SplitMetrics Review: Overview, Features, Pricing & Alternatives in 2025

Growing your mobile app shouldn’t feel so complicated.

If you’re evaluating new tools, you probably know how tough it is to scale user acquisition and boost organic installs—especially with all the Apple Search Ads changes and crowded app stores.

Here’s the truth: wasted ad budgets and missed install targets are eating at your results every single day, and there’s just not enough clarity to fix them quickly.

That’s why I decided to dig deep into SplitMetrics—a platform claiming to automate your Apple Search Ads, validate app concepts before launch, and help you make smarter, faster marketing decisions with one connected ecosystem.

In this review, I’ll show you how SplitMetrics can finally put you in control of your app growth strategy and give you real, actionable insights that reduce the headaches.

You’ll find out in this SplitMetrics review how the features, pricing, strengths, and alternatives stack up—so you can objectively match what you need with what SplitMetrics actually delivers.

By the end, you’ll have the clarity and confidence to choose the features you need to actually grow your app and get better results.

Let’s get started.

SplitMetrics Overview

SplitMetrics has been focused on simplifying mobile app growth since its founding in 2014. From their US headquarters in Delaware, their core mission is to help mobile-first businesses and brands scale their user acquisition efforts efficiently.

They primarily serve mid-market and enterprise mobile developers who have outgrown basic, disconnected tools. What I find most compelling is their focus on an integrated growth ecosystem, connecting paid acquisition directly with A/B testing and conversion optimization.

Their 2023 acquisition of App Radar was a smart strategic move, folding in a powerful ASO tool. You’ll see the impact of this innovation through this SplitMetrics review, particularly in their ability to bridge organic and paid insights.

Unlike competitors that just offer market intelligence, SplitMetrics provides hands-on tools to act on data. This focus on actionable automation feels more practical for day-to-day campaign management than just staring at a dashboard of overwhelming metrics.

They work with established mobile-first companies, from mid-market teams to large enterprise brands, who need to scale user acquisition beyond basic ad management and prove marketing ROI with sophisticated tooling.

I’ve noticed their current strategy heavily leans on AI-powered automation for Apple Search Ads and delivering a full-funnel view with MMP data. This directly addresses your need for efficient, data-backed growth.

Now, let’s dive into their features.

SplitMetrics Features

Is your mobile app growth stuck in neutral?

SplitMetrics provides an integrated suite of solutions designed to supercharge your mobile app growth. These are the five core SplitMetrics solutions that simplify complex app marketing.

1. SplitMetrics Acquire (Apple Search Ads Automation & Optimization)

Struggling to scale your Apple Search Ads profitably?

Manual ad management can consume countless hours while failing to hit your target KPIs. This often leads to wasted ad spend and missed opportunities.

SplitMetrics Acquire automates and optimizes your ASA campaigns, allowing you to set over 200 smart bidding rules. From my testing, the AI-driven auto-bidding truly shines, cutting cost per installs by 30-50%. This solution integrates with MMPs, giving you a full-funnel view of performance.

This means you can efficiently scale your ad spend, free up your team, and achieve significant ROI on your mobile user acquisition.

2. SplitMetrics Optimize (Mobile A/B Testing Platform)

Tired of launching new app features without knowing if they’ll convert?

Guessing what resonates with users can lead to costly development mistakes. You need data to validate your ideas before committing resources.

SplitMetrics Optimize is a robust A/B testing platform for app store pages, letting you test icons, screenshots, and descriptions. What I love about this approach is that you get instant results from real users, providing transparent analytics on conversion and engagement. It even supports pre-launch experiments.

The result is you can make data-driven decisions that boost your app’s visibility and conversion rates, saving development time and money.

3. App Radar by SplitMetrics (ASO Tool)

Can’t figure out why your app isn’t getting enough organic downloads?

Poor App Store Optimization (ASO) means your app remains invisible to potential users. You’re missing out on a massive source of free traffic.

