Generic webinars just aren’t cutting it anymore.
If you’re picking virtual event software, you know how hard it is to find a platform your team can actually use to impress attendees and prove real ROI.
Here’s the real struggle: you’re left guessing if your events are even moving the sales needle without clear engagement data and effective follow-up.
Goldcast approaches this problem from the B2B marketer’s perspective, giving you tools for custom branding, genuine attendee interaction, rock-solid analytics, and new AI-powered content repurposing. That means you can turn every event into measurable opportunities—without burning out your team.
In this review, I’ll show you how Goldcast can fix these daily headaches—and what it genuinely feels like to use the platform end to end.
You’ll see in this Goldcast review how it stacks up on features, pricing, hands-on usability, and the best alternatives if you’re on the fence.
Stick with me and you’ll have the features you need to confidently choose the right event platform.
Let’s get started.
Quick Summary
- Goldcast is a virtual event platform that helps B2B marketers create branded, engaging events and track real-time attendee insights.
- Best for B2B marketing teams hosting multi-session virtual or hybrid events that require deep lead qualification and ROI tracking.
- You’ll appreciate its intuitive interface combined with rich analytics and seamless integrations with CRM and marketing automation tools.
- Goldcast offers tiered custom pricing with demo options but no free trial; pricing leans higher and is available on request.
Goldcast Overview
Goldcast has been around since 2020, operating out of Boston. I found their core mission is to empower B2B marketers to use events to truly drive revenue.
What really sets them apart is their unwavering focus on B2B marketers. They are not a generic platform for everyone; their solution is purpose-built for mid-market and enterprise demand generation and sales alignment.
Following a significant $28M funding round, they recently launched an AI-powered recording studio. Through this Goldcast review, you will see their clear commitment to continuous innovation.
- 🎯 Bonus Resource: While we’re discussing driving revenue through events, understanding broader marketing strategies, like local marketing software, is equally important.
Unlike competitors that can feel overwhelming, Goldcast feels more intuitive for marketers. They position themselves by prioritizing deep integrations with your CRM over offering every possible feature, ensuring better data for sales.
They work with many high-growth B2B organizations, particularly in the tech sector with 100-250 employees. These are companies that need to justify marketing spend with concrete pipeline results.
I found their whole strategy centers on making your events a measurable, repeatable revenue channel. This directly addresses your need to prove ROI and turn a single event into numerous long-lasting marketing assets.
Now let’s examine their core capabilities.
Goldcast Features
Tired of generic virtual events that fall flat?
Goldcast features empower B2B marketers to create engaging, branded experiences that drive real ROI. Here are the five main Goldcast features that transform your event strategy.
1. Customizable Event Experiences
Struggling to make your virtual events stand out?
Generic webinar interfaces often fail to reflect your brand’s unique identity. This leads to forgettable experiences that don’t connect with your audience.
Goldcast allows you to create highly branded virtual environments, moving beyond basic templates. What I found impressive is how easily you can incorporate your brand guidelines, ensuring every event feels cohesive and professional. This feature enhances engagement and strengthens brand perception.
This means you can finally deliver polished, on-brand events that truly resonate with your audience and leave a lasting impression.
- 🎯 Bonus Resource: While we’re discussing audience connection, you might find my article on club management software helpful for boosting member engagement.
2. Comprehensive Engagement Tools
Worried your audience will just zone out?
Low attendee interaction is a common pain point in virtual events. Without engaging features, your audience might quickly lose interest and drop off.
Goldcast offers a suite of interactive tools like live chat, Q&A, polls, and breakout rooms. From my testing, these features effectively foster real-time attendee participation, making sessions dynamic and collaborative. Your audience stays involved and connected.
The result is higher attendee retention and more meaningful interactions, helping you gather valuable feedback and build stronger relationships.
3. Advanced Analytics and Reporting
Can’t prove your event’s actual impact?
Demonstrating event ROI is often a significant challenge for marketers. Without robust data, it’s hard to justify your event investments.
Goldcast provides powerful analytics, tracking over 20 engagement data points including watch times and poll responses. This is where Goldcast shines; its detailed reporting provides actionable insights into attendee behavior. This feature helps qualify leads and optimize future strategies.
This means you get concrete evidence of your event’s success, allowing you to identify highly engaged prospects and make data-driven decisions to boost revenue.
