8th Wall
8th Wall is a powerful web-based augmented reality platform that allows you to create and publish interactive AR experiences that run directly in mobile browsers without requiring an app download.
Hygraph
Hygraph is a federated content platform that enables you to distribute content from multiple sources through a single GraphQL API to power modern digital experiences across any device.
Quick Comparison
| Feature | 8th Wall | Hygraph |
|---|---|---|
| Website | 8thwall.com | hygraph.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2017 |
| Headquarters | Palo Alto, USA | Berlin, Germany |
Overview
8th Wall
8th Wall provides you with a complete professional toolkit for building augmented reality experiences that live entirely on the web. Instead of forcing your customers to download bulky apps, you can reach them instantly through their mobile browser. You can create world-tracked AR, image targets, and even face effects using standard web technologies like JavaScript and WebGL.
The platform includes a cloud-based integrated development environment (IDE) so you can code, test, and publish your projects from a single interface. Whether you are building a virtual try-on for retail or an immersive scavenger hunt for a marketing campaign, it handles the complex computer vision math so you can focus on the creative experience. It is designed for agencies and developers who need to deploy high-quality AR at scale across iOS and Android devices.
Hygraph
Hygraph is a headless content platform that gives you the freedom to build digital products without the constraints of traditional CMS architectures. Instead of managing siloed data, you can use its unique content federation capabilities to pull information from external APIs and databases into a single, unified GraphQL endpoint. This means you can manage your product descriptions, marketing copy, and remote data sources in one place while delivering them to any frontend framework you choose.
You can define complex content models visually and instantly generate a performant API for your developers. The platform is designed for teams that need to scale, offering granular permissions, localization, and scheduled publishing workflows. Whether you are building a high-traffic e-commerce site or a complex corporate portal, you can ensure your content remains structured, reusable, and easy to distribute across web, mobile, and IoT devices.
Overview
8th Wall Features
- World Tracking Place digital objects in physical spaces with high precision using SLAM technology that tracks surfaces and movement in real-time.
- Image Targets Turn flat images like posters, packaging, or business cards into interactive digital triggers that launch 3D animations and videos.
- Face Effects Create custom filters and virtual try-on experiences for glasses or jewelry that map perfectly to your user's facial features.
- Cloud Editor Write and debug your code in a specialized web-based IDE that includes built-in version control and instant deployment.
- Sky Effects Replace the real-world sky with custom digital environments to create immersive, large-scale outdoor augmented reality scenes.
- Light Estimation Match your digital objects to the real-world lighting conditions of your user's environment for a more realistic visual experience.
Hygraph Features
- Content Federation. Connect external APIs and legacy databases to your CMS so you can query all your data through one single GraphQL endpoint.
- Visual Schema Builder. Define your content structures with a drag-and-drop interface that automatically generates a production-ready API for your development team.
- Granular Permissions. Control exactly who can view, edit, or publish content with custom roles and stage-based permissions for your entire team.
- Asset Management. Upload and optimize images, videos, and documents with built-in transformations to ensure fast loading times on every device.
- Content Localization. Reach a global audience by creating and managing multilingual content versions within the same entry for seamless international delivery.
- Scheduled Publishing. Plan your marketing campaigns in advance by setting specific dates and times for your content to go live automatically.
Pricing Comparison
8th Wall Pricing
- Non-commercial use only
- Access to Cloud Editor
- Unlimited project drafts
- Community support access
- Basic AR engine features
- Everything in Free, plus:
- Commercial publishing rights
- Direct email support
- Custom domain hosting
- Advanced analytics dashboard
- Increased monthly view limits
Hygraph Pricing
- Up to 3 users
- 1M API operations per month
- 100GB asset traffic
- 5 locales
- Community support
- Shared infrastructure
- Everything in Community, plus:
- Up to 10 users
- 5M API operations per month
- 500GB asset traffic
- Unlimited locales
- Standard support
- Content staging
Pros & Cons
8th Wall
Pros
- Eliminates the friction of app store downloads
- Works consistently across both iOS and Android
- Excellent documentation and active developer community
- Powerful computer vision for web-based tracking
Cons
- Monthly subscription costs can be high
- Requires strong JavaScript and coding knowledge
- Performance depends heavily on mobile browser speed
Hygraph
Pros
- Powerful GraphQL API makes data fetching highly efficient
- Flexible content modeling handles complex data structures easily
- Intuitive interface for non-technical content editors
- Excellent documentation and active developer community support
Cons
- Steep price jump from free to paid tiers
- Learning curve for users unfamiliar with GraphQL
- Limited built-in analytics for content performance