Mention Review: Overview, Features, Pricing & Alternatives in 2025

Struggling to keep up with your brand mentions?

If you’re researching Mention, you’re probably drowning in notifications, missed conversations, and an overwhelming social media workflow.

The real issue is that you’re missing out on key conversations—which means lost opportunities and frustrated customers, every single day.

Mention takes social listening further by offering real-time monitoring across blogs, forums, and all major social platforms, plus powerful Boolean filters and reporting. Unlike many alternatives, you can schedule posts, analyze sentiment, and manage multiple accounts from one dashboard, so you always know what’s happening and can act fast.

In this review, I’ll break down how Mention actually helps you catch every relevant conversation and streamline your social media activity.

You’ll see, in this Mention review, how the features stack up, what pricing looks like, and where Mention sits compared to other top tools—so you can clearly decide what fits.

Use this guide to gain the features you need to confidently evaluate Mention and get your monitoring strategy sorted.

Let’s get started.

Mention Overview

Mention has been in the social listening game since 2012, operating from its base in Paris. I’ve followed them for years, and their goal has always been to simplify online monitoring for businesses like yours.

They cater to a wide range, from agile startups to established companies. What sets them apart is their focus on providing a balanced platform for listening and publishing, making professional-grade tools accessible without the typical enterprise price tag.

Their 2018 acquisition by Mynewsdesk was a smart move, giving them more stability and resources. As we explore through this Mention review, you can see this backing in their steady product development.

Unlike hyper-complex tools like Brandwatch, Mention hits a mid-tier sweet spot for growing teams. It feels like it was built by people who actually need to get marketing work done, not just analyze data endlessly.

They work with a ton of marketing agencies and in-house teams. You’ll find them in organizations that are serious about tracking their online brand reputation but don’t have a massive analyst team.

I’ve noticed their strategy really centers on integrating monitoring with action. They aren’t just showing you mentions; they’re equipping your team to manage your social media response directly within the platform.

Now, let’s look at the features.

Mention Features

Struggling to keep up with every online mention of your brand?

Mention features offer a comprehensive suite for social listening and media monitoring, helping you stay on top of your online presence. These are the five core Mention features that provide deep insights and streamline your social strategy.

1. Social Listening and Instant Monitoring

Missing critical conversations about your business?

Without real-time monitoring, you might miss key feedback or emerging crises. This can leave your brand vulnerable to negative sentiment.

Mention’s core social listening feature allows you to track mentions across social networks, news sites, blogs, and more. From my testing, setting up alerts for keywords is incredibly intuitive, immediately pulling relevant mentions. This helps you quickly identify brand mentions, competitor activity, or industry trends.

This means you can address customer issues immediately or capitalize on positive feedback, protecting your brand’s reputation.

2. Social Media Management (Publish)

Is your social media scheduling still a tangled mess?

Manually posting to multiple platforms can be time-consuming and inconsistent. This often leads to missed opportunities for engagement.

The “Publish” feature centralizes content creation and scheduling across various social platforms, simplifying your workflow. What I love about this approach is how easy it is to plan and distribute content, ensuring a consistent brand voice. This feature helps you maintain an active and strategic social media presence effortlessly.

So you can efficiently manage your content calendar and free up time for more direct audience engagement.

3. Reporting & Analytics

Struggling to prove your social media ROI?

Without proper analytics, it’s hard to measure the impact of your efforts. This leaves you guessing whether your strategies are actually effective.

Mention provides robust reporting tools to analyze mention volume, sentiment, and campaign effectiveness. Here’s what I found: the ability to export reports in multiple formats makes sharing insights with stakeholders straightforward. This feature allows you to identify key influencers and track performance metrics.

This means you can make data-driven decisions, optimize your marketing strategies, and clearly demonstrate the value of your social efforts.

4. Advanced Alerts with Boolean Filters

Are irrelevant mentions cluttering your monitoring feed?

Basic keyword tracking often pulls in too much noise. This makes it difficult to pinpoint the truly important conversations.

This Mention feature allows you to refine your alerts with precise Boolean operators, filtering out noise and focusing on specific discussions. From my evaluation, the flexibility to combine keywords with AND/OR/NOT is incredibly powerful for targeted monitoring. This helps you get highly relevant data, avoiding false positives.

So you can cut through the clutter and zero in on the exact conversations that matter most to your business.

5. User and Account Management

Is managing team access to your social tools a headache?

Scaling your team or client base can complicate user and social account access. This often creates bottlenecks and security concerns.

