Is your customer data a total mess?
You have valuable insights locked away in different systems, from your CRM to marketing tools, making a truly unified view feel impossible.
This disjointed approach prevents you from understanding who your customers really are, which means you can’t personalize their experience effectively.
In fact, research from Invesp found that 54% of businesses identify data quality as their biggest challenge. You are definitely not alone in this struggle.
But what if you could finally connect all those data points? A central platform helps you unify all your data for one clear customer view.
In this guide, I’ll walk you through my top picks for the best customer data platform in 2025. These are the tools built to finally solve data chaos.
You’ll learn how to create unified profiles, segment audiences with precision, and ultimately boost your marketing ROI.
Let’s dive in.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Twilio Segment → | Marketing directors & data strategists | |
| 2 | Emarsys → | Sophisticated marketers | |
| 3 | Optimove → | Marketing directors & CTOs | |
| 4 | Lytics → | Engagement-focused organizations | |
| 5 | BlueConic → | Data-driven growth teams |
1. Twilio Segment
Struggling with fragmented customer data and missed personalization opportunities?
Twilio Segment helps unify customer data from web and mobile apps using a single API, addressing your core challenges.
This platform empowers you to build identity-resolved profiles for every customer, improving your ability to make data-driven decisions and deliver relevant experiences. You can easily overcome data silos.
It’s time to truly know your customers.
Twilio Segment solves your fragmented data challenge by collecting real-time data from any channel to create a unified customer view instantly. Its “Unify” feature helps bring all your customer data together across every channel.
The platform provides “Twilio Engage” to build personalized customer experiences, allowing you to orchestrate cross-channel customer journeys and deepen relationships with data-first marketing. You can also build dynamic audiences from real-time, complete profiles for targeted campaigns.
Additionally, with over 450 pre-built integrations, you can activate unified customer profiles to power your existing tools for advertising, analytics, CRM, and email marketing, helping you optimize ad spend and boost cross-sell and upsell by anticipating customer needs.
It truly transforms customer data into action.
Key features:
- Unify customer data: Collect real-time customer data from any channel into a single, unified view, providing a complete understanding of each individual customer.
- Personalized customer journeys: Build dynamic audiences from real-time profiles and orchestrate cross-channel customer journeys to deliver personalized experiences that deepen relationships.
- Data activation and privacy: Activate unified customer profiles across 450+ integrations, and maintain data integrity and user privacy with features like Protocols and Privacy Portal.
Learn more about Twilio Segment features, pricing, & alternatives →
Verdict: Twilio Segment empowers marketing directors, CTOs, and data strategists to overcome fragmented data by providing a unified customer view and enabling precise audience targeting. Its ability to collect real-time data and activate it across 450+ integrations makes it an excellent choice as a best customer data platform, proven by its 12.1 trillion API calls processed in 2023.
2. Emarsys
Struggling with fragmented customer data across your systems?
SAP Emarsys offers AI-powered marketing and customer data features, helping you unify disparate sources for better personalization.
It brings together multiple data sources in your business, allowing you to activate them across all your marketing channels.
You can finally unify your data.
This platform helps marketers deliver AI-powered personalized omnichannel engagement that delivers real business outcomes. With AI Marketing, you can access tools that predict, automate, and personalize every customer interaction, driving increased ROI. You can also execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale, ensuring consistent messaging across email, web, mobile, and ads. Plus, it integrates with technology partners for additional value and revenue streams.
Unlock true customer understanding.
While we’re discussing sophisticated marketing, understanding how to utilize best campaign management software is equally important for your success.
Key features:
- AI-Powered Personalization: Uses AI to enrich customer data and segments, turning insights into action across all your communication channels for deeply personalized experiences.
- Omnichannel Customer Engagement: Delivers consistent, relevant messaging across diverse channels like email, web, mobile, and ads, engaging customers wherever they are.
