Struggling to find buyers ready to engage?
You’re spending your budget trying to engage entire markets, but only a fraction of accounts are actually looking for a solution right now.
This spray-and-pray approach wastes your marketing budget and leaves your sales pipeline looking thin, frustrating both your team and your leadership.
According to Martal Group, only 5% of B2B buyers are actively in-market at any given time. This means 95% of your efforts could be completely mistimed without the right strategy.
The key is to focus on high-intent accounts that are ready to buy. Account-based marketing (ABM) software makes this possible.
In this guide, I’ll cut through the noise and show you my top picks for the best account based marketing software to help you accelerate your pipeline.
Before diving deeper into ABM, you might find my analysis of best sales tax software helpful for overall business accuracy.
You’ll learn how these tools identify your most valuable accounts and automate personalized engagement, so your sales team can focus on closing deals.
Let’s dive in.
Quick Summary:
# | Software | Rating | Best For |
---|---|---|---|
1 | Demandbase → | Enterprise GTM teams | |
2 | HubSpot → | Mid-market B2B companies | |
3 | DemandScience → | Pipeline-focused marketers | |
4 | RollWorks → | ABM Strategists & directors | |
5 | Apollo → | AI-powered SMB sales teams |
1. Demandbase
Struggling to find and engage target accounts?
Demandbase offers Account Identification and Orchestration to overcome evaluation paralysis.
This means you can find and prioritize accounts with precision, moving past basic targeting to genuine personalization at scale.
Unify your go-to-market strategy.
Demandbase One helps your GTM teams clearly see the “who, what, when, and why” along customer journeys. This allows you to integrate your CRM, MAP, and web activity data with third-party firmographic, technographic, and intent signals to know who is in-market.
Additionally, AI-powered insights reveal your next best actions across marketing, advertising, and sales. Plus, the platform supports over 85 tech integrations to automate tasks, ensuring data flows where you need it for unified, effective campaigns, reducing manual effort. The result is accelerated revenue and efficient deal closing.
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Key features:
- Account Identification & Orchestration: Identifies and prioritizes target accounts using advanced data and AI for personalized engagement at scale.
- Unified Go-to-Market Platform: Integrates your tech stack, enabling seamless data flow and real-time insights across marketing, sales, and advertising.
- AI-Powered Insights: Delivers transparent, tunable go-to-market intelligence to confidently know who, how, when, and where to target.
Learn more about Demandbase features, pricing, & alternatives →
Verdict: Demandbase is the best account based marketing software if you need to unify disparate data sources, leverage AI for actionable insights, and ensure cross-functional alignment. It’s designed to accelerate pipeline growth, with users reporting 3X increase in conversions and +83% increase in pipeline velocity.
2. HubSpot
Struggling to personalize at scale and prove ABM ROI?
HubSpot’s AI-powered Customer Platform helps you unify marketing, sales, and service. This means you can create campaigns with automation and AI.
You’ll find it much easier to generate leads and automate marketing. This also helps build a pipeline of high-quality prospects.
Here’s how you can gain clarity.
HubSpot’s integrated platform ensures your teams have a unified view of the customer, fostering better collaboration. Their AI-powered marketing software helps you generate leads and automate marketing, while Sales Hub builds pipelines and helps close deals. This includes a Breeze prospecting agent to automate sales outreach, which is a game-changer for efficiency. Additionally, the Content Hub offers AI assistance to create and manage conversion-optimized and on-brand content quickly, enabling you to deliver personalized experiences and track impact at the account level.
Accelerate pipeline growth and measure success.
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Key features:
- AI-powered Customer Platform: Unifies marketing, sales, and service on one platform, enabling personalized customer experiences and efficient cross-functional collaboration.
- Breeze AI Agents: Digital workers that scale support, automate sales prospecting, and accelerate content creation, reducing manual effort and improving efficiency.
- Smart CRM: Centralizes customer data, teams, and tech stacks with AI-powered reporting and contact management, providing a unified view of the customer journey.
