Orum Review: Overview, Features, Pricing & Alternatives in 2025

Manual outbound calls dragging your team down?

If you’re researching Orum, it’s probably because you’re tired of watching reps spend hours dialing, waiting for someone to pick up, and tracking call data by hand.

Let’s face it—wasting time on manual dials and CRM updates is totally eating into your reps’ productive hours and crushing daily momentum.

Orum flips this script with AI-powered parallel dialing, instant human detection, and automated CRM logging, so your team can have more real conversations, skip repetitive tasks, and get actionable coaching feedback—without all the manual pain.

In this review, I’ll break down how Orum helps sales reps connect faster and actually focus their energy where it counts.

You’ll find a full analysis of features, a real-world look at pricing, practical implementation takeaways, alternatives to consider, and my verdict—in this Orum review—to help you decide if it’s worth trialing.

You’ll leave with confidence in the features you need to boost your team’s outbound results.

Let’s dive into the analysis.

Orum Overview

Orum is an AI-powered conversation platform I’ve watched closely, designed to make your sales reps radically more productive. Based in Austin, they’ve been focused on automating call workflows since 2018.

They primarily work with modern sales teams, from hungry startups to large enterprises, that rely heavily on live phone conversations to build pipeline. What really sets them apart is their specialized focus on call acceleration, not just generic engagement.

I noticed their recent launch of an advanced AI Coaching Suite, which was a very smart move. Through this Orum review, you’ll see how it directly impacts remote team performance.

Unlike broad all-in-one platforms like Outreach, Orum doesn’t try to manage your entire sales cycle. Instead, they hyper-focus on getting reps into more live conversations, a specialized approach that feels like it was built by actual salespeople.

You’ll find them used by high-growth tech and B2B companies whose sales development reps must make a massive volume of quality calls daily just to hit their demanding quotas.

From what I’ve seen, their entire strategy is about using AI to eliminate the repetitive, soul-crushing tasks in outbound calling. This directly helps your teams focus on real human conversations, not tedious administrative clicks and busywork.

Now let’s examine their core capabilities.

Orum Features

Sales calls feeling like a numbers game with no wins?

Orum features are designed to transform your outbound calling, turning frustrating busywork into meaningful conversations. Here are the five main Orum features that can supercharge your sales efforts.

1. AI-Powered Parallel Dialing

Tired of manually dialing one number at a time?

Sequential dialing wastes precious sales time, leaving reps waiting for rings or listening to endless voicemails. This inefficiency directly impacts your team’s productivity.

Orum’s parallel dialing lets you dial multiple prospects simultaneously, with its AI connecting you instantly to a live human. I found that this capability dramatically increases connection rates, allowing reps to spend more time actually selling. It’s like having a personal assistant finding live calls for you.

This means you can dramatically increase your “at-bats” and get in front of more decision-makers faster than ever.

2. Instant Connect & Human Detection

Hanging up on too many voicemails?

Wasting time listening to automated systems or leaving messages for machines is a huge productivity drain for sales reps. It’s incredibly frustrating.

Orum’s AI instantly detects live humans versus voicemails, connecting you only when someone answers, eliminating those wasted moments. From my testing, the precision of its human detection is incredibly impressive, ensuring you jump directly into conversations. This feature cuts out dead air and ensures you’re always engaging with prospects.

So you get to focus on selling from the first second, maximizing every live connection and minimizing time spent on non-conversations.

3. Voicemail Automation & CRM Auto-Logging

Dreading post-call administrative tasks?

Manually dropping voicemails and logging call details into your CRM after every single call is a huge time suck. It pulls reps away from their primary job.

Orum automatically drops pre-recorded voicemails and logs all call data into your CRM, saving significant administrative time. What I love about this feature is how it seamlessly updates your CRM in the background, ensuring data cleanliness. You’ll find your CRM always up-to-date without extra effort.

This frees up your sales reps to immediately move on to the next prospect, making their workflow incredibly efficient and boosting overall output.

4. Virtual Salesfloor & AI Call Coaching

Struggling to coach remote sales teams effectively?

Remote work can make real-time coaching and team collaboration challenging, leading to missed opportunities for skill development. It feels like everyone is on their own island.

Orum’s Virtual Salesfloor recreates an in-person sales environment with real-time listening, whisper coaching, and live dashboards. Here’s what I found: the AI Coaching and Enablement Suite provides automated call scoring and AI roleplay agents. This feature facilitates continuous improvement and fosters a collaborative learning environment, even for distributed teams.

This means your managers can provide targeted, on-the-spot feedback, ensuring your sales reps are always sharpening their skills and improving performance.

5. Comprehensive CRM Integrations

Jumping between multiple sales tools and losing data?

Disconnected sales tools lead to fragmented data, manual data entry, and a clunky workflow that slows down your entire sales process. It’s a huge headache.

