Astrella Review: Overview, Features, Pricing & Alternatives in 2025

Tired of tangled ownership spreadsheets?

If you’re researching Astrella, you’ve probably reached the point where tracking your cap table and equity data in Excel is stressful, risky, and taking valuable time away from your company’s growth.

Let’s face it, one wrong cell can throw your entire ownership structure into confusion—making audits and reporting way more painful than they should be.

Astrella rethinks equity management by automating everything from employee stock plan administration to compliance reporting, all in one secure, cloud-based platform. With blockchain-powered audit trails, real-time cap table updates, and deep integration options, it aims to fix the headaches traditional tools cause.

In this review, I’ll show you how Astrella helps you regain control and clarity over your company’s equity management from day one.

In this Astrella review, you’ll get insights on features, pricing structure, hands-on usability, integrations, and why or how it compares to other cap table solutions you might be considering.

You’ll walk away with everything you need to confidently compare solutions, weigh the features you need to fix your equity headaches, and choose next steps.

Let’s dig into the details.

Astrella Overview

Astrella is a modern cloud solution built to simplify equity management. As a product of global fintech EQ, their core mission is to replace risky spreadsheets with secure, auditable ownership data.

I feel their sweet spot is private companies that have outgrown spreadsheets but aren’t ready for massive enterprise systems. They are dedicated to serving your company, not your shareholders, a clear and important distinction from some competitors’ business models.

Recent platform developments lean heavily on their AI and blockchain-enabled audit trail for unquestionable data integrity. I’ll explore what this really means for your reporting through this Astrella review.

Unlike competitors like Carta that often push a self-service model, Astrella positions itself with full-service data migration and support. You get the distinct impression it’s designed to be a true partner, not just another SaaS tool.

They work with a broad range of scaling startups and established private companies, especially those preparing for financial events where impeccable data accuracy is completely non-negotiable for investors.

I think their strategy is to combine sophisticated technology with genuinely accessible, high-touch human support. This directly answers the market’s need for powerful equity tools that don’t require a whole team to manage.

Let’s dive right into the platform’s features.

Astrella Features

Still tracking equity on messy spreadsheets?

Astrella features offer a sophisticated, integrated platform designed to streamline your equity management. Here are the five main Astrella features that help you manage your ownership data effectively.

1. Capitalization Table Management

Is your cap table a constant source of headaches?

Manually updating your capitalization table is error-prone and time-consuming. This often leads to inaccuracies and investor distrust.

Astrella simplifies cap table management by using AI and blockchain to automate administrative tasks, ensuring real-time accuracy. I found that tracking the genealogy of shares is exceptionally precise, which gives you complete transparency. This feature means your ownership structure is always up-to-date.

This means you can easily manage complex equity structures, ensuring your ownership data is always accurate and ready for investors.

2. Employee Stock Plan Administration

Struggling to manage employee stock options?

Issuing and tracking employee equity grants can be a bureaucratic nightmare. This often frustrates both your HR team and employees.

The platform streamlines stock option issuance and administration, simplifying vesting schedules and equity management for stakeholders. From my testing, the intuitive tracking features make managing various equity grants straightforward, ensuring compliance. This helps employees easily understand their equity.

So your team can efficiently administer stock plans, reducing administrative burden and improving employee satisfaction.

3. Financial Reporting and Compliance

Worried about audit readiness and compliance?

Meeting regulatory requirements like ASC 718 and 409A valuation can be daunting. This often leads to compliance risks and costly audit failures.

Astrella provides robust reporting, including ASC 718 compliance and 409A valuations, ensuring you meet all regulatory demands. What I love about this feature is how regular audits ensure continuous compliance, providing peace of mind. You’re always ready for an audit.

This means you can confidently assure boards and investors of your regulatory compliance and accurate financial standing.

4. Immutable Audit Trail

Need an undisputed record of share changes?

Maintaining a trustworthy history of share transactions is critical but often challenging. This can erode stakeholder confidence and complicate audits.

Astrella’s blockchain-enabled immutable audit trail maintains an uncontested genealogy of shares. This is where Astrella shines; every transaction is permanently recorded and verifiable, which builds immense trust. This feature significantly simplifies the auditing process.

The result is your stakeholders get complete transparency and trust, and your audit processes become far more efficient.

5. Stakeholder and Employee Portal

Are your stakeholders clamoring for better equity access?

Providing timely and secure access to equity information can be cumbersome. This often leads to communication gaps and frustration.

Astrella offers an online portal for shareholders and employees, enabling electronic granting of certificates and mobile access. From my testing, the secure mobile app provides constant connectivity to transactions, which is incredibly convenient. You can easily manage equity-related tasks.

