan provides unlimited article optimization for growing teams needing collaborative features and more users.

This tiered structure helps you match pricing to actual usage requirements, ensuring you get the most out of your investment.

My Take: Frase’s pricing strategy is clear and scales well from individuals to large teams, emphasizing predictable costs for content optimization without hidden fees.

The overall Frase pricing offers clear, scalable value for your content creation budget.

Frase Reviews

What do customers really think?

This section dives into authentic Frase reviews, analyzing real user feedback to give you a balanced perspective on what actual customers experience with the software.

1. Overall User Satisfaction

Users seem highly satisfied.

From my review analysis, Frase consistently earns high satisfaction, boasting impressive average ratings of 4.8 out of 5 stars on both G2 and Capterra. What impressed me most is how users consistently praise its overall effectiveness in streamlining content.

This indicates you can expect a positive experience, aligning with widespread approval.

2. Common Praise Points

Its efficiency consistently earns high marks.

Users repeatedly highlight Frase’s ability to save significant time, especially with automatic content brief creation and content optimization. From customer feedback, the ease of competitor research and outline generation significantly reduces manual work, enhancing productivity for users.

This means you can expect to accelerate your content production workflow considerably.

3. Frequent Complaints

Some users note a learning curve.

While overall satisfaction is high, some reviews mention that the AI-generated content still requires human review. What stands out in feedback is how new users might experience an initial learning curve, especially when utilizing Frase’s more advanced features or integrations.

These issues are generally minor and manageable with dedication, not typical deal-breakers.

The overall Frase reviews reflect strong user satisfaction with clear benefits despite minor learning curve considerations for new users.

Best Frase Alternatives

So many content tools, which one is right?

The best Frase alternatives include several strong options, each better suited for different business situations, budget considerations, and content creation priorities.

1. Surfer SEO

Need deeper technical SEO analysis for existing content?

Surfer SEO excels when your priority is granular keyword density, precise SERP analysis, and optimizing already-written articles. From my competitive analysis, Surfer SEO offers more hardcore SEO recommendations than Frase’s balanced approach, though it provides less integrated AI writing.

Choose Surfer SEO if you’re a dedicated SEO expert focused on existing content optimization.

2. Clearscope

Are you a larger enterprise needing robust integrations?

Clearscope works better for enterprise teams prioritizing extremely precise keyword optimization and seamless integrations with existing content workflows. What I found comparing options is that Clearscope targets high-usage, large-scale content operations with its advanced scoring, though it often comes at a higher price point.

Consider this alternative if you’re a large team with a higher budget for top-tier optimization.

3. Jasper AI

Your primary need is generating diverse marketing copy?

Jasper AI provides a wide array of AI writing templates for various marketing needs, excelling in general content generation beyond just SEO-focused articles. Alternative-wise, Jasper AI offers more versatile creative writing capabilities, though it lacks Frase’s integrated SEO research and optimization features.

Choose Jasper AI if broad AI content generation is your main goal, rather than integrated SEO content workflow.

4. Semrush Content Marketing Toolkit

Do you need a broader SEO suite beyond content creation?

Semrush offers a comprehensive toolkit covering keyword research, backlink analysis, and site auditing alongside content features. From my analysis, Semrush provides a wider range of SEO tools than Frase’s specialized content focus, though its content module isn’t as deeply AI-integrated for writing.

Choose Semrush if you need a full-spectrum SEO platform rather than just a content creation and optimization tool.

Ultimately, the best Frase alternatives depend on your specific content workflow and budget, not just feature lists.

Frase Setup

How straightforward is Frase to implement?

This section of our Frase review focuses on what it actually takes to get Frase up and running in your business, setting realistic expectations for your team.

1. Setup Complexity & Timeline

Getting started is generally simple.

Frase is designed for intuitive use, even for content marketing newcomers. The initial setup involves straightforward account configuration and basic feature utilization. From my implementation analysis, many users report an easy onboarding process, often noting it as one of their simplest training experiences to date.

You can expect quick initial productivity, but mastering advanced features will require a dedicated learning phase.

2. Technical Requirements & Integration

Minimal technical hurdles to overcome.

Frase operates as a web-based application, requiring only a browser for access. Key integrations include WordPress and Google Docs plugins for content workflows, plus Google Search Console for performance tracking. What I found about deployment is that API access is available for enterprise plans, allowing deeper custom integration with your existing platforms.

Plan for seamless integration with common content tools, but be aware some niche services might not have direct connectors.

3. Training & Change Management

User adoption is key for full utilization.

While the interface is intuitive, fully grasping Frase’s advanced features and AI capabilities does involve a learning curve. Frase offers a detailed help center, weekly webinars, and comprehensive tutorials. From my analysis, successful change management prevents underutilization of powerful features that could significantly boost your content efforts.

Invest time in understanding the AI nuances and advanced functionalities to maximize your team’s efficiency and content quality.

4. Support & Success Factors

Robust support simplifies the journey.

Frase provides excellent customer service, consistently rated highly for responsiveness and helpfulness across review platforms. What I found about deployment is that their extensive help center and webinars are invaluable resources for self-paced learning and troubleshooting during your implementation.

Leverage Frase’s support and educational materials to accelerate your team’s proficiency and ensure a smooth, successful rollout.

The overall Frase setup is user-friendly, and dedicated time for learning advanced features will significantly enhance your content operations.

Bottom Line

Is Frase the right content tool for you?

My Frase review shows a powerful, AI-driven platform highly beneficial for specific content creation and SEO optimization needs, but it’s not without its nuances.

1. Who This Works Best For

Content creators prioritizing efficiency and SEO.

Frase excels for content marketers, writers, and SEO professionals in small to mid-market businesses focused on scaling high-quality, SEO-optimized content. What I found about target users is that teams needing automated content brief creation and real-time optimization guidance thrive.

You’ll succeed if you’re battling time-consuming research and aiming to boost your content’s search engine visibility efficiently.

2. Overall Strengths

Unmatched content brief automation and optimization.

The software succeeds by automating comprehensive content brief generation and providing real-time SEO suggestions directly within its editor, drastically cutting research time. From my comprehensive analysis, Frase eliminates guesswork in SEO content creation, making it easier to align with search algorithms and improve rankings.

These strengths mean your team can produce more impactful, higher-ranking content faster, which directly contributes to your organic growth.

3. Key Limitations

AI content requires careful human review.

While the AI writing assistant is capable, the generated content often requires human editing to ensure accuracy, coherence, and alignment with your specific brand voice. Based on this review, new users might face a learning curve with advanced features and integrations, which can slow initial adoption.

I’d say these limitations are manageable if you allocate time for human oversight and initial learning, rather than fundamental flaws.

4. Final Recommendation

Frase is a compelling recommendation for content-focused teams.

You should choose Frase if you’re seeking an all-in-one solution that integrates content research, AI writing, and SEO optimization for new content. From my analysis, your team will benefit most if your priority is speed and automation in content creation, leading to improved organic performance.

My confidence level is high for teams focused on scaling SEO-friendly content, but drops if deep technical SEO analysis is your primary need.

Through this Frase review, I’ve outlined strong value for accelerating SEO-optimized content, while highlighting key considerations for its implementation in your content workflow.