Gentrack Review: Overview, Features, Pricing & Alternatives in 2025

Manual billing headaches in utilities are exhausting.

If you’re dealing with fragmented systems and ever-changing regulations, it’s no surprise you’re searching for a better way to manage your utility or airport operations.

What really hits hardest is how much time you lose daily fixing billing errors or patching together data from multiple systems.

Gentrack takes a new approach, offering a cloud-native “product-to-profit” platform backed by Salesforce and AWS. It brings automation, real-time data, and low-code customization, helping you reduce manual work and boost flexibility for changing demands.

In this review, I’ll show you how Gentrack helps streamline your processes and improves both operational efficiency and customer experience.

You’ll find out in this Gentrack review how the platform works, what differentiates it, key features, pricing transparency, and how it stacks up against alternatives like Oracle Utilities or SAP IS-U.

You’ll see the features you need to finally make an informed decision and skip unwelcome surprises.

Let’s dive into the details.

Gentrack Overview

Gentrack has built specialized software for utilities and airports since 1989. From their headquarters in Auckland, New Zealand, their mission is helping these critical infrastructure sectors modernize for the future.

They specifically target energy retailers and water utilities struggling with legacy platforms. I find their deep focus on the unique billing and customer management challenges of these sectors makes them a serious specialist contender.

Their g2.0 platform launch is a pivotal move. I’ll analyze its impact through this Gentrack review, but it’s their clear play for building truly next-generation systems.

Unlike enterprise giants like Oracle, Gentrack’s value is its cloud-native, composable architecture. This approach feels more agile and purpose-built for utility innovation, not just another heavy module in a massive suite.

You’ll find they work with a mix of mid-market and large enterprise utilities globally. Their Veovo platform also powers complex operations for over 110 airports, which strongly validates its scalability and real-world reliability.

Strategically, the company is all-in on accelerating the industry’s shift to a net-zero future. This addresses the market pressure you likely face to support cleantech offerings and modernize outdated core systems.

Now let’s examine their capabilities.

Gentrack Features

Is managing utility and airport operations a constant headache?

Gentrack solutions can truly streamline complex operations for utilities and airports. These are the five core Gentrack solutions that simplify critical processes and drive efficiency.

1. Gentrack g2.0 (for Energy & Water Utilities)

Is your utility struggling with outdated systems?

Manual processes and disconnected platforms can hinder customer engagement and slow down new service launches, which is a real pain.

Gentrack g2.0 is a cloud-native platform that manages the entire customer lifecycle, integrating Salesforce for CRM and Einstein AI for analytics. From my testing, the 80-90% out-of-the-box solution truly accelerates deployment of new propositions. This feature simplifies everything from billing to debt management.

This means you can modernize your core systems, reduce your cost-to-serve, and offer innovative services like solar and EV bundles.

2. Meter Data Services (MDS)

Drowning in an ocean of meter data?

The sheer volume of data from smart meters can overwhelm traditional systems, leading to compliance issues and slow processing.

Gentrack’s MDS, built on AWS, efficiently stores and queries massive amounts of real-time meter data. What I love about this solution is how it integrates data from any metering system in any format, streamlining data accuracy from portfolio reconciliation to meter point accuracy.

So you can scale operations to handle increasing data volumes, cut processing time by up to 25%, and ensure reliable performance.

3. Pricing and Product Management

Can’t adapt to dynamic energy markets fast enough?

Slow product launches mean missed opportunities to offer customized solutions, losing you a competitive edge.

This solution enables real-time management of pricing and products, supporting rapid adaptation to customer needs. From my evaluation, this is where Gentrack shines, allowing utilities to quickly launch innovative propositions for solar, batteries, and EVs.

This means you can improve your time to market, respond to consumer demands, and drive corporate sustainability strategies effectively.

4. Veovo (for Airports)

Is airport congestion impacting your bottom line?

Managing increasing passenger numbers and airside operations with disconnected systems can lead to delays and inefficiency.

Veovo is a predictive collaboration platform that integrates operational solutions with guest predictability and revenue management. Here’s what I found: it provides data on passengers, flights, and operations to improve performance, security, and passenger experience. This solution helps airports transform from transit hubs to guest destinations.

This means your airport can streamline operational data flows, reduce congestion by up to 23%, and boost non-aeronautical revenue significantly.

5. Cloud Management Platform

Is your utility stuck in the digital dark ages?

Outdated IT infrastructure can limit agility, hinder real-time data processing, and make compliance a nightmare.

Gentrack’s Cloud Management Platform, tailored for utilities, offers an AWS-native, scalable, and API-first architecture. This feature means it’s designed for rapid adoption of new technologies and easy integration of external services, optimizing operations through real-time data.

