360dialog
360dialog provides a high-performance WhatsApp Business API solution that enables you to scale customer communication, automate messaging workflows, and integrate WhatsApp directly into your existing software stack.
Omnisend
Omnisend is an omnichannel marketing automation platform designed for e-commerce businesses to increase sales through integrated email, SMS, and push notification campaigns across the entire customer journey.
Quick Comparison
| Feature | 360dialog | Omnisend |
|---|---|---|
| Website | 360dialog.com | omnisend.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $49/month | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2014 |
| Headquarters | Berlin, Germany | London, UK |
Overview
360dialog
360dialog is a specialized messaging platform that gives you direct access to the WhatsApp Business API. Instead of using a basic app, you can connect WhatsApp to your CRM, helpdesk, or marketing tools to manage high-volume conversations. You can send automated notifications, provide real-time customer support, and launch marketing campaigns while maintaining official verified status.
The platform focuses on providing a stable, low-latency connection that handles millions of messages without technical friction. You can manage your phone numbers, templates, and compliance requirements through a centralized dashboard. It is designed for businesses that want to own their customer relationships on WhatsApp while using their preferred third-party software for the actual chat interface.
Omnisend
Omnisend is an email and SMS marketing automation platform built specifically for e-commerce brands. You can move beyond basic newsletters by creating personalized customer journeys that combine email, SMS, and push notifications into a single automated workflow. The platform integrates directly with major e-commerce stores to track customer behavior and trigger messages based on real-time shopping data.
You can recover lost revenue with abandoned cart sequences, welcome new subscribers, and reward your best customers with automated loyalty workflows. The platform is designed for growing online stores that need sophisticated automation without the complexity of enterprise-level tools. You get access to pre-built automation templates and a drag-and-drop editor that makes creating professional campaigns fast and intuitive.
Overview
360dialog Features
- WhatsApp Business API Connect your business to the official WhatsApp API to send unlimited messages and reach customers globally.
- Message Templates Create and manage pre-approved message templates to initiate conversations and send automated notifications to your users.
- Partner Ecosystem Link your WhatsApp account to hundreds of CRM and helpdesk tools with simple, pre-built software integrations.
- Analytics Dashboard Monitor your messaging performance and track delivery rates through a clean, data-driven management interface.
- Green Badge Support Apply for official WhatsApp verification through the platform to build trust with a green checkmark.
- Sandbox Environment Test your messaging workflows and API integrations in a safe environment before going live with customers.
Omnisend Features
- Omnichannel Workflows. Combine email, SMS, and push notifications into a single automated sequence to reach customers on their preferred channels.
- E-commerce Segmentation. Target your audience based on their shopping behavior, purchase history, and campaign engagement to send more relevant offers.
- Product Picker. Drag and drop products directly from your online store into your emails to save time on manual formatting.
- Automated Split Testing. Test different subject lines or content variations within your automated workflows to see what drives the most sales.
- Dynamic Discount Codes. Generate and send unique, single-use discount codes automatically to prevent coupon abuse and track individual redemptions.
- Visual Automation Builder. Map out your entire customer journey with an intuitive drag-and-drop interface that requires no coding or technical skills.
Pricing Comparison
360dialog Pricing
- 1 WhatsApp Business Account
- Unlimited messaging throughput
- Official API access
- Standard email support
- Access to all integrations
- Everything in Standard, plus:
- Priority developer support
- Onboarding assistance
- Advanced account management
- Higher API rate limits
Omnisend Pricing
- Reach up to 250 contacts
- 500 emails per month
- Up to 60 SMS messages
- 500 web push notifications
- Professional email templates
- Pre-built automations
- Everything in Free, plus:
- Unlimited emails
- Up to 3,933 SMS messages
- Advanced reporting
- 24/7 priority support
- Customer success manager
Pros & Cons
360dialog
Pros
- Extremely stable API connection with high uptime
- Fastest approval process for WhatsApp Business accounts
- Competitive flat-rate pricing for high-volume senders
- Seamless integration with popular tools like HubSpot
Cons
- Requires third-party software for a chat interface
- Technical setup might be difficult for non-developers
- Support response times can vary on basic plans
Omnisend
Pros
- Deep integration with Shopify and BigCommerce
- Easy to set up complex automations
- Excellent customer support available 24/7
- Consolidated reporting for email and SMS
Cons
- SMS credits can become expensive
- Limited design flexibility in some templates
- Learning curve for advanced segmentation rules