Affise
Affise is a performance marketing platform that helps you create, manage, and optimize your affiliate programs and partner networks with real-time tracking and automated scaling tools.
Postalytics
Postalytics is a direct mail automation software that connects your digital marketing stack to physical mail to automate the printing, personalizing, and tracking of postcards and letters.
Quick Comparison
| Feature | Affise | Postalytics |
|---|---|---|
| Website | affise.com | postalytics.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $500/month | Free |
| FREE Trial | ✓ 30 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2017 |
| Headquarters | Vilnius, Lithuania | Rockland, USA |
Overview
Affise
Affise is a performance marketing platform designed to help you manage and scale your partner relations without the headache of manual tracking. You can launch your own affiliate network, manage diverse traffic sources, and optimize your marketing spend through a single, centralized dashboard. It focuses on providing you with the data needed to make smart decisions about your partnerships and conversion paths.
The platform solves the problem of overpaying for clicks by shifting the focus to conversions and performance-based results. You can automate your daily routine with smart targeting and cap management features that ensure your budget is spent effectively. Whether you are an agency, an advertiser, or a network, you can customize the interface to match your brand and provide a professional experience for your partners.
Postalytics
Postalytics is a direct mail automation platform that transforms how you handle physical mail by treating it like digital email. You can design, send, and track postcards or letters directly from your browser without ever visiting a print shop or post office. It eliminates the manual hurdles of traditional mail by automating the entire production process, allowing you to focus on strategy rather than logistics.
The platform integrates with your existing CRM and marketing tools to trigger mail based on customer behavior or specific milestones. You can personalize every piece of mail with dynamic data and track delivery and response rates in real-time using personalized QR codes and pURLs. Whether you are a small business owner or a high-volume enterprise marketer, you can scale your direct mail campaigns with the same precision as your digital ads.
Overview
Affise Features
- Real-Time Tracking Monitor your conversions and clicks as they happen so you can react instantly to performance changes.
- Smart Targeting Route your traffic based on device, location, or connection type to ensure users reach the right offers.
- Automation Rules Set custom triggers to automatically pause underperforming offers or notify you when caps are reached.
- Fraud Prevention Protect your marketing budget by identifying and blocking suspicious traffic before it affects your conversion data.
- Customizable Dashboards Personalize your workspace with the specific metrics and data visualizations that matter most to your business goals.
- CPV & CPC Models Choose from multiple payout methods to align your partner incentives with your specific campaign objectives.
Postalytics Features
- Direct Mail Editor. Create professional postcards and letters using a drag-and-drop editor or upload your own pre-designed templates.
- Automated Triggers. Set up workflows to send physical mail automatically when a lead reaches a specific stage in your CRM.
- Real-Time Tracking. Monitor your mail through the postal system and get notified exactly when your pieces reach their destination.
- Personalized QR Codes. Drive recipients to custom landing pages and track individual engagement with unique, auto-generated QR codes.
- CRM Integrations. Sync your mailing lists and campaign data with tools like HubSpot, Salesforce, and ActiveCampaign effortlessly.
- Smart Send Technology. Verify addresses automatically before mailing to reduce bounce rates and save money on wasted postage.
Pricing Comparison
Affise Pricing
- Up to 10,000 conversions
- Unlimited clicks
- Basic tracking and reporting
- Standard API access
- Email support
- Everything in Entry, plus:
- Up to 30,000 conversions
- Advanced targeting options
- CPV and CPC models
- Priority technical support
- Custom domain setup
Postalytics Pricing
- No monthly subscription fee
- Unlimited users and templates
- Full design tools and editor
- Standard per-piece mail pricing
- Basic tracking and reporting
- Everything in Free, plus:
- Lower per-piece postage rates
- Advanced CRM integrations
- Custom domain for pURLs
- Priority email and phone support
Pros & Cons
Affise
Pros
- Highly customizable interface allows for consistent brand experience
- Real-time data processing ensures accurate performance monitoring
- Automation features significantly reduce manual workload for managers
- Responsive customer support helps resolve technical issues quickly
Cons
- Initial setup can be complex for beginners
- Pricing is higher than some entry-level competitors
- Advanced reporting features require a learning curve
Postalytics
Pros
- Automates the entire printing and mailing process
- Seamless integration with popular CRM platforms
- Detailed tracking of physical mail delivery
- No minimum volume requirements for campaigns
- Easy-to-use drag-and-drop design interface
Cons
- Monthly fees for lower per-piece rates
- Learning curve for complex triggered workflows
- Limited international mailing options compared to domestic