4. Seamless CRM and Marketing Automation Integrations
Is your event data stuck in a silo?
Manual data transfer between platforms wastes time and can lead to missed sales opportunities. Disconnected systems slow down your lead nurturing process.
Goldcast integrates with popular CRMs like Salesforce and marketing automation tools like HubSpot. What you get is automated lead scoring and personalized sales follow-ups, thanks to seamless data flow. This feature truly accelerates your sales funnel.
So you can provide your sales team with real-time alerts on attendee activities, ensuring faster follow-ups and a more efficient path to conversion.
5. AI-Powered Content Repurposing
Struggling to maximize content from your live events?
After all the effort of hosting an event, manually repurposing recordings can be time-consuming. This limits your content’s reach and impact.
Goldcast’s Content Lab and Recording Studio help you transform event recordings into multi-channel assets. While it may require external tools for clips, this feature amplifies your marketing output by easily turning a single event into various content pieces.
This means you can efficiently create short video clips, social media posts, and blog content, maximizing your content’s value and improving campaign ROI.
Pros & Cons
- ✅ Creates highly branded and engaging virtual event experiences
- ✅ Provides deep, actionable analytics for lead qualification and ROI
- ✅ Integrates smoothly with popular CRM and marketing automation platforms
- ⚠️ Can have a learning curve for advanced features and new interface
- ⚠️ Landing page builder and branding setup can be complex
- ⚠️ Limited built-in AI for automated content clip generation
You’ll appreciate how these Goldcast features work together to create a comprehensive B2B event platform that drives both engagement and measurable results.
Goldcast Pricing
Unsure about the actual cost of event software?
Goldcast pricing follows a custom quote model, meaning you’ll need to contact sales, but it also ensures you get a solution tailored to your specific event needs.
Cost Breakdown
- Base Platform: Custom quote (reported around $15,000/year for branded webinars)
- User Licenses: Varies by plan; no per-user pricing disclosed
- Implementation: Included in higher tiers; specific costs not public
- Integrations: Included in plans (HubSpot, Salesforce, Marketo, Pardot, Slack, Drift, Wistia, Eloqua)
- Key Factors: Event volume, features needed (e.g., unlimited length, virtual conferences), team workspaces
1. Pricing Model & Cost Factors
Their pricing requires a quote.
Goldcast’s pricing structure is tiered, yet specific costs aren’t publicly listed, indicating a focus on enterprise or high-volume B2B clients. Your final cost depends on chosen features and the scale of events you plan to host, with tiers like Starter, Pro, Premium, and Enterprise offering escalating capabilities.
From my cost analysis, this means your budget aligns with specific feature sets rather than generic bundles.
- 🎯 Bonus Resource: While we’re discussing strategic planning, understanding how to fuel your team’s engagement is equally important. My guide on best employee recognition software explores this further.
2. Value Assessment & ROI
Is this platform worth the investment?
Goldcast’s value comes from its comprehensive feature set, which supports a high-end, branded event experience for B2B marketers. What I found regarding pricing is that it’s an investment in robust analytics and seamless CRM integrations, justifying the cost through accelerated sales funnels and measurable ROI.
The result is your business can transform events into powerful demand generation engines, driving tangible revenue impact.
3. Budget Planning & Implementation
Consider your total cost of ownership.
While exact figures are undisclosed, users report Goldcast as a premium option, with costs potentially increasing with additional features or larger events. From my cost analysis, it’s crucial to detail your event strategy when requesting a quote to understand all potential expenses and avoid hidden fees.
So for your business, planning a comprehensive event roadmap upfront helps you get an accurate quote and budget effectively.
My Take: Goldcast’s pricing is premium, tailored for B2B organizations seeking a sophisticated, high-ROI virtual event platform, making it a strong fit for mid-market to enterprise companies.
The overall Goldcast pricing reflects high-end value for strategic B2B event marketing.
Goldcast Reviews
What do Goldcast users truly think?
I’ve analyzed numerous Goldcast reviews to uncover real user experiences and patterns, giving you a balanced view of what actual customers say about the software.
1. Overall User Satisfaction
High praise is the norm.
From my review analysis, Goldcast consistently earns strong ratings, averaging 4.8/5 on G2 from over 200 reviews. What I found in user feedback is how an overwhelming majority report five-star experiences, particularly praising the polished event delivery and intuitive interface.
