Social sharing feels like pulling teeth lately.
If you’re managing employee advocacy, you know how tough it is to actually get your team engaged—or even sharing at all—across social platforms, especially as your organization grows.
The reality is, poor adoption directly means your reach tanks daily and all those content efforts fall flat before they even start.
EveryoneSocial flips the script by making sharing, tracking, and motivating employees far less painful. Their all-in-one platform combines curated content, one-click distribution, robust analytics, gamification, and integrations with your daily sales and communication tools. That means you can finally see engagement, not just empty stats.
In this review, I’ll break down how EveryoneSocial can turn your advocacy work into consistent, measurable social impact—from onboarding to everyday use.
Here’s what you’ll find in this EveryoneSocial review: a hands-on look at key features, strengths and gaps, actual analytics, pricing, and real alternatives for sharper evaluation and buying decisions.
You’ll come away understanding the features you need to make social advocacy truly actionable, scale your program, and prove ROI with confidence.
Let’s dive into the analysis.
Quick Summary
- EveryoneSocial is an employee advocacy platform that empowers employees to share approved content to amplify brand reach and support social selling.
- Best for marketing, sales, and communication teams seeking to activate employees as brand ambassadors.
- You’ll appreciate its intuitive content curation, easy social sharing, and robust analytics that measure advocacy impact and ROI.
- EveryoneSocial offers a free Starter plan, paid Teams plans at $24 per user/month, and custom Enterprise pricing with a free trial available.
EveryoneSocial Overview
EveryoneSocial is a Utah-based company focused entirely on employee advocacy. Since 2012, their mission has been turning your own employees into trusted influencers for marketing, sales, and recruiting.
They serve a wide range of businesses, but from my analysis, their platform is ideal for mid-market and enterprise companies. They specialize in helping you activate your entire workforce with a structured, user-friendly program that drives authentic brand reach.
Their recent focus on deeper integrations with essential sales and communication tools is a very smart move, an impact I’ll explore in detail through this EveryoneSocial review.
Unlike broader social media suites, EveryoneSocial stays laser-focused on empowering authentic employee advocacy. This translates into a clean user experience that I find encourages adoption, rather than overwhelming your staff with features they won’t use.
You’ll find them working with ambitious marketing, sales, and HR teams inside growing B2B organizations—from tech to professional services—that need to activate their people as a genuine competitive advantage.
I’ve noticed their current strategy rightly centers on proving tangible ROI for your social programs. They do a great job connecting employee activity directly to the measurable business outcomes your leadership actually cares about, like pipeline generation and talent acquisition.
Now let’s examine their core capabilities.
EveryoneSocial Features
Struggling to turn employees into brand advocates?
EveryoneSocial features are designed to activate your team for social selling and brand amplification. Here are the five main EveryoneSocial features that solve common employee advocacy challenges.
1. Content Curation and Management
Finding relevant content for your team is a nightmare?
Scattered information sources mean employees struggle to find approved content to share. This wastes their time and leads to inconsistent messaging.
EveryoneSocial centralizes content from various sources, making it easy for admins to curate and publish. I found organizing content into libraries with tags incredibly helpful for users to prioritize what to share. This feature ensures everyone shares approved and relevant company news.
This means your employees can quickly access and share valuable content, significantly boosting your brand’s consistent online presence.
2. Seamless Social Sharing
Employees are not sharing your company’s news?
Complex sharing processes deter employees from participating in advocacy programs. This results in missed opportunities for broader reach.
The platform provides one-click sharing across major social networks like LinkedIn, Facebook, and even internal tools like Slack. From my testing, the ease of distributing content feels effortless, encouraging higher adoption rates among employees. This feature empowers employees to share updates with minimal effort.
So, your team can instantly amplify company messages, expanding your reach far beyond official brand channels.
- 🎯 Bonus Resource: Speaking of making a positive impact, my guide on unlock billions in giving for social good efforts explores related strategies.
3. Gamification and Leaderboards
Struggling to keep your employees engaged?
Lack of motivation can lead to inconsistent participation in employee advocacy. This often leaves the program with only a few active users.
EveryoneSocial incorporates gamification with leaderboards and incentives to foster friendly competition. Here’s what I found: these features effectively motivate consistent sharing by allowing employees to track their performance. This encourages a sustained level of engagement across your team.
