Altify
Altify is a sales account management software that helps revenue teams visualize complex accounts, map key stakeholders, and execute strategic opportunity plans directly within your Salesforce CRM environment.
Membrain
Membrain is a sales enablement CRM designed to help B2B teams execute complex sales processes by providing built-in methodology, coaching tools, and visual pipeline management.
Quick Comparison
| Feature | Altify | Membrain |
|---|---|---|
| Website | altify.com | membrain.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $80/month |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2005 | 2012 |
| Headquarters | Dublin, Ireland | Stockholm, Sweden |
Overview
Altify
Altify helps you master complex B2B selling by turning tribal knowledge into visual, actionable strategy. You can build detailed account maps to identify key decision-makers and blockers, ensuring you never get blindsided by hidden stakeholders. The platform guides your team through proven sales methodologies, helping you qualify opportunities more accurately and focus your energy on the deals you are most likely to win.
You can manage your entire sales ecosystem without leaving Salesforce, as the software integrates natively to keep your data clean and centralized. It solves the problem of disconnected sales teams by providing a shared language and visual framework for account planning. Whether you are navigating a global enterprise account or a high-velocity opportunity, you get the insights needed to increase win rates and grow deal sizes.
Membrain
Membrain is a specialized sales enablement CRM built specifically for B2B teams dealing with complex, long-cycle sales. Unlike traditional CRMs that act as simple databases, this platform guides you through your specific sales methodology. You can build consistent habits across your team by embedding training materials, checklists, and coaching triggers directly into the daily workflow.
You can manage your entire sales lifecycle from prospecting to account management with visual tools that highlight which deals need attention. The platform helps you identify why you win or lose deals through detailed analytics, allowing you to refine your strategy in real-time. It is particularly effective for organizations that want to move away from 'gut-feeling' sales toward a structured, repeatable process that drives predictable revenue growth.
Overview
Altify Features
- Relationship Maps Visualize the political landscape of your accounts to identify key supporters, blockers, and decision-makers in every deal.
- Opportunity Management Apply proven sales methodologies to qualify deals and create a clear path to closure with automated guided selling.
- Account Planning Build long-term strategic plans for your most important customers to identify white space and expansion opportunities.
- Sales Process Automation Standardize your winning behaviors across the entire team with built-in playbooks that guide reps through every stage.
- Insight Maps Connect your solutions to specific customer business problems to ensure your value proposition resonates with executive buyers.
- Native Salesforce Integration Work entirely within your existing CRM to ensure high adoption rates and maintain a single source of truth.
Membrain Features
- Process Visualization. Design and visualize your unique sales process with step-by-step guidance to ensure your team never misses a critical milestone.
- Sales Coaching. Identify coaching moments automatically and provide your managers with the data they need to help reps close more deals.
- Content Enablement. Surface the right sales collateral and training videos at the exact moment your reps need them during a live deal.
- Pipeline Management. Track the health of your opportunities with visual indicators that flag stalled deals and highlight your most promising prospects.
- Account Planning. Map out key stakeholders and build long-term growth strategies for your most important clients within a dedicated interface.
- Sales Analytics. Gain deep insights into team performance and win-loss patterns to understand exactly what drives your revenue success.
Pricing Comparison
Altify Pricing
Membrain Pricing
- Sales process execution
- Basic coaching tools
- Content enablement
- Standard integrations
- Mobile app access
- Email sync and tracking
- Everything in Professional, plus:
- Advanced analytics and reporting
- Customizable coaching playbooks
- Single Sign-On (SSO)
- Dedicated success manager
- Priority technical support
Pros & Cons
Altify
Pros
- Excellent visualization of complex stakeholder relationships
- Native Salesforce integration keeps workflows centralized
- Provides a structured framework for strategic account planning
- Helps identify gaps in deal qualification early
- Improves collaboration between sales and leadership teams
Cons
- Requires significant manual data entry for accuracy
- Learning curve for teams new to sales methodology
- Mobile experience is less intuitive than desktop
- Can feel overwhelming for simple, transactional sales
Membrain
Pros
- Excellent for reinforcing specific sales methodologies
- Highly customizable workflows match your unique business
- Intuitive visual interface reduces administrative burden
- Strong focus on coaching rather than just data
- Superior customer support and onboarding experience
Cons
- Higher price point than entry-level CRMs
- Initial setup requires significant strategic planning
- May be overkill for simple sales cycles