Amplitude
Amplitude is a digital analytics platform that helps you track user behavior, optimize product experiences, and drive growth through real-time data insights and automated customer journey mapping.
Clicky
Clicky is a privacy-friendly real-time web analytics software that helps you monitor, analyze, and react to your website traffic instantly without compromising your visitors' personal data.
Quick Comparison
| Feature | Amplitude | Clicky |
|---|---|---|
| Website | amplitude.com | clicky.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 0 days free trial | ✓ 21 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2006 |
| Headquarters | San Francisco, USA | Portland, USA |
Overview
Amplitude
Amplitude helps you understand exactly how users interact with your digital products so you can build better experiences. Instead of just seeing page views, you can track specific actions, identify where users drop off in your sign-up funnel, and discover which features drive long-term retention. It turns complex behavioral data into clear visual reports that your entire team can use to make smarter product decisions.
You can use the platform to segment your audience based on their actual behavior and predict which users are most likely to churn or convert. Whether you are managing a mobile app or a complex SaaS platform, it provides the tools to measure the impact of every new feature you release. The platform scales with your growth, offering a robust free tier for startups and advanced experimentation tools for larger enterprise organizations.
Clicky
Clicky provides you with a real-time view of your website traffic, allowing you to see exactly what your visitors are doing the moment they arrive. Unlike complex platforms that delay data processing, you get instant access to every visitor, page view, and event. You can monitor high-level trends or drill down into individual visitor sessions to understand specific user behaviors and conversion paths.
The platform prioritizes your visitors' privacy by operating without tracking cookies by default, ensuring you stay compliant with global regulations like GDPR. Whether you manage a personal blog or a high-traffic corporate site, you can use its heatmaps, uptime monitoring, and goal tracking to optimize your online presence. It serves over 1.2 million websites globally, offering a straightforward alternative to bloated analytics suites.
Overview
Amplitude Features
- Behavioral Cohorts Group your users based on specific actions they take so you can understand what drives long-term loyalty.
- Funnel Analysis Identify exactly where users drop off in your conversion paths and find opportunities to improve your user experience.
- Retention Tracking Measure how often users return to your product and discover which specific features keep them coming back.
- Root Cause Analysis Dig deep into your data to uncover the hidden reasons behind changes in your key performance metrics.
- Impact Analysis See how new feature launches directly affect user behavior and contribute to your overall business goals.
- Data Governance Keep your data clean and organized with built-in tools that help you manage tracking plans and schemas.
Clicky Features
- Real-Time Analytics. Watch your traffic unfold live with minute-by-minute updates on visitors, page views, and specific actions they take.
- Individual Visitor Logs. Follow the complete journey of every person on your site to see exactly which pages they visit and where they exit.
- On-Site Heatmaps. View visual maps of where your users click directly on your live website pages to identify high-engagement areas.
- Uptime Monitoring. Receive instant alerts the moment your website goes down so you can fix technical issues before they impact your sales.
- Privacy-First Tracking. Track your visitors without using invasive cookies or personal identifiers, keeping your site compliant with modern privacy laws.
- Actionable Goal Tracking. Set up specific conversion goals to see exactly which traffic sources are driving your most valuable customer actions.
Pricing Comparison
Amplitude Pricing
- Up to 50,000 monthly tracked users
- Core analytics charts
- Unlimited data seats
- Data planning tools
- Community support
- Everything in Starter, plus:
- Advanced behavioral sequencing
- Custom dashboards and alerts
- A/B testing integration
- Scholarship credits for startups
- Standard customer support
Clicky Pricing
- Track 1 website
- Up to 3,000 daily page views
- Real-time stats
- Individual visitor logs
- Basic segmenting
- Everything in Free, plus:
- Track up to 10 websites
- 30,000 daily page views
- On-site heatmaps
- Uptime monitoring
- Goal and campaign tracking
Pros & Cons
Amplitude
Pros
- Extremely deep behavioral tracking capabilities
- Generous free tier for early-stage startups
- Real-time data processing for instant insights
- Excellent visualization of complex user journeys
Cons
- Significant learning curve for non-technical users
- Implementation requires careful planning and setup
- Pricing scales quickly with high data volumes
Clicky
Pros
- Real-time data updates with zero lag time
- Excellent privacy compliance without requiring cookie banners
- Simple interface that is much faster than Google Analytics
- Detailed individual visitor session tracking capabilities
Cons
- User interface feels dated compared to modern tools
- Free tier is limited to very low traffic
- Mobile app experience is less polished than desktop