Appfigures
Appfigures is a comprehensive app store marketing and analytics platform that provides developers and marketers with real-time data on downloads, revenue, reviews, and organic search performance to grow their mobile apps.
MobileAction
MobileAction is a comprehensive app store optimization and ad intelligence platform that helps you increase organic downloads and optimize paid user acquisition through data-driven insights and competitor analysis.
Quick Comparison
| Feature | Appfigures | MobileAction |
|---|---|---|
| Website | appfigures.com | mobileaction.co |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 7 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2013 |
| Headquarters | New York, USA | San Francisco, USA |
Overview
Appfigures
Appfigures gives you the tools to track, optimize, and grow your mobile apps across all major app stores. You can monitor your downloads, revenue, and subscription performance in a single dashboard, eliminating the need to log into multiple developer consoles. The platform simplifies complex data into actionable insights, helping you understand exactly how your apps are performing and where your revenue is coming from.
Beyond tracking your own data, you can perform deep competitor research and optimize your App Store Optimization (ASO) strategy. You can identify high-traffic keywords, track your rankings, and see what your competitors are doing to stay ahead. Whether you are an individual developer or a large growth team, the platform helps you make data-driven decisions to increase your app's visibility and downloads.
MobileAction
MobileAction is an all-in-one growth platform designed to help you dominate the app stores. You can uncover the exact keywords driving traffic to your competitors, track your own rankings in real-time, and discover high-intent search terms to boost your organic visibility. The platform simplifies the complex world of App Store Optimization (ASO) by providing actionable scores and suggestions for your app's metadata.
Beyond organic growth, you can monitor the entire mobile ad ecosystem to see which creatives your competitors are running and which ad networks yield the best results. Whether you are a solo developer or part of a large growth team, the platform provides the intelligence needed to scale your user base efficiently. You can manage your entire mobile marketing strategy from a single dashboard, saving hours of manual research and guesswork.
Overview
Appfigures Features
- Unified Analytics Sync your accounts to view downloads, revenue, and usage data from all major app stores in one centralized dashboard.
- ASO Keyword Tracking Monitor your keyword rankings and discover new high-volume terms to improve your app's visibility in search results.
- Competitor Intelligence Analyze competitor download estimates and revenue trends to benchmark your performance and find market gaps.
- Review Management Read and respond to user reviews across different countries and languages to improve your app's rating.
- Subscription Analytics Track churn, renewals, and monthly recurring revenue to understand the health of your subscription-based business.
- Automated Reports Schedule custom email reports so you and your team stay updated on key performance metrics without logging in.
MobileAction Features
- Keyword Intelligence. Discover high-traffic keywords and track your rankings across different countries to improve your app's organic search visibility.
- Ad Intelligence. Analyze your competitors' creative strategies and see which ad networks they use to acquire their most valuable users.
- Competitor Tracking. Monitor the daily downloads and revenue of any app to benchmark your performance against the top players in your category.
- App Store Optimization. Get automated suggestions for your app title and description to ensure you meet the latest store algorithms and requirements.
- Search Ads Explorer. Optimize your Apple Search Ads campaigns by identifying the most effective keywords and monitoring your share of voice.
- Market Intelligence. Access global market trends and category insights to identify new opportunities for expansion before your competitors do.
Pricing Comparison
Appfigures Pricing
- Unlimited apps
- Daily updates
- Revenue and download tracking
- Review monitoring
- Email reports
- Basic API access
- Everything in Connect, plus:
- Hourly updates
- Advanced ASO tools
- Competitor tracking
- Rankings history
- Review translations
MobileAction Pricing
- Track up to 10 keywords
- Basic ASO report
- Limited competitor tracking
- App store rankings
- Email support
- Everything in Free, plus:
- Track up to 100 keywords
- Competitor keyword spy
- Keyword suggestion tool
- Search Ads intelligence
- Priority email support
Pros & Cons
Appfigures
Pros
- Consolidates data from multiple app stores beautifully
- Highly accurate keyword and ASO tracking tools
- User-friendly interface is easy to navigate
- Excellent automated email reporting for teams
Cons
- Competitor data requires higher-tier paid plans
- Initial account syncing can take some time
- Advanced API features have a learning curve
MobileAction
Pros
- Extensive keyword database for global research
- Intuitive dashboard for tracking competitor creatives
- Accurate estimates for app downloads and revenue
- Helpful automated suggestions for ASO metadata
Cons
- Higher tiers can be expensive for startups
- Learning curve for advanced ad intelligence data
- Occasional delays in data refreshing for niche apps