Tripleseat simplifies event management for the hospitality industry.
I find it interesting that the company started back in 2008 and is based in Concord, Massachusetts. Jonathan Morse, one of the co-founders, leads the team as CEO alongside experienced executives from hospitality and tech backgrounds.
They focus on helping restaurants, hotels, and unique venues boost their event-driven revenue.
In this Tripleseat review, I am going to share how it reduces the headaches that come with booking and managing private events. It really streamlines the whole planning process, so your team can focus more on delivering great experiences.
By 2025, Tripleseat serves over 18,000 venues worldwide including breweries, museums, and various event spaces.
What’s impressive is how they’ve grown steadily through both organic means and acquisitions.
For example, the purchase of Gather, a competitor in event management, expanded their customer base and improved their product offerings.
They now have hundreds of employees working on product development and customer support, which shows their commitment to ongoing innovation in hospitality tech.
Though they don’t publicly share financial details, their rising customer numbers and strong reputation really say a lot.
You can expect a feature-rich solution backed by a team that genuinely cares about your event management needs.
| Tripleseat – Quick Overview | |
|---|---|
| What It Does | Helps restaurants, hotels, and unique venues manage private events by streamlining lead capture, booking, contracts, payments, and guest communication all in one platform. |
| Best For | • Restaurants, hotels, breweries, museums, and event spaces • Small to mid-sized hospitality businesses • Event sales managers, catering coordinators, GMs, and hotel sales teams |
| Key Products | Tripleseat Event Management Platform • TripleseatDirect (guest self-service booking add-on) |
| Pricing | Custom quotes starting around $250–$400/month per venue • No permanent free plan but demo or free trial available • Annual contracts typical • Extra fees possible for premium features or services |
| Standout Features | • Centralized event dashboard with lead tracking • Customizable online proposals, contracts, and e-signatures • Integrated payments and billing via Stripe, Square • Guest communication tools and collaboration • Robust reporting & analytics for sales and operations |
| Integrations | OpenTable, Stripe, Mailchimp, Salesforce, Constant Contact, Square, WebRezPro, Mews, Maestro PMS, Google Calendar, Outlook |
| Get Started | Start Free Trial → |
Tripleseat Solutions
Tripleseat offers a unified, web-based platform for event management.
It focuses on the full lifecycle of events, built specifically for hospitality businesses.
1. Tripleseat Event Management Platform
This is their flagship product. It fits restaurants, hotels, and unique event venues.
The platform streamlines lead capture, booking, contract generation, billing, payment, and guest communications into a single workflow. You can simplify and organize all aspects of event and group sales management and.
Some main features you get include:
- Lead tracking with a centralized dashboard
- Automated task management and reminders
- Customizable event proposals and contracts
- Online payments and e-signatures
- Collaborative communication tools for staff and guests
- Reporting and analytics for sales and operations
This tool works well for event managers, restaurant general managers, hotel sales teams, catering coordinators, and hospitality staff.
2. TripleseatDirect
This can be an add-on or a stand-alone tool.
It lets guests book private dining, catering, or large party reservations online directly. This cuts down manual back-and-forth and gets bookings done faster.
You can set availability, customize what you offer, and capture orders 24/7.
3. Integrations
Tripleseat connects with many major hospitality, communication, and operations platforms.
Some popular integrations include:
- OpenTable
- Stripe
- Mailchimp
- Salesforce
- Constant Contact
- Square
- WebRezPro
- Mews
- Maestro PMS
- Google Calendar
- Outlook
These help you sync bookings, payments, marketing lists, and staff notifications across your current tech setup.
Mobile Support & API
Tripleseat offers iOS and Android apps that let you manage things on the go.
There’s also API support for custom workflows or connecting third-party apps easily.
Their platform suits small to midsize hospitality businesses but can also scale for large multi-venue groups, boutique hotels, or franchise chains.
Tripleseat Features
1. Centralized Event Dashboard
All event leads, bookings, vendor details, and tasks appear in one spot. Your team always knows the real-time status of every event, which cuts down confusion and double bookings.
This dashboard keeps everyone coordinated and saves you from endless back-and-forth messages.
2. Automated Lead Management
New leads come in from your website, phone, or email and flow right into an easy dashboard.
You get automated follow-ups and reminders that help push prospects along. This way, no inquiry ever falls through the cracks.
3. Online Proposals, Contracts, and E-signature
You can create branded, customizable proposals in just a few minutes. Then clients review, sign, and pay deposits electronically.
This speeds up sales and cuts down the administrative work significantly.
4. Integrated Payments & Billing
Collect deposits, balances, and catering payments securely online.
It works with payment processors like Stripe and Square to keep every transaction organized and easy to trace. That’s a huge help when it comes to financial reporting and auditing.
5. Guest Communication & Collaboration
Built-in messaging tools keep sales staff, chefs, floor managers, and clients all on the same page.
You get discussion threads, email templates, and automated reminders that simplify communication. The whole team stays aligned to deliver smooth events.
6. Robust Reporting & Analytics
Tripleseat features detailed reports on sales performance, booking trends, event history, and team productivity.
These insights let you make smart decisions on staffing, pricing, and marketing strategies based on data and, not guesswork.
