Mailjet Review: Overview, Features, Pricing & Alternatives in 2025

Tired of emails never reaching inboxes?

You’re likely here because reliable deliverability and easy collaboration are tough to find when picking an email platform for your business.

Over and over, I hear that you keep missing critical communication deadlines with current tools—leading to lost opportunities and frustrated coworkers.

Mailjet zeroes in on that pain with intuitive, collaborative email building and robust infrastructure for both marketing and transactional email. It stands out by letting team members build, edit, and track campaigns together in real time, while also giving developers strong API and deliverability solutions—all in one place.

In this review, I’ll break down how Mailjet can streamline your team’s workflows so you spend more time growing relationships and less worrying about messages disappearing.

You’ll get an inside look at features, pricing, setup, and competitive alternatives in this Mailjet review—so you can decide with confidence.

You’ll walk away knowing the features you need to fix those email headaches for good.

Let’s get started.

Mailjet Overview

Mailjet has been simplifying email for businesses since its 2010 founding in Paris. Their core mission has always been making email delivery and team collaboration easier.

They’ve carved out a space by building a platform for both marketing and transactional email needs. I find this dual-focus great for teams that want to manage all email communication under one roof.

The 2021 acquisition by Sinch was a significant power-up. Through this Mailjet review, you’ll notice how this immediately strengthened their infrastructure and global email deliverability.

Unlike competitors that are strictly for marketers or developers, Mailjet bridges that gap. For me, the standout feature that proves their commitment to teamwork is its real-time collaborative email editor.

They work with a wide mix of organizations, from growing small businesses to larger enterprises that require a reliable and highly scalable email communication solution.

After analyzing them, I believe their strategy is all about blending marketer-friendly tools with powerful API flexibility. This directly addresses the common business problem of finding a solution that both your marketing and engineering teams can actually use without clashing.

Now let’s examine their core capabilities.

Mailjet Features

Dealing with email headaches and inconsistent branding?

Mailjet features are designed to simplify your email campaigns and transactional communications. Here are the five main Mailjet features that solve common business email challenges.

1. Collaborative Email Editor (Passport)

Team still stuck on email design bottlenecks?

Endless email drafts and feedback rounds can kill your team’s productivity. This often delays crucial campaign launches.

The Passport editor lets multiple team members work on emails simultaneously, fostering real-time collaboration. From my testing, the drag-and-drop interface feels incredibly intuitive, making responsive email design accessible to everyone, even without coding skills.

This means you can streamline your content creation process and launch campaigns much faster, enhancing team efficiency.

2. Transactional Email Capabilities

Are your crucial automated emails failing to deliver?

Unreliable delivery of essential messages like order confirmations damages customer trust. This can directly impact your brand’s reputation.

Mailjet excels in ensuring high deliverability for all your critical transactional emails. What I found impressive is how it leverages Mailgun’s robust infrastructure and a developer-friendly API for seamless integration.

So you can rest assured your customers receive timely updates, building stronger relationships and reducing support queries.

3. Email Campaign Management

Struggling to design professional-looking email campaigns?

Creating engaging bulk email campaigns can be time-consuming and challenging. This often leads to inconsistent branding and low engagement.

Mailjet offers over 70 customizable templates and a user-friendly drag-and-drop editor, simplifying campaign creation. This feature helps you design and track various marketing campaigns with ease, whether for newsletters or promotions.

This means you can quickly launch visually appealing emails that capture attention and drive better engagement with your audience.

4. Segmentation and Personalization

Is your audience getting generic, irrelevant emails?

Sending mass emails without proper targeting often results in low open rates and minimal conversions. Your subscribers feel like just another number.

Mailjet allows flexible segmentation based on custom contact properties and interactions like opens and clicks. Here’s the thing – this feature enables you to send highly relevant content, even if the advanced automation is basic.

This helps you tailor messages to specific groups, which significantly improves engagement and the overall effectiveness of your campaigns.

5. API and Developer Tools

Need more control and custom functionality for your emails?

Limited integration options can restrict your ability to embed email services into existing applications. This slows down development and innovation.

Mailjet offers a robust API in several programming languages, allowing for deep integration and custom solutions. This is where Mailjet shines for developers, offering tools like email validation and testing as unique features.

So you can build bespoke email experiences directly into your products, giving your applications powerful and flexible email capabilities.

These Mailjet features work together to create a unified platform for all your email needs, ensuring cohesive communication strategies across your business.

Mailjet Pricing

What’s the real cost of email marketing software?

Mailjet pricing follows a clear, tiered model that scales with your email volume, ensuring you only pay for what your business truly needs.