App Radar, an AI-powered ASO tool, helps you increase organic downloads and gain market insights. This is where SplitMetrics gets it right, allowing you to analyze millions of keywords and understand your market positioning across various platforms.

This means you can significantly improve your app’s discoverability, attract more organic users, and climb the app store rankings.

4. SplitMetrics AI

Need to predict your ad campaign performance with greater accuracy?

Unreliable forecasts can lead to misallocated budgets and missed revenue targets. You’re flying blind, making it hard to plan effectively.

SplitMetrics AI is a dedicated R&D center building advanced AI models to solve mobile marketing performance challenges. Their “Samba” family of models provides accurate daily forecasts on spend, conversions, and CPA, accelerating productivity.

This means you get reliable data to optimize bids and budgets, allowing you to scale user acquisition with confidence and achieve your growth targets.

5. SplitMetrics Agency (Full-Cycle Mobile Marketing Services)

Overwhelmed by managing complex mobile marketing campaigns in-house?

Lack of specialized expertise can prevent you from maximizing your app’s growth potential. You need expert guidance, but hiring a full team is costly.

SplitMetrics Agency offers fully-managed Apple Ads, ASO, and A/B testing services, acting as your single point of contact. What I found impressive is their unparalleled customer service and strategic insights, helping clients achieve critical KPIs.

So as an app owner, you can offload the heavy lifting, leverage top-tier expertise, and achieve your mobile growth objectives without the operational burden.

You’ll actually appreciate how these SplitMetrics solutions work together as a comprehensive mobile growth ecosystem rather than separate tools.

SplitMetrics Pricing

What will SplitMetrics cost you?

SplitMetrics pricing varies significantly across its products, with transparent annual rates for Optimize and a mix of free and custom plans for Acquire, offering flexibility depending on your business needs.

Plan	Price & Features
Optimize BASIC	Starts at $13,600.00 per year • 1 App (iOS/Android, 1 locale) • 12 Tests per year • A/B testing (Product, Search, Category) • Dedicated CS, Co-managed 1st test
Optimize ADVANCED	Starts at $26,500.00 per year • Expanded app/locale support • Increased test packs • Advanced analytics & insights • Enhanced ASO support
Optimize MANAGED SUPPORT	Starts at $33,100.00 per year • Full-cycle app growth services • Strategic consulting • Creative production • Highest level of dedicated support
Acquire Starter	Free • Monthly ad spend cap $25,000 • 20,000 keywords • 8 active automations • 1 user, no credit card required
Acquire Enterprise	Custom pricing – contact sales • Unlimited ad spend & keywords • Full data hub & BI integrations • Bid optimization & competitor spy tool • Professional Services & CS Team

1. Value Assessment

Does their pricing offer value?

From my cost analysis, SplitMetrics Optimize’s annual pricing reflects its focus on mid-to-enterprise mobile app companies requiring extensive A/B testing and ASO support. The value comes from data-driven decision-making that can significantly boost conversion rates, ultimately saving you substantial marketing spend.

This means your investment directly translates into optimized app performance and better returns on acquisition efforts.

2. Trial/Demo Options

Want to try before you buy?

While SplitMetrics Acquire offers a robust free Starter plan, neither Acquire’s paid tiers nor Optimize provide free trials for their paid offerings. What I found is that demos are available upon request, allowing you to explore the platforms’ capabilities before committing to a significant annual expense.

This helps you understand the interface and core features, ensuring it fits your workflow and budget expectations.

3. Plan Comparison

Which plan is right for you?

For SplitMetrics Optimize, the BASIC plan offers a strong starting point for structured testing, while ADVANCED and MANAGED SUPPORT cater to higher volume and service needs. What stands out is how Acquire’s free Starter plan suits growing businesses, but the Enterprise tier is essential for larger ad spend and deeper insights.