This means you can enhance user experience, provide constant connectivity, and improve overall communication with your stakeholders.

You’ll actually appreciate how these Astrella features work together to create a complete equity management ecosystem that simplifies complex financial processes.

Astrella Pricing

Budgeting for new software?

Astrella pricing offers clear annual tiers based on stakeholder count, making it straightforward for you to understand costs for managing your equity and cap table.

Plan	Price & Features
Early Stage	$1,200 per year • 0-25 stakeholders • Cap Table Management • Employee Stock Admin • Full Service Onboarding
Emerging	$3,200 per year • 26-100 stakeholders • All Early Stage features included • Robust Reporting Capabilities • Exit Modeling & ASC718/IFRS 2
Accelerate	$8,200 per year • 101-300 stakeholders • All Emerging features included • Audit Log Monitoring Access • Annual Valuation & e-signature
Custom Solution	Contact sales for pricing • 300+ stakeholders • Tailored features • Dedicated support • Advanced integrations

1. Value Assessment

Great pricing transparency here.

From my cost analysis, Astrella’s tiered pricing directly ties to your company’s growth, ensuring you only pay for the scale you need. What impressed me is how the plans scale with your stakeholder count, meaning you avoid oversized plans early on.

This approach means your monthly costs stay predictable as your company expands, with clear upgrade paths available.

2. Trial/Demo Options

Smart evaluation approach available.

Astrella offers a 30-day free trial, giving you a substantial period to explore features like cap table management and employee equity plans. What I found valuable is how the trial provides full access to core functionalities, helping you truly test its fit for your business.

This lets you validate the platform’s utility before committing to their annual pricing, reducing potential budget risks.

3. Plan Comparison

Choosing the right tier matters.

The Early Stage plan is excellent for startups, but as your stakeholder count grows, the Emerging and Accelerate tiers offer better value with expanded features. What stands out is how each tier includes comprehensive onboarding, ensuring a smooth transition to the platform.

This tiered approach helps you match pricing to actual usage requirements rather than overpaying for unused capabilities.

My Take: Astrella’s pricing strategy focuses on transparent, scalable tiers, making it ideal for companies of all sizes seeking predictable equity management costs without sacrificing functionality.

The overall Astrella pricing reflects transparent value without hidden surprises.

Astrella Reviews

What do real customers actually think?

This section provides a balanced analysis of Astrella reviews, drawing insights from real user feedback to help you understand common experiences and overall sentiment.

1. Overall User Satisfaction

Users seem largely satisfied.

Astrella generally maintains a high satisfaction rating, averaging 4.6 out of 5 on G2. From my review analysis, users consistently express positive sentiment, often highlighting the platform’s ability to simplify complex equity management. Most reviews reflect a strong appreciation for its core functionality.

This suggests you can expect a positive experience with its primary features.

2. Common Praise Points

Customer support is a standout.

Users consistently praise Astrella’s responsive and helpful customer support, with a high G2 rating of 9.5 for quality. What stood out in customer feedback is how implementation representatives simplify cap table management, making the onboarding process exceptionally smooth.

This means you’ll likely receive excellent assistance whenever you need it.

3. Frequent Complaints

Some areas could use refinement.

While generally positive, some reviews mention the platform “could work faster,” and suggest the 409A valuation tool is less comprehensive. What stands out in user feedback is how the dashboard occasionally feels cluttered and less informative compared to competitors’ offerings.

These issues appear to be minor inconveniences rather than significant deal-breakers for most users.

Overall, Astrella reviews reflect a highly positive user experience, with consistent praise for support and ease of use, despite minor suggestions for improvement.

Best Astrella Alternatives

Struggling to find the perfect equity management solution?

The best Astrella alternatives include several strong options, each better suited for different business situations, priorities, and scale.

1. Carta

When extensive investment portfolio management is key.

Carta excels if your primary focus is detailed investment portfolio oversight and a highly granular cap table functionality. From my competitive analysis, Carta offers robust investment portfolio tools, though its pricing can be less transparent and potentially higher post-first year.

Choose Carta if you prioritize deep investment insights and are comfortable with less predictable costs.

2. Pulley

Your priority is user-friendly 409A valuations.

Pulley shines when you need an intuitive dashboard and highly accurate 409A valuation tools for your startup’s equity management. What I found comparing options is that Pulley provides exceptional 409A valuation accuracy, making it a strong alternative for startups prioritizing this.

Consider Pulley if an excellent 409A tool and intuitive interface are your main drivers.

3. Ledgy

Need robust multi-currency and international compliance?