Mention offers flexible user and social account management, accommodating teams of various sizes and agencies. This is where Mention shines: the tiered access levels effectively scale with your needs, from small teams to large enterprises. This feature ensures that everyone has appropriate access while maintaining control over your social profiles.

This means you can easily onboard new team members or manage multiple client accounts without compromising security or efficiency.

You’ll actually appreciate how these Mention features work together to create a holistic brand monitoring and social media management system, simplifying your digital presence.

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Mention Pricing

Confused about Mention pricing?

Mention pricing offers clear, tiered plans with upfront costs, making it straightforward to understand and budget for your social listening and media monitoring needs.

Plan	Price & Features
Solo	$49/month ($41/month billed yearly) • 2 alerts • 5,000 mentions/month • Real-time monitoring • Basic reporting
Pro	$99/month ($83/month billed yearly) • 5 alerts • 10,000 mentions/month • 10 users • 10 social accounts • Social publishing
Pro Plus	$179/month ($149/month billed yearly) • 7 alerts • 20,000 mentions/month • Unlimited users • 15 social accounts • Advanced analytics
Company	Custom pricing – contact sales • 10+ alerts • 100,000+ mentions/month • Unlimited users • Unlimited social accounts • Dedicated support

1. Value Assessment

Great pricing value here.

From my cost analysis, Mention’s tiered approach means you only pay for the monitoring and social management capacity you truly need. The yearly billing offers significant savings, helping your budget stretch further while getting robust features.

This means your monthly costs stay predictable as you scale, with clear options for increased mention volumes or alerts.

2. Trial/Demo Options

Smart evaluation options available.

Mention provides a free trial for its Solo, Pro, and Pro Plus plans, allowing you to thoroughly test features like real-time monitoring and social publishing. What I found valuable is how this trial helps you assess the platform’s fit for your specific brand monitoring or social media management tasks.

This lets you validate the platform’s capabilities before committing to full Mention pricing, reducing any purchasing risks.

3. Plan Comparison

Choosing the right plan.

For small businesses, the Solo plan is a great starting point, but Pro offers significant jumps in mentions and users for growing teams. What stands out is how Pro Plus provides unlimited users, making it perfect for larger marketing teams managing extensive social presence.

This tiered approach helps you match pricing to actual usage requirements rather than overpaying for unused capabilities.

My Take: Mention’s pricing strategy is transparent and scales well, offering clear value for businesses from small teams to larger enterprises looking for robust social listening.

The overall Mention pricing reflects transparent value without hidden surprises for your budget.

Mention Reviews

What do real customers actually think?

Mention reviews provide balanced insights into user experiences, highlighting both strengths and common frustrations to help you understand real-world usage.

1. Overall User Satisfaction

User sentiment is generally positive.

From my review analysis, Mention users generally express satisfaction, particularly regarding its core monitoring capabilities. What I found in user feedback is how many users appreciate its real-time insights, considering it a valuable tool for staying informed about online conversations.

This means you can expect a tool that delivers on its primary promise of monitoring.

2. Common Praise Points

The monitoring capabilities consistently delight users.

Users frequently praise Mention’s ability to track brand mentions and industry trends across various sources in real time. Review-wise, what stands out is how users value its comprehensive social listening, identifying opportunities for quick engagement and brand management.

This suggests you’ll find it effective for rapid identification of relevant online activity.

3. Frequent Complaints

Irrelevant mentions often frustrate users.

What I found in user feedback is that frequent complaints revolve around false positives or irrelevant mentions, requiring manual filtering. Many reviews indicate a steep learning curve for advanced features, particularly Boolean logic, leading to initial setup challenges for some.

These issues imply you might need time and training to fully leverage its advanced capabilities.

The overall Mention reviews suggest a capable tool with a learning curve, best for users prioritizing comprehensive monitoring.

Best Mention Alternatives

Which Mention alternative is right for you?

The best Mention alternatives include several strong options, each better suited for different business situations and priorities in social listening and media monitoring.

1. Brandwatch

Need enterprise-level market intelligence?

Brandwatch excels when your organization requires extensive historical data, advanced AI-powered insights, and deeper analytical capabilities for large-scale research. From my competitive analysis, Brandwatch provides comprehensive data sets for in-depth insights, though it typically comes at a higher price point than Mention.

Choose Brandwatch if you’re a large enterprise needing extensive, high-level market research and consumer intelligence.

2. Sprout Social

Seeking an all-in-one social media management suite?

Sprout Social is a better alternative if you need broad social media management covering publishing, engagement, analytics, and listening in one platform. What I found comparing options is that Sprout Social offers a more complete social media management solution beyond just monitoring, though its pricing scales with features.

