Altify
Altify is a sales account management software that helps revenue teams visualize complex accounts, map key stakeholders, and execute strategic opportunity plans directly within your Salesforce CRM environment.
Builder Prime
Builder Prime is an all-in-one CRM and project management suite designed specifically for home improvement contractors to automate follow-ups, manage production, and streamline professional estimation processes.
Quick Comparison
| Feature | Altify | Builder Prime |
|---|---|---|
| Website | altify.com | builderprime.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $99/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2005 | 2017 |
| Headquarters | Dublin, Ireland | New York, USA |
Overview
Altify
Altify helps you master complex B2B selling by turning tribal knowledge into visual, actionable strategy. You can build detailed account maps to identify key decision-makers and blockers, ensuring you never get blindsided by hidden stakeholders. The platform guides your team through proven sales methodologies, helping you qualify opportunities more accurately and focus your energy on the deals you are most likely to win.
You can manage your entire sales ecosystem without leaving Salesforce, as the software integrates natively to keep your data clean and centralized. It solves the problem of disconnected sales teams by providing a shared language and visual framework for account planning. Whether you are navigating a global enterprise account or a high-velocity opportunity, you get the insights needed to increase win rates and grow deal sizes.
Builder Prime
Builder Prime provides a specialized toolkit to help you manage your home improvement business from the first lead to the final payment. You can stop losing deals to slow follow-ups by using automated lead tracking and personalized communication workflows. The platform replaces scattered spreadsheets with a centralized system where you can create professional, legally binding contracts and estimates in seconds.
You can also take full control of your production schedule with drag-and-drop calendars and automated GPS time tracking for your field crews. Whether you are a solo specialty contractor or a large remodeling firm, the software helps you maintain a professional image while reducing the administrative burden of daily operations. It focuses on increasing your win rate through precision bidding and consistent customer engagement.
Overview
Altify Features
- Relationship Maps Visualize the political landscape of your accounts to identify key supporters, blockers, and decision-makers in every deal.
- Opportunity Management Apply proven sales methodologies to qualify deals and create a clear path to closure with automated guided selling.
- Account Planning Build long-term strategic plans for your most important customers to identify white space and expansion opportunities.
- Sales Process Automation Standardize your winning behaviors across the entire team with built-in playbooks that guide reps through every stage.
- Insight Maps Connect your solutions to specific customer business problems to ensure your value proposition resonates with executive buyers.
- Native Salesforce Integration Work entirely within your existing CRM to ensure high adoption rates and maintain a single source of truth.
Builder Prime Features
- Automated Lead Tracking. Capture leads automatically from your website and track every interaction so no potential customer falls through the cracks.
- Professional Estimates. Create branded, accurate quotes in the field and send them to clients for instant digital signature and approval.
- Production Management. Manage your project timelines with visual scheduling tools that keep your crews and subcontractors on the same page.
- GPS Time Tracking. Track labor hours accurately with location-verified clock-ins to ensure your job costing and payroll stay precise.
- Automated Follow-ups. Set up automated email and SMS sequences to nurture leads and remind customers about upcoming project milestones.
- Integrated Payments. Request and accept credit card or ACH payments directly through your client portal to improve your cash flow.
Pricing Comparison
Altify Pricing
Builder Prime Pricing
- Up to 2 users included
- Lead and customer management
- Basic scheduling tools
- Estimates and contracts
- Email and SMS communication
- Standard reporting
- Everything in Starter, plus:
- Up to 5 users included
- Advanced workflow automation
- Production management tools
- Subcontractor portals
- QuickBooks integration
Pros & Cons
Altify
Pros
- Excellent visualization of complex stakeholder relationships
- Native Salesforce integration keeps workflows centralized
- Provides a structured framework for strategic account planning
- Helps identify gaps in deal qualification early
- Improves collaboration between sales and leadership teams
Cons
- Requires significant manual data entry for accuracy
- Learning curve for teams new to sales methodology
- Mobile experience is less intuitive than desktop
- Can feel overwhelming for simple, transactional sales
Builder Prime
Pros
- Industry-specific workflows built specifically for contractors
- Highly responsive and helpful customer support team
- Professional looking estimates that help win more jobs
- Significant time savings through automated lead follow-ups
Cons
- Initial setup requires time to configure custom workflows
- Mobile app interface can feel slightly dated
- Higher starting price point than generic CRM tools