This means you can drive ongoing employee participation and transform advocacy into a fun, rewarding activity for your entire workforce.
4. Advanced Analytics and Reporting
Can’t prove the ROI of your advocacy efforts?
Without clear data, it’s hard to measure the impact of employee social sharing. This makes justifying your program challenging.
EveryoneSocial offers comprehensive analytics, tracking external metrics like clicks and engagements, plus internal activity. This is where EveryoneSocial shines: detailed reports on content effectiveness and top channels directly link back to business KPIs. This feature helps you understand what truly resonates.
So, you get actionable insights to optimize your strategy, proving the tangible value and ROI of your employee advocacy program.
5. Social Selling Tools
Are your sales reps missing social selling opportunities?
Disconnected sales and social tools mean reps can’t easily leverage social media for lead generation. This limits their pipeline growth.
The platform integrates with CRMs like Salesforce and sales enablement tools to empower sales teams. What I love about this approach is how reps can share content directly from their primary platforms, boosting their social selling efforts. This feature helps them build pipeline and increase win rates.
This means your sales team can effectively use social media to connect with prospects, leading to more qualified leads and bigger deals.
Pros & Cons
- ✅ Excellent content curation centralizes all company news for easy sharing.
- ✅ Intuitive one-click sharing simplifies employee distribution across networks.
- ✅ Gamification drives consistent employee engagement and friendly competition.
- ⚠️ Some users report challenges with consistent participation from all employees.
- ⚠️ Occasional issues with duplicate content appearing in feeds.
- ⚠️ Content templates might lack the versatility of some competitors.
These EveryoneSocial features work together to create a powerful engine for employee-driven growth, making advocacy an integral part of your strategy.
EveryoneSocial Pricing
Worried about hidden software costs?
EveryoneSocial pricing offers a tiered model, with transparent plans for smaller teams and custom solutions for larger enterprises, ensuring you only pay for what you need.
Plan | Price & Features |
---|---|
Starter | Free • Employee advocacy basics • Get started with social sharing • Simple content distribution |
Teams | $24 per user per month • Scalable specialized tools • Enhanced content curation • Gamification features • Basic analytics |
Enterprise | Custom pricing (starts ~$8,800/year for 100 users) • Full suite access • Dedicated implementation & success managers • SOC 2 compliance & advanced security • Advanced analytics & ROI assessments • Scalable for 1,000+ users |
1. Value Assessment
Great value for every budget.
From my cost analysis, the Teams plan stands out, offering a strong feature set at a competitive price for growing businesses. What makes their pricing different is the clear progression from a free option to a comprehensive enterprise solution, ensuring you get features aligned with your size.
This means your budget gets a flexible option, scaling predictably with your employee advocacy needs without overspending.
- 🎯 Bonus Resource: While we’re discussing social media strategies, understanding how to boost your ad performance is equally important.
2. Trial/Demo Options
Smart evaluation options available.
EveryoneSocial offers a free Starter plan, which is essentially an ongoing trial, letting you experience core employee advocacy features. What I found valuable is how you can truly test the platform’s fit before committing to paid plans, instead of you wondering about hidden costs.
This allows you to validate user adoption and see the impact on your social reach before making a financial commitment.
3. Plan Comparison
Choosing the right fit matters.
The Starter plan is ideal for individuals or very small teams, while the Teams plan provides robust tools for most SMBs. What stands out is how the Enterprise tier adds dedicated support and advanced compliance for large organizations with complex needs.
This helps you match EveryoneSocial pricing to actual usage requirements, ensuring you invest wisely for your specific business goals.
My Take: EveryoneSocial’s pricing strategy offers excellent flexibility, from a free entry point to comprehensive enterprise solutions, catering to a wide range of business sizes and needs.
The overall EveryoneSocial pricing reflects transparent, scalable value for any business size.
EveryoneSocial Reviews
What do customers really think?
My analysis of EveryoneSocial reviews offers insights into real user experiences, revealing patterns of satisfaction and common pain points to help you make an informed decision.
1. Overall User Satisfaction
Users seem highly satisfied with EveryoneSocial.
From my review analysis, EveryoneSocial receives high satisfaction ratings, averaging 9 out of 10 from verified users. What I found in user feedback is how positive experiences often stem from ease of use, content effectiveness, and strong support, fostering significant brand amplification.