This suggests you can expect a highly satisfying experience, especially with event execution.
- 🎯 Bonus Resource: While we’re discussing engagement, understanding alumni management software is equally important.
2. Common Praise Points
Users consistently love its simplicity and polish.
Many Goldcast reviews highlight its ease of use for both hosts and speakers, along with powerful engagement features like polls and Q&A. Review-wise, the platform’s intuitive UX/UI simplifies event setup, making it accessible even for first-time webinar users, which is a huge plus.
This means you can create professional, engaging events without extensive technical expertise.
3. Frequent Complaints
Some advanced features have a learning curve.
While generally user-friendly, some Goldcast reviews mention a learning curve for complex features or new interfaces. What stood out in customer feedback is how customization challenges, particularly for landing pages, can sometimes require extra effort or support from their onboarding team.
These are often minor hurdles rather than deal-breakers, especially with Goldcast’s responsive support.
What Customers Say
- Positive: “Goldcast simplifies the event-hosting process with an intuitive interface, allowing us to launch and manage professional events without needing deep technical expertise.” (G2 Review)
- Constructive: “There has been a steep learning curve with Goldcast’s new interface and event management features, causing initial frustration.” (G2 Review)
- Bottom Line: “The Customer Support experience is 2nd to none, with incredibly fast SLAs & new features constantly developed.” (G2 Review)
Overall, Goldcast reviews reveal a product that delivers a polished experience, with any friction points easily outweighed by its benefits and strong support.
Best Goldcast Alternatives
Searching for the perfect virtual event platform?
The best Goldcast alternatives include several strong options, each better suited for different business situations and priorities.
- 🎯 Bonus Resource: Speaking of virtual platforms, my article on virtual board meeting software covers additional strategies.
1. ON24
Need unparalleled analytics and content automation?
ON24 makes more sense if your primary need is extremely detailed event configuration and a comprehensive suite of AI-powered content generation tools. From my competitive analysis, ON24 offers more robust analytical insights for optimizing marketing strategies.
Choose ON24 when you prioritize deep data and AI-driven content beyond Goldcast’s intuitive setup.
2. Cvent
Managing complex in-person or hybrid events?
Cvent is a better choice if your event strategy heavily involves in-person or complex hybrid events requiring robust on-site management features. What I found comparing options is that Cvent excels at diverse event format management, something Goldcast doesn’t natively support as robustly.
Consider this alternative when extensive in-person capabilities are more critical than Goldcast’s B2B virtual focus.
3. Hubilo
Looking for diverse third-party app integrations?
Hubilo works well if you need more advanced AI-driven content repurposing capabilities or a wider range of third-party engagement app integrations. Alternative-wise, Hubilo provides broader integration and content flexibility, especially if CPE credits are a must-have for your audience.
Choose Hubilo when extensive integration and content repurposing features are key requirements for your events.
4. Airmeet
Prioritizing pre-event networking and social engagement?
Airmeet is a strong contender if pre-event networking and a more social, lounge-like atmosphere are important for your events. From my competitive analysis, Airmeet offers unique social and lounge features, along with more transparent tiered pricing than Goldcast’s custom quotes.
Consider this alternative if early attendee networking and a broader range of event formats are vital.
Quick Decision Guide
- Choose Goldcast: B2B virtual/hybrid events with strong lead qualification and ROI.
- Choose ON24: Deep analytics, detailed configuration, and AI content generation.
- Choose Cvent: Comprehensive in-person and complex hybrid event management.
- Choose Hubilo: Advanced content repurposing and wide third-party app integrations.
- Choose Airmeet: Pre-event networking, social atmosphere, and transparent pricing.
The best Goldcast alternatives depend on your specific business scenarios and event priorities, not just feature lists.
Goldcast Setup
Concerned about complicated software setup and training?
This Goldcast review section offers practical insights into deployment, helping you understand what it takes to successfully implement and adopt the platform for your business.
1. Setup Complexity & Timeline
Is Goldcast easy to implement?
Goldcast aims for a go-live time of less than 30 days with dedicated support, but complex features and branding require more effort. From my implementation analysis, the intuitive UX simplifies basic event setup, though multi-session events and deep customization can extend your timeline.
