SplashThat Review: Overview, Features, Pricing & Alternatives in 2025

Event branding shouldn’t slow your marketing down.

If you’re hunting for a tool to streamline both event creation and corporate branding, you’ve probably run into endless approval bottlenecks and scattered attendee data.

Here’s what I’ve consistently seen: inconsistent branding and messy workflows cost your team days of lost productivity. Sound familiar? That daily grind adds up fast.

SplashThat is purpose-built for marketing teams that need fast, repeatable event launches with central control—combining a drag-and-drop page builder, built-in email marketing, and CRM integrations for measurable impact.

In this review, I’ll break down how SplashThat delivers a unified, scalable approach to branded events—whether you’re managing a handful or a whole portfolio.

I’ll walk you through the SplashThat review by showcasing real-world features, pricing, and alternatives so you can evaluate the right solution for your marketing programs.

You’ll get clarity on the features you need to drive both speed and brand control for your team.

Let’s dig into the details.

SplashThat Overview

Based in New York and founded in 2011, SplashThat is built on a clear mission: helping your corporate marketing team create beautifully branded, measurable event programs without needing deep coding skills.

I’ve found their core strength is serving mid-market and enterprise companies that demand brand integrity. They truly excel at empowering marketers with design-led tools, making creative control and beautiful design an accessible, central feature for every event manager on your team.

A key development was its 2021 acquisition by Hopin, which later strategically retained the platform. This move is crucial context for this SplashThat review, signaling long-term stability and product focus.

Unlike complex systems like Cvent, which I find overwhelming, SplashThat prioritizes a great user experience with best-in-class branding and marketing tools. This design-first focus feels like it was built by people who actually use this stuff.

You’ll see them working with demanding marketing teams in technology, finance, and media that require strict brand governance and data integration across a high volume of events.

From my perspective, their strategy smartly connects this creative freedom with powerful, enterprise-grade data management. This directly addresses your need to run events that look great while proving their business value.

Now let’s examine their capabilities.

SplashThat Features

Tired of event marketing headaches?

SplashThat solutions can help you manage your entire event program from start to finish. Here are the five core SplashThat solutions that simplify event execution and boost your marketing impact.

1. Branded Event Page Builder

Launching event pages always takes too long.

Relying on designers for every event page delays promotions and saps productivity. This can really frustrate your marketing team, especially with tight deadlines.

Splash’s drag-and-drop builder lets you create stunning, responsive pages with ease. From my testing, the master brand theme feature shines for ensuring consistent design. You can even add custom CSS/JS for advanced control. This solution empowers marketers.

This radically reduces your time-to-market for promotions, ensuring every event consistently aligns with your brand guidelines, no matter who creates it.

2. Integrated Email Marketing

Juggling event comms across multiple tools?

Disconnected email systems lead to inconsistent branding and messy guest lists. You often miss opportunities to engage attendees effectively, impacting your event’s success.

The email builder mirrors the page builder, enabling fully branded communications directly within SplashThat. What I love is how you can set up automated workflows for confirmations and reminders. This integrated solution manages RSVPs and tracks key metrics efficiently.

You get a seamless attendee experience from invite to follow-up. This centralizes all communication data, eliminating the need for separate event email platforms.

3. Registration, Ticketing, and Guest Management

Your registration process needs a serious upgrade.

Clunky registration processes frustrate guests and yield incomplete data. This makes follow-up difficult and can lead to missed sales opportunities after your events.

Splash provides a flexible system for custom registration forms with conditional logic, ensuring you capture exactly the data you need. From my testing, managing paid tickets and discount codes is intuitive. You also get comprehensive guest list management, including status updates and VIP tagging.

This ensures a professional registration experience for your guests. You capture precise attendee data, vital for sales and marketing follow-up.

4. Data Integration & CRM Sync

Event data isolated from your CRM?

When event data doesn’t connect with your CRM, it’s hard to measure ROI or act on leads. This creates a disconnect between marketing effort and sales results.

Splash offers native, bi-directional integrations with major CRMs like Salesforce. This is where SplashThat shines: attendance data automatically flows back to contact records. You can trigger sales alerts or add leads to nurture campaigns, directly from event engagement.

