Postal Review: Overview, Features, Pricing & Alternatives in 2025

Is your gifting strategy actually moving the needle?

If you’re searching for a way to stand out with prospects or keep customers engaged, you already know how tough it is to cut through digital noise and actually build relationships.

The reality is, your outreach keeps getting ignored and forgotten, making it tough to hit sales goals or foster real loyalty.

Postal takes a radically different angle by bringing automated, intelligent gifting and direct mail into your digital toolkit—so you can make every touchpoint more personal, measurable, and impactful.

In this review, I’ll show you how Postal empowers your team to create lasting connections at scale without the usual manual headaches.

We’ll dive deep: this Postal review covers not just features and pricing, but also how Postal handles integrations, ROI tracking, and how it stacks up against today’s alternatives—so you can compare with confidence.

You’ll walk away knowing exactly which features you need to level up your gifting and engagement efforts.

Let’s dive into the details.

Postal Overview

Postal has been around since 2019, based out of San Luis Obispo. Their core mission is to humanize B2B engagement by bringing impactful offline marketing into modern digital workflows.

In my experience, they really target B2B sales and marketing teams, especially at mid-sized businesses struggling to cut through today’s digital noise. Their key difference is a clear commitment to humanizing the entire buyer experience with meaningful outreach.

After a major Series B funding round in 2021, their growth accelerated significantly. As we explore through this Postal review, you can see how that investment has been fueling their product roadmap.

Unlike platforms focused only on mail APIs, Postal provides a complete offline engagement platform. I find this unified approach is far more practical for an entire revenue team, not just a few technical specialists.

They work with a growing list of high-growth B2B technology and professional services companies. You’ll see them used by teams looking to increase pipeline velocity and build much stronger, lasting customer loyalty.

You’ll notice their strategic focus is squarely on proving measurable ROI for your business. Their deep integrations mean you can finally connect every single gift and mailer directly to live pipeline and revenue data.

Now let’s examine their core capabilities.

Postal Features

Tired of offline engagement being a guessing game?

Postal features bring your corporate gifting and direct mail into the digital age. Here are the five main Postal features that solve critical B2B engagement challenges.

1. Intelligent Gifting Marketplace (Postal Engage)

Struggling to find the perfect gift for prospects?

Sending generic gifts often fails to make an impact, leading to missed opportunities. You want to make a real connection, but finding the right item is tough.

Postal Engage offers a curated marketplace with diverse options, so you can send truly personalized gifts. I found the MagicLink feature incredibly useful for letting recipients choose their preferred item, which eliminates guesswork. This feature helps you break through digital noise and build rapport.

This means you can easily send thoughtful gifts that resonate, helping you stand out and accelerate your sales cycle.

2. Branded Company Swag Store (Postal Brand)

Is managing company swag a logistical nightmare?

Scattered merchandise, inventory headaches, and shipping complexities waste valuable time. You need a centralized solution to streamline branded giveaways.

Postal Brand lets you create and manage your own custom swag store, centralizing inventory and fulfillment. From my testing, having all branded items stored and shipped by Postal significantly reduces administrative burden. This feature helps ensure consistent branding and easy access to merchandise.

The result is your team gets easy access to branded items for onboarding or marketing, improving efficiency and brand consistency.

3. Automated Direct Mail Campaigns

Want to scale direct mail without manual effort?

Sending personalized direct mail at scale can be incredibly time-consuming and difficult to track. You need a way to automate and measure your tangible outreach.

Postal enables automated direct mail campaigns, integrating personalized notes, mailers, and postcards directly. What I love about this feature is how you can set up campaigns just like email marketing, with full tracking. This allows you to add a powerful, tangible touch to your outreach efforts.

So you can achieve higher response rates and boost conversion by adding a personalized, physical touch that gets noticed.

4. Integrations with CRM and Marketing Automation

Is your engagement data siloed and hard to track?

Disconnected systems mean manual data entry and a lack of clear ROI for your offline efforts. You need all your activities working together.

Postal integrates with major CRMs and marketing automation platforms like Salesforce and HubSpot. This is where Postal shines: you can trigger gift sends based on lead stages and track all activity directly within your existing systems. This feature streamlines workflows and centralizes data.

This means you get seamless data flow and automation, saving time and providing clear visibility into the impact of your offline campaigns.

5. Reporting & ROI Tracking

Can’t prove the ROI of your offline engagement?

Without clear metrics, it’s impossible to justify spending on gifting or direct mail. You need to demonstrate tangible business impact.

The platform offers comprehensive dashboards to track the ROI of your offline efforts. From my testing, the ability to view pipeline and influenced revenue directly in your CRM provides invaluable insights. This feature helps you understand what’s working and optimize your budget.

So you can confidently demonstrate the business value of your engagement strategies and make data-driven decisions for future campaigns.

These Postal features work together to create a complete solution for humanizing B2B outreach, connecting your digital and offline strategies for better engagement.