7. Mobile Access & API
Manage events, check leads, or chat with your team from any device through Tripleseat’s mobile apps.
If you need custom setups, Tripleseat’s REST API connects with other business tools or proprietary systems to fit your needs.
Unique Capabilities That Stand Out
- Direct guest booking and ordering via TripleseatDirect helps you capture more business with less hassle.
- The customer support team is very responsive, plus the interface is intuitive, which customers love.
- It supports complex group sales and hotel room blocks, perfect if you handle large or multi-day events.
- Security includes user permissions, encrypted payments, and PCI compliance to keep your data and transactions safe.
Tripleseat Pricing Plans
Tripleseat pricing works on a subscription model.
You won’t find exact pricing on their site because it depends on your venue size, the number of users, and other specific needs.
Most people I’ve talked to say pricing usually starts around $250 to $400 per month per venue for the standard event management tools they offer.
The subscription covers basics like event CRM, contract generation, billing, reporting, email templates, and some integrations. You may pay extra for premium features or additional services.
Enterprise or multi-location groups get custom quotes that might come with volume discounts.
| Plan | Price & Features |
|---|---|
| Standard Event Management | Custom pricing – contact sales • Event CRM and contract generation • Billing and invoicing • Reporting and email templates • Basic integrations included • Pricing varies by venue size and user count |
| Enterprise / Multi-Location | Custom pricing – contact sales • Volume discounts available • Advanced support packages • Tailored contract and billing options • Premium integrations and analytics add-ons • Includes all standard features |
There is no permanent free plan, but you can request a demo or free trial on their site to test the features before buying.
Keep in mind that some contract or template updates may cost extra if you need professional help.
If you want to get a better idea of Tripleseat pricing, click here to learn more about Tripleseat pricing →
Tripleseat Alternatives
Here’s a quick look at some major competitors you’ll find in the event and venue management software space.
Each has its own strengths depending on your specific needs.
Some focus on public events, others on catering, and some offer unique venue mapping features.
Competitor Comparison
| Competitor | Their Strengths | Tripleseat Advantage |
|---|---|---|
| Eventbrite | Best for large public events, self-service ticketing, broad marketing reach | Tripleseat handles private event management with better back-of-house CRM and catering workflows tailored for restaurants and hotels |
| Gather (Legacy) | Simple workflows, now merged with Tripleseat | Tripleseat integrates Gather’s functionality into a full-featured all-in-one platform for hospitality venues |
| Caterease | Powerful for caterers with complex menu and planning tools | Tripleseat offers a stronger all-in-one workflow for in-venue event management alongside direct catering bookings |
| Planning Pod | All-in-one planner, flexible CRM, generally more affordable | Tripleseat provides deeper hospitality-specific integrations and more detailed event CRM features |
| Social Tables | Industry-leading floor plans and event diagrams, strong for large hotels | Tripleseat offers a more complete solution with built-in CRM and billing tools alongside event diagrams |
Tripleseat might cost more than broad DIY event tools, but it balances price with hospitality-specific workflows and guest communication.
It’s a solid choice if you want to manage private events and catering with an all-in-one system focused on restaurants and hotels.
These Tripleseat alternatives each shine in their niche, but if you’re after hospitality-friendly software, Tripleseat holds strong.
Who Should Use Tripleseat
1. Primary Target Audience:
Tripleseat works great for restaurants, hotels, banquet halls, breweries, distilleries, museums, and unique venues hosting private events, meetings, or parties.
It fits small to mid-sized businesses the best, but it also supports multi-location groups and enterprise customers.
2. Key Roles:
You’ll find Tripleseat helpful if you are an event sales manager, catering coordinator, restaurant GM, hotel sales team member, or part of venue operations staff.
These roles benefit most from managing events and streamlining venue operations in one place.
3. Use Cases Where Tripleseat Excels:
Managing private dining inquiries, contracts, menus, and payments all in one platform makes life easier.
It also helps you streamline event booking and cut down on manual admin work by automating many tasks.
Tripleseat empowers venues with guest self-service booking for private events and large parties through TripleseatDirect.
On top of that, it gives you actionable sales and operations analytics so you can grow your event revenue.
4. When to Consider Alternatives:
If you focus mostly on large-scale, public ticketed events, other tools like Eventbrite might be a better fit.
For venues needing highly specialized catering management or diagramming as their core workflow, platforms like Caterease or Social Tables may suit you better.
If you want a lower-cost, all-purpose event CRM and can handle fewer hospitality-specific features, then Planning Pod might work for you.
Tripleseat fits hospitality teams looking to boost event sales, reduce admin work, and offer a smoother guest experience.
Bottom Line
Tripleseat shines with its hospitality-focused design.
It offers powerful workflow automation and connects well with tools you already use.
You’ll find it easier to capture leads, book events, and collect payments. All this happens with less manual work and solid reporting features.
The main downsides are rising subscription costs and possible extra fees for contract customization.
There’s no permanent free plan or clear, upfront pricing either.
Some users note that advanced support or template changes can be slow or come at a cost.
Overall, if you run restaurants, hotels, or event venues and want to boost event revenue while improving operations and client experience, Tripleseat is a solid pick.
I hope this Tripleseat review has helped you see why it’s built for hospitality event management.