Consider Sprout Social when your primary need extends beyond listening to full social media presence management.

3. Awario

Prioritizing budget-friendly brand monitoring?

Awario is an excellent alternative if your main goal is cost-effective brand monitoring without the need for extensive social media publishing or advanced analytics. From my analysis, Awario offers competitive pricing for essential monitoring, making it attractive for individuals or smaller, budget-conscious businesses.

Choose Awario when your primary need is efficient and affordable brand monitoring without a broad feature set.

4. Talkwalker

Require advanced AI for trend analysis and crisis management?

Talkwalker provides powerful social listening with advanced AI capabilities for deep consumer insights, trend identification, and robust crisis management. Alternative-wise, Talkwalker delivers advanced AI for comprehensive intelligence, typically with a higher price tag than Mention due to its enterprise focus and scale.

Choose Talkwalker for in-depth market intelligence, sophisticated trend analysis, and large-scale brand reputation management.

The best Mention alternatives depend on your specific business needs and budget flexibility rather than just features.

Mention Setup

Ready for a smooth Mention setup?

Mention implementation is generally straightforward, especially for basic social listening, but maximizing its potential requires thoughtful preparation.

1. Setup Complexity & Timeline

Is Mention setup complicated?

For core monitoring, setting up alerts is quick. However, leveraging Boolean logic for precise monitoring or custom reports adds complexity. What I found about deployment is that cloud-based solutions like Mention simplify initial setup compared to on-premise software.

You should plan for a learning curve if you intend to utilize advanced features beyond basic keyword monitoring.

2. Technical Requirements & Integration

Minimal technical hurdles to overcome.

As a web-based application, Mention primarily needs an internet connection and a compatible browser. There are no significant hardware prerequisites. From my implementation analysis, integration complexity depends on API availability for your other business tools, not Mention’s core technical demands.

Your IT team will appreciate the light footprint, but prepare for integration planning if you link it to other marketing platforms.

3. Training & Change Management

Ensuring user adoption is key.

While core features are intuitive, comprehensive training helps users maximize advanced alert creation and analytics. From my analysis, effective training prevents a steep learning curve for teams new to social listening, ensuring they move beyond basic monitoring.

Invest in user training, especially for those leveraging Mention for strategic insights rather than just brand mentions.

4. Support & Success Factors

Reliable support streamlines your journey.

The quality of customer support significantly impacts your implementation and ongoing use. What I found about deployment is that responsive support resolves issues quickly, whether via live chat, email, or a comprehensive knowledge base.

You should prioritize responsive support channels and a robust help center to ensure a smooth and effective implementation.

Overall, the Mention setup process is designed for ease, but maximizing its value requires user commitment to advanced features.

Bottom Line

Is Mention the right choice for your business?

My Mention review shows a robust solution for brand monitoring and social media management, best suited for businesses prioritizing actionable online insights without enterprise-level complexity.

1. Who This Works Best For

Brands serious about online reputation and social media.

Mention is ideal for marketing, PR, and customer service professionals within SMBs and agencies needing unified brand monitoring and social media publishing. What I found about target users is that businesses eager to respond quickly to online conversations will find immediate value.

You’ll succeed if you need to actively manage your online presence and gain insights from diverse web sources to inform strategy.

2. Overall Strengths

Comprehensive social listening and unified management.

The software succeeds by offering broad source monitoring, real-time alerts, and integrated social media publishing, providing a holistic view of your online presence. From my comprehensive analysis, the ability to track diverse online sources is a key advantage, consolidating data you’d otherwise gather manually.

These strengths mean you can efficiently manage your brand’s reputation and inform content strategies based on current market trends.

3. Key Limitations

Mention limits require careful monitoring.

While robust, users must be mindful of the mention limits within each plan to avoid potential overage charges, impacting overall cost-effectiveness. Based on this review, advanced features may require some learning for optimal utilization beyond basic monitoring.

I find these limitations are manageable if you align your usage with your chosen plan, but they can be problematic for unexpected spikes in mentions.

4. Final Recommendation

Mention earns a strong recommendation for proactive brands.

You should choose this software if your business prioritizes real-time brand reputation management, competitor analysis, and streamlined social media engagement. From my analysis, this solution offers practical value for scalable needs, from solo users to growing teams seeking integrated online intelligence.

My confidence is high for businesses seeking a balanced, effective tool for social listening and integrated social media management.

This Mention review reveals a solid platform for integrated online monitoring, providing clear benefits for businesses aiming to actively manage their digital presence.