Learn more about HubSpot features, pricing, & alternatives →
Verdict: HubSpot’s comprehensive, AI-powered platform makes it the best account based marketing software, especially for mid-market B2B companies. With features like automated lead generation, sales pipeline building, and AI agents, it addresses personalization and efficiency challenges. After one year, HubSpot customers acquire 129% more leads and close 36% more deals.
3. DemandScience
Struggling to grow your pipeline without complexity?
DemandScience provides all the levers you need, from smarter campaigns to better leads, simplifying B2B marketing.
This means you can focus on growing your pipeline without compromises, turning data into decisions that truly matter for your business.
Let’s simplify your marketing efforts.
DemandScience helps you connect with buyers where it matters most, enabling intent-driven campaigns to engage them when they’re ready to act. You can deliver messages that drive action and reach decision-makers when it counts.
Their global data footprint and unparalleled accuracy provide the insights you need to target the right buyers and grow your pipeline. This technology simplifies campaign scaling and optimization, while their team of specialists offers strategic guidance to ensure your success. They offer solutions like Demand for high-quality leads, Advertising for targeted reach, and Verify to cleanse your data for clearer results.
This comprehensive approach helps you reduce manual effort, improve cross-functional collaboration, and achieve measurable pipeline growth.
Grow your pipeline with confidence.
If you’re also looking into scaling your marketing efforts, my article on best channel marketing system provides comprehensive guidance.
Key features:
- Intent-Driven Campaigns: Engage buyers when they are ready to act with targeted strategies, improving your conversion rates and pipeline velocity.
- High-Quality Leads: Access a global data footprint for unparalleled accuracy, ensuring you connect with the right decision-makers who are sales-ready.
- Campaign Scale Without Complexity: Utilize machine learning-powered analytics and expert guidance to simplify campaign execution and optimization, freeing up your team’s time.
Learn more about DemandScience features, pricing, & alternatives →
Verdict: DemandScience stands out as a strong contender for the best account based marketing software, offering flexible solutions that simplify complexity and deliver proven results. Their focus on intent-driven campaigns and high-quality leads, supported by a global data footprint and expert team, helps you achieve measurable ROI and confidently demonstrate pipeline growth to stakeholders.
4. RollWorks
Struggling to align sales and marketing for revenue growth?
RollWorks streamlines your Account-Based Marketing (ABM) strategy, helping you engage high-value accounts confidently.
This platform helps you identify your best-fit target accounts and delivers deep buyer insights and actionable recommendations for measurable revenue impact.
Your road to revenue starts here.
RollWorks solves evaluation paralysis by offering account-based execution made easy, whether you’re just starting or scaling up. The solution helps you grow revenue by focusing on the right accounts at the right time.
You can drive revenue with intelligence and cross-channel engagement, targeting your most valuable accounts and aligning your ABM investments to business outcomes. This means you eliminate waste with precision advertising, achieving unmatched reach and engagement with AI-driven account and persona-based targeting.
Additionally, you can understand how your advertising investments are influencing topline revenue growth, ensuring your efforts lead to demonstrable results. With RollWorks, you can achieve a 50 percent new opportunity rate with existing customers targeted with ABM.
This tool helps you scale your ABM.
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Key features:
- Account-Based Marketing (ABM) solution: Helps you identify best-fit target accounts and delivers deep buyer insights and actionable recommendations for measurable revenue impact.
- Account-Based Advertising: Enhances your display advertising with AI-driven account and persona-based targeting for unmatched reach and engagement.
- Cross-channel engagement: Integrates ABM and advertising to ensure your investments are aligned to business outcomes and influence topline revenue growth.
Learn more about RollWorks features, pricing, & alternatives →
Verdict: RollWorks is a powerful solution for Marketing Directors and ABM Strategists seeking the best account based marketing software, offering features like AI-driven targeting, cross-channel engagement, and robust analytics. It’s ideal for scaling ABM efforts and aligning sales and marketing to achieve significant pipeline growth and measurable ROI.
