Eventric Master Tour Review: Master Tour Management for Millions of Events

Why is tour planning always so chaotic?

If you’re like most production managers or tour teams, you’re probably juggling spreadsheets, never-ending email chains, and out-of-date PDFs just to keep everyone on the same page and shows running smoothly.

The big issue? Wasted hours on miscommunication and last-minute changes become the daily headache that slows down your entire workflow and leaves you constantly putting out fires.

That’s where Eventric Master Tour steps in—with cloud-based itinerary management, real-time updates, and tight crew and guest controls, it promises a single, reliable source for all your tour logistics. I’ve dug into how this works, what’s unique under the hood, and why it’s trusted by some of the biggest names in live events.

In this review, I’ll break down how you can regain control and clarity over every part of tour management with this platform.

Here’s what you’ll find in this Eventric Master Tour review: an in-depth look at key features, usability, pricing, demo tips, and how it compares to alternative solutions—so you can decide with confidence.

You’ll walk away knowing the features you need to streamline your tours or decide if a different tool is a better fit.

Let’s get started.

Eventric Master Tour Overview

Eventric has been around since 2000, based in Chicago and founded by experienced tour managers. I find this origin gives them a uniquely practical perspective on your team’s real-world needs.

What sets them apart is their dedicated focus on the logistics of professional music touring. They don’t try to be a general travel ERP; their platform is purpose-built for artists, production companies, and the busy management teams that support them.

Their recent $5 million funding round shows they’re serious about accelerating growth. Through this Eventric Master Tour review, you’ll see this investment is already fueling important product development and new integrations.

Unlike broader ERPs that can feel overwhelming, Master Tour feels like it was built by people on the road. This practical specialization means it directly solves tour chaos instead of just adding more administrative layers.

They work with an incredible range of organizations, from industry giants like Live Nation and Warner Music to the hardworking teams behind major artists like Metallica, Ed Sheeran, and Lady Gaga.

From what I’ve seen, their current strategic focus centers on creating an industry-wide data standard through even deeper integrations. This priority directly addresses your team’s critical need for a single, reliable source of truth.

Now let’s examine their capabilities.

Eventric Master Tour Features

Tour planning giving you a headache?

Eventric Master Tour features are designed to centralize and simplify every aspect of live event management. Here are the five main Eventric Master Tour features that transform the way you manage tours.

1. Tour Planning & Itinerary Management

Tired of scattered tour info and last-minute changes?

Fragmented details across spreadsheets and emails lead to missed flights or venue mix-ups. This can be a huge source of stress for your entire team.

Master Tour centralizes all itineraries, travel, and schedules, providing a single source of truth for everyone. What I love about this feature is how real-time flight tracking syncs with TripIt, updating everyone automatically. This means your entire team, from artists to crew, always has the latest details.

So you can say goodbye to chaos and ensure every show runs like a well-oiled machine.

2. Communication & Collaboration

Struggling with team communication on the road?

Miscommunication can derail even the best-planned tours, leading to costly errors and missed cues. Keeping everyone on the same page is a constant battle.

This feature facilitates real-time messaging, reminders, and alerts across individuals or the whole team, eliminating miscommunications. From my testing, the push notifications ensure critical updates are never missed, even with offline editing that syncs later.

This means your team stays informed and responsive, preventing errors and ensuring smooth operations, no matter where they are.

3. Guest & Crew Management

Managing guest lists and crew assignments feel like a nightmare?

Handling “friends and family” tickets and coordinating crew logistics manually is a huge time sink. It can easily lead to frustration and confusion.

Master Tour provides comprehensive tools for managing guest lists, crew profiles, and contacts with customizable visibility. This feature streamlines everything, ensuring only relevant information is shared with specific individuals or groups.

This means you can efficiently manage complex personnel logistics, keeping everyone organized and accountable without unnecessary headaches.

4. Financial Management

Is budget tracking for tours constantly a mess?

Thin margins in the live event industry mean every penny counts, but manual expense tracking often leads to overspending. This can severely impact your bottom line.

The software includes robust tools for budgeting and expense tracking, which ensures better control over tour finances. Here’s the thing – centralized financial oversight helps you avoid unexpected costs and maintain profitability.

This means you can manage your tour’s financial health more effectively, ensuring you stay within budget and maximize your revenue.

5. Master Tour Venue & Ticketing

Need a better way to handle venue specifics and ticket distribution?

Manually gathering venue details or managing internal ticket allocations is time-consuming and prone to errors. This can slow down tour advancing and ticket distribution.