- Unified Customer Data: Consolidates multiple data sources to create comprehensive customer profiles, which you can activate for personalized interactions across all channels.
Learn more about Emarsys features, pricing, & alternatives →
Verdict: Emarsys excels at unifying fragmented customer data and powering personalized omnichannel engagement. With features like AI marketing and robust reporting, it helps overcome data silos and drive measurable business outcomes, making it the best customer data platform for sophisticated marketers.
3. Optimove
Struggling with fragmented customer data and impersonal marketing?
Optimove helps you orchestrate personalized multichannel campaigns leveraging a real-time Customer Data Platform (CDP) optimized by AI.
You can deliver personalized experiences in real-time across web, app, and various marketing channels, ensuring your messages resonate deeply and drive loyalty and engagement for your customers.
This moves you from product-led to truly customer-led marketing.
Optimove’s Customer-Led Marketing Platform is designed to help you drive loyalty and engage customers on their terms with innately intelligent marketing. It simplifies the creation, management, testing, and optimization of personalized content, helping you achieve marketing mastery.
You can combine CRM marketing and gamification, delivering personalized promotions with a CRM-powered promotion engine. This platform also supports real-time, personalized campaign messages during live sporting events, and executes customer-led campaigns across all marketing channels like email and in-app messaging. It gives you unprecedented visibility into daily industry-wide benchmarks and KPIs, helping you improve every customer KPI and achieve an average 33% increase in Customer Lifetime Value.
With Optimove, you gain the flexibility and agility to execute personalization-at-scale, maximizing customer lifetime value and improving campaign efficiency by 88%, as seen by brands like BetMGM. You can also tap into a vibrant customer community to share insights and explore exclusive content.
Achieve higher customer lifetime value.
While we’re discussing unifying data, knowing how to reclaim lost information is key. My guide on Android data recovery software helps you recover essential mobile data.
Key features:
- Real-time CDP and AI optimization: Orchestrates personalized multichannel campaigns and delivers real-time experiences across web, app, and marketing channels for optimal customer engagement.
- Customer-Led Marketing Platform: Drives loyalty and engages customers with intelligent marketing, enabling personalized content creation, management, testing, and optimization.
- Multichannel campaign execution: Supports personalized campaigns across native channels like email, in-app messaging, mobile push, and digital ads, with features for gamification and promotions.
Learn more about Optimove features, pricing, & alternatives →
Verdict: Optimove’s real-time CDP, AI optimization, and multichannel execution capabilities make it an excellent choice for marketing directors and CTOs seeking to unify fragmented data. It empowers you to build comprehensive customer profiles and deliver personalized experiences, validated by a 578% ROI and 33% increase in Customer Lifetime Value, proving it’s among the best customer data platform options.
4. Lytics
Struggling with fragmented customer data across systems?
Lytics’ XCDP helps you attract, engage, convert, and retain customers through personalized experiences. Its real-time capabilities provide instant, deep insights.
This platform empowers you to build accurate, comprehensive customer profiles, ensuring your marketing efforts are always on target. It’s about leveraging existing data.
Unify your customer data.
Lytics unifies customer data from various sources, making it simple to connect your tools. Its Composable CDP leverages your existing infrastructure, offering flexible personalization across all channels.
You can easily integrate it with your current tech stack. Lytics’ Real-Time CDP delivers instant insights, enabling personalized content and product recommendations to enhance workflows. It also helps you generate interest, foster engagement, drive conversions, and build loyalty.
It includes integrations with hundreds of pre-built connections, and AI to generate reusable templates, ensuring customer profiles and insights are directly accessible to creators and channel managers. This delivers the power of Lytics where you need it most.
Never miss another opportunity.
Key features:
- Real-time Personalization Engine: Delivers instant, deep customer insights and personalized content/product recommendations for every visitor, enhancing existing content workflows.
- Composable CDP Architecture: Leverages your current data infrastructure, offering flexible and scalable personalization across all channels with simple integration into your existing tech stack.
