Airship
Airship is a customer engagement platform that helps you deliver personalized messages, push notifications, and in-app experiences across mobile apps, SMS, and email to increase user retention and loyalty.
Drip
Drip is a marketing automation platform designed specifically for e-commerce brands to build personalized customer journeys through email, SMS, and onsite campaigns that drive repeat sales and revenue.
Quick Comparison
| Feature | Airship | Drip |
|---|---|---|
| Website | airship.com | drip.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $39/month |
| FREE Trial | ✓ 30 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2012 |
| Headquarters | Portland, USA | Minneapolis, USA |
Overview
Airship
Airship helps you master the mobile app experience by connecting you with your customers through deeply personalized messaging. You can coordinate push notifications, in-app messages, SMS, and email from a single interface to ensure your audience receives the right information at the perfect moment. The platform focuses on the entire customer lifecycle, helping you move users from initial download to long-term brand advocacy.
You can use sophisticated segmentation and real-time data to trigger messages based on specific user behaviors or locations. Whether you are managing a high-growth startup or a global enterprise, the platform provides the tools to optimize your mobile strategy through A/B testing and detailed journey analytics. It solves the common problem of fragmented communication by unifying your mobile and digital touchpoints into one cohesive strategy.
Drip
Drip is a specialized marketing automation platform built to help your e-commerce store grow by turning first-time shoppers into loyal customers. Instead of sending generic blasts, you can create highly personalized experiences based on how your customers browse and buy. You can easily sync your store data from platforms like Shopify or WooCommerce to see exactly what your customers are doing in real-time.
The platform allows you to automate your entire marketing strategy, from welcome series and abandoned cart reminders to post-purchase follow-ups. You can manage your email, SMS, and onsite pop-ups all from one dashboard to ensure your messaging stays consistent. It is designed for growing online brands that need sophisticated automation without the technical complexity of enterprise-level tools.
Overview
Airship Features
- Mobile Push Notifications Send instant updates and personalized alerts directly to your users' lock screens to drive immediate app re-engagement.
- In-App Experiences Create beautiful walkthroughs, surveys, and promotional modals without writing code to guide your users through new features.
- Message Center Deliver persistent, rich content to a dedicated inbox within your app so users can find important updates later.
- Customer Journeys Map out automated communication sequences that trigger based on user actions to keep your audience moving forward.
- SMS & Email Integration Reach customers outside of your app by coordinating text messages and emails within the same unified campaign workflow.
- Real-Time Segmentation Group your audience based on their live behavior and preferences to ensure every message feels relevant and personal.
- Mobile Wallet Deliver digital coupons, loyalty cards, and boarding passes directly to Apple Wallet or Google Pay for easy access.
- A/B Testing Experiment with different message copy, timing, and formats to discover what truly resonates with your specific audience.
Drip Features
- Visual Workflow Builder. Build complex customer journeys with a drag-and-drop interface to automate your marketing based on real-time shopper behavior.
- Deep E-commerce Segments. Group your customers by what they bought, how much they spent, or when they last visited your online store.
- Onsite Campaigns. Create targeted pop-ups and forms that match your brand to capture more leads and offer timely discounts to shoppers.
- Multi-Channel SMS. Send personalized text messages alongside your emails to reach customers on their mobile devices for time-sensitive promotions.
- Dynamic Content. Insert personalized product recommendations and unique discount codes directly into your emails to increase your click-through rates.
- Detailed Revenue Dashboards. Track exactly how much money your automated emails and SMS campaigns are generating with clear, e-commerce-focused analytics.
Pricing Comparison
Airship Pricing
Drip Pricing
- Unlimited email sends
- Onsite campaign tools
- Visual automation builder
- Email and chat support
- Deep e-commerce integrations
- Advanced segmentation
- Everything in the 2.5k tier, plus:
- Increased contact limit
- Unlimited email sends
- Full access to all integrations
- Dynamic product blocks
- Revenue attribution reporting
Pros & Cons
Airship
Pros
- Reliable delivery of high-volume push notifications
- Sophisticated journey orchestration for complex workflows
- Deep integration capabilities with existing data stacks
- Excellent support for mobile wallet and loyalty passes
Cons
- Significant learning curve for non-technical users
- Pricing can be high for smaller companies
- Analytics interface can feel complex to navigate
Drip
Pros
- Powerful automation workflows that are easy to build
- Deep integration with Shopify and WooCommerce stores
- Excellent segmentation based on specific purchase history
- Clean and intuitive user interface for marketers
- Reliable email deliverability for transactional messages
Cons
- Pricing increases quickly as your list grows
- SMS credits require an additional monthly cost
- Learning curve for advanced liquid templating features