Adjust
Adjust is a mobile marketing analytics platform that provides app developers with tools for measurement, fraud prevention, and automated campaign optimization to drive sustainable growth.
RedTrack
RedTrack is an ad tracking and conversion attribution platform that helps media buyers and e-commerce businesses unify their marketing data to optimize campaign performance and accurately measure ROI.
Quick Comparison
| Feature | Adjust | RedTrack |
|---|---|---|
| Website | adjust.com | redtrack.io |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $149/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2017 |
| Headquarters | Berlin, Germany | Vilnius, Lithuania |
Overview
Adjust
Adjust gives you the tools to measure and optimize your entire mobile marketing journey in one place. You can track where your users come from, how they interact with your app, and which campaigns deliver the highest lifetime value. By centralizing your data, you eliminate guesswork and focus your budget on the channels that actually drive ROI.
The platform protects your marketing spend with built-in fraud prevention that blocks fake installs in real-time. You can also automate repetitive bid and budget adjustments across multiple ad networks directly from the dashboard. Whether you are launching your first app or scaling a global portfolio, it provides the granular insights needed to grow your user base efficiently.
RedTrack
RedTrack is a privacy-friendly tracking and attribution solution designed to help you make sense of your marketing data. Instead of jumping between different ad managers, you get a single dashboard that consolidates clicks, costs, and conversions from all your traffic sources. It uses server-side tracking to bypass browser restrictions and ad blockers, ensuring your data remains accurate and actionable.
You can manage complex multi-channel campaigns, track the entire customer journey, and automate your optimization rules to pause underperforming ads instantly. Whether you are running a high-volume affiliate operation or scaling an e-commerce brand, the platform provides the granular insights you need to lower your customer acquisition costs and increase your return on ad spend.
Overview
Adjust Features
- Mobile Attribution Track every install and post-install event back to the specific marketing source to see what drives growth.
- Fraud Prevention Suite Block fraudulent ad injections and fake installs in real-time to ensure you only pay for real users.
- App Analytics Analyze user behavior within your app to identify where people drop off and how to improve retention.
- Audience Builder Create custom user segments based on behavior and export them directly to ad networks for retargeting.
- Campaign Automation Scale your winning campaigns by setting automated rules for bids and budgets across all your ad partners.
- Subscription Tracking Measure the full lifecycle of your app subscriptions including renewals, cancellations, and trial conversions automatically.
RedTrack Features
- Conversion Attribution. Track every click and conversion across multiple channels to see exactly which ads are generating revenue for your business.
- Server-Side Tracking. Bypass cookie restrictions and ad blockers using server-to-server integration to ensure 100% accuracy in your marketing data reports.
- Automation Rules. Set custom rules to automatically pause losing campaigns or scale winning ads based on real-time performance metrics you define.
- Multi-Touch Attribution. Analyze the entire path to purchase by assigning value to every interaction a customer has with your brand before buying.
- Real-Time Reporting. Access instant updates on your campaign performance so you can make data-driven decisions without waiting for manual data uploads.
- Affiliate Management. Launch and manage your own affiliate or referral programs with built-in tracking, white-label portals, and automated payout calculations.
Pricing Comparison
Adjust Pricing
RedTrack Pricing
- Up to 50,000 conversions/month
- Unlimited tracking domains
- Real-time statistics
- Basic automation rules
- Email support
- 1 year of data retention
- Everything in Grow, plus:
- Up to 250,000 conversions/month
- Advanced automation & scaling
- Multi-touch attribution models
- Publisher/Affiliate management
- Priority support
Pros & Cons
Adjust
Pros
- Highly accurate real-time attribution data
- Industry-leading mobile ad fraud prevention
- Clean and intuitive user interface
- Excellent technical support and documentation
- Seamless integration with major ad networks
Cons
- Premium pricing compared to smaller competitors
- Steep learning curve for advanced features
- Custom pricing requires sales team interaction
RedTrack
Pros
- Highly accurate server-side tracking bypasses ad blockers
- Consolidates all ad spend and revenue in one view
- Powerful automation rules save hours of manual work
- Responsive technical support team helps with complex setups
Cons
- Initial technical setup has a steep learning curve
- Interface can feel overwhelming for beginner marketers
- Pricing is higher than basic entry-level trackers