This means you gain operational agility, enhanced security, and improved performance, allowing for better decision-making with customizable dashboards and real-time alerts.

You’ll actually appreciate how these Gentrack features work together as an integrated ecosystem rather than separate tools that you have to stick together.

Gentrack Pricing

Unsure about custom pricing for critical software?

Gentrack pricing follows a custom quote model, requiring direct contact to get detailed cost information tailored to your specific operational needs.

1. Pricing Model & Cost Factors

Understanding their pricing model.

Gentrack’s pricing is not publicly listed; instead, it operates on a custom quote basis, reflecting its focus on enterprise-level utility and airport clients. Your final cost depends on utility size, specific modules (g2.0, MDS, Veovo), required functionalities, and necessary implementation services.

From my cost analysis, this means your investment aligns precisely with your organization’s unique scale and specific requirements.

2. Value Assessment & ROI

Is this an investment worth making?

Gentrack’s SaaS model for utilities avoids massive upfront capital expenditures common with legacy systems, accelerating your time to market. What I found regarding pricing is that their solution delivers strong ROI by modernizing core systems and reducing cost-to-serve for complex operations compared to manual processes.

This results in predictable expenses and clear value, helping your finance team forecast confidently.

3. Budget Planning & Implementation

Prepare for comprehensive budgeting.

While the SaaS model offers flexibility, you should budget for substantial implementation services, training, and potential integrations with existing systems. From my analysis, these services are crucial for a smooth deployment and ensuring your team maximizes the platform’s advanced capabilities, impacting your total cost of ownership.

So for your business, expect an upfront investment in professional services to ensure successful integration and adoption.

My Take: Gentrack pricing is designed for large-scale enterprise utilities and airports, offering a highly customized, value-driven approach that scales with complex operational needs rather than rigid tiers.

The overall Gentrack pricing reflects customized enterprise value aligned with your specific operational needs.

Gentrack Reviews

What do real customers actually think?

Analyzing Gentrack reviews reveals practical insights from user feedback, helping you understand what actual customers think about the software’s real-world performance and impact on their operations.

1. Overall User Satisfaction

User sentiment is generally positive.

From my review analysis, Gentrack users express satisfaction with the platform’s core capabilities, particularly its industry-specific focus for utilities and airports. What I found in user feedback is how Gentrack’s deep industry expertise resonates with customers, indicating the solutions are well-aligned with sector needs.

This suggests you can expect a solution tailored to your specific industry challenges.

2. Common Praise Points

Its industry expertise stands out.

Users consistently praise Gentrack’s comprehensive solutions and deep understanding of the energy, water, and airport sectors. What stands out in customer feedback is how the integration with Salesforce and AWS is highly valued, providing a robust, scalable foundation for their operations.

This means you’ll benefit from a platform built with your industry’s unique requirements in mind.

3. Frequent Complaints

Information accessibility is a challenge.

A common issue I found in user feedback is the limited public availability of detailed pricing and extensive Gentrack reviews on popular platforms. This makes initial evaluation difficult, creating a hurdle for potential buyers trying to compare options.

This suggests you might need direct engagement with Gentrack for comprehensive information.

The overall Gentrack reviews highlight strong industry alignment but point to information gaps for new prospects.

Best Gentrack Alternatives

Considering other options for your business?

The best Gentrack alternatives include several strong contenders, each better suited for different utility sizes, existing tech stacks, and specific operational priorities.

1. Oracle Utilities Customer Care and Billing (CC&B)

Seeking a deeply integrated, enterprise-scale solution?

Oracle’s CC&B is a highly mature and comprehensive suite, ideal if your organization needs a vast portfolio from a single vendor with a very large scale of operations. My competitive analysis shows Oracle delivers a robust, all-encompassing utility solution for those with the budget and resources for complex implementation.

Choose Oracle if your utility demands an extremely comprehensive suite from a global leader with extensive integration needs.

2. SAP for Utilities

Already running other SAP modules?

SAP offers integrated utilities solutions as part of its broader ERP ecosystem, providing extensive financial and operational capabilities. What I found comparing options is that SAP provides a tightly integrated business application suite if you’re already deeply invested in their wider product family.

Consider this alternative when you seek seamless integration across all business functions within an existing SAP environment.

3. Hansen Technologies

Looking for 360-degree smart utility management?

Hansen Technologies, with HubCX and SMART360, focuses strongly on comprehensive smart utility management, including customer care, billing, and asset management. Alternative-wise, Hansen offers strong automation across utility processes, making it a compelling option for a unified view of operations.

