Adjust
Adjust is a mobile marketing analytics platform that provides app developers with tools for measurement, fraud prevention, and automated campaign optimization to drive sustainable growth.
TapMango
TapMango is a comprehensive customer loyalty and marketing platform designed to help retail businesses and restaurants increase customer retention through integrated rewards, mobile apps, and automated communication tools.
Quick Comparison
| Feature | Adjust | TapMango |
|---|---|---|
| Website | adjust.com | tapmango.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2012 |
| Headquarters | Berlin, Germany | Toronto, Canada |
Overview
Adjust
Adjust gives you the tools to measure and optimize your entire mobile marketing journey in one place. You can track where your users come from, how they interact with your app, and which campaigns deliver the highest lifetime value. By centralizing your data, you eliminate guesswork and focus your budget on the channels that actually drive ROI.
The platform protects your marketing spend with built-in fraud prevention that blocks fake installs in real-time. You can also automate repetitive bid and budget adjustments across multiple ad networks directly from the dashboard. Whether you are launching your first app or scaling a global portfolio, it provides the granular insights needed to grow your user base efficiently.
TapMango
TapMango provides you with a robust toolkit to turn one-time visitors into lifelong customers. Instead of a simple punch card, you get a sophisticated loyalty ecosystem that integrates directly with your existing point-of-sale system. You can launch custom branded key tags, a mobile app, and an in-store tablet interface that makes signing up effortless for your customers.
The platform allows you to automate your marketing workflows based on real customer behavior. You can send targeted SMS, push notifications, and emails to win back lost customers or reward your most frequent spenders. It solves the problem of declining customer retention by giving you the data and communication channels needed to stay top-of-mind without manual effort.
Overview
Adjust Features
- Mobile Attribution Track every install and post-install event back to the specific marketing source to see what drives growth.
- Fraud Prevention Suite Block fraudulent ad injections and fake installs in real-time to ensure you only pay for real users.
- App Analytics Analyze user behavior within your app to identify where people drop off and how to improve retention.
- Audience Builder Create custom user segments based on behavior and export them directly to ad networks for retargeting.
- Campaign Automation Scale your winning campaigns by setting automated rules for bids and budgets across all your ad partners.
- Subscription Tracking Measure the full lifecycle of your app subscriptions including renewals, cancellations, and trial conversions automatically.
TapMango Features
- Custom Branded App. Launch your own mobile app so customers can track points, view promotions, and receive push notifications directly on their phones.
- Customer Facing Tablet. Place a sleek tablet at your checkout to let customers sign up, check in, and browse rewards independently.
- Automated Marketing. Set up triggers to automatically send birthday rewards or 'we miss you' messages when a customer hasn't visited lately.
- SMS & Email Campaigns. Send instant text messages or beautiful emails to your entire customer base to announce flash sales or new products.
- Online Ordering. Accept orders through your website or mobile app and let customers earn or redeem loyalty points automatically.
- Review Management. Prompt your happiest customers to leave positive reviews on Google and Yelp to boost your local search ranking.
Pricing Comparison
Adjust Pricing
TapMango Pricing
Pros & Cons
Adjust
Pros
- Highly accurate real-time attribution data
- Industry-leading mobile ad fraud prevention
- Clean and intuitive user interface
- Excellent technical support and documentation
- Seamless integration with major ad networks
Cons
- Premium pricing compared to smaller competitors
- Steep learning curve for advanced features
- Custom pricing requires sales team interaction
TapMango
Pros
- Highly customizable rewards structures fit any business model
- Seamless integration with popular point-of-sale systems
- Physical branded key tags increase brand visibility
- Excellent customer support during the initial setup phase
- Comprehensive reporting on customer spending and behavior
Cons
- Initial setup and hardware costs can be high
- The backend interface has a slight learning curve
- SMS credits may require additional costs for high-volume users