Ledgy is ideal for growing companies with global operations that demand strong privacy, accuracy, and support for multiple currencies and jurisdictions. From my analysis, Ledgy ensures robust legal compliance across borders, a key differentiator for internationally focused businesses.

Choose Ledgy if your company has significant international equity management requirements and prioritizes compliance.

4. Shareworks by Morgan Stanley

For large, established businesses with complex global plans.

Shareworks by Morgan Stanley is better suited if you’re a larger enterprise needing deep HRIS integration and a unified platform for complex global equity plans. Alternative-wise, Shareworks offers comprehensive solutions for large corporations, though Astrella provides better ease of use and support.

This competitor fits best when your established business needs extensive integration and complex global equity plan management.

The best Astrella alternatives depend on your specific business size, budget, and international needs, not just feature lists.

Astrella Setup

Concerned about complicated software setup and training?

Astrella implementation is notably user-friendly, offering full-service onboarding with a dedicated manager, making the Astrella setup process remarkably smooth for most businesses.

1. Setup Complexity & Timeline

Getting started is refreshingly simple here.

Astrella aims for a secure and efficient setup, focusing on establishing a clean cap table quickly. From my implementation analysis, the onboarding process is straightforward and intuitive, especially with their dedicated implementation manager guiding you through data conversion and upload.

You’ll find that Astrella’s approach minimizes the typical deployment headaches, allowing your team to get up and running efficiently.

2. Technical Requirements & Integration

Minimal IT infrastructure changes needed.

Astrella is a cloud-based SaaS solution, meaning your technical requirements are largely limited to internet access and standard device compatibility on Android and iOS. What I found about deployment is that it integrates well with existing systems like accounting, HR, payroll, and legal databases, simplifying data flow.

Plan for seamless data transfer and ensure your existing systems are ready for integration, but avoid major hardware investments.

3. Training & Change Management

User adoption happens naturally with familiar concepts.

Astrella provides full, in-person training tailored to your schedule, ensuring your team quickly becomes proficient. From my analysis, the intuitive interface makes user adoption easy for both administrators and employees, reducing the learning curve significantly compared to less user-centric platforms.

Expect minimal resistance to adoption, as the platform is designed for ease of use, leading to quicker staff proficiency and satisfaction.

4. Support & Success Factors

Vendor support during implementation is top-notch.

Astrella prides itself on “white-glove customer service” and highly rated support, with a dedicated implementation manager resolving issues like award letter views. From my implementation analysis, their quick, helpful customer support is outstanding, crucial for addressing specific needs during setup and beyond.

For your implementation to succeed, leverage their responsive support team and utilize the personalized training to ensure a smooth transition and long-term satisfaction.

The overall Astrella setup is designed for ease of use and swift adoption, making it a strong choice for businesses seeking efficient equity management.

Bottom Line

Is Astrella right for your equity management needs?

My Astrella review synthesizes comprehensive analysis into a clear recommendation, helping you understand who benefits most from this powerful equity management platform.

1. Who This Works Best For

Companies prioritizing accurate, transparent equity management.

Astrella excels for startups, private companies, and service firms like law and VC firms needing robust cap table and employee stock plan management. From my user analysis, businesses focused on auditability and compliance will find its blockchain-enabled immutable audit trail particularly valuable for their operations.

You’ll see significant success if your business requires streamlined equity administration and a high level of data integrity.

2. Overall Strengths

Unparalleled data integrity with exceptional support.

The software succeeds by offering a blockchain-enabled immutable audit trail for unparalleled data accuracy, combined with comprehensive features like scenario modeling and ASC 718 compliance. From my comprehensive analysis, its white-glove customer support and intuitive interface stand out, simplifying complex equity processes for your team.

These strengths translate into reliable record-keeping and a smooth implementation process, saving your business time and resources.

3. Key Limitations

Some areas for specialized tools could improve.

While powerful, Astrella’s 409A valuation tool is sometimes perceived as less comprehensive than competitors, and the dashboard could be more informative. Based on this review, the platform’s speed could be enhanced for users seeking faster processing times in certain operations or during heavy usage.

I’d say these limitations are minor considerations for most users, rather than significant barriers, given the overall robust functionality.

4. Final Recommendation

Astrella earns a strong recommendation for specific users.

You should choose this software if your priority is accurate, auditable equity management, supported by excellent customer service and an easy-to-use interface. From my analysis, this solution works best for growth-focused companies preparing for funding rounds or IPOs, and professional service firms.

My confidence level is high for businesses seeking reliable compliance and a supportive implementation experience.

This Astrella review demonstrates strong value for businesses prioritizing data integrity and support, while also offering insights into areas for future enhancement.