- Extensive Integrations and AI: Connects all your data and tools via hundreds of pre-built connections or AI-generated templates for rapid, reusable integration.
Learn more about Lytics features, pricing, & alternatives →
Verdict: Lytics excels by unifying fragmented customer data, enabling real-time personalization, and providing accurate customer profiles. Its composable architecture and extensive integrations make it a suitable choice as the best customer data platform for organizations aiming to drive engagement and boost ROI.
5. BlueConic
Struggling with fragmented customer data?
BlueConic’s Customer Data Platform is your path from scattered data to unified, actionable insights.
It collects declared data through quizzes and surveys, creating comprehensive customer profiles that cut costs and boost results immediately.
Unlock unstoppable growth from your first-party data.
BlueConic empowers you to personalize and optimize customer interactions with AI-powered, real-time capabilities. You can target smarter with predictive segments and look-alike models, minimizing wasted spend while maximizing impact.
It offers pre-configured solutions for common marketing challenges like lead generation and cart abandonment, ensuring you launch faster and see better returns. The platform is designed to unify data, create AI-powered segments, and activate across channels in real-time. This helps you understand customers, drive conversions, and create engagement.
Turn your customer data into customer growth.
Key features:
- Unify customer data: Consolidate fragmented customer data from various sources into single, comprehensive profiles for a complete customer view.
- AI-powered segmentation: Leverage artificial intelligence to create predictive segments, look-alikes, and next-best actions for precise targeting and optimized results.
- Real-time activation: Activate customer data across channels in real time, enabling personalized experiences and driving conversions instantly.
Learn more about BlueConic features, pricing, & alternatives →
Verdict: BlueConic stands out by turning first-party data into growth, offering features like AI-powered segmentation and real-time activation. It helped Essity achieve a 50% reduction in cost per acquisition, making it the best customer data platform for unifying data and boosting ROI.
6. ActionIQ
Struggling with fragmented customer data and impersonal experiences?
ActionIQ’s composable customer data platform (CDP) provides an AI-powered solution to unify your customer data.
This platform helps your marketing team to orchestrate AI-driven customer experiences across the enterprise, addressing siloed data challenges.
Time to unify your customer data.
ActionIQ helps you overcome fragmented data by combining Uniphore’s AI expertise with their composable customer data platform. This enables you to create comprehensive customer profiles.
You can leverage their CDP Agent within the Marketing AI suite to precisely segment audiences and deliver targeted campaigns. Their platform provides the data layer necessary for informed decision-making.
The comprehensive Enterprise AI platform offers capabilities like the Marketing AI suite, including the CDP Agent, to provide AI-powered automation to marketers. This allows you to integrate data from various sources, build unified customer views, and drive engagement.
Gain a unified customer view.
Before diving deeper, you might find my analysis of best web scraping tools helpful for collecting market data.
Key features:
- Composable Customer Data Platform: Integrates data from various sources to build unified customer profiles for precise targeting and personalization.
- Marketing AI Suite with CDP Agent: Provides AI-powered automation for marketers, enabling effective audience segmentation and campaign orchestration.
- Zero Data AI Cloud: Equips your organization with tools to fast-track AI deployments and drive measurable business outcomes without needing extensive data.
Learn more about ActionIQ features, pricing, & alternatives →
Verdict: ActionIQ, now part of Uniphore, is an IDC MarketScape and Forrester Wave leader for B2C CDPs. Its composable CDP, coupled with AI-powered marketing agents, makes it the best customer data platform for unifying fragmented data, enabling precise audience targeting, and delivering personalized experiences that drive ROI.
7. Bloomreach
Struggling with disconnected customer data across your systems?
Bloomreach offers Autonomous Marketing that uses AI to personalize individual customer interactions across over 13 channels like email, SMS, and web. This helps you build loyalty.
Their platform is designed to personalize every customer interaction, tackling the challenge of fragmented data by automating and simplifying your marketing efforts. This leads to greater efficiency.