This automates lead capture and attribution, providing clear ROI on your event spend. Your sales team gets faster follow-up, turning events into measurable demand channels.

5. Enterprise-Grade Governance & Analytics

Scaling events without chaos is impossible.

As your event program grows, maintaining brand consistency and data security becomes a nightmare. Without proper oversight, individual teams can go off-brand.

Administrators can set granular user roles and permissions, restricting who can edit brand elements or access sensitive data. What I found is that teams share a central library of branded assets, ensuring consistency. The analytics dashboards provide a roll-up view of program performance.

This enables you to scale your event program without sacrificing brand integrity or data quality. Leadership gains a high-level performance view, while marketers retain autonomy.

What I found is that these SplashThat solutions work together to create a truly unified event marketing engine, rather than just separate tools. This integrated approach ensures your entire event lifecycle is connected and measurable.

SplashThat Pricing

Budgeting for new event software?

SplashThat pricing operates on a custom quote model for its main plans, meaning you’ll need to contact sales for a tailored proposal that aligns with your specific organizational needs.

1. Pricing Model & Cost Factors

Understanding their cost structure.

SplashThat’s pricing is primarily subscription-based, but not transparently listed for its paid plans. From my cost analysis, your actual expense scales with user seats and the specific features you activate. The Pro plan provides core functionality, while the Enterprise tier unlocks advanced security and critical native CRM integrations, significantly influencing your final investment.

This custom model ensures you pay for what you truly need, avoiding inflated costs for unused enterprise-level capabilities.

2. Value Assessment & ROI

Is this investment justified?

What I found regarding their pricing is that SplashThat targets mid-market and enterprise companies needing robust event governance and data integration. The platform’s value comes from streamlining event creation and providing trackable ROI through CRM sync. Their pricing reflects comprehensive event lifecycle management, reducing reliance on disparate tools and manual data entry.

This means your budget can focus on a consolidated solution that drives measurable business impact, rather than fragmented expenses.

3. Budget Planning & Implementation

Planning your total cost.

Beyond the annual subscription, consider that the most valuable features, especially deep CRM integrations, are exclusive to the higher-priced Enterprise tier. What stands out to me is how a personalized demo is crucial for evaluating fit before committing to their pricing, especially since no paid plan trials exist.

So for your business, expect to allocate budget not just for the subscription, but also for evaluating the right tier fit.

My Take: SplashThat’s custom pricing is designed for mid-to-large enterprises prioritizing brand consistency and data integration, ensuring you invest precisely in what your scalable event program requires.

The overall SplashThat pricing reflects tailored value for complex event marketing needs.

SplashThat Reviews

What do SplashThat users truly experience?

My analysis of SplashThat reviews offers balanced insights into user experiences. I’ve sifted through numerous platforms to uncover what customers truly think, helping you understand the real-world performance of this event marketing software.

1. Overall User Satisfaction

Most users find SplashThat highly satisfying.

From my review analysis, SplashThat consistently earns high ratings, averaging 4.4/5 on G2 and 4.5/5 on Capterra. What I found in user feedback is a strong appreciation for its design capabilities. Users consistently rate its professional output highly, despite some noted backend complexity in many reviews.

This high satisfaction stems from its powerful branding tools, empowering marketers to create polished events without extensive technical help.

2. Common Praise Points

Beautiful design is a consistent highlight.

Users universally praise SplashThat’s ability to create stunning, on-brand event pages. From the reviews I analyzed, marketers love gaining autonomy from development teams. The design flexibility and professional look are frequently celebrated. The Salesforce integration is also highlighted as a game-changer for ROI.

This means you can expect rapid event page creation and consistent branding, turning marketing vision into reality effortlessly.

3. Frequent Complaints

Backend navigation often frustrates users.

A recurring theme across SplashThat reviews is the ‘clunky’ or ‘unintuitive’ backend user interface. What stands out in user feedback is that navigation can be confusing, especially for newcomers. Customer support response times are also mentioned as slower than desired, impacting immediate issue resolution for users.

While these issues can be frustrating, many users adapt. These are often learning curve frustrations, not fundamental deal-breakers for SplashThat’s core functionality.

