Frazer Reviews, Pricing, Features & Alternatives in 2026
Frazer provides comprehensive dealer management software designed to help independent used car dealers manage inventory, processing sales, and accounting tasks within a single integrated platform.
Frazer is a specialized dealer management system (DMS) built specifically for the needs of independent used car dealers. You can manage your entire dealership lifecycle from a single interface, including inventory tracking, customer processing, and complex sales paperwork. The software simplifies the often-tedious task of staying compliant with state-specific forms and regulations, ensuring your documentation is always accurate and professional.
You can also handle your own financing with built-in Buy-Here-Pay-Here (BHPH) tools or integrate with external lenders. The platform eliminates the need for separate accounting software by providing full general ledger capabilities tailored for the automotive industry. Whether you are a small lot or a high-volume independent dealer, you can streamline your daily operations and focus more on selling cars than managing paperwork.
Screenshots & Interface
Key Features
Stop juggling multiple spreadsheets and paper forms. Frazer gives you a centralized hub to control every aspect of your lot, from the moment a vehicle enters your inventory until the final payment is made.
Inventory Management
Track your vehicle costs, floor planning, and maintenance records while automatically uploading your listings to over 200 marketing websites.
Sales Processing
Generate all necessary state-specific buyer orders, bills of sale, and title applications with pre-filled data to save time and reduce errors.
BHPH Collections
Manage your own financing with automated payment scheduling, late fee calculations, and detailed customer payment history tracking.
Integrated Accounting
Monitor your dealership's financial health with a full general ledger that tracks every penny from sales, expenses, and inventory costs.
Digital Document Storage
Scan and attach important documents directly to vehicle or customer records so you can go paperless and find files instantly.
Credit Reporting
Report your customers' payment history to major credit bureaus directly through the software to help them build credit while protecting your assets.
Integrations
Carfax
AutoCheck
QuickBooks
RouteOne
CUDL
SiriusXM
Wayne Reaves
Cars.com
Autotrader
TrueCar
Pricing Plans
Frazer uses a straightforward, flat-fee pricing model that avoids the hidden costs often found in dealership software. You get access to the full suite of tools for one predictable monthly price, regardless of your sales volume.
Based on feedback from independent dealers who use the system daily, here is what you can expect when implementing Frazer on your lot:
Pros
Exceptional customer support with fast response times
Very affordable flat-rate pricing for small dealers
Extensive library of compliant state-specific forms
Reliable accounting features tailored for car sales
Cons
Interface feels dated compared to modern web apps
Requires Windows environment for native installation
Learning curve for complex BHPH accounting setups
Who Should Use Frazer?
Perfect for independent used car dealers and Buy-Here-Pay-Here lots who need an affordable, all-in-one system for inventory, sales, and accounting.
Best for Company Sizes
small-business
mid-market
Popular Industries
Automotive
Our Verdict
Frazer is a highly recommended choice if you are an independent dealer looking for maximum value without a massive monthly bill. It excels at handling the 'nitty-gritty' of dealership management, particularly the complex state forms and BHPH accounting that generic software often misses.
While the user interface looks like an older Windows program, the functionality is deep and the support team is widely praised. You should consider this if you want a stable, proven platform that prioritizes compliance and utility over flashy design.
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