Brand24 Review: Overview, Features, Pricing & Alternatives in 2025

Are you missing critical brand mentions online?

If you’re searching for Brand24, you probably need a better way to keep up with what people are saying about your business across dozens of platforms.

The simple truth is, missing key conversations puts your reputation at risk—and you’re likely forced to play catch-up when negative comments explode unexpectedly.

That’s exactly the pain Brand24 is built to fix. With real-time mention tracking, AI-powered sentiment analysis, and influencer identification, Brand24 brings together the monitoring, context, and alerts you need to stay proactively informed—instead of scrambling to react after the fact.

In this deep-dive, I’ll show you how Brand24 helps you get control over your brand reputation and online narrative, so you can respond with confidence and insight.

Here’s what you’ll find in this Brand24 review: a breakdown of its features, pricing, strengths, weaknesses, and a look at top alternatives—everything you need for a decision you won’t regret.

You’ll walk away knowing the features you need to truly own your brand’s digital presence with far less hassle.

Let’s get started.

Brand24 Overview

Brand24 has been in the media monitoring game since 2011, based out of Wrocław, Poland. I like that their core mission is making brand analytics accessible to everyone.

They serve everyone from startups to large enterprises. What really stands out is their focus on making powerful social listening accessible for SMBs, a segment often priced out by more complex enterprise-level tools.

Their recent acquisition by SEMrush in April 2024 is a huge deal, and I think it’s a smart strategic move. As you’ll see through this Brand24 review, it points toward tighter integration with a wider marketing tech stack.

Unlike competitors that bundle everything, Brand24 focuses purely on deep media monitoring and analysis. To me, this focus means you get better data without paying for features you might not even need.

You’ll see them working with a wide range of organizations. They’re a solid fit for nimble startups, busy marketing agencies, and even large corporate teams who just need a dedicated listening tool.

I’ve noticed their strategy now heavily emphasizes powerful AI-driven insights to automate the hard work of analysis for you. This commitment to simplifying complex data really supports their core mission of accessibility.

Now, let’s examine their capabilities.

Brand24 Features

Worried about what people are saying online?

Brand24 features are all about comprehensive media monitoring and social listening to help you understand your online narrative. Here are the five main Brand24 features that provide valuable brand insights.

1. Real-Time Mentions Tracking

Missing critical conversations as they happen?

Slow alerts mean you could be reacting to a crisis instead of preventing one. This delay can damage your brand’s reputation and trust.

Brand24 continuously scans social media, news sites, blogs, and forums for mentions of your keywords, delivering them instantly. From my testing, the immediate notifications are truly invaluable for addressing feedback swiftly. This feature ensures you’re always in the loop.

So you can respond to positive comments or negative feedback fast, preventing minor issues from becoming major problems.

2. Sentiment Analysis

Struggling to grasp the true tone of online discussions?

Without sentiment analysis, you’re guessing if feedback is good or bad, which makes it hard to gauge public perception accurately. This uncertainty can lead to misplaced efforts.

Brand24’s AI-powered sentiment analysis categorizes mentions as positive, negative, or neutral, helping you understand the emotional context. What I love about this approach is how it quickly shows whether a campaign is resonating positively or falling flat. This feature gives you actionable insights.

This means you can easily see how your brand is perceived and adjust your marketing strategies effectively.

3. Influencer Identification

Can’t find the right voices to amplify your message?

It’s tough to boost your brand awareness if you don’t know who has genuine influence in your industry. This can limit your marketing reach.

Brand24 identifies key influencers driving conversations, assigning an “influence score” to pinpoint individuals with significant reach. Here’s what I found: their scoring system makes targeted outreach simple, connecting you with impactful voices. This feature is great for finding brand advocates.

This allows you to quickly identify and partner with influential people who can expand your brand’s visibility and credibility.

4. Competitive Analysis

Unsure how your brand stacks up against rivals?

Without monitoring competitors, you’re flying blind on market trends and missing out on strategic opportunities. This can leave you behind.

This feature lets you track competitors’ mentions, sentiment, and share of voice, offering insights into their strategies. This is where Brand24 shines, providing a clear benchmarking tool to assess your performance. It helps you identify industry gaps.

This means you can consistently benchmark your performance and uncover new opportunities to outperform your rivals.

5. Customizable Alerts and Reporting

Overwhelmed by irrelevant data and complex reports?

Getting buried in too much noise or struggling to present your social listening efforts effectively is a common pain. This wastes time.

Brand24 offers advanced alert customization to refine your monitoring, with notifications via email or Slack. Their extensive reporting features, including PDF and Excel reports, demonstrate real value to stakeholders easily. This feature makes data presentation simple.

So you can focus on truly relevant insights and efficiently showcase the impact of your online presence management.