Plan	Price & Features
Free Plan	Up to 6,000 emails/month (200/day limit) • Email API & SMTP relay • Transactional email • Advanced email editor • 30-day email history
Essential Plan	Starts at $15.00/month (for 15,000 emails) • No daily sending limits • 24/7 online support • 1 year of email history • Email segmentation • Basic automation features
Premium Plan	Starts at $25.00/month (for 15,000 emails) • Multi-user collaboration • Advanced segmentation • Marketing automation workflows • Sub-accounts management • Advanced statistics
Custom (Enterprise) Plan	Custom pricing (over 1.5M emails/month) • Dedicated account management • Deliverability services • Service level agreements (SLAs) • Custom onboarding • Custom integration options

1. Value Assessment

Great pricing value delivered.

From my cost analysis, Mailjet’s value proposition is strong, especially for SMEs, offering unlimited contacts across all plans. What I found is that their pricing approach scales with your volume, so you’re not overpaying for unused capacity. This makes it affordable to start small and grow your email efforts.

This means your monthly costs stay predictable as your email needs evolve, aligning your budget with actual usage.

2. Trial/Demo Options

Smart evaluation options available.

Mailjet offers a robust Free Plan that allows you to send up to 6,000 emails per month, which is ideal for testing features before committing. What I found valuable is that you can fully explore the platform including the email API and editor, providing a true feel for the system.

This lets you validate the platform’s fit and user experience before spending money, reducing any commitment risk.

3. Plan Comparison

Choosing the right tier matters.

The Free Plan is perfect for individuals, while the Essential plan removes daily limits, which is critical for growing businesses. What stands out is how the Premium plan adds powerful collaboration features and advanced automation, perfect for larger teams.

This tiered approach helps you match pricing to actual usage requirements rather than overpaying for unused capabilities.

My Take: Mailjet’s pricing is highly competitive and transparent, making it an excellent choice for businesses ranging from startups to large enterprises seeking scalable email solutions.

The overall Mailjet pricing reflects affordable, scalable value without hidden surprises.

Mailjet Reviews

What do actual customers think?

I’ve dug deep into various Mailjet reviews to bring you a balanced look at real user feedback and experiences, setting the stage for what you can expect.

1. Overall User Satisfaction

User sentiment is generally positive.

From my review analysis, Mailjet users often praise its straightforward nature, particularly for small to medium-sized businesses. What I found in user feedback is that ease of use often translates to high ratings, especially for those focused on efficient email sending without complex needs.

This suggests you’ll find it quite accessible if you prioritize simplicity and core functionality.

2. Common Praise Points

Users consistently love the value and delivery.

Customers frequently highlight Mailjet’s affordability, appreciating the unlimited contacts on all plans and strong transactional email capabilities. What stands out in customer feedback is how reliable delivery of critical emails builds trust, making it a go-to for essential communications.

This means you can count on it for cost-effective, dependable email delivery, especially for transactional needs.

3. Frequent Complaints

Automation limitations often frustrate users.

A recurring criticism in Mailjet reviews is the basic nature of its automation tools, which typically lack complex workflow templates. Review-wise, this pattern suggests users needing advanced marketing automation might find it insufficient without integrating third-party solutions.

These issues are generally minor for basic users but can be a deal-breaker for advanced marketers.

Overall, Mailjet reviews indicate a highly capable platform for core email needs, with most complaints concerning advanced marketing features.

Best Mailjet Alternatives

Considering Mailjet alternatives for your business?

The best Mailjet alternatives offer various strengths, each better suited for different business needs, budget considerations, and technical requirements for email sending.

1. SendGrid

Need robust, scalable transactional email infrastructure?

SendGrid excels if your primary focus is high-volume, mission-critical transactional emails requiring advanced deliverability tools and deep API customization. From my competitive analysis, SendGrid offers more advanced deliverability tools for large-scale applications compared to Mailjet’s broader focus.

Choose SendGrid when your priority is developer-centric, high-volume transactional email for complex applications.

2. Mailchimp

Looking for an all-in-one marketing ecosystem?

Mailchimp is the stronger choice if you need a comprehensive marketing platform with extensive automation and CRM features beyond just email. Alternative-wise, I found that Mailchimp provides a broader marketing toolkit for small businesses, even if its pricing scales with contacts.

Opt for Mailchimp if your team needs integrated marketing automation and ease of use over Mailjet’s email-centric API.

3. Brevo (formerly Sendinblue)

Aiming for an integrated sales and marketing platform?

