Affinity
Affinity is a relationship intelligence platform that uses AI to automate contact management and help dealmakers in investment banking, venture capital, and private equity close more high-value deals.
SourceScrub
SourceScrub is a deal sourcing and market intelligence platform that provides investment professionals with accurate data on privately-held companies to identify and connect with high-growth targets.
Quick Comparison
| Feature | Affinity | SourceScrub |
|---|---|---|
| Website | affinity.co | sourcescrub.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $99/month | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2015 |
| Headquarters | San Francisco, USA | San Francisco, USA |
Overview
Affinity
Affinity is a relationship intelligence platform designed specifically for dealmakers who rely on deep networks rather than traditional sales funnels. Unlike manual CRMs, it automatically captures your data by syncing with your email and calendar. This means you never have to manually enter a contact or log a meeting again, as the system builds a complete history of every interaction your team has with a prospect or partner.
You can use the platform to map your collective network and identify the warmest paths to an introduction. It calculates relationship strength scores so you know exactly who in your firm has the best connection to a target lead. Whether you are managing a venture capital pipeline or an investment banking mandate, it helps you move faster by putting your firm's hidden network right at your fingertips.
SourceScrub
SourceScrub is a specialized deal-sourcing platform designed to help you find and vet privately-held companies that aren't yet on the radar of your competitors. Instead of relying on static databases, you get access to a dynamic engine that tracks millions of companies by aggregating data from thousands of sources like trade show attendee lists, executive profiles, and industry awards. This allows you to identify high-growth prospects before they officially hit the market.
You can manage your entire deal funnel within the platform, from initial discovery to outreach and tracking. It solves the problem of fragmented data by centralizing company signals, ownership details, and contact information in one place. Whether you are in private equity, venture capital, or corporate development, the tool helps you build a data-driven pipeline and make more informed investment decisions based on real-time market movements.
Overview
Affinity Features
- Automated Data Capture Sync your email and calendar to automatically create contact profiles and log every interaction without any manual data entry.
- Relationship Intelligence View relationship strength scores to see which team member has the strongest connection to a prospect for a warm introduction.
- Pipeline Management Track your deals through customizable stages with automated reminders so no follow-up ever falls through the cracks.
- Affinity Pathfinder Access your CRM data directly within your browser or LinkedIn to see relationship insights while you browse prospect profiles.
- Enriched Firmographics Get instant access to data on millions of companies, including funding history, headcount, and industry categories automatically.
- Advanced Analytics Analyze your deal flow and team performance with visual reports that help you identify bottlenecks in your investment process.
SourceScrub Features
- Private Company Discovery. Access a massive database of bootstrapped and privately-held companies that are often missing from traditional financial platforms.
- Conference Intelligence. View attendee lists from thousands of industry trade shows to identify which companies are actively marketing and growing.
- Automated Deal Sourcing. Set up custom alerts for specific industries or growth signals so you never miss a new prospect entering your target market.
- CRM Integration. Sync company data and contact details directly to your CRM to keep your pipeline updated without manual data entry.
- Growth Signal Tracking. Monitor executive hires, office expansions, and award wins to gauge the momentum of potential investment targets.
- Verified Contact Data. Find direct email addresses and phone numbers for founders and executives to streamline your initial outreach efforts.
Pricing Comparison
Affinity Pricing
- Automated contact and activity capture
- Basic pipeline management
- Relationship strength scores
- Affinity Pathfinder browser extension
- Standard integrations
- Mobile app access
- Everything in Essential, plus:
- Advanced reporting and analytics
- Enhanced data enrichment
- Priority support access
- Custom automated workflows
- Expanded API access limits
SourceScrub Pricing
Pros & Cons
Affinity
Pros
- Eliminates manual data entry by syncing with email
- Identifies warm introduction paths through relationship scores
- Intuitive interface designed specifically for deal pipelines
- Excellent LinkedIn integration via the Pathfinder extension
- Automatically keeps contact information up to date
Cons
- Higher price point than general-purpose CRMs
- Initial data sync can take time to process
- Limited customization for non-financial use cases
SourceScrub
Pros
- Excellent coverage of bootstrapped companies often missed by competitors
- Unique data sourcing from trade shows and industry lists
- Highly accurate contact information for private company founders
- Strong customer success team provides helpful onboarding support
- Intuitive interface makes it easy to build custom prospect lists
Cons
- Premium pricing may be high for smaller boutique firms
- Limited international data compared to North American coverage
- Occasional duplicate entries in large industry data sets