AdRoll
AdRoll is a comprehensive digital marketing platform providing unified advertising and email tools to help e-commerce brands attract new customers and turn past visitors into loyal repeat buyers.
Scanova
Scanova is an all-in-one QR Code management platform that allows you to create, design, and track high-performing dynamic QR Codes for your marketing campaigns and business operations effortlessly.
Quick Comparison
| Feature | AdRoll | Scanova |
|---|---|---|
| Website | adroll.com | scanova.io |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $15/month |
| FREE Trial | ✓ 30 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2007 | 2013 |
| Headquarters | San Francisco, USA | New Delhi, India |
Overview
AdRoll
AdRoll gives you a single platform to manage your display ads, social media campaigns, and email marketing. Instead of jumping between different dashboards, you can launch retargeting ads across Google, Facebook, and Instagram while simultaneously sending automated recovery emails to shoppers who left items in their carts.
You can easily track how your cross-channel efforts work together to drive sales using centralized attribution reporting. The platform is specifically designed for growing e-commerce brands that need to automate their customer acquisition and retention without managing a dozen different tools. It integrates directly with major online store builders like Shopify and WooCommerce to sync your product catalog instantly.
Scanova
Scanova provides you with a comprehensive toolkit to bridge the gap between offline media and digital content. You can create dynamic QR Codes that remain editable even after printing, allowing you to update URLs or content without replacing your physical marketing materials. The platform focuses on high-quality design, offering advanced customization options to align codes with your brand identity through custom logos, colors, and patterns.
Beyond creation, you can monitor the performance of your campaigns with detailed analytics. Track scan counts, locations, and device types to understand how your audience interacts with your brand. Whether you are a small business owner or part of a large marketing team, the software helps you drive engagement through specialized QR types like social media, product, and coupon codes.
Overview
AdRoll Features
- Cross-Channel Retargeting Bring back lost visitors by showing personalized ads across millions of websites and social media platforms they visit next.
- Brand Awareness Ads Reach new potential customers who look like your existing buyers using advanced demographic and interest-based targeting.
- Email Automation Send triggered emails for abandoned carts or product recommendations that perfectly match the ads your customers see online.
- Unified Dashboard View all your campaign performance metrics in one place to see exactly which channels are driving the most revenue.
- Dynamic Creative Automatically generate ads that feature the exact products your visitors were just looking at on your website.
- Consent Management Stay compliant with privacy regulations like GDPR and CCPA using built-in tools to manage user data permissions.
Scanova Features
- Dynamic QR Codes. Edit your destination URL or content anytime without needing to reprint your marketing materials or packaging.
- Custom Branded Design. Add your logo, choose brand colors, and select custom patterns to make your QR Codes visually appealing.
- Advanced Analytics. Track scans by date, location, and device type to measure the exact ROI of your offline campaigns.
- Lead Generation. Capture user information directly through your QR Codes by adding lead generation forms before showing content.
- Landing Page Creator. Build mobile-optimized landing pages for your QR Codes without needing your own website or hosting.
- Batch Generation. Create hundreds of unique QR Codes at once using the bulk generation feature for large-scale operations.
Pricing Comparison
AdRoll Pricing
- Pay-as-you-go ad spend
- Retargeting across web and social
- Brand awareness campaigns
- Standard reporting
- Email support
- Everything in Ads Only, plus:
- Up to 1,000 emails per month
- Automated email recipes
- Advanced social targeting
- Monthly ad credits included
- Priority customer support
Scanova Pricing
- 1 Dynamic QR Code
- Unlimited Static QR Codes
- 5,000 scans per month
- Standard QR designs
- Basic scan analytics
- Everything in UltraLite, plus:
- 5 Dynamic QR Codes
- Unlimited scans
- Advanced QR designs
- Export analytics to CSV
Pros & Cons
AdRoll
Pros
- Centralized management for multiple ad networks
- Easy integration with Shopify and WooCommerce
- Highly effective dynamic retargeting capabilities
- User-friendly interface for non-technical marketers
- Consolidated reporting across web and social
Cons
- Attribution modeling can feel overly optimistic
- Customer support response times vary
- Limited customization for email templates
- Minimum spend requirements for some features
Scanova
Pros
- Highly customizable design options for branded codes
- Reliable tracking and detailed geographic analytics
- User-friendly interface for non-technical marketing staff
- Ability to create custom mobile landing pages
- Excellent customer support and documentation
Cons
- No forever-free plan available for users
- Lower tiers have strict dynamic code limits
- Analytics data can take time to refresh