Brevo is better if you require a unified platform encompassing email, SMS, chat, and CRM for a complete digital marketing and sales strategy. What I found comparing options is that Brevo integrates more channels in one platform, offering a holistic communication solution beyond Mailjet’s email focus.

Consider Brevo if you need a comprehensive communication suite for sales and marketing automation within a single tool.

4. ActiveCampaign

Seeking sophisticated marketing automation and CRM?

ActiveCampaign excels when your business demands highly advanced marketing automation, lead scoring, and deep CRM integration for complex customer journeys. Alternative-wise, your situation calls for ActiveCampaign for highly personalized customer journeys, going far beyond Mailjet’s basic automation.

Select ActiveCampaign if you require powerful automation, CRM, and lead nurturing for intricate multi-channel marketing.

The best Mailjet alternatives depend on your specific business needs and feature priorities rather than just pricing.

Mailjet Setup

Concerned about complicated software setup and training?

This Mailjet review dives into what it truly takes to deploy this email platform, offering a realistic look at the Mailjet setup process and what you can expect.

1. Setup Complexity & Timeline

Getting started is generally straightforward.

For basic email marketing, Mailjet’s drag-and-drop editor allows for relatively easy setup within days, helping marketers get campaigns out quickly. However, deeper API integrations for transactional emails can extend the implementation timeline depending on your development resources and existing systems.

You’ll want to plan for a quick start on basic campaigns, but allocate more time for custom development.

2. Technical Requirements & Integration

Expect varying technical involvement based on usage.

Basic Mailjet setup only requires internet access and a web browser, making it accessible for most businesses. What I found about deployment is that API integrations require coding knowledge in languages like Python or PHP for custom transactional email functionality.

Plan for developer resources if you intend to leverage Mailjet’s robust API for seamless system connections and automation.

3. Training & Change Management

User adoption is typically smooth for core features.

The intuitive user interface makes training minimal for everyday email creation and sending. From my analysis, advanced features may present a learning curve for non-developers, requiring consultation of documentation or support resources for full optimization.

Invest in dedicated time for your team to explore advanced features if you aim to maximize Mailjet’s full potential beyond basic campaigns.

4. Support & Success Factors

Vendor support can smooth your implementation.

Mailjet offers 24/7 online support and chat for essential and premium plans, providing guidance during your setup. From my analysis, responsive support significantly aids a successful implementation, especially when navigating complex integrations or custom development.

Prioritize leveraging Mailjet’s support channels early for any technical hurdles to ensure a smoother and faster deployment.

Overall, Mailjet setup offers scalable complexity for diverse business needs, making it accessible for basic users while supporting advanced technical integration.

Bottom Line

Should Mailjet be your next email solution?

This Mailjet review offers a comprehensive assessment, guiding you to understand its ideal fit and overall value proposition for your specific business requirements.

1. Who This Works Best For

Businesses balancing marketing and transactional email needs.

Mailjet is ideal for small to mid-market companies and enterprises with developers, marketers, or marketing teams needing reliable transactional email delivery and collaborative campaign management. From my user analysis, businesses with in-house development resources will maximize its API capabilities for custom integrations and automated flows.

You’ll find Mailjet particularly successful if your priority is efficient, high-volume email sending with strong deliverability and cost-effectiveness.

2. Overall Strengths

Reliable delivery and collaborative design stand out.

The software excels through its robust transactional email API, ensuring critical communications reach inboxes, and its unique collaborative email editor, Passport. From my comprehensive analysis, Mailjet’s competitive pricing with unlimited contacts offers exceptional value, making it highly attractive for scaling email efforts without incurring excessive costs.

These strengths mean your team can design and deliver high-volume email communications efficiently and cost-effectively, maintaining trust.

3. Key Limitations

Marketing automation capabilities remain basic.

While functional, Mailjet’s automation tools are limited to simple sequences, lacking the complexity found in dedicated marketing automation platforms. Based on this review, businesses needing highly intricate multi-channel workflows will likely find its native features insufficient without significant third-party integrations or custom development.

I’d say these limitations are a manageable trade-off if your core focus is on robust email delivery and collaboration, not advanced automation.

4. Final Recommendation

Mailjet receives a strong recommendation from me.

You should choose Mailjet if your business requires a reliable, cost-effective platform for both marketing and transactional emails, especially with developer support for API integration. From my analysis, Mailjet is a practical choice for efficient email infrastructure that balances functionality with affordability.

My confidence level is high for businesses prioritizing core email needs and valuing strong deliverability over advanced marketing automation.

This Mailjet review demonstrates significant value for businesses prioritizing core email functionality, offering a reliable and affordable foundation for your communication needs.