Time to unify your customer experience.
Bloomreach unifies your customer and product data, enabling personalized experiences across every touchpoint. This empowers you to make informed decisions.
Their Autonomous Search understands shopper intent and gets smarter with each interaction, directly boosting your revenue per visit. You’ll help every customer find exactly what they need quickly.
Furthermore, Conversational Shopping acts as an AI-driven sales associate, offering proactive help and recommendations in real-time, significantly increasing your conversion rates. Bloomreach helps you understand customer data, acquire more customers, and grow your average order value.
Personalization drives incredible growth.
While optimizing your marketing strategy, understanding tools that enhance your content quality can be equally beneficial.
Key features:
- Autonomous Marketing: AI-powered marketing automation personalizes customer interactions across various channels, like email and SMS, reducing manual effort and boosting loyalty for your brand.
- Autonomous Search: AI-native commerce search and merchandising learn from shopper intent, maximizing revenue per visitor by helping customers efficiently find specific products.
- Conversational Shopping: AI-driven shopping conversations provide real-time assistance and recommendations, scaling your sales efforts and increasing conversion rates.
Learn more about Bloomreach features, pricing, & alternatives →
Verdict: Bloomreach is the best customer data platform if you seek to unify fragmented customer and product data to deliver personalized experiences across various channels. Their AI-driven features like Autonomous Marketing and Conversational Shopping directly address pain points such as siloed data and low conversion rates, as shown by TFG’s 39.8% higher Revenue per Visit.
8. Tealium
Struggling with fragmented customer data across your systems?
Tealium’s real-time data collection and quality features unify your customer information. This ensures you’re working with accurate, up-to-date data for better insights.
You can finally overcome siloed data, building comprehensive customer profiles. This allows for data-driven decision-making and insights.
Unlock the power of unified data.
Tealium helps you achieve this by collecting, unifying, and activating your customer data in real-time. It’s designed to provide you with high-quality, AI-ready analytics.
With over 1,300 turnkey integrations, you can leverage your existing tech stack without sacrificing insights. This includes connecting to your Cloud Data Warehouse and various ad platforms via Conversion API.
This platform prioritizes data security and customer privacy, ensuring compliance while powering AI initiatives with consented, filtered, and enriched data. It’s built to simplify IT workflows, enhance data security, and boost efficiency across marketing and business operations, helping you maximize ROI.
Real-time data powers smarter experiences.
Key features:
- Real-Time Data Collection & Quality: Collects and unifies customer data, ensuring high quality and privacy for immediate insights and activation across all systems.
- Predictive Insights & Personalization: Leverages real-time data to create unified customer profiles, enabling precise audience targeting and personalized customer experiences.
- Extensive Integrations & AI-Readiness: Offers over 1,300 turnkey integrations with your existing tech stack, preparing your data for powerful AI initiatives.
Learn more about Tealium features, pricing, & alternatives →
Verdict: Tealium stands out by providing an intelligent data platform designed for enterprises, offering real-time data collection, unification, and activation capabilities. Its extensive integrations and focus on data quality make it a strong contender for the best customer data platform, enabling you to drive personalized experiences and boost ROI.
9. Treasure Data
Are fragmented customer profiles holding you back?
Treasure Data offers an Intelligent CDP, built for unifying customer data and driving real-time personalization, helping you build a comprehensive customer view.
This Intelligent CDP empowers your team to gain deep insights into customer behavior and preferences, providing the right context for perfectly timed experiences.
It’s time to unlock your data’s full potential.
Treasure Data solves data fragmentation by bringing together first, second, and third-party data into a single Diamond Record, enabling limitless real-time activation. This helps you move beyond basic profiles to create truly personalized customer journeys.
With AI Decisioning and Real-Time Personalization, you can leverage historical and streaming data instantly. This empowers your marketing and CX teams to meet customers in the moment that matters, improving engagement and boosting retention. Their AI Agent Foundry also helps you build and refine AI agents, scaling your most strategic workflows and driving tangible outcomes like increased conversions and optimized marketing spend.