Orum offers robust integrations with top CRMs like Salesforce and HubSpot, allowing you to launch calls directly and sync data. This is where Orum shines – it centralizes your sales data and streamlines workflows, preventing reps from switching applications constantly. Your entire sales tech stack works in harmony.

The result is a unified sales process where data flows effortlessly, enabling your team to focus solely on meaningful conversations and consistent outreach.

You’ll find these Orum features work together to create a highly efficient, AI-powered outbound calling system that truly boosts sales productivity.

Orum Pricing

Worried about software costs?

Orum pricing offers a clear tiered structure for their Launch plan, with the Ascend plan requiring a custom quote, setting a transparent yet tailored approach for sales teams.

Plan	Price & Features
Launch Plan	$250 per user/month (min. 3 seats, billed annually) • Unlimited calls • AI Parallel Dialing (up to 5 lines) • Call recording and analytics • Basic CRM integrations • 200 data enrichment credits/rep/month
Ascend Plan	Custom pricing – Contact Sales • International dialing capabilities • Enhanced AI automation (objection detection) • Increased parallel dialing (up to 10 lines) • Enhanced team configuration & enterprise reporting • Priority support & call library access

1. Value Assessment

Value for your budget.

Orum’s pricing, while a premium investment, aligns with the significant productivity gains sales teams report, often saving hours weekly. What I found is that their pricing approach justifies the higher cost by delivering measurable ROI through increased connections and automation, directly impacting your bottom line.

This means your budget gets a tangible return on investment, leading to more conversations and pipeline for your team.

2. Trial/Demo Options

Try before you buy.

Orum offers a free trial, typically limited to 500 dials, allowing you to experience their AI-powered platform firsthand. From my cost analysis, this trial lets you evaluate the direct impact on your connection rates and rep productivity before committing to the annual Orum pricing.

This helps you understand the software’s practical benefits and ensures it aligns with your sales workflow and budget.

3. Plan Comparison

Choose your scale wisely.

The Launch Plan is ideal for smaller teams needing core AI dialing, while the Ascend Plan targets larger operations requiring international and advanced AI features. What stands out is how Orum’s annual commitment suits teams focused on long-term efficiency gains rather than short-term flexibility.

This tiered structure allows you to match Orum pricing to your team’s size and complexity, ensuring optimal feature utilization.

My Take: Orum’s pricing reflects its premium, AI-driven value proposition, best suited for sales teams prioritizing significant productivity gains over lower upfront costs, given the annual contract.

The overall Orum pricing strategy ensures premium features deliver measurable sales productivity.

Orum Reviews

What do real customers actually think?

To help you understand real-world experiences, I’ve analyzed a wide range of Orum reviews, evaluating what users truly think about its strengths and weaknesses.

1. Overall User Satisfaction

Users seem consistently satisfied here.

From my review analysis, Orum maintains an impressive average rating of 4.8 out of 5 stars on platforms like G2, indicating very high user satisfaction. What I found in user feedback is how Orum’s impact on productivity is frequently cited as a primary driver for these positive reviews, transforming daily sales workflows.

This suggests you can expect a significant uplift in your sales team’s daily output.

2. Common Praise Points

Productivity gains lead the praise.

Users consistently highlight how Orum dramatically boosts call volume and connection rates, allowing reps to reach more prospects in less time. What impressed me about the customer feedback is how seamless CRM integration and ease of use also receive frequent accolades, simplifying administrative tasks.

This means your reps will spend more time talking to prospects, less on manual data entry.

3. Frequent Complaints

Minor technical glitches occasionally surface.

While generally positive, some Orum reviews mention occasional, unexpected outages that can disrupt calling momentum. What stands out in user feedback is how a few users desire more advanced AI features or multi-channel outreach capabilities like SMS or WhatsApp integration for a complete solution.

These issues are generally reported as minor annoyances, not significant deal-breakers for most users.

Overall, Orum reviews reflect a strong positive sentiment, with users praising its efficiency-boosting capabilities despite minor reported areas for improvement.

Best Orum Alternatives

Choosing the right sales acceleration tool can be tricky.

The best Orum alternatives include several strong competitors, each excelling in different areas and better suited for specific sales team needs and existing tech stacks.

1. Salesloft

Need a complete, end-to-end sales engagement solution?

Salesloft provides a much broader suite of tools beyond just dialing, covering email sequencing, cadence management, and extensive sales workflows. From my competitive analysis, Salesloft offers a comprehensive sales cycle management platform while Orum specializes in pure dialing efficiency.

Choose Salesloft when you need an all-in-one platform for the entire sales process, not just dialing.

2. Outreach

Want robust automation and workflow across channels?

Outreach, like Salesloft, is a full sales engagement platform offering broad automation and workflow management across various communication channels. What I found comparing options is that Orum often integrates with Outreach for enhanced dialing, making it a specialized addition.

Consider this alternative when your priority is broad automation and extensive workflow management for your sales team.