Postal Pricing

Is software pricing always a mystery?

Postal pricing varies across its offerings, but what I found is a clear focus on value, from transparent tiers for mail management to custom quotes for intelligent gifting.

Plan	Price & Features
Startup (Mail)	$49/month • Permanent physical address • 1 user (additional $20/month) • 100 pieces of mail/month • 30-day storage, junk mail filtering
Scaleup (Mail)	$89/month • Automatic mail scanning/forwarding • Enhanced search, AI toolset • Third-party integrations
Enterprise (Mail)	Custom Pricing • High mail volumes, compliance needs • Custom automations (PII/PHI) • “White glove service”
Gifting (Economy +)	Starts at $10.00/user/month • Limited features • Free plan available • Median buyer pays $17,600/year
Gifting (Engage, Pro, Enterprise)	Custom Pricing – Contact Sales • Unlimited sends & virtual events • Branded merchandise/swag sourcing • Global warehousing, ABM automation

1. Value Assessment

Great value for your money.

From my cost analysis, Postal’s mail management tiers offer clear features that scale with your small to growing business, avoiding unnecessary costs. The per-user pricing for additional users is transparent, ensuring you only pay for what your team needs.

This means your monthly costs stay predictable for mail services, with clear feature upgrades as your business grows.

2. Trial/Demo Options

Smart evaluation approach available.

While Postal’s core mail service details specific tiers, their gifting platform often requires contacting sales for a quote, though a free plan exists. What I found is that you can explore limited gifting features upfront, helping you decide if it aligns with your strategy before a large investment.

This helps you evaluate capabilities and integration potential before committing to full Postal pricing for your campaigns.

3. Plan Comparison

Choosing the right tier matters.

For mail management, the Startup plan is great for basic needs, while Scaleup adds advanced automation and AI. What stands out in my analysis is how the Enterprise tiers cater to high-volume or complex needs, requiring custom pricing to tailor features.

This tiered approach helps you match Postal pricing to actual usage requirements, whether for mail or for comprehensive gifting programs.

My Take: Postal’s pricing model, whether tiered or custom, is designed to align with your specific business scale, offering excellent value from basic mail needs to complex gifting strategies.

The overall Postal pricing reflects tailored value designed for your specific business needs.

Postal Reviews

What do real customers actually think?

Looking at various Postal reviews, I’ve analyzed direct user feedback to give you a clear picture of real-world experiences and what actual customers think about this software.

1. Overall User Satisfaction

Users seem largely satisfied.

From my review analysis, Postal maintains strong ratings, averaging 4.5 out of 5 stars on platforms like Gartner Peer Insights. What stood out in customer feedback is how users consistently praise its positive impact on their sales and marketing efforts. Review-wise, this suggests a high degree of confidence in the platform’s value.

This means you can typically expect a positive experience, especially regarding core functionality.

2. Common Praise Points

Users consistently love its ease of use.

Customers frequently highlight Postal’s intuitive interface, finding it easy to learn and navigate, which significantly streamlines gifting. What I found in user feedback is how the platform makes personalized outreach effortless, helping users break through digital noise with meaningful gestures.

This translates into faster adoption for your team and more effective client engagement.

3. Frequent Complaints

Transparency in pricing is a minor concern.

While specific common complaints aren’t widely publicized in user reviews, some feedback suggests that enterprise and higher-tier pricing requires direct contact. What I noticed in the reviews is how this lack of upfront pricing detail can be a slight hurdle for initial evaluations.

These concerns are generally minor, not deal-breakers, as core functionality is highly praised.

The overall Postal reviews reflect genuine user satisfaction with minimal, mostly administrative, issues.

Best Postal Alternatives

Choosing the right gifting platform for your business?

The best Postal alternatives include several strong options, each better suited for different business situations and priorities.

1. Sendoso

Prioritizing a broad marketplace and existing integrations?

Sendoso often excels if you are already deeply integrated into their ecosystem or if their specific marketplace offerings better align with your current gifting strategy. From my competitive analysis, Sendoso offers a robust marketplace and integrations similar to Postal, often with comparable enterprise-tier pricing.

Choose Sendoso when their specific marketplace offerings align perfectly with your existing tech stack and strategy.

2. Lob

Need highly automated, developer-centric direct mail?

Lob’s primary strength lies in its robust API and focus on programmatic direct mail, making it ideal for developers and businesses with complex, high-volume needs. What I found comparing options is that Lob provides deep API control for mail automation, whereas Postal offers a broader intelligent gifting platform.

Consider this alternative if your main requirement is highly customizable direct mail automation via an API.

3. Reachdesk

Focusing on sales acceleration and pipeline building?

Reachdesk emphasizes increasing reply rates, accelerating deals, and building pipelines through integrated gifting and direct mail for sales and marketing outreach. Alternative-wise, Reachdesk strongly focuses on sales and marketing ROI more specifically than Postal’s broader engagement suite.

Choose Reachdesk if your primary goal is optimizing gifting for sales and marketing outreach.

