Agility PR Solutions helps you manage media outreach with ease.
I find their tools really handy for monitoring coverage and analyzing brand reputation. It’s great how they empower PR pros to build solid relationships with journalists.
The company was founded in 2003 and is based in Ottawa, Canada.
In this Agility PR Solutions review, I am going to share how they serve clients across industries like technology, healthcare, and finance. They work with agencies, corporations, non-profits, and government organizations.
Their CEO, Martin Lyster, has guided the company through steady growth and strategic moves since taking the helm.
They employ over 100 people worldwide as of 2025.
You’ll appreciate their newer features like advanced social listening tools and better integration with Microsoft Outlook.
These upgrades include enhanced analytics powered by “Intelligent Insights”, which gives you manage sharper data to measure your PR efforts’ impact.
While they haven’t announced recent funding rounds or acquisitions, they continue focusing on improving their offerings.
Their client list includes some well-known brands and PR agencies, which speaks to their credibility and reliability.
| Agility PR Solutions – Quick Overview | |
|---|---|
| What It Does | Provides media intelligence and PR software to manage media outreach, monitor coverage, and analyze brand reputation. |
| Best For | • Mid-sized to large organizations and communications agencies • Public relations professionals needing comprehensive journalist databases and media monitoring • Companies in healthcare, technology, finance, and government sectors |
| Key Products | Media Database & Outreach • Media Monitoring • Social Listening • Media Intelligence & Analysis • Newswire Services |
| Pricing | Annual subscription only, no free trial • Estimated $2,000–$10,000+ per year depending on features and usage • Personalized demos available on request |
| Standout Features | • Global media database with 1M+ journalist profiles • Integrated personalized email outreach with Outlook • Real-time monitoring of print, online, broadcast & social media • Social listening and sentiment analysis • Automated, shareable reporting and competitive benchmarking |
| Integrations | Microsoft Outlook, API access for custom CRM and analytics integrations |
| Get Started | Start Free Trial → |
Agility PR Solutions
Agility PR Solutions offers tools that cover the entire PR lifecycle.
You get everything from researching journalists to analyzing how your campaigns perform.
1. Media Database & Outreach
This tool gives you access to over a million journalist and influencer contacts around the globe.
You can build targeted press lists and personalize your pitches right inside the platform.
It also tracks how your contacts engage with your messages. Recently, you can send emails directly from your Outlook address. Plus, it auto-saves your media coverage for easy future reference.
2. Media Monitoring
You get real-time updates on mentions in print, online, broadcast, and social media.
The platform sends daily alerts so you always know what’s being said about your brand or industry.
This helps you react quickly and stay informed without digging through endless sources.
3. Social Listening
Track brand mentions, trends, and sentiment across major social platforms.
It provides actionable insights that help you fine-tune your messaging.
You’ll also spot new media opportunities that could boost your visibility.
4. Media Intelligence & Analysis
This feature offers automated and customizable reporting dashboards.
Powered by “Intelligent Insights,” it creates visual reports and analyzes sentiment.
You can benchmark how your media presence stacks up against the right competitors.
5. Newswire Services
Distribute your press releases efficiently to maximize reach.
This service helps ensure your news gets picked up by the right outlets.
Who uses Agility PR Solutions?
PR and communications pros, agencies with multiple clients, marketing teams, and corporate comms departments.
It integrates with Microsoft Outlook, so your workflow stays smooth.
You can also connect through API access to fit your custom needs to maximize results.
Agility PR Solutions Features
1. Global Media Database
You get access to over a million verified journalist and influencer profiles.
You can filter by location, beat, publication, or outlet size to target the right contacts. This makes your outreach feel personal and boosts campaign relevance.
The search and segmentation tools help you find exactly who you need without wasting time.
2. Integrated Email Outreach
You can build, schedule, and send personalized email pitches directly from the platform.
It tracks open rates, click-throughs, and responses so you can improve future campaigns based on real data.
With the new Outlook integration, you send emails from your business address and automatically log coverage. This keeps your branding consistent and saves you time.
3. Comprehensive Media Monitoring
Agility lets you monitor coverage across online news, print, broadcast, and social media all in one place.
Real-time alerts and dashboards help you catch important mentions quickly.
Plus, automated coverage tracking means you spend less time on manual updates.
4. Social Listening and Sentiment Analysis
You can track mentions of your brand, competitors, and industry across Twitter, Facebook, and Instagram.
Sentiment analysis shows you how the public feels about these mentions. This helps you manage risks and tweak your messaging right when you need to.
5. Automated Reporting & Analytics (“Intelligent Insights”)
The system generates easy-to-understand, visual reports highlighting key metrics like coverage volume, sentiment trends, media reach, and share of voice.
You can benchmark against competitors and effortlessly share these insights with your team or stakeholders.
6. Newswire Distribution
You get to send press releases directly to targeted media lists to protect exposure.
It tracks distribution results so you see which outlets pick up your news.
7. API Access & Integrations
Agility PR offers an API for enterprise clients, allowing connections with your CRM or analytics tools.
Integrations with Microsoft Outlook and other platforms help reduce the hassle of switching between tools during your workday.
