ATLAS.ti
ATLAS.ti is a qualitative data analysis software that helps you uncover actionable insights by organizing, coding, and analyzing unstructured data like text, audio, video, and survey responses.
Gazepoint
Gazepoint provides high-performance eye tracking hardware and software solutions designed to make biometric research accessible and affordable for academic, UX, and marketing professionals worldwide.
Quick Comparison
| Feature | ATLAS.ti | Gazepoint |
|---|---|---|
| Website | atlasti.com | gazept.com |
| Pricing Model | Subscription | One_time |
| Starting Price | $10/month | Free |
| FREE Trial | ✓ 5 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1993 | 2013 |
| Headquarters | Berlin, Germany | Vancouver, Canada |
Overview
ATLAS.ti
ATLAS.ti is a workbench for the qualitative analysis of large bodies of textual, graphical, audio, and video data. You can manage your entire research project in one place, whether you are conducting grounded theory, content analysis, or mixed methods research. The platform allows you to import data from diverse sources including social media, reference managers, and survey tools to begin your discovery process immediately.
You can utilize automated coding tools powered by AI to speed up your initial analysis and identify patterns across thousands of documents. The software is designed for researchers in academia, market research, and user experience who need to transform complex, unstructured information into structured findings. It supports collaborative work across Windows, Mac, and Web platforms, ensuring your team stays synchronized throughout the research lifecycle.
Gazepoint
Gazepoint offers a complete ecosystem for eye-tracking research, combining precision hardware with intuitive analysis software. You can capture gaze data, heatmaps, and fixations to understand exactly how people interact with your websites, advertisements, or software interfaces. By integrating biometric sensors like heart rate and skin conductance, you get a holistic view of the user's emotional and cognitive state during testing.
The platform is designed to remove the high cost barriers typically associated with eye-tracking technology. Whether you are conducting academic studies in a lab or performing quick UX audits in a corporate setting, you can record high-fidelity data and export it for detailed statistical analysis. It simplifies the complex process of biometric data collection into a streamlined workflow you can master quickly.
Overview
ATLAS.ti Features
- AI Coding Save hundreds of hours by letting AI automatically suggest codes and themes across your entire dataset in minutes.
- Multimedia Analysis Analyze text, images, audio, and video files directly within the platform without needing to transcribe every word first.
- Visual Networks Create digital mind maps and network diagrams to visualize the complex relationships between your codes and data segments.
- Sentiment Analysis Automatically detect the emotional tone of your documents to quickly categorize positive, negative, or neutral feedback.
- Survey Import Import open-ended survey responses from tools like SurveyMonkey and automatically turn them into coded data for immediate analysis.
- Team Collaboration Work together on the same project with your colleagues using integrated cloud-sharing and real-time synchronization features.
Gazepoint Features
- Heatmap Generation. Visualize aggregate gaze data to identify which areas of your design attract the most attention and which are ignored.
- Gaze Path Recording. Follow the exact sequence of a user's visual journey to understand their thought process and information seeking behavior.
- Area of Interest (AOI). Define specific regions on your screen to automatically calculate statistics like time-to-first-fixation and total dwell time.
- Biometric Integration. Sync eye-tracking data with GSR and heart rate sensors to measure emotional engagement and cognitive load simultaneously.
- Think-Aloud Recording. Capture audio and screen video alongside gaze data so you can hear your users' feedback while seeing their eyes.
- Data Export. Export your raw data in CSV format to perform advanced statistical modeling in tools like Excel, SPSS, or MATLAB.
Pricing Comparison
ATLAS.ti Pricing
- Browser-based access
- Fully functional coding
- AI-powered auto-coding
- Real-time collaboration
- Project export to desktop
- Secure cloud storage
- Everything in Web, plus:
- Windows and Mac versions
- Advanced network visualizations
- Full multimedia analysis
- Inter-coder agreement tools
- Offline functionality
Gazepoint Pricing
- Basic eye-tracker calibration
- Real-time gaze cursor display
- Open standard API access
- Compatible with all Gazepoint hardware
- Basic system diagnostics
- Everything in Control, plus:
- Heatmaps and opacity maps
- Gaze path animations
- Area of Interest (AOI) statistics
- Screen and video capture
- CSV data exporting
Pros & Cons
ATLAS.ti
Pros
- Superior handling of diverse file formats including video
- Powerful AI tools significantly speed up initial coding
- Excellent visual mapping tools for conceptualizing data
- Cross-platform compatibility between Windows and Mac systems
- Strong customer support and extensive training documentation
Cons
- Steep learning curve for the advanced desktop version
- Web version lacks some advanced features of desktop
- Pricing can be high for non-academic professionals
Gazepoint
Pros
- Significantly more affordable than traditional enterprise eye-tracking systems
- Simple setup process gets you running in minutes
- API allows for custom software and game integration
- Compact hardware design is highly portable for field testing
Cons
- Software interface feels dated compared to modern SaaS tools
- Analysis features require a paid one-time license upgrade
- Limited advanced filtering options for raw data cleaning