4. Postalytics

Seeking user-friendly, integrated direct mail automation?

Postalytics focuses on direct mail automation with an emphasis on ease of use and strong CRM/marketing automation integrations for campaigns. What I found comparing options is that Postalytics offers straightforward direct mail campaign management, with a clear pricing structure for mail volume.

Choose this alternative for simplified, automated direct mail campaigns with strong marketing automation integration.

The best Postal alternatives depend on your specific business’s offline engagement priorities rather than just general features.

Postal Setup

Concerned about complicated software setup and training?

This Postal review analyzes the deployment process, helping you understand what it takes to get started. My goal is to set realistic expectations for your Postal setup.

1. Setup Complexity & Timeline

Getting started is refreshingly simple here.

Postal implementation involves connecting your CRM and setting up gifting campaigns. What I found about deployment is that its intuitive nature simplifies initial setup, often allowing basic functionality within days. Higher-tier plans offer guided implementation to streamline the process further.

You can expect to integrate existing systems easily, with less project management than complex enterprise solutions.

2. Technical Requirements & Integration

Minimal IT infrastructure changes needed.

Your Postal setup integrates seamlessly with common business tools like Salesforce, HubSpot, and Shopify. From my implementation analysis, this robust integration minimizes technical hurdles, letting you leverage your current tech stack without significant overhauls.

Plan for quick CRM connections, as specific managed packages for Salesforce ensure robust data sync and ROI tracking.

3. Training & Change Management

User adoption happens naturally with familiar concepts.

Staff training focuses on using an intuitive platform to send personalized gifts and manage swag. From my analysis, the platform’s ease of use reduces training requirements significantly, allowing your team to quickly grasp its core functionalities for effective outreach.

Expect minimal resistance to adoption, as the user-friendly interface makes the gifting process straightforward and engaging.

4. Support & Success Factors

Vendor support is a major asset during implementation.

Postal’s support team is frequently praised as “rockstars” for their fast responses and “unmatched” quality. What I found about deployment is that responsive support significantly accelerates problem-solving and ensures a smoother setup experience.

Critical factors for success include leveraging strong CRM integrations and utilizing the diverse marketplace to create impactful, personalized experiences.

Overall, your Postal setup emphasizes ease of use and strong support, ensuring a smooth deployment process for businesses focused on humanizing B2B interactions.

Get Postal Setup Support →

Bottom Line

Will Postal elevate your B2B engagement?

This Postal review offers a comprehensive look at who stands to gain most from this intelligent gifting platform, synthesizing key strengths and limitations for a clear recommendation.

1. Who This Works Best For

B2B companies prioritizing personalized offline outreach.

Postal works best for mid-sized to enterprise B2B organizations, especially sales, marketing, and customer success teams aiming to humanize interactions and cut through digital noise. What I found about target users is that companies focused on building deeper relationships benefit immensely from its integrated gifting and direct mail capabilities.

You’ll find success with Postal if your strategy demands tangible, memorable touches to drive conversions and foster loyalty.

2. Overall Strengths

Unmatched personalization bridging digital and physical.

• 🎯 Bonus Resource: While we’re discussing digital and physical engagement, understanding how [3D scanning software](https://nerdisa.com/best-3d-scanning-software/) can elevate quality is equally important.

The software excels by offering a diverse gifting marketplace, integrated swag store, and automated direct mail, all streamlined through robust CRM integrations. From my comprehensive analysis, its ability to automates personalized offline campaigns directly boosts engagement and accelerates sales cycles for your team.

These strengths directly translate into improved pipeline, higher conversion rates, and stronger customer retention for your business.

3. Key Limitations

Pricing transparency is not fully clear.

While powerful, obtaining full pricing for higher-tier plans often requires direct sales contact, which can slow down initial evaluation. Based on this review, evaluating the full cost requires a sales conversation which might deter some businesses looking for immediate transparency.

I’d say these limitations are manageable as the potential ROI often outweighs the initial hurdle of a pricing discussion.

4. Final Recommendation

Postal is highly recommended for strategic B2B engagement.

You should choose this software if your B2B organization seeks to elevate offline engagement with a centralized, automated, and impactful platform. From my analysis, your success depends on leveraging its comprehensive features for relationship building across sales, marketing, and customer success.

My confidence level is high for businesses seeking to transform their offline engagement into a competitive advantage.

Bottom Line

• Verdict: Recommended for B2B companies humanizing outreach
• Best For: Sales, marketing, and customer success teams in B2B
• Business Size: Mid-sized (51-1,000 employees) to enterprise clients
• Biggest Strength: Centralized, automated personalized offline engagement
• Main Concern: Pricing transparency for higher-tier plans requires direct contact
• Next Step: Request a demo to see platform features and pricing

This Postal review delivers strong value for B2B businesses looking to enhance their personalized offline engagement strategies, making it a compelling choice for your consideration.

See If Postal Fits Your Needs →