8. Security and Compliance
The platform includes enterprise-grade data security to protect your information.
User controls, role-based access, and GDPR compliance help keep your data safe and meet regulatory requirements.
Agility PR Solutions features are mainly accessed through a web interface since there isn’t a dedicated mobile app yet.
Agility PR Solutions Pricing Plans
Agility PR Solutions pricing does not have set rates listed online. You have to reach out to their sales team for specific quotes.
They offer four main plan options that fit different needs. You can pick just the modules you want or combine them for more coverage.
Each option targets a unique focus, with Enterprise Services catering mostly to agencies needing advanced or high-volume features.
| Plan | Price & Features |
|---|---|
| Media and Database Outreach | Custom pricing – contact sales • Targeted media outreach • Access to extensive databases • Flexible module selection |
| Media Monitoring | Custom pricing – contact sales • Real-time media tracking • Coverage of multiple channels • Comprehensive monitoring tools |
| Enterprise Services | Custom pricing – contact sales • Advanced features for agencies • High-volume usage support • Tailored for large-scale needs |
| Social Listening | Custom pricing – contact sales • Social media monitoring • Sentiment analysis • Insightful analytics |
All plans require an annual subscription, and you won’t find month-to-month options here. There is also no free trial to test it out before committing.
Prices usually start from $2,000 to $5,000 per year for basic access. If you want the full set of features, including monitoring, analytics, and newswire, costs can go above $10,000 annually.
If you want to see how the platform works, you can ask for a personalized demo. It’s a good way to check if it fits your needs before signing up.
If you’d like to try it out, click here to learn more about Agility PR Solutions pricing →
Agility PR Solutions Alternatives
Here’s a quick look at how Agility PR Solutions stacks up against its main competitors in PR software.
You’ll notice each has its own strengths and pricing levels compared to Agility PR.
Some offer broader features, while others focus on specific aspects like usability or social listening.
Competitor Comparison
| Competitor | Their Strengths | Agility PR Solutions Advantage |
|---|---|---|
| Cision | Largest media database and advanced analytics | While you often pay more with Cision, Agility PR balances strong media monitoring with solid database management |
| Meltwater | Strong social analytics and news monitoring | Agility PR offers traditional media monitoring at a competitive price but with fewer social analytics |
| Muck Rack | User-friendly platform with journalist-verified profiles | Agility PR provides a broader media database though it is usually pricier than Muck Rack’s accessible pricing |
| Prowly | Modern UI, affordable, includes free trial | Agility PR gives you a more established database but lacks Prowly’s free trial and lower price |
| Brandwatch | Advanced social listening with AI-driven insights | Agility PR covers traditional media better, but Brandwatch leads in social listening features |
Cision and Meltwater tend to offer a wider global reach and more detailed analytics. But that usually means paying more for those extra capabilities.
Muck Rack is great if you want to focus on pitch tracking and building journalist relationships, plus it comes in at a lower price point.
Prowly delivers on ease of use and flexibility, and they even have a free trial, which Agility PR doesn’t offer.
Brandwatch focuses purely on social intelligence, so it’s the go-to if social media listening tops your priorities.
Agility PR Solutions combines traditional media monitoring with strong database management. However, it usually costs more than self-serve options like Prowly and doesn’t quite match Brandwatch on social listening.
If you’re exploring Agility PR Solutions alternatives, keep these differences in mind to find the best fit for your needs.
Who Should Use Agility PR Solutions
1. Mid-sized to large organizations, agencies, and enterprise PR teams
These groups usually have ongoing, multi-channel media outreach needs. Agility PR Solutions fits well because it covers a lot of ground across different platforms and geographies.
You’ll find it especially useful if your team handles complex PR strategies consistently instead of just occasionally managing media lists or sending out press releases.
2. Public relations pros needing advanced tools
If you want access to a comprehensive journalist database, advanced media monitoring, and robust analytics, this tool has you covered.
It helps you stay on top of who is talking, where the coverage is appearing, and how your messages perform over time.
3. Companies in industries with complex media environments
Think healthcare, technology, finance, and government sectors. When tracking reputation and competitive positioning is crucial, Agility helps you keep everything in check.
Those industries often demand detailed tracking, deep insights, and reporting that go beyond standard PR tools.
If your needs are occasional or your team is small, Agility might feel like overkill.
Also, if you prefer month-to-month subscriptions or want a free trial, other options like Prowly or Muck Rack could offer better flexibility and value.
Agility PR Solutions shines when you’re running integrated PR campaigns, handling global media outreach, or need deep reporting and compliance support.
This is especially true in regulated industries where strict tracking and transparency are vital.
Bottom Line
Agility PR Solutions offers a powerful suite for media database management.
It covers outreach, monitoring, and analytics with solid client support. You’ll find regular product updates, too.
It’s ideal for larger teams or agencies handling complex PR efforts.
Keep in mind, pricing is not transparent, and they require annual contracts. Also, there’s no free trial available.
If you want strong media intelligence and can commit yearly, this tool works well. Smaller teams might prefer more flexible and affordable options.
I hope this Agility PR Solutions review has helped you understand if it fits your needs.
