AgencySmart vs Insightly Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

AgencySmart

0.0 (0 reviews)

AgencySmart is an all-in-one cloud-based management solution designed specifically for insurance agents and general agencies to streamline commissions, benefits, and client compliance in one secure platform.

Starting at --
Free Trial NO FREE TRIAL
VS

Insightly

0.0 (0 reviews)

Insightly is a modern CRM platform that combines sales tracking, marketing automation, and project management into a single solution to help you build lasting customer relationships and grow your business.

Starting at Free
Free Trial 14 days

Quick Comparison

Feature AgencySmart Insightly
Website agencysmart.com insightly.com
Pricing Model Custom Freemium
Starting Price Custom Pricing Free
FREE Trial ✘ No free trial ✓ 14 days free trial
Free Plan ✘ No free plan ✓ Has free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment cloud mobile cloud mobile
Integrations Microsoft Outlook Google Calendar Ease Employee Navigator Gmail Outlook Slack QuickBooks Online Xero Mailchimp Google Drive Dropbox Zapier Microsoft Teams
Target Users small-business mid-market small-business mid-market
Target Industries insurance manufacturing professional services technology
Customer Count 0 0
Founded Year 2008 2009
Headquarters Newark, USA San Francisco, USA

Overview

A

AgencySmart

AgencySmart provides a specialized environment where you can manage every aspect of your insurance agency from a single login. Instead of juggling separate spreadsheets for commissions and disparate tools for client data, you get a unified system that tracks leads, policies, and renewals. You can easily organize employee benefits data and ensure your agency stays compliant with automated tracking and reporting tools.

The platform simplifies the complex world of insurance sales by automating commission processing and providing clear visibility into your revenue streams. You can manage your entire book of business, from individual health plans to complex group benefits, while keeping your team synchronized through shared tasks and integrated communication tools. It is built to handle the specific regulatory and operational needs of the modern insurance professional.

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Insightly

Insightly is a unified CRM platform designed to help you manage the entire customer journey from first contact to project delivery. Unlike basic contact managers, it connects your sales pipeline directly to post-sale project management, ensuring nothing falls through the cracks after a deal closes. You can track leads, manage complex sales processes, and automate marketing campaigns all within one interface.

The platform is built for teams that need more than just a spreadsheet but want to avoid the complexity of enterprise-level systems. You can visualize your sales stages, automate repetitive workflows, and generate detailed reports to see exactly where your revenue is coming from. It serves over 25,000 companies globally across various industries including manufacturing, professional services, and technology.

Overview

A

AgencySmart Features

  • Commission Tracking Import carrier statements and automate complex commission splits so you always know exactly what your agency is earning.
  • Benefits Management Track group and individual benefits data including plan details, contribution strategies, and renewal dates in one central location.
  • Client CRM Manage your entire book of business with detailed profiles that track every interaction, policy, and document for your clients.
  • Compliance Tracking Stay ahead of regulatory requirements with automated alerts and document storage for ACA compliance and licensing renewals.
  • Workflow Automation Set up automated reminders for policy renewals and follow-ups so you never miss a critical deadline or sales opportunity.
  • Reporting Engine Generate detailed production reports and revenue forecasts to visualize your agency's growth and identify top-performing carriers.
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Insightly Features

  • Relationship Linking. Map complex webs of contacts, organizations, and opportunities to see exactly how everyone in your network is connected.
  • Lead Routing. Automatically assign leads to the right sales rep in real-time so you can follow up while interest is high.
  • Workflow Automation. Create multi-step business processes that trigger email alerts, update records, and generate tasks automatically without manual data entry.
  • Integrated Project Management. Convert won opportunities into active projects instantly to manage milestones and track delivery progress without leaving your CRM.
  • Email Tracking. Send personalized bulk emails and get notified the moment a prospect opens your message or clicks a link.
  • Custom Dashboards. Build visual data visualizations and shareable reports to track your team's performance and forecast future revenue accurately.

Pricing Comparison

A

AgencySmart Pricing

I

Insightly Pricing

Free
$0
  • Up to 2 users
  • 2,500 record limit
  • Lead and contact management
  • Project management tools
  • Standard reporting

Pros & Cons

M

AgencySmart

Pros

  • Deeply specialized features for health and life insurance workflows
  • Excellent commission tracking that handles complex carrier splits
  • Centralizes all client data and policy documents effectively
  • Responsive customer support team with industry-specific knowledge

Cons

  • Initial setup and data migration requires significant time
  • Interface feels less modern than some general-purpose CRMs
  • Learning curve for mastering the advanced reporting tools
A

Insightly

Pros

  • Seamless transition from sales deals to active projects
  • Highly customizable fields and page layouts for specific needs
  • Intuitive interface that is easy for new teams to adopt
  • Strong mobile app for managing deals on the road

Cons

  • Customer support response times can be slow on lower tiers
  • Reporting tools have a slight learning curve for beginners
  • Email marketing features require a separate add-on subscription
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