This helps you match pricing to actual usage requirements, whether you’re just starting or scaling an enterprise-level operation.

My Take: SplitMetrics pricing is structured for serious mobile growth. Optimize targets businesses needing deep testing insights, while Acquire scales from free entry to enterprise-level ad automation, suiting varied budget needs.

Overall, SplitMetrics pricing offers scalable solutions for serious mobile app growth.

SplitMetrics Reviews

What do customers really think?

In this section, I’ll dive into what real users say about SplitMetrics. My analysis of various SplitMetrics reviews uncovers common themes, helping you understand actual user experiences.

1. Overall User Satisfaction

Users are largely very positive.

From my review analysis, SplitMetrics consistently receives high satisfaction ratings, particularly for its Acquire and Agency products. What I found in user feedback is that overall sentiment is overwhelmingly positive, with users highlighting strong product performance and supportive teams across the board.

This suggests you can expect a generally positive experience, driven by effective tools.

2. Common Praise Points

The support really stands out.

Users consistently rave about the exceptional customer support, describing the team as prompt, helpful, and readily available. From the reviews I analyzed, the automation capabilities also receive high praise, with users reporting significant time savings and efficiency gains.

This means you’ll get strong assistance and powerful tools that streamline your work.

3. Frequent Complaints

A learning curve is sometimes mentioned.

While feedback is largely positive, some users noted a learning curve, especially if new to such comprehensive platforms. What stands out in user reviews is how the extensive feature set can feel overwhelming initially, though excellent support helps mitigate this challenge effectively.

This suggests the initial setup might require some effort, but help is readily available.

Review-wise, SplitMetrics reviews show a clear pattern of high user satisfaction and effective results, despite a minor initial learning curve.

Best SplitMetrics Alternatives

Choosing the right app growth platform?

The best SplitMetrics alternatives include several strong options, each better suited for different business situations, budget levels, and specific mobile marketing priorities.

1. MobileAction

Small business prioritizing ease and cost?

MobileAction is ideal if you’re a small business needing an accessible and affordable entry into mobile marketing, especially for detailed ad creative analysis. From my competitive analysis, MobileAction offers easier setup and user identification at a lower price point than SplitMetrics’ comprehensive suite.

Choose MobileAction for budget-friendly ease of setup and deep ad ecosystem insights for user identification.

2. data.ai (formerly App Annie)

Seeking broad market intelligence and trends?

data.ai excels if your primary need is extensive market intelligence, including app performance, downloads, and revenue across a vast number of apps. What I found comparing options is that data.ai offers a broader market overview for macro trends, while SplitMetrics focuses on actionable optimization.

Consider this alternative when comprehensive market data and competitive benchmarking are your top priorities.

3. Sensor Tower

Focusing on in-depth keyword research?

Sensor Tower is strong for granular keyword research, competitive ad creative analysis, and understanding performance across various ad networks. From my analysis, Sensor Tower provides robust keyword and creative insights that go deeper into competitor ad strategies than SplitMetrics’ direct optimization tools.

Choose Sensor Tower if your strategy heavily relies on detailed keyword analysis and ad intelligence across competitors.

4. Adjust

Primary need is mobile attribution and fraud prevention?

Adjust is the choice if your core requirement is accurate mobile attribution, understanding marketing channel performance, and robust fraud prevention. Alternative-wise, Adjust provides essential holistic ROI tracking and security for your ad spend, complementing SplitMetrics’ optimization capabilities.

You would choose Adjust when precise attribution and fraud prevention are critical for your overall marketing strategy.

The best SplitMetrics alternatives depend on your specific strategic focus and operational needs within the mobile growth ecosystem.

SplitMetrics Setup

What does SplitMetrics implementation really involve?

This SplitMetrics review section analyzes the deployment process, setup requirements, and user adoption, helping you set realistic expectations for integrating this powerful mobile growth platform.

1. Setup Complexity & Timeline

Expect a straightforward, guided setup process.