5. Apollo
Struggling to find and engage your ideal accounts?
Apollo’s Pipeline Builder leverages B2B prospecting data to find the right people and book quality meetings. This means you can overcome evaluation paralysis by identifying truly relevant accounts from a massive database.
Their B2B database, coupled with AI assistants for smarter outbound, ensures you’re not just targeting, but personalizing outreach across every channel. The result: better data, smarter AI, and easier automation.
Here’s how Apollo empowers your ABM efforts.
Apollo’s Go-To-Market platform unifies your customer data, centralizing deal management and enabling end-to-end sales execution within a single command center. You can manage your entire sales cycle seamlessly.
The platform offers a meeting scheduler and recording software in one, complete with pre-meeting AI insights and instant AI transcription. This significantly reduces manual effort by automating follow-up emails and CRM updates. Additionally, Data Enrichment keeps your CRM and marketing automation data accurate with richer prospect profiles and efficient CSV cleanup, integrating with any system via API.
Plus, you get robust integrations with your favorite GTM tools and workflow automation, simplifying complex processes. You can even use their Chrome Extension to prospect anywhere.
Your sales cycle becomes unified and optimized.
Key features:
- Pipeline Builder: Find the right prospects using B2B prospecting data and AI assistance for smarter outbound, enabling personalized outreach across multiple channels.
- Data Enrichment: Keep your CRM and marketing automation data perpetually fresh and actionable, with rich prospect profiles and efficient CSV cleanup capabilities.
- Go-To-Market Platform: Manage your entire sales cycle on unified customer data, offering end-to-end sales execution, centralized deal management, and seamless CRM integrations.
Learn more about Apollo features, pricing, & alternatives →
Verdict: Apollo stands out as a best account based marketing software due to its comprehensive AI-powered platform for finding and engaging leads. Its B2B data, AI assistants, and end-to-end Go-To-Market functionality, proven by customer success like 4x meetings booked, directly address the need for automated account prioritization and measurable ROI.
6. ZoomInfo
Struggling to convert accounts into pipeline?
Your team can leverage ZoomInfo’s unified platform for powerful GTM motions.
This means you can discover, engage, and convert your ideal customer accounts with precision and efficiency. You’ll stop wasting resources on unqualified leads.
Here’s how you streamline your go-to-market.
ZoomInfo helps you identify and prioritize high-value accounts with real-time intent signals. This allows your marketing and sales teams to align on the best opportunities for engagement.
You can then build targeted campaigns using a comprehensive database, including contact and company intelligence. This enables you to craft personalized messages that resonate deeply with your prospects, leading to higher engagement. The result is an integrated approach that drives pipeline growth. Your team can also track campaign performance with advanced analytics, proving ROI.
The result? Accelerated pipeline growth for your business.
While we’re discussing integrated approaches to data, you might find my analysis of best IoT software helpful for unifying diverse systems.
Key features:
- Access comprehensive B2B data: Gain access to accurate contact and company information to build precise target account lists and personalize your outreach efforts.
- Identify buying intent: Leverage real-time intent signals to prioritize accounts actively researching solutions like yours, ensuring your marketing efforts are highly relevant.
- Automate engagement workflows: Streamline your ABM campaigns with automated sequences and playbooks, ensuring consistent, timely interactions across multiple channels.
Learn more about ZoomInfo features, pricing, & alternatives →
Verdict: ZoomInfo stands out as a best account based marketing software, offering a unified platform to identify, engage, and convert high-value accounts. Its robust data, intent signals, and workflow automation address the critical pain points of ABM strategists seeking measurable pipeline growth.
7. Metadata.io
Tired of pipeline growth feeling like a guessing game?
Metadata.io uses AI agents to automate paid campaign execution across multiple channels, saving you immense time.
This means you can automate your paid campaigns and drive more revenue without additional headcount.
Ready for real-time campaign optimization?