3. Apollo.io

Looking for integrated prospecting, enrichment, and engagement?

Apollo.io delivers a comprehensive sales intelligence and engagement platform that includes a B2B database, lead scoring, and a dialer. From my analysis, Apollo.io offers a full-funnel solution from prospecting to engagement, where the dialer is just one component.

Choose Apollo.io when you need a unified platform for lead generation and engagement, with dialing as part of it.

4. PhoneBurner

Prioritizing affordability and straightforward power dialing?

PhoneBurner is a reliable power dialer focused on core dialing functions, often at a more accessible price point than Orum. Alternative-wise, PhoneBurner offers a user-friendly and cost-effective power dialer without Orum’s advanced AI features like parallel dialing or virtual sales floors.

Choose PhoneBurner for basic, efficient dialing automation, especially if you’re a smaller team with budget constraints.

The best Orum alternatives ultimately depend on your specific sales process and feature priorities, not just generic capabilities.

Orum Setup

How complex is Orum implementation?

Orum offers a notably straightforward implementation process, designed for quick adoption by sales teams. This Orum review will help you set realistic expectations for deployment.

1. Setup Complexity & Timeline

Orum promises a “plug and play” setup.

From my implementation analysis, Orum’s setup is remarkably easy to use and simple to set up, allowing many businesses to get up and running quickly. The main steps involve connecting to your CRM and configuring dialing options, not extensive custom development, making for a fast implementation.

You can expect a relatively swift deployment, with a focus on efficient integration rather than lengthy configuration.

2. Technical Requirements & Integration

Minimal technical hurdles to overcome.

Your team will primarily manage standard internet connectivity and modern browser compatibility, as Orum is a web-based SaaS tool. What I found about deployment is that its seamless CRM integrations simplify technical requirements, especially with systems like Salesforce and HubSpot, which are “SUPER easy to use.”

Plan for basic IT readiness and ensure your existing tech stack can smoothly integrate with Orum’s cloud-based platform.

3. Training & Change Management

Adoption is quick due to intuitive design.

Sales reps will find Orum’s interface intuitive, requiring minimal training to become productive and quickly leverage its features. From my analysis, the virtual Salesfloor further reduces the learning curve, fostering team learning and coaching during the implementation phase.

Focus on demonstrating the immediate productivity gains to users, which will naturally drive adoption and positive change management within your sales team.

4. Support & Success Factors

Exceptional vendor support throughout deployment.

Orum’s support team provides constant guidance and hands-on training, with a high customer satisfaction score and fast response times. What I found about deployment is that their responsive support minimizes roadblocks during implementation, ensuring you have help when you need it.

Prioritize leveraging Orum’s dedicated support and resources, as their commitment to customer success is a critical factor for a smooth and effective rollout.

Overall, Orum setup is refreshingly straightforward, offering fast implementation and quick time-to-value for sales teams seeking efficiency.

Bottom Line

Should your sales team use Orum?

My Orum review shows a powerful, AI-driven platform that can revolutionize outbound calling, but you’ll need to assess its fit for your specific sales strategy.

1. Who This Works Best For

Sales teams focused on high-volume outbound calls.

Orum is ideal for SDRs/BDRs and inside sales teams whose success hinges on maximizing live conversations and pipeline generation through cold calling. What I found about target users is that your success depends on a strong reliance on outbound cold calling as a core sales motion, rather than inbound leads.

You’ll get significant value if your goal is to dramatically increase rep productivity and live connection rates daily.

2. Overall Strengths

AI-powered parallel dialing delivers exceptional efficiency.

The software excels by boosting live connection rates and automating tedious tasks like voicemail drops and CRM logging, enabling reps to focus on selling. From my comprehensive analysis, Orum’s AI intelligently bypasses non-human answers, allowing your team to significantly save time and increase at-bats with real prospects.

These strengths translate directly into higher productivity, more conversations, and a stronger sales pipeline for your business.

3. Key Limitations

Premium pricing requires a notable investment.

While powerful, Orum’s starting price of $250 per user/month, with a three-seat minimum and annual commitment, can be a hurdle for smaller teams. Based on this review, you might find the cost prohibitive if your budget is very limited or you prefer month-to-month contract flexibility without long-term commitment.

I’d say these limitations are significant for budget-conscious buyers, but manageable if your ROI projections justify the premium cost.

4. Final Recommendation

Orum receives a strong recommendation.

You should choose this software if your sales team’s success is tied to maximizing live outbound conversations and you are ready to invest in an AI-driven solution. From my analysis, your team will benefit most if you’re dealing with a high-volume outbound sales strategy that needs advanced automation for efficiency and powerful coaching insights.

My confidence level is high for teams prepared to leverage sophisticated AI to supercharge their cold calling efforts.

This Orum review shows exceptional value for the right sales organizations, while highlighting investment considerations for optimal fit before you make a decision.