Overall, SplashThat reviews reveal a powerful, design-centric platform that delivers on its promise for branded events. The user feedback demonstrates genuine satisfaction, with minor friction points easily overcome by its core strengths for marketers.

Best SplashThat Alternatives

Navigating event platform options can be tricky.

The best SplashThat alternatives include several strong options, each better suited for different event scales, feature priorities, and budget considerations. I’ll help you pinpoint the ideal fit.

1. Cvent

For large-scale, complex event management?

Cvent is the enterprise heavyweight for dedicated event professionals managing intricate, large-scale conferences with deep needs like budget and speaker management. From my competitive analysis, Cvent offers more comprehensive, integrated solutions than Splash. It’s more powerful but significantly more complex and expensive.

Choose Cvent for an all-encompassing enterprise platform for global events, prioritizing depth over Splash’s design focus.

2. Bizzabo

Need robust data and modern analytics?

Bizzabo directly competes with Splash, targeting similar mid-market and enterprise segments. It’s often praised for its strong data and analytics capabilities. What I found comparing options is that Bizzabo prioritizes deep data insights and a modern, all-in-one feel, while Splash champions design and branding flexibility. Pricing is comparable.

Consider this alternative if your primary driver is advanced data analysis and a modern, unified event management experience.

3. Aventri

Seeking a complete enterprise event lifecycle solution?

Aventri is another robust enterprise platform, akin to Cvent, offering a comprehensive suite of tools for managing the entire event lifecycle. Alternative-wise, you might choose Aventri if your organization needs an end-to-end solution for large, global events and values extensive feature depth. It’s less focused on Splash’s specific design workflow.

Choose Aventri for comprehensive, global event management solutions when feature depth across the entire lifecycle is critical.

4. Eventbrite

Simpler ticketing and public event discovery?

Eventbrite offers a simpler, more accessible alternative, ideal if your main goal is selling tickets for public events and leveraging its discovery network. From my competitive analysis, Eventbrite is far cheaper and easier for basic use cases, but it lacks Splash’s corporate branding control, CRM integration, and program management.

Consider Eventbrite for basic ticketing and public event promotion when budget and simplicity are your top concerns.

The best SplashThat alternatives depend on your specific event scale, marketing priorities, and integration needs. What I found comparing options is that your ideal choice aligns with unique business goals.

Setup & Implementation

Implementing new software brings real challenges.

This SplashThat review delves into what it truly takes to get the platform up and running for your business. We’ll explore the deployment process, setup requirements, and potential adoption hurdles from a practical perspective, setting realistic expectations.

1. Setup Complexity & Timeline

Ready for a realistic deployment timeline?

While creating a simple event page is quick, a full enterprise SplashThat implementation is a significant project. You’ll navigate configuration, template setup, and user roles for a robust event program. What I found about deployment is that enterprise-level setup requires careful planning, extending from weeks to potentially months depending on your scale and integrations.

You’ll want to prepare by dedicating internal resources for project management and content creation beyond just the technical setup.

2. Technical Requirements & Integration

Technical hurdles ahead for integrations?

Setting up bi-directional CRM sync with Salesforce or Marketo demands technical expertise and a clear data strategy. What I found about deployment is that this integration process can take several weeks, requiring close collaboration between your CRM admins and Splash’s onboarding team during implementation.

Your IT team will need to define data flows, assess security, and dedicate time to ensure seamless connectivity and data integrity.

3. Training & Change Management

How quickly will your team adapt?

Marketers pick up the intuitive front-end design tools quickly. However, mastering the backend for guest management and reporting demands formal training and practice. From my analysis, the backend’s learning curve can be steep, making consistent training vital for successful implementation and adoption.

Invest in structured training programs and designate internal champions to help users navigate the backend and fully leverage all features.

4. Support & Success Factors

Vendor support crucial for success?

Support quality varies; enterprise clients with dedicated success managers report positive experiences. However, users on lower tiers often cite slow response times for complex issues. Implementation-wise, responsive support directly impacts project velocity and problem resolution, especially for advanced setups.

