Adentro
Adentro is a marketing platform that links in-store customer visits to online profiles using guest WiFi to help physical businesses track walk-through conversions and automate personalized marketing campaigns.
Ivy Mobility
Ivy Mobility provides a unified cloud-based platform designed to help consumer goods companies manage direct store delivery, retail execution, and distribution operations efficiently.
Quick Comparison
| Feature | Adentro | Ivy Mobility |
|---|---|---|
| Website | adentro.com | ivymobility.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2002 |
| Headquarters | San Francisco, USA | Singapore, Singapore |
Overview
Adentro
Adentro helps you bridge the gap between your online marketing efforts and real-world customer traffic. By leveraging your existing guest WiFi, the platform automatically captures customer contact information when they visit your physical location. This allows you to build a robust database of actual visitors without requiring manual sign-ups or paper forms. You can then see exactly when customers return and which marketing emails successfully drove them back through your doors.
You can use these insights to send automated, behavior-based messages, such as 'we miss you' emails to lapsed customers or birthday rewards. The platform provides a clear 'Walk-Through Rate' metric, so you finally know the true ROI of your digital advertising. It is specifically designed for brick-and-mortar businesses like restaurants, retail stores, and entertainment venues that need to understand their customers' offline behavior as clearly as their online actions.
Ivy Mobility
Ivy Mobility offers a comprehensive suite of tools specifically built for the consumer packaged goods (CPG) and distribution industries. You can manage your entire route-to-market strategy from a single platform, connecting your field sales teams, delivery drivers, and merchandisers with real-time data. The software helps you eliminate manual paperwork and fragmented processes by digitizing store audits, order captures, and inventory tracking.
You can optimize your distribution network using integrated modules for direct store delivery (DSD) and route accounting. The platform allows your field reps to access historical sales data and personalized promotions on their mobile devices, helping them sell more effectively during every store visit. Whether you are a mid-sized distributor or a global enterprise, you can scale these capabilities to match your specific territory requirements and retail execution goals.
Overview
Adentro Features
- WiFi Data Capture Collect customer emails and social profiles automatically when guests connect to your in-store WiFi network.
- Walk-Through Tracking Track when a customer visits your store after seeing an ad or receiving an email to measure true conversion.
- Automated Smart Messages Trigger personalized emails based on real-world behavior, like visiting a certain number of times or staying away too long.
- Reputation Management Prompt your most frequent visitors to leave private feedback or public reviews on sites like Yelp and Google.
- Customer Personas View detailed profiles of your customers, including visit frequency, dwell time, and demographic insights to tailor your marketing.
- Lookalike Audiences Export your best customer data to social platforms to find new prospects who behave just like your top spenders.
Ivy Mobility Features
- Retail Execution. Guide your field reps through perfect store visits with digital audits, planogram checks, and automated task lists.
- Direct Store Delivery. Manage your entire delivery process from van loading to invoice settlement and payment collection in real-time.
- Route Accounting. Track your inventory and financial transactions accurately across every route to prevent leakage and improve cash flow.
- Order Management. Capture orders instantly on mobile devices with access to live inventory levels and customer-specific pricing rules.
- Promotions Management. Execute and track trade promotions at the store level to ensure your marketing spend drives actual sales.
- Digital Merchandising. Capture photos of shelf displays and track competitor activity to maintain your brand standards across all retail locations.
Pricing Comparison
Adentro Pricing
Ivy Mobility Pricing
Pros & Cons
Adentro
Pros
- Automates contact collection without interrupting the guest experience
- Provides clear data on physical store visits from digital ads
- Easy setup that works with most existing WiFi hardware
- Helps increase positive online reviews from verified actual customers
Cons
- Requires customers to opt-in to WiFi for data collection
- Pricing is not transparent and requires a sales call
- Dashboard can feel overwhelming for very small business owners
Ivy Mobility
Pros
- Deeply specialized features for the consumer goods industry
- Strong offline capabilities for field reps in remote areas
- Highly configurable workflows to match specific business processes
- Consolidates multiple field functions into one mobile application
Cons
- Initial configuration requires significant time and planning
- User interface has a learning curve for non-technical staff
- Custom pricing makes it difficult for quick budget comparisons