Adjust
Adjust is a mobile marketing analytics platform that provides app developers with tools for measurement, fraud prevention, and automated campaign optimization to drive sustainable growth.
Google AdMob
Google AdMob is a mobile advertising platform that helps you earn revenue by showing targeted ads in your iOS and Android apps through global demand and advanced mediation.
Quick Comparison
| Feature | Adjust | Google AdMob |
|---|---|---|
| Website | adjust.com | admob.google.com |
| Pricing Model | Custom | Free |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2006 |
| Headquarters | Berlin, Germany | Mountain View, USA |
Overview
Adjust
Adjust gives you the tools to measure and optimize your entire mobile marketing journey in one place. You can track where your users come from, how they interact with your app, and which campaigns deliver the highest lifetime value. By centralizing your data, you eliminate guesswork and focus your budget on the channels that actually drive ROI.
The platform protects your marketing spend with built-in fraud prevention that blocks fake installs in real-time. You can also automate repetitive bid and budget adjustments across multiple ad networks directly from the dashboard. Whether you are launching your first app or scaling a global portfolio, it provides the granular insights needed to grow your user base efficiently.
Google AdMob
Google AdMob is a mobile advertising platform that helps you monetize your iOS and Android apps by displaying high-quality ads to your global audience. You can generate revenue through various ad formats, including banners, interstitials, and rewarded videos, while maintaining a great user experience. By connecting you to millions of advertisers through Google’s extensive network, the platform ensures high fill rates and competitive earnings for your app business.
You can also use powerful mediation tools to manage multiple ad networks from a single place, driving up competition for your ad slots. The platform provides detailed analytics integrated with Google Analytics, allowing you to track user engagement and lifetime value. Whether you are an independent developer or a large gaming studio, you can scale your revenue while keeping your app free for users.
Overview
Adjust Features
- Mobile Attribution Track every install and post-install event back to the specific marketing source to see what drives growth.
- Fraud Prevention Suite Block fraudulent ad injections and fake installs in real-time to ensure you only pay for real users.
- App Analytics Analyze user behavior within your app to identify where people drop off and how to improve retention.
- Audience Builder Create custom user segments based on behavior and export them directly to ad networks for retargeting.
- Campaign Automation Scale your winning campaigns by setting automated rules for bids and budgets across all your ad partners.
- Subscription Tracking Measure the full lifecycle of your app subscriptions including renewals, cancellations, and trial conversions automatically.
Google AdMob Features
- AdMob Mediation. Manage multiple ad networks in one place to increase competition for your ad space and boost your overall revenue.
- Bidding Technology. Call all participating ad sources simultaneously so the highest payer always wins the ad spot in real-time.
- Rewarded Ad Formats. Offer your users in-app incentives like extra lives or virtual currency in exchange for watching a short video advertisement.
- Native Ad Integration. Customize the look and feel of your ads to match your app's design for a less intrusive user experience.
- App Open Ads. Monetize the loading experience by showing ads when your users bring your app to the foreground.
- Integrated Analytics. Link your account with Google Analytics to see exactly how ads impact your user retention and lifetime value.
Pricing Comparison
Adjust Pricing
Google AdMob Pricing
- Free to sign up
- Access to global ad demand
- AdMob Mediation tools
- Real-time bidding
- Google Analytics integration
- Standard community support
- Everything in Standard, plus:
- Dedicated account management
- Custom implementation advice
- Advanced optimization strategies
- Priority technical support
- Volume-based performance reviews
Pros & Cons
Adjust
Pros
- Highly accurate real-time attribution data
- Industry-leading mobile ad fraud prevention
- Clean and intuitive user interface
- Excellent technical support and documentation
- Seamless integration with major ad networks
Cons
- Premium pricing compared to smaller competitors
- Steep learning curve for advanced features
- Custom pricing requires sales team interaction
Google AdMob
Pros
- Extremely high fill rates globally
- Easy integration with Firebase and Analytics
- Reliable and timely monthly payments
- Supports a wide variety of ad formats
- Mediation works well with third-party networks
Cons
- Strict policy enforcement can lead to bans
- Limited direct human support for small developers
- Dashboard can be complex for beginners