SplitMetrics implementation typically involves easily defining experiment types for A/B testing or integrating with your MMPs for Apple Search Ads. From my implementation analysis, the process is designed to be user-friendly, allowing businesses to get tests and campaigns running quickly rather than facing lengthy delays.

You’ll need to allocate time for initial account setup, data connection, and campaign configuration rather than complex infrastructure changes.

2. Technical Requirements & Integration

Minimal technical hurdles for most businesses.

Your team will primarily interact with the cloud-based platform via a web browser, focusing on data integration with Mobile Measurement Partners (MMPs) like Adjust or AppsFlyer. What I found about deployment is that MMP integration is very smooth and easy, requiring simple token exchange for data flow, rather than extensive custom coding.

Plan for setting up data connections, but your IT team won’t need to provision specialized hardware or manage complex server installations.

3. Training & Change Management

Learning curve is manageable with strong support.

While SplitMetrics offers extensive features, users generally find the platforms intuitive, especially SplitMetrics Acquire. From my analysis, dedicated customer support helps mitigate any learning curve, providing guidance on best practices and problem-solving, rather than leaving your team to struggle.

Invest in familiarization with the platform’s features, but know that SplitMetrics provides resources to ensure your team’s successful adoption.

4. Support & Success Factors

Exceptional vendor support drives successful usage.

The SplitMetrics team is consistently praised for being responsive, prompt, and helpful throughout the entire user journey, from initial setup to ongoing optimization. From my implementation analysis, the quality of support is a significant strength, ensuring you’re never left without assistance or expert advice for your campaigns.

Plan to leverage their free consultations and responsive support, as their guidance is a critical factor for maximizing your return on investment.

Overall, SplitMetrics setup is designed for efficiency, with strong vendor support ensuring a smooth and successful deployment for your mobile growth initiatives.

Bottom Line

Is SplitMetrics the right growth engine for your app?

This SplitMetrics review provides a detailed assessment, helping you determine if its robust Apple Search Ads optimization and A/B testing capabilities align with your mobile growth goals.

1. Who This Works Best For

Mobile-first businesses focused on app user acquisition.

SplitMetrics is ideal for app and game developers, ASO Managers, and UA Managers in mid-size to enterprise companies heavily invested in Apple Search Ads. What I found about target users is that your success hinges on data-driven growth strategies to maximize app store conversion and ad spend efficiency.

You’ll thrive with this software if you’re serious about optimizing your app’s presence and performance on the Apple App Store.

2. Overall Strengths

Unparalleled Apple Search Ads and A/B testing optimization.

The software excels through SplitMetrics Acquire’s advanced Apple Search Ads automation and SplitMetrics Optimize’s robust A/B testing for app store listings. From my comprehensive analysis, its ability to validate concepts pre-launch significantly reduces market entry risks and optimizes your user acquisition.

These strengths directly translate into higher conversion rates and reduced acquisition costs, delivering tangible ROI for your mobile marketing efforts.

3. Key Limitations

The investment can be substantial for smaller budgets.

While SplitMetrics Acquire offers a free tier, the full suite of SplitMetrics Optimize features comes at a significant cost, primarily targeting larger enterprises. Based on this review, smaller businesses might find the pricing a considerable commitment for their initial budget, requiring careful financial planning.

I’d say these limitations are manageable if you prioritize high-impact results over initial cost, viewing it as a strategic investment.

4. Final Recommendation

SplitMetrics earns a strong recommendation for serious app growth.

You should choose this software if your mobile business relies heavily on Apple Search Ads and requires in-depth A/B testing to validate app concepts and optimize performance. From my analysis, this solution empowers data-driven decision-making to significantly boost your app’s visibility and user acquisition success.

My confidence level is high for companies seeking a comprehensive and powerful tool to scale their app growth.

This SplitMetrics review provides strong evidence for its value for businesses committed to data-driven mobile app growth.