Ensure you understand the support tiers and negotiate dedicated assistance during your critical implementation phase for faster issue resolution.

Overall, SplashThat implementation ranges from simple event creation to complex enterprise deployments requiring significant planning and technical resources. Success hinges on structured training and support, ensuring your team fully leverages its power.

Who’s SplashThat For

SplashThat serves specific event-driven marketing teams.

This SplashThat review helps you understand if this platform aligns with your business profile, team size, and specific event marketing needs. I’ll break down where it truly excels for different users.

1. Ideal User Profile

Corporate B2B marketing teams.

SplashThat is ideal for corporate B2B marketing teams, especially Field Marketers, Demand Generation, and Event Managers. From my user analysis, they prioritize brand consistency for events and need to scale programs. You’ll find it powerful for managing a portfolio of events like roadshows or user groups effectively.

These users succeed by leveraging pre-approved templates, reducing developer reliance, and gaining control over event branding without needing constant coding input.

2. Business Size & Scale

Mid-market to enterprise companies.

SplashThat best suits mid-market and enterprise companies running extensive event portfolios. Your company thrives here if you require robust event program scaling and critical CRM integrations (Salesforce, HubSpot, Marketo). What I found about target users is that integration for proving event ROI is key for success with the platform.

You’ll know it’s a good fit if your event volume justifies a robust platform and requires strong data flow to your sales and marketing systems.

3. Use Case Scenarios

Branded, scalable event programs.

SplashThat excels in creating beautifully branded event pages and managing the entire event lifecycle, from registration to post-event analysis. Your team will find this works well for webinars, user groups, and conferences. User-wise, it empowers marketers to build custom event sites without needing deep technical skills or constant developer input for design.

You’ll appreciate this solution if you need to unify event experiences, reduce design bottlenecks, and elevate your brand’s presence across all your events.

4. Who Should Look Elsewhere

Small businesses and simple events.

If you’re a small business, non-profit, or individual running simple, one-off events, SplashThat will likely be overkill and too complex for your needs. From my user analysis, the back-end learning curve can be challenging for those seeking immediate, intuitive setup. Simpler, more budget-friendly tools exist.

Consider less expensive alternatives like Eventbrite or Luma if your event needs are basic and don’t require extensive branding or deep CRM integration.

This SplashThat review clarifies that determining fit depends heavily on your event volume, brand consistency needs, and integration requirements. This platform delivers strong value for the right event-focused teams.

Bottom Line

SplashThat is a strong contender for your event strategy.

My SplashThat review synthesizes key insights to offer a decisive final recommendation. I’ve thoroughly analyzed its strengths, limitations, and overall value proposition to guide your software decision with confidence.

1. Overall Strengths

Creates beautiful, branded events easily.

SplashThat genuinely excels at empowering marketing teams to create professional, highly branded event pages with remarkable ease, often eliminating developer dependency. My comprehensive analysis shows design flexibility ensures consistent brand experiences, a critical advantage for brand-conscious mid-market and enterprise organizations. The robust Salesforce integration also greatly enhances event ROI attribution.

These core strengths directly reduce creative burden, streamline event workflows, and provide valuable data insights for proving campaign effectiveness and attribution.

2. Key Limitations

Backend usability needs polish.

While the front-end design is superb, the back-end user interface can feel clunky, unintuitive, and confusing for new users, often requiring a notable learning curve. Based on this review, basic native reporting capabilities also fall short compared to more expensive, all-in-one solutions, necessitating external tools for deeper analytics.

These limitations are manageable for dedicated teams but could pose challenges for organizations expecting immediate, frictionless navigation and deep, integrated reporting.

3. Final Recommendation

A strong recommendation for many.

I recommend SplashThat for mid-market and enterprise companies prioritizing brand consistency and scalable event programs without coding. From my analysis, it excels for teams focused on visual impact and CRM integration over ultra-advanced, built-in analytics. Consider your team’s readiness for its backend learning curve.

Your next step should be exploring a demo or trial to assess its interface against your specific team’s workflow and design needs directly.

This SplashThat review provides clear guidance for your event tech decision, balancing its exceptional design capabilities with backend challenges. I confidently assess it as a valuable tool for targeted users.