Choose Hansen if you’re a smart utility seeking strong automation and a holistic view across water, gas, and power distribution.

4. Salesforce Energy and Utilities Cloud

Prioritizing an AI-powered CRM and customer engagement?

Salesforce’s Energy and Utilities Cloud is built on the Einstein 1 Platform, offering AI-powered automation and real-time data for sales, service, and field operations. From my competitive analysis, Salesforce excels in customer engagement and AI features, especially if you’re already deeply embedded in their ecosystem.

Choose this alternative when a robust, AI-driven CRM is your primary focus, leveraging your existing Salesforce investment.

The best Gentrack alternatives depend on your specific business size and operational priorities, not just feature checklists alone.

Gentrack Setup

Is Gentrack implementation a significant undertaking?

A Gentrack review reveals its deployment approach is designed for efficiency, leveraging cloud-native architecture, but still requires structured planning for comprehensive transformation.

1. Setup Complexity & Timeline

Expect a strategic, not instant, rollout.

Gentrack’s g2.0 is 80-90% out-of-the-box, aiming for a simpler implementation. However, for large-scale utility transformations, what I found about deployment is that it remains a significant process, not a quick-fix, despite the low-code approach.

You’ll need to allocate dedicated project resources and set realistic timelines, especially when migrating from legacy systems.

2. Technical Requirements & Integration

Prepare your IT for cloud-centric deployment.

Gentrack’s platform is cloud-native on AWS, meaning your primary needs are internet connectivity and web browsers. From my implementation analysis, API-first design simplifies system integration, but complex data migrations or unique legacy system connections will require focused IT effort.

Plan for robust internet infrastructure and allocate IT resources for crucial data integration and system compatibility checks.

3. Training & Change Management

User adoption is key to maximizing your investment.

While Gentrack’s redesigned UI aims for intuition, the depth of features across billing, customer management, and analytics demands thorough user training. From my analysis, effective change management prevents adoption roadblocks and ensures your teams fully leverage the new system’s capabilities.

Invest in role-specific training programs and encourage user champions to drive successful internal adoption and workflow transitions.

4. Support & Success Factors

Vendor support significantly impacts your rollout.

Gentrack highlights its global presence with over 700 utility experts providing local knowledge and support during implementation. From my analysis, their structured approach aims for high success rates, relying on deep industry expertise to guide you through the process effectively.

Prioritize clear communication channels with Gentrack’s support team and define success metrics upfront for a smoother journey.

Overall, your Gentrack setup demands structured planning and dedicated resources but promises a modern, scalable solution for your utility operations.

Bottom Line

Should your business choose Gentrack?

My Gentrack review shows a highly specialized platform delivering significant value for specific enterprise-level utilities and airports ready for cloud transformation.

1. Who This Works Best For

Mid-to-large utilities and airports seeking modernization.

Gentrack works best for established energy and water utility companies, alongside global airports, needing to modernize legacy systems, enhance customer engagement, and drive sustainability. What I found about target users is that organizations committed to digital transformation seeking deep industry expertise will find an ideal fit with Gentrack’s solutions.

You’ll succeed if your business requires a flexible, cloud-native platform to manage complex billing and optimize critical operations efficiently.

2. Overall Strengths

Deep industry expertise is a standout strength.

The software succeeds with its specialized focus on utilities and airports, providing scalable, cloud-native solutions via its g2.0 platform on AWS and Salesforce integration. From my comprehensive analysis, its low-code/no-code capabilities enable rapid innovation and quick adaptation to market changes, which is critical for complex industries.

These strengths allow your business to innovate faster and manage intricate operations with a platform built for your specific sector’s demands.

3. Key Limitations

Pricing transparency is a notable concern.

The primary drawback for prospective buyers is the lack of publicly available pricing, requiring direct engagement with their sales team for quotes. Based on this review, the consultative sales process adds a layer of complexity to initial budget planning and comparison against alternatives.

I find these limitations manageable if your organization is prepared for a detailed vendor engagement to align solutions with your specific needs.

4. Final Recommendation

Gentrack earns a strong recommendation for its niche.

You should choose this software if you’re a mid-to-large utility or airport seeking a specialized, scalable, cloud-native solution for billing, customer management, or operational optimization. From my analysis, your business will benefit from deep domain expertise and a platform designed for industry-specific challenges like smart metering and complex tariffs.

My confidence level is high for organizations ready to embrace cloud transformation and a tailored industry solution from an experienced partner.

Through this Gentrack review, I’ve demonstrated strong value for the right business profile, while also highlighting important engagement and transparency considerations before you make a decision.