The platform includes AI Suites for personalization, engagement, and even creative applications, ensuring your teams have powerful tools for every customer interaction.
Save costs and drive results across your business.
Key features:
- Intelligent CDP and Diamond Record: Unify first, second, and third-party data for a comprehensive, real-time customer view, moving beyond traditional golden records.
- AI Decisioning and Real-Time Personalization: Leverage AI signals and activate historical and streaming data instantly to deliver perfectly timed, personalized customer experiences.
- AI Agent Foundry and Ecosystem: Build and refine AI agents to scale strategic workflows, empowering your teams and driving tangible business outcomes across various departments.
Learn more about Treasure Data features, pricing, & alternatives →
Verdict: Treasure Data provides an Intelligent CDP built for enterprise-level data unification and AI-powered insights, making it a strong contender for the best customer data platform. With features like the Diamond Record and AI Decisioning, it helps you drive personalized experiences, boost conversion rates by 30%, and optimize marketing spend by 20%.
10. Klaviyo
Struggling with fragmented customer data and disjointed experiences?
Klaviyo unifies your data into comprehensive customer profiles through 350+ pre-built integrations. This means you can finally see the full story of each customer.
This integrated approach eliminates siloed data, enabling you to build precise audience segments and create truly personalized experiences for your customers. You can anticipate their wants and deliver tailored messages.
Let’s make personalization effortless.
Klaviyo’s B2C CRM combines marketing, service, and analytics, offering real-time personalization and smarter decision-making. Its CDP unifies all your data, showing the full customer story and anticipating their wants.
You gain access to omnichannel marketing, integrating AI, data, and all your channels like email, SMS, mobile app, and WhatsApp. This ensures your messages make an impact across all the right channels.
With features like segmentation, flows, campaigns, and marketing analytics, you can understand what’s working and what’s next without all the noise. This allows you to optimize strategies and personalize customer service for happier customers and more sales.
You can drive real growth.
If you’re also looking into related software, my article on best patient engagement software covers important considerations for healthcare professionals.
Key features:
- Unified Customer Profiles: Klaviyo’s CDP collects data from over 350 sources to create comprehensive customer profiles, eliminating data silos and providing a complete view of each customer.
- Omnichannel Marketing: The platform supports various channels including email, SMS, mobile push, and WhatsApp, allowing you to coordinate and optimize campaigns for consistent, personalized engagement.
- AI-Powered Personalization: Klaviyo AI helps generate content, predict customer behavior, and optimize your marketing efforts, ensuring more relevant communications and increased ROI.
Learn more about Klaviyo features, pricing, & alternatives →
Verdict: Klaviyo stands out as a strong contender for the best customer data platform, providing a unified B2C CRM that integrates fragmented data, enables precise segmentation, and powers omnichannel marketing. Its robust analytics and AI capabilities, as demonstrated by customers like Harney & Sons with 114x ROI, drive personalized experiences, customer loyalty, and significant revenue growth.
Conclusion
Still struggling with scattered data?
Choosing a tool that actually unifies your data, instead of just adding another silo, is a huge challenge. The wrong choice wastes time and budget.
Even when you choose a CDP, a Gartner report shows that 47% of CDP capabilities go unused. That means you’re likely paying for features your business isn’t even benefiting from, which defeats the purpose.
Here’s what I recommend.
After reviewing these tools, I found Twilio Segment is the best for unifying customer data from all sources with its single API approach.
Its power to create unified profiles and activate them across 450+ integrations is a true game-changer. It’s the best customer data platform for turning data chaos into real clarity and ROI.
Speaking of leveraging data for business growth, a robust marketing planning software can centralize your campaigns.
I suggest you create a free account with Twilio Segment and see how quickly it organizes your data.
Unlock true personalization and boost ROI.