Metadata.io steps in to automate tasks like targeting, bidding, creative testing, and budget optimization across LinkedIn, Google, Facebook, and more. Their AI agents, like Bid Agent and Analyst Agent, ensure you launch campaigns faster and optimize ad spend, effectively eliminating wasted ad spend. This allows you to ditch the native channel guesswork and focus on strategic initiatives.
You can also run campaign experiments at a scale no human can, while optimizing campaigns for pipeline and revenue, not just clicks. Plus, Metadata.io enriches leads with verified business data, delivering high-quality prospects to your sales team.
The result is more qualified pipeline.
While optimizing various marketing channels, you might also be interested in my guide on best App Store Optimization tools.
Key features:
- AI-driven campaign automation across channels like LinkedIn and Google, automating bidding, creative testing, and budget optimization for less busywork and more pipeline.
- Patented audience targeting (MetaMatch) utilizes 10+ data sources and connects personal/business identities for precise B2B targeting, leading to higher match rates and better lead quality.
- Revenue optimization focus goes beyond leads by automatically shifting budget to ads that drive pipeline and shutting down poor performers, maximizing your ROI.
Learn more about Metadata.io features, pricing, & alternatives →
Verdict: Metadata.io offers a comprehensive, AI-driven platform for B2B marketers, automating paid media campaigns from execution to revenue optimization. Its patented targeting and ability to track campaign performance to closed-won deals make it a strong contender for the best account based marketing software, freeing up your team to focus on strategy.
8. Leadfeeder
Are you struggling to convert website visitors into high-value leads?
Leadfeeder helps you identify anonymous website traffic, turning those pageviews into pipeline opportunities.
This means you can uncover hidden leads and act on buying intent, without relying solely on form submissions, which often miss 98% of your visitors.
It’s time to find your ready-to-buy sales leads.
Here’s how Leadfeeder helps your team proactively engage accounts. You can identify the names of companies visiting your website and see their exact behavior, even if employees work remotely.
Additionally, you can qualify high-potential leads using over 50 behavioral and firmographic filters to score visitors based on web activity. Plus, you can connect with decision-makers by searching a robust global database and filtering contacts by job role or seniority.
The result is a quality, prioritized lead list that empowers your sales team to beat competitors to the sale and build better pitches.
Before diving deeper, you might find my analysis of best CRM software helpful.
Key features:
- Identify website visitors: Turn anonymous website traffic into real company names and reveal their exact behavior, even for remote employees, ensuring no opportunity is missed.
- Qualify high-potential leads: Utilize over 50 behavioral and firmographic filters to score visitors automatically, focusing your efforts on companies with the highest buying intent.
- Connect and sync with CRM: Find key decision-makers, export contact details, and seamlessly integrate with major CRM and marketing automation tools for synchronized data and reporting.
Learn more about Leadfeeder features, pricing, & alternatives →
Verdict: Leadfeeder shines as a top contender for best account based marketing software, transforming anonymous website visits into qualified leads. Its ability to identify companies, even remote workers, coupled with robust filtering and CRM integrations, empowers your team to prioritize outreach and increase pipeline growth, as demonstrated by a 34% increase in qualified sales leads for users like Quru.
Conclusion
Tired of wasting your marketing budget?
Choosing the right ABM platform feels overwhelming. With so many options promising similar outcomes, it’s tough to find the best fit for your company.
According to Pipeline ZoomInfo, dedicated platforms allow for measurable campaign performance optimization. This means you finally stop guessing and start seeing real, trackable results from all of your ABM efforts.
Here’s what I recommend.
From my experience, Demandbase is the clear winner. It effectively cuts through the noise by unifying your entire GTM strategy with powerful, AI-powered insights.
Users report a stunning 3X increase in conversions. When you implement the best account based marketing software like this, you truly align your teams and accelerate revenue.
For additional insights into engaging your audience, my analysis of best audience response software provides valuable perspectives.
I highly suggest you learn more about Demandbase on their website. See for yourself how their platform can directly impact your pipeline growth.
Your sales team will thank you.