This indicates you can expect a positive experience, especially concerning adoption and content management.
2. Common Praise Points
Ease of use consistently delights users.
Users frequently praise the intuitive interface and seamless content curation. What stands out is how effortless content sharing is across social networks, leading to increased employee engagement and a significant boost in company social reach, according to reviews.
This means your team will likely find it easy to use, leading to greater participation.
3. Frequent Complaints
Encouraging participation can be tough.
A common issue I found in user feedback is the challenge of ensuring consistent employee participation. What’s evident in reviews is how maintaining engagement often requires ongoing internal effort and incentives beyond the platform’s features, despite its gamification elements.
- 🎯 Bonus Resource: While we’re discussing engagement, understanding optimizing your ad spend is equally important for reaching the right social audience.
These challenges are typically internal and can be mitigated with a robust engagement strategy.
What Customers Say
- Positive: “Since I started to use EveryoneSocial, I save a lot of time on looking for the right news to share on my social network profiles, and my profiles are more active.”
- Constructive: “It can be difficult to ensure all employees consistently share content.”
- Bottom Line: “After just six weeks of using EveryoneSocial, we generated two opportunities — not leads — opportunities from content our people had shared.”
Overall, EveryoneSocial reviews reveal a strong, positive user experience with common implementation challenges around consistent employee participation.
Best EveryoneSocial Alternatives
Finding the right employee advocacy platform?
The best EveryoneSocial alternatives include several strong options, each better suited for different business situations and priorities in the competitive employee advocacy space.
1. GaggleAMP
Prioritizing maximum social sharing reach?
GaggleAMP excels in social sharing capabilities and seamless integration with various social platforms, making it exceptionally easy for your employees to widely distribute content. From my competitive analysis, GaggleAMP has a slight edge in support quality over EveryoneSocial, though its content optimization features aren’t as robust.
Choose GaggleAMP if maximizing social sharing across many platforms and superior support are your top priorities.
2. PostBeyond
Need advanced content templates and intuitive scheduling?
PostBeyond provides more versatile and customizable content templates, giving you greater control over your brand’s message, and boasts a highly intuitive scheduling interface. What I found comparing options is that this alternative offers superior mobile optimization for advocates, a key factor for on-the-go teams.
Consider PostBeyond when advanced template customization, easy scheduling, and excellent mobile experience are critical for you.
3. Oktopost
Focused on B2B social media management and lead generation?
Oktopost is ideal if your core need is comprehensive B2B social media management with strong analytics for lead generation and campaign performance. Alternative-wise, Oktopost provides robust lead generation capabilities, making employee advocacy an integrated feature rather than the sole focus like EveryoneSocial.
Choose Oktopost if comprehensive B2B social media management with integrated employee advocacy is your primary requirement.
4. Smarp
Operating a large enterprise needing personalized content distribution?
Smarp emphasizes personalized content delivery to individuals, teams, and groups within large organizations, alongside a more comprehensive internal content hub. From my analysis, Smarp offers a slightly lower per-user starting price, making it an attractive alternative for global enterprises focusing on internal communications.
Choose Smarp for large enterprises that prioritize highly personalized content distribution and a strong internal content hub.
Quick Decision Guide
- Choose EveryoneSocial: Pure employee advocacy with strong content optimization
- Choose GaggleAMP: Maximize social sharing across many platforms
- Choose PostBeyond: Advanced content templates and intuitive scheduling
- Choose Oktopost: Comprehensive B2B social media management with advocacy
- Choose Smarp: Personalized content for large enterprises at a lower cost
The best EveryoneSocial alternatives for your business depend on your specific advocacy goals and operational priorities, not just generic features.
EveryoneSocial Setup
How painless is EveryoneSocial implementation, really?
EveryoneSocial implementation is generally described as smooth, with dedicated support making the deployment process quite manageable. This EveryoneSocial review will set realistic expectations for your setup.
1. Setup Complexity & Timeline
Expect a relatively painless setup process.
For small businesses, EveryoneSocial setup takes 4-6 weeks and for medium businesses, 6-8 weeks. What I found about deployment is that having a dedicated account manager smooths initial configuration, ensuring a more straightforward process than many other platforms.
You’ll need to allocate internal resources for content strategy and initial user onboarding, but less for technical setup.