You’ll want to plan for a structured onboarding process, especially if your events involve advanced configurations.
2. Technical Requirements & Integration
How technical is Goldcast’s deployment?
Goldcast is a cloud-based SaaS, requiring no attendee downloads, but integrations with your MarTech stack are key for full functionality. What I found about deployment is that native integrations with CRMs and MAPs streamline data flow, enhancing reporting and lead management significantly.
Plan for your IT team to assist with connecting Goldcast to your existing marketing and sales platforms.
3. Training & Change Management
Will your team quickly adopt Goldcast?
Goldcast offers training for clients and speakers, but mastering advanced features still has a learning curve for some users. From my analysis, comprehensive training maximizes feature utilization, ensuring your team leverages all the platform’s powerful engagement and analytics capabilities effectively.
Invest in dedicated training sessions and internal champions to drive user proficiency and smooth adoption.
- 🎯 Bonus Resource: Before diving deeper, you might find my analysis of online banking software helpful for managing your business finances.
4. Support & Success Factors
What support can you expect during setup?
Goldcast’s customer support receives high marks for responsiveness and helpfulness, with 24/7 access via multiple channels. From my implementation analysis, strong vendor support significantly mitigates deployment challenges and ensures a smoother, more confident go-live experience for your team.
You should leverage their responsive support team and knowledge base as critical resources throughout your implementation.
Implementation Checklist
- Timeline: Less than 30 days for basic events, longer for complex setups
- Team Size: Event lead, marketing ops, and IT support for integrations
- Budget: Internal staff time for setup, training, and content migration
- Technical: Integrations with CRM/MAP and stable internet connection
- Success Factor: Comprehensive training and leveraging Goldcast support
Overall, Goldcast setup is designed for efficiency, but successful implementation hinges on thorough planning and leveraging their robust support system.
Bottom Line
Is Goldcast the right virtual event platform for you?
My Goldcast review shows a powerful, AI-powered platform for B2B marketers, offering engaging event experiences and deep analytics for revenue generation.
1. Who This Works Best For
B2B marketers focused on driving event ROI.
Goldcast excels for mid-market to enterprise-level companies, particularly in the tech industry, that prioritize high-production value, multi-session virtual or hybrid events. What I found about target users is that organizations leveraging events for sales acceleration and lead qualification will find immense value in its capabilities.
You’ll see great success if your team needs deep attendee insights and seamless CRM/marketing automation integrations for measurable outcomes.
2. Overall Strengths
Unparalleled event experience and deep analytics.
The software succeeds by delivering highly branded, engaging virtual experiences, providing deep attendee analytics for lead qualification, and offering seamless integrations with marketing/sales tools. From my comprehensive analysis, its focus on ROI and dedicated customer support are frequently praised by users for their responsiveness and impact.
These strengths translate into elevated digital event presence and tangible business results for your B2B organization.
3. Key Limitations
Premium pricing and a notable learning curve exist.
While powerful, Goldcast’s premium nature means a higher price point, and specific pricing is not publicly available, which can limit budget-conscious teams. Based on this review, advanced features and extensive customization options may present an initial learning curve, particularly for multi-session events or new interfaces.
I’d say these limitations are manageable trade-offs for its advanced capabilities, but require careful consideration based on your team’s resources.
- 🎯 Bonus Resource: While we’re discussing business solutions, understanding wholesale distribution software is equally important for optimizing operations.
4. Final Recommendation
Goldcast earns a strong recommendation for specific needs.
You should choose this software if your B2B organization has a robust event strategy and prioritizes measurable outcomes from high-production virtual or hybrid events. From my analysis, this solution is ideal for transforming events into revenue-generating programs through advanced analytics and robust integrations.
My confidence level is high for organizations seeking to elevate their digital event game and invest in a comprehensive solution.
Bottom Line
- Verdict: Recommended for B2B mid-market to enterprise companies
- Best For: B2B marketers and demand generation teams
- Business Size: Mid-market to enterprise-level (100-2000+ employees)
- Biggest Strength: Engaging event experience with deep attendee analytics
- Main Concern: Higher price point and learning curve for advanced features
- Next Step: Request a demo to discuss your specific event strategy
This Goldcast review confirms its strong value for the right business profile, while also highlighting the investment and complexity to consider before you make a decision.