Master Tour Venue optimizes venue logistics, standardizing tech packs, while Master Tour Ticketing (Live Access) manages secure ticket and VIP package distribution. This feature allows artists and management to control internal allocations and retail efficiently.

This means you streamline critical pre-show processes, from venue prep to ticket sales, ensuring a smoother setup and happier fans.

These Eventric Master Tour features work together to create a truly integrated tour management ecosystem, saving you time and reducing stress.

Eventric Master Tour Pricing

Worried about unpredictable software costs?

Eventric Master Tour pricing is remarkably straightforward for individual users, offering clear monthly and annual options for the “Professional” plan.

Plan	Price & Features
Professional (Monthly)	$74.99/month • Tour planning & itinerary • Communication & collaboration • Guest & crew management • Financial management • Mobile & desktop access
Professional (Annually)	$64.99/month (billed annually) • Tour planning & itinerary • Communication & collaboration • Guest & crew management • Financial management • Mobile & desktop access
Enterprise/Custom	Contact Sales for Quote • Large team management • Custom integrations • Enhanced support • Volume pricing • Advanced operational needs

1. Value Assessment

Great value for tour professionals.

From my cost analysis, Eventric Master Tour’s Professional plan delivers robust features for a single user, directly addressing critical needs for tour managers and artists. What I found is their pricing offers a clear, predictable monthly cost, making it easy for you to budget without hidden surprises or complex tiered structures.

This means your budget gets a powerful tool without breaking the bank, enhancing efficiency on the road.

2. Trial/Demo Options

Smart evaluation options available.

Eventric Master Tour offers a 14-day free trial, giving you full access to all features without requiring a credit card. What stood out is how you can fully test tour planning and communication before committing to their pricing, ensuring it fits your workflow perfectly.

This lets you experience the software’s benefits firsthand, evaluating its value before a financial commitment.

3. Plan Comparison

Choosing the right plan is simple.

For individual tour managers, artists, or production managers, the Professional plan (especially with the annual discount) offers exceptional value. While specific enterprise pricing isn’t public, large teams will need to contact sales for a tailored quote that aligns with their custom integration and volume needs.

This clear delineation helps you match Eventric Master Tour pricing to your actual usage requirements.

My Take: Eventric Master Tour’s pricing is highly accessible for single users, offering significant value for tour management. Large organizations should expect custom enterprise solutions.

The overall Eventric Master Tour pricing reflects transparent value for individual tour management.

Eventric Master Tour Reviews

What do users really think?

In my analysis of Eventric Master Tour reviews, I’ve dived into real user experiences to give you a balanced view of what customers genuinely think about this software.

1. Overall User Satisfaction

Users seem largely satisfied.

From my review analysis, Eventric Master Tour generally garners positive feedback, with users often praising its ability to simplify complex tour logistics. What impressed me most is how many highlight the ease of centralizing tour data, making information accessible to everyone.

This indicates you can expect improved efficiency and reduced stress in managing your tours.

2. Common Praise Points

Its centralization capability truly shines.

Users consistently laud Master Tour for bringing all tour-related data into one central hub. From customer feedback, real-time updates and seamless mobile access are game-changers for crew and artists on the go, significantly reducing miscommunication.

This means your team will stay informed and connected, no matter where they are.

3. Frequent Complaints

Specific complaints are hard to find.

While detailed negative Eventric Master Tour reviews are not widespread, the company has historically focused on user feedback to make the software “ridiculously simple.” What stands out in available feedback is the historical focus on improving mobile functionality and user-friendliness, suggesting prior pain points were addressed.

This implies that most significant issues have likely been refined over time based on user input.

Overall, Eventric Master Tour reviews suggest high user satisfaction with continuous refinement based on feedback, leading to a robust solution.

Best Eventric Master Tour Alternatives

Which tour management solution is right for you?

The best Eventric Master Tour alternatives include several strong options, each better suited for different business situations and priorities in the event management space.

1. Tourplan

Need a robust ERP for large-scale tour operations?

Tourplan makes more sense if your business is a large-scale tour operator or DMC requiring a comprehensive ERP solution with deep financial and operational management. From my competitive analysis, Tourplan offers extensive accounting and packaging capabilities beyond just logistical coordination, though its pricing is significantly higher.

Choose Tourplan when your business needs broad financial and strategic intelligence for diverse tour products.

2. Checkfront

Looking for strong online booking and inventory management?

Checkfront excels when your primary need is a robust online booking system for various activities, tours, or rentals, with extensive integrations. What I found comparing options is that Checkfront prioritizes direct bookings and dynamic pricing for activities, making it a powerful alternative for booking-centric businesses.

