Google Ad Manager
Google Ad Manager is a comprehensive ad exchange platform that helps large publishers manage their direct sales, indirect inventory, and programmatic advertising across multiple screens and formats in one place.
Revive Adserver
Revive Adserver is a free, open-source ad serving system that enables publishers, ad networks, and advertisers to manage internal campaigns and third-party interactive ads across websites and mobile apps.
Quick Comparison
| Feature | Google Ad Manager | Revive Adserver |
|---|---|---|
| Website | admanager.google.com | revive-adserver.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✓ 30 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✘ No product demo |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2008 | 2013 |
| Headquarters | Mountain View, USA | Manchester, United Kingdom |
Overview
Google Ad Manager
Google Ad Manager provides you with a unified platform to manage all your advertising revenue streams. Whether you are selling ads directly to clients or using programmatic exchanges, you can oversee your entire inventory from a single interface. It combines the features of a traditional ad server with the power of a supply-side platform, allowing you to maximize the value of every impression across mobile, desktop, and connected TV.
You can set up complex delivery rules, manage granular targeting, and access deep reporting to understand your audience better. The platform is designed specifically for publishers with significant traffic who need to balance multiple demand sources. By using its integrated tools, you can reduce manual overhead and ensure your most valuable ad space goes to the highest bidder in real-time.
Revive Adserver
Revive Adserver is a self-hosted ad management platform that gives you full control over your advertising ecosystem. Instead of relying on third-party hosted services, you can install this software on your own servers to manage banners, track impressions, and monitor click-through rates across multiple websites. It serves as a central hub where you can define complex delivery rules and ensure your ads reach the right audience at the right time.
You can use the platform to serve your own direct-sold advertisements or integrate with external ad networks to fill unsold inventory. Because it is open-source, you avoid the recurring licensing fees associated with proprietary platforms while maintaining complete ownership of your data. It is ideal for independent publishers and niche ad networks that require a customizable, private solution for digital asset delivery.
Overview
Google Ad Manager Features
- Unified First-Look Open your inventory to programmatic demand in real-time to ensure you always get the highest possible price for every impression.
- Granular Inventory Management Organize your ad units by size, position, or audience segment to give advertisers exactly what they want to buy.
- Advanced Targetting Deliver your ads to specific users based on their geography, device type, connection speed, or custom data points you define.
- Integrated Reporting Generate detailed reports on impressions, clicks, and revenue to see exactly which parts of your site perform best.
- Video Ad Management Manage your video inventory across web and apps with support for industry standards like VAST and VPAID protocols.
- Dynamic Allocation Let the system automatically choose between your direct deals and programmatic bids to maximize your total revenue automatically.
Revive Adserver Features
- Campaign Management. Define your start and end dates, set total impression targets, and organize your banners into logical groupings for easier tracking.
- Advanced Targeting. Deliver your ads based on specific criteria like geographic location, browser type, language, or even custom delivery rules you define.
- Detailed Reporting. Monitor your performance in real-time with comprehensive statistics on impressions, clicks, and conversion rates for every active campaign.
- Frequency Capping. Control how often a specific visitor sees your ad to prevent creative fatigue and improve your overall user experience.
- Zone Management. Group your website's ad spaces into zones so you can easily link multiple banners to specific areas of your site.
- Third-Party Support. Integrate tags from other ad networks seamlessly to ensure you always have content running even when direct sales are low.
Pricing Comparison
Google Ad Manager Pricing
- Up to 90M monthly impressions
- Standard display and video ads
- Basic reporting and forecasting
- Self-service support tools
- Access to AdSense and AdX
- Everything in Small Business, plus:
- Unlimited monthly impressions
- Advanced Audience Management
- Open Bidding capabilities
- Dedicated technical support
- Detailed data transfer files
Revive Adserver Pricing
- Self-hosted software
- Unlimited ad impressions
- Full source code access
- Community-based support
- No monthly licensing fees
- Everything in Community, plus:
- Managed cloud hosting
- Automatic software updates
- Technical email support
- Up to 1 million impressions
- SSL support included
Pros & Cons
Google Ad Manager
Pros
- Unmatched integration with Google's massive advertiser ecosystem
- Reliable infrastructure that handles high traffic volumes easily
- Highly granular control over ad delivery and targeting
- Free version is extremely generous for growing publishers
Cons
- Steep learning curve for new ad managers
- Customer support is limited for free tier users
- Interface can feel cluttered and overly technical
- Reporting can take time to process large datasets
Revive Adserver
Pros
- Completely free to use for self-hosted community version
- Full ownership and privacy of your advertising data
- Highly customizable through plugins and source code access
- No limits on the number of ads or campaigns
- Supports a wide variety of rich media formats
Cons
- Requires technical knowledge to install and maintain
- Self-hosting puts the burden of security on you
- Interface feels dated compared to modern SaaS tools