Antavo
Antavo is an enterprise-grade loyalty management platform that helps you build and manage complex rewards programs to increase customer lifetime value through gamification and automated engagement.
Gleam
Gleam is a growth marketing platform that helps you run engaging competitions, rewards, and email captures to grow your audience and increase user interaction across your digital channels.
Quick Comparison
| Feature | Antavo | Gleam |
|---|---|---|
| Website | antavo.com | gleam.io |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2013 |
| Headquarters | London, UK | Melbourne, Australia |
Overview
Antavo
Antavo provides you with a sophisticated infrastructure to build and scale enterprise-level loyalty programs. Instead of simple points-and-rewards systems, you can create deep, emotional connections with your customers through gamified experiences, social interactions, and lifestyle-based triggers. You can manage every aspect of your loyalty strategy across online, in-store, and mobile touchpoints from a single centralized hub.
The platform is designed specifically for large-scale retailers and global brands that need to move beyond transactional loyalty. You can leverage its robust rules engine to automate personalized rewards and track customer behavior in real-time. By integrating with your existing tech stack, it helps you turn passive buyers into active brand advocates while providing the data insights you need to refine your retention marketing strategies.
Gleam
Gleam is a versatile growth marketing platform designed to help you build an engaged audience through interactive campaigns. Instead of static lead forms, you can create dynamic competitions, instant-win rewards, and social media galleries that encourage specific user actions like following your brand or sharing content.
You can manage four distinct apps—Competitions, Rewards, Galleries, and Captures—all from a single dashboard to drive traffic and sales. The platform works for businesses of all sizes, from solo creators to global brands, by providing verified social actions and seamless integrations with major platforms like Instagram, YouTube, and Shopify.
Overview
Antavo Features
- No-Code Loyalty Engine Build and modify complex loyalty rules and automated workflows yourself without needing constant help from your IT department.
- Gamified Experiences Engage your customers with interactive challenges, badges, and leaderboards that make the shopping experience more fun and rewarding.
- Omnichannel Integration Connect your loyalty program across physical stores, e-commerce sites, and mobile apps for a consistent customer experience everywhere.
- Social & Lifestyle Tracking Reward your customers for more than just purchases, including social media engagement, referrals, and even physical activities.
- Mobile Wallet Integration Give your customers instant access to their digital loyalty cards and personalized coupons directly through Apple Wallet or Google Pay.
- Advanced Analytics Monitor your program performance with detailed reports on member behavior, churn rates, and the overall ROI of your loyalty initiatives.
Gleam Features
- Verified Social Actions. Ensure your growth is real by automatically verifying that users have actually followed, liked, or subscribed to your channels.
- Viral Share Loops. Give your campaigns a boost by rewarding users with extra entries when they refer their friends to your competition.
- Smart Email Captures. Display targeted popups and opt-in forms based on user behavior to grow your mailing list without being intrusive.
- Instant Rewards. Drive immediate sales by giving users coupons, downloads, or access codes in exchange for completing specific marketing tasks.
- Responsive Widgets. Embed beautiful, mobile-friendly campaign widgets directly on your website or host them on dedicated landing pages.
- Fraud Protection. Keep your contests fair with built-in security features that detect and block suspicious activity or duplicate entries.
Pricing Comparison
Antavo Pricing
Gleam Pricing
- Unlimited total entries
- Basic entry methods
- Random winner selection
- Mobile responsive widgets
- Standard reporting
- Everything in Free, plus:
- Additional entry types
- Up to 500 monthly captures
- Basic email integrations
- Remove Gleam branding on Captures
Pros & Cons
Antavo
Pros
- Highly flexible rules engine for complex loyalty logic
- Excellent support and strategic guidance during implementation
- Strong focus on emotional loyalty over simple transactions
- Robust API for deep integration with existing systems
Cons
- Significant learning curve for the advanced rules engine
- Implementation process can be lengthy for large enterprises
- Higher price point compared to basic loyalty plugins
Gleam
Pros
- Extremely easy to set up and launch campaigns
- Wide variety of social media entry methods
- Verified actions prevent fake contest entries
- Reliable free version for basic giveaways
Cons
- Full suite pricing is relatively expensive
- Interface feels slightly dated to some users
- Steep learning curve for complex logic