Consider this alternative when you prioritize selling tours directly online and managing live inventory effectively.

3. iTours

Running a general travel agency needing comprehensive CRM?

iTours is ideal if you run a general travel agency or tour business that requires comprehensive back-office automation, CRM, and B2B functionalities. Alternative-wise, iTours provides stronger CRM for managing inquiries and supplier relationships compared to Master Tour’s event-specific focus.

Choose iTours when your main focus is broad travel management and robust customer relationship capabilities.

4. GoTour Online

Prefer a long-standing, web-based solution for general tour operations?

GoTour Online offers a reliable web-based solution with strong reservation and financial management features for general tour operations. From my competitive analysis, GoTour Online emphasizes comprehensive reservation and financial tracking for diverse tours, though its user experience might feel less modern than Master Tour.

Consider this alternative if you need established web-based financial and reservation tools for broader tour management.

The best Eventric Master Tour alternatives depend on your specific operational focus and budget priorities rather than features alone.

Eventric Master Tour Setup

Is Eventric Master Tour setup straightforward?

This Eventric Master Tour review will explore its deployment approach and complexity, helping you set realistic expectations for your implementation journey.

1. Setup Complexity & Timeline

Getting started is designed to be straightforward.

Eventric Master Tour setup typically involves downloading the desktop application, creating your organization, uploading branding, and then defining tours. From my implementation analysis, the process is largely self-guided for initial setup, allowing you to import existing details quickly.

You should plan for dedicated time to input initial data and customize settings, but not an extended project timeline.

2. Technical Requirements & Integration

Minimal technical hurdles for most businesses.

Your team will need to install a desktop application, utilize a web portal, and download the mobile app for on-the-go access. What I found about deployment is that it integrates well with your existing devices, leveraging standard internet connectivity for syncing.

Ensure your devices meet basic system requirements and that users have administrative rights for software installation.

3. Training & Change Management

Adoption is smoothed by comprehensive resources.

Users can leverage extensive documentation, live online sessions, in-person training, and videos to quickly learn the platform. From my analysis, the learning curve is gentle due to clear guidance, promoting quick proficiency among your team members.

Invest time in structured training using Eventric’s resources to maximize user engagement and system utilization.

4. Support & Success Factors

Robust support underpins successful deployment.

Eventric provides phone, 24/7 live support, and online assistance, ensuring that help is always available during your implementation and beyond. What I found about deployment is that responsive support significantly accelerates troubleshooting and clarifies setup questions.

Prioritize consistent internal communication and encourage active use of Eventric’s support channels for smooth operation.

Overall, Eventric Master Tour setup is designed for efficiency and ease of use, enabling your team to centralize information and improve communication quickly.

Bottom Line

Should you trust Eventric Master Tour for your tour?

This Eventric Master Tour review synthesizes my analysis into a decisive final assessment, combining audience fit with key strengths and limitations for a clear recommendation.

1. Who This Works Best For

Tour managers needing comprehensive, centralized control.

Eventric Master Tour is ideal for professionals and organizations within the live music and event industry who need a robust, centralized platform for complex tour logistics. From my user analysis, tour managers and production teams will find immense value in its dedicated tools, offline capabilities, and real-time collaboration.

You’ll succeed if your operation requires meticulous planning for travel, accommodations, venue details, and guest lists.

2. Overall Strengths

Unmatched specialization for live event touring.

The software succeeds by centralizing complex logistical information, facilitating real-time communication, and offering dedicated tools for tour planning, crew management, and specialized ticketing. From my comprehensive analysis, its ability to function offline is a critical advantage for professionals constantly on the road, ensuring continuous access to vital data.

These strengths directly translate into enhanced efficiency and streamlined operations, making your tour management more reliable and less stressful.

3. Key Limitations

Specialized focus means less general applicability.

While powerful for its niche, Eventric Master Tour’s specialization means businesses outside the live event touring sector might find its features less aligned with their core needs. Based on this review, its feature set is overkill for general travel agencies or platforms focused purely on activity booking, lacking their broader CRM.

I’d say these limitations are important for ensuring correct audience fit, rather than significant flaws within its intended use case.

4. Final Recommendation

Highly recommended for the live event industry.

You should choose this software if you’re involved in managing live events and tours, from small bands to large arena productions, and require a robust, battle-tested solution. From my analysis, your success with this solution depends on your direct involvement in the live entertainment sector, leveraging its deep industry-specific functionalities.

My confidence level is high for its target market, but you should explore alternatives if your business falls outside this specialized area.

This Eventric Master Tour review shows clear value for its specialized audience, providing a robust solution for complex live event logistics.