You’ll actually appreciate how these Brand24 features work together to create a complete brand monitoring and listening system rather than separate tools that you have to stick together.

Brand24 Pricing

Confused about Brand24’s cost structure?

Brand24 pricing is transparent with clear monthly and annual rates for various plans, making it easy to see what you’ll pay for social listening.

Plan	Price & Features
Individual	$149/month (billed annually) • 1 user, 3 keywords • 2,000 mentions/month • Basic analytics • Email reporting
Team	$249/month (billed annually) • Unlimited users, 7 keywords • 5,000 mentions/month • Hourly data updates • Trending hashtags
Pro	$299/month (billed annually) • Unlimited users, 12 keywords • 25,000 or 40,000 mentions/month • Real-time updates • AI sentiment analysis
Business	$499/month (billed annually) • Unlimited users, 25 keywords • 100,000 mentions/month • Priority support • AI Brand Assistant
Enterprise	Custom pricing (starting from $999/month billed annually) • Unlimited keywords/mentions/users • Podcast monitoring • Dedicated consulting • Unlimited AI Insights

1. Value Assessment

Solid value for money.

What I found regarding Brand24’s pricing is how it scales well from individual users to large enterprises, offering a clear path for growth. The inclusion of unlimited users on most plans adds significant value, especially for larger teams needing collaborative access to data.

Budget-wise, this means your team can grow without incurring per-user fees, making it a predictable investment.

2. Trial/Demo Options

Try before you buy.

Brand24 offers a 14-day free trial that requires no credit card, letting you explore features and track keywords before committing. What impressed me is how this trial provides full functionality to properly assess its fit for your brand monitoring needs without any financial commitment.

This helps you evaluate its value firsthand, ensuring it meets your expectations before committing to the full pricing.

3. Plan Comparison

Choose your perfect fit.

For individual users or small startups, the Individual plan offers a great entry point, while the Team and Pro plans provide more keywords and mentions for growing businesses. What stands out is how the Enterprise plan caters to high-volume needs with custom pricing and unlimited resources, which is ideal for large agencies.

This tiered structure helps you match Brand24 pricing to actual usage requirements, avoiding overpayment for unused capabilities.

My Take: Brand24’s pricing strategy is highly transparent and scales effectively with business growth, making it a strong contender for anyone needing flexible, feature-rich media monitoring.

The overall Brand24 pricing reflects excellent scalability and clear value for your budget.

Brand24 Reviews

What do real customers actually think?

This section dives into Brand24 reviews, analyzing real user feedback to provide balanced insights into what actual customers experience with the software, helping you understand its real-world performance.

1. Overall User Satisfaction

Users are generally quite satisfied.

From my review analysis, Brand24 receives consistently positive ratings for its ease of use and accessibility. What I found in user feedback is that many users highlight its user-friendly interface, making it approachable even for beginners in social listening, which is a big plus.

This suggests you can expect a relatively smooth onboarding process and intuitive experience.

2. Common Praise Points

Real-time monitoring is a huge hit.

Users consistently praise Brand24’s real-time monitoring and alert features, emphasizing their importance for quick crisis management. Review-wise, the accuracy of sentiment analysis is frequently lauded, along with the comprehensive data sources it covers, from social media to news.

This means you can count on timely insights and broad coverage for your monitoring needs.

3. Frequent Complaints

Pricing concerns and limited features emerge.

A common complaint is the lack of real-time updates on lower-tier plans, which can be a deal-breaker for small businesses. What stands out in customer feedback is that pricing can escalate due to mention overage charges, and some users desire more robust historical data or full social media management features.

These issues might influence your plan selection and require integrating other tools.

Overall, Brand24 reviews reflect strong satisfaction for its core monitoring capabilities, with some users wishing for more comprehensive features on lower tiers.

Best Brand24 Alternatives

Too many social listening tools to choose from?

The best Brand24 alternatives include several strong options, each better suited for different business situations, budget considerations, and specific social listening priorities.

1. Mention

Need a more budget-friendly alternative?

Mention generally offers lower starting prices and broader integrations, focusing on tracking the emotional context behind mentions. From my competitive analysis, Mention offers more budget-friendly entry-level plans than Brand24, making it appealing for cost-conscious digital marketing agencies. This alternative also provides more extensive API capabilities.

Choose Mention if your priority is a lower initial cost or you require broader third-party integrations beyond social listening.

2. Talkwalker

Operating as a large enterprise with complex needs?

Talkwalker is an advanced, enterprise-grade solution offering deeper analytical insights, AI capabilities like image recognition, and predictive modeling for large companies. What I found comparing options is that Talkwalker provides industrial-strength AI analytics and deep data coverage, though it’s significantly more expensive than Brand24.

Consider this alternative if you are a large enterprise requiring comprehensive market intelligence and advanced predictive capabilities.