2. Technical Requirements & Integration
Your IT team will appreciate the robust integration options.
EveryoneSocial integrates with many existing tools like Slack, Microsoft Teams, and Salesforce, plus offers an API for other sales tech platforms. From my implementation analysis, SSO and SCIM provisioning simplify enterprise-level user management, reducing a common technical hurdle for larger organizations.
Plan for connecting your existing communication and sales tools, and consider the benefits of their API for deeper custom integrations.
3. Training & Change Management
User adoption is often straightforward due to familiarity.
EveryoneSocial offers company-wide education sessions and a knowledge base, but its user-friendly interface, similar to other social networks, lowers the learning curve. From my analysis, the intuitive design significantly boosts employee comfort and adoption, making training less intensive than complex new systems.
You’ll want to encourage consistent participation through internal efforts and incentives, as this remains a common challenge for all employee advocacy programs.
4. Support & Success Factors
Vendor support significantly aids successful deployment.
EveryoneSocial offers 24/7 support via chat and email, with enterprise plans including a dedicated Customer Implementation Manager and bi-weekly check-in calls. What I found about deployment is that their high-quality, continuous support is a critical success factor, especially during the initial rollout and ongoing optimization phases.
Plan to leverage their dedicated managers and resources, as their guidance is key to maximizing your team’s engagement and platform effectiveness.
Implementation Checklist
- Timeline: 4-12 weeks depending on business size
- Team Size: Marketing/Comms lead + IT for integrations
- Budget: $2,000 – $20,000+ depending on scale
- Technical: Integration with existing comms/sales tools (e.g., Slack)
- Success Factor: Consistent internal encouragement for employee participation
Overall, the EveryoneSocial setup process is notably user-friendly, and dedicated support ensures a smooth launch for most businesses.
Bottom Line
Is EveryoneSocial the right choice for your business?
My EveryoneSocial review shows this platform as a powerful solution for organizations seeking to empower their employees as brand advocates and social sellers.
1. Who This Works Best For
Organizations committed to employee advocacy.
EveryoneSocial is ideal for marketing, sales, internal communications, and HR teams in businesses of all sizes, aiming to leverage employee networks for brand amplification. What I found about target users is that companies wanting to boost organic social reach and drive social selling efforts will find this tool indispensable.
You’ll succeed if you prioritize employee engagement and want a structured way to turn your workforce into active brand ambassadors.
2. Overall Strengths
Unleashing employee potential for brand amplification.
The software excels in its intuitive content curation, easy sharing tools, and robust analytics that clearly demonstrate ROI from employee advocacy efforts. From my comprehensive analysis, its user-friendly interface encourages widespread adoption across diverse employee roles, making social sharing simple and effective for everyone.
These strengths allow your business to amplify brand messaging, drive social selling, and enhance internal communications efficiently and measurably.
- 🎯 Bonus Resource: If you’re also looking for ways to accelerate funding and impact for social good, check out this guide.
3. Key Limitations
Consistent employee participation can be challenging.
While EveryoneSocial offers gamification, the ongoing effort to ensure consistent employee content sharing can be a hurdle for some organizations. Based on this review, some users reported struggles with consistent engagement beyond an initial core group, requiring sustained internal motivation and incentives.
These limitations are not deal-breakers but suggest you’ll need a clear internal strategy to maximize your investment in employee advocacy.
4. Final Recommendation
EveryoneSocial comes with a strong recommendation.
You should choose EveryoneSocial if your goal is to significantly expand your brand’s reach and drive social selling by activating your employees as advocates. Based on this review, it offers a compelling and scalable solution for transforming your workforce into a powerful marketing and sales engine, aligning with modern digital strategies.
My confidence level is high for businesses ready to invest in fostering a strong culture of employee advocacy.
Bottom Line
- Verdict: Recommended for organizations focused on employee advocacy
- Best For: Marketing, sales, HR, and internal comms teams across all company sizes
- Business Size: Startups, SMBs, mid-market, and enterprise-level organizations
- Biggest Strength: Intuitive content curation, sharing, and robust ROI analytics
- Main Concern: Ensuring consistent and widespread employee participation
- Next Step: Request a demo to see how it integrates with your specific needs
This EveryoneSocial review confirms strong value for companies committed to employee advocacy, offering clear benefits for brand reach and social selling.