3. Sprout Social

Seeking an all-in-one social media management solution?

Sprout Social is a comprehensive social media management platform that emphasizes engagement and publishing alongside monitoring across a wider range of social networks. From my analysis, Sprout Social offers broader social network integration and publishing features than Brand24, combining listening with full management.

Choose Sprout Social if you need an integrated solution for publishing, scheduling, and engaging across all your social platforms.

4. Awario

Looking for comprehensive web crawling at a lower price?

Awario is known for its cost-effectiveness and extensive web crawling capabilities, particularly for real-time monitoring and sentiment analysis. Alternative-wise, Awario delivers more mentions per dollar than Brand24, making it suitable for budget-conscious teams needing comprehensive web data.

Choose Awario if your main need is extensive web crawling and real-time monitoring for market research on a tighter budget.

The best Brand24 alternatives truly depend on your specific business size and monitoring objectives rather than just features alone.

Brand24 Setup

Worried about complicated software setup and training?

Brand24 implementation is generally straightforward, focusing on user-friendliness. This Brand24 review section will help you set realistic expectations for deployment and adoption.

1. Setup Complexity & Timeline

Getting started is refreshingly simple here.

Brand24 setup involves creating “projects” and defining keywords you want to monitor, allowing the platform to collect mentions. From my implementation analysis, most businesses complete basic setup within a few hours rather than days, especially for straightforward monitoring needs.

You can expect to start collecting data quickly, making it accessible for businesses even without extensive technical expertise.

2. Technical Requirements & Integration

Minimal IT infrastructure changes needed.

Your Brand24 setup requires a standard internet connection and a compatible web browser or mobile device since it’s a cloud-based SaaS platform. What I found about deployment is that it requires no significant hardware or software installations, which simplifies the entire process immensely for you.

Plan for a standard internet connection, but avoid the major infrastructure investments or complex integrations that on-premise solutions typically demand.

3. Training & Change Management

User adoption is intuitive with a gentle learning curve.

Brand24’s user interface is designed to be very intuitive, making basic functionalities easy to grasp for most users. From my analysis, the learning curve is gentle for core features, though mastering advanced filtering and nuanced keyword setup might benefit from a deeper dive.

Expect your team to quickly understand the basics, but encourage exploration of Brand24’s resources for maximizing advanced monitoring capabilities.

4. Support & Success Factors

Vendor support significantly aids your implementation.

Brand24 is highly regarded for its responsive customer support, with dedicated email and chat options available across plans. What I found about deployment is that their quality of support is a strong success factor, ensuring you have help when refining keyword sets or interpreting data.

Plan to leverage their support team for optimizing your projects, which can significantly enhance your monitoring effectiveness and overall satisfaction.

Overall, Brand24 setup is generally considered easy, requiring minimal technical expertise for quick deployment and fast data collection.

Bottom Line

Is Brand24 the right tool for your brand?

This Brand24 review shows a focused social listening and media monitoring solution that excels for businesses prioritizing real-time insights and reputation management.

1. Who This Works Best For

Marketers and PR pros protecting their brand.

Brand24 shines for businesses, from startups to large enterprises, needing robust social listening, reputation management, and competitive analysis. What I found about target users is that companies where online reputation impacts decisions will find immense value in its real-time alerts and sentiment analysis for swift response.

You’ll see significant success if your core need is to actively track mentions and gauge public perception.

2. Overall Strengths

Real-time monitoring and sentiment analysis lead the way.

The software succeeds by providing immediate alerts and AI-driven sentiment analysis across vast online sources, crucial for reputation and crisis management. From my comprehensive analysis, its ability to identify key influencers is a standout feature for targeted outreach campaigns and amplified brand messaging.

These strengths translate directly into faster issue detection and proactive brand protection that saves your business time and prevents costly reputation damage.

3. Key Limitations

No real-time data on lower-tier plans is a concern.

While powerful, a primary drawback is that real-time updates are not available on the Individual or Team plans, which can hinder immediate insights for smaller teams. Based on this review, the absence of an all-in-one social media management suite means you’ll need additional tools for publishing and direct engagement.

These limitations are manageable trade-offs if your focus is purely on monitoring, but they are deal-breakers if you need a comprehensive social media hub.

4. Final Recommendation

Brand24 earns a strong recommendation.

You should choose Brand24 if your business prioritizes robust social listening and reputation management over an all-in-one social media management solution. From my analysis, its focused approach to monitoring is highly effective for brand managers, PR professionals, and marketers needing immediate insights.

My confidence level is high for businesses prioritizing brand monitoring, particularly for understanding online conversations and sentiment.

This Brand24 review shows strong value for brand monitoring and reputation management, while also highlighting considerations regarding real-time data access and feature scope before you make a decision.