Backlynk
Backlynk automates directory submissions to over 200 curated web directories, handling verification, email, and real-time tracking to build your backlink network at scale.
Omnisend
Omnisend is an omnichannel marketing automation platform designed for e-commerce businesses to increase sales through integrated email, SMS, and push notification campaigns across the entire customer journey.
Quick Comparison
| Feature | Backlynk | Omnisend |
|---|---|---|
| Website | backlynk.com | omnisend.com |
| Pricing Model | Quote-based | Freemium |
| Starting Price | $/month | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✘ No product demo | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 0 | 2014 |
| Headquarters | null | London, UK |
Overview
Backlynk
Backlynk is an enterprise-grade automation platform that streamlines the entire directory submission process. It helps you build authority backlinks by submitting your site to over 200 curated web directories, handling all verification steps, email communication, and providing real-time tracking. This allows you to focus on SEO strategy rather than repetitive manual work.
The platform is designed for SEO professionals and teams, enabling you to automate directory submissions across a verified network of sites. You can target directory quality using a DR-based tier system, ensuring relevant and impactful links for your clients. Backlynk aims to eliminate the manual grind of link building, offering a reliable and efficient solution.
Omnisend
Omnisend is an email and SMS marketing automation platform built specifically for e-commerce brands. You can move beyond basic newsletters by creating personalized customer journeys that combine email, SMS, and push notifications into a single automated workflow. The platform integrates directly with major e-commerce stores to track customer behavior and trigger messages based on real-time shopping data.
You can recover lost revenue with abandoned cart sequences, welcome new subscribers, and reward your best customers with automated loyalty workflows. The platform is designed for growing online stores that need sophisticated automation without the complexity of enterprise-level tools. You get access to pre-built automation templates and a drag-and-drop editor that makes creating professional campaigns fast and intuitive.
Overview
Backlynk Features
- Automated Directory Submissions Submit your site to over 200 curated web directories automatically, saving you significant manual effort.
- Automated Verification Backlynk handles all directory verification steps and email confirmations automatically, ensuring submissions are completed end-to-end.
- Real-Time Tracking Monitor the progress of your submissions live and track their status across your selected directories in one unified workflow.
- Smart Categorization AI analyzes your site and selects the most relevant directory categories for maximum SEO impact.
- Detailed Reports Get PDF exports with DR metrics, dofollow/nofollow breakdowns, success rates, and backlink health monitoring.
- DR-Based Tier System Target directory quality with a Domain Rating (DR) based tier system, allowing you to choose directories for maximum impact.
Omnisend Features
- Omnichannel Workflows. Combine email, SMS, and push notifications into a single automated sequence to reach customers on their preferred channels.
- E-commerce Segmentation. Target your audience based on their shopping behavior, purchase history, and campaign engagement to send more relevant offers.
- Product Picker. Drag and drop products directly from your online store into your emails to save time on manual formatting.
- Automated Split Testing. Test different subject lines or content variations within your automated workflows to see what drives the most sales.
- Dynamic Discount Codes. Generate and send unique, single-use discount codes automatically to prevent coupon abuse and track individual redemptions.
- Visual Automation Builder. Map out your entire customer journey with an intuitive drag-and-drop interface that requires no coding or technical skills.
Pricing Comparison
Backlynk Pricing
Omnisend Pricing
- Reach up to 250 contacts
- 500 emails per month
- Up to 60 SMS messages
- 500 web push notifications
- Professional email templates
- Pre-built automations
- Everything in Free, plus:
- Unlimited emails
- Up to 3,933 SMS messages
- Advanced reporting
- 24/7 priority support
- Customer success manager
Pros & Cons
Backlynk
Pros
- Automates time-consuming manual directory submissions, saving you effort.
- Provides real-time tracking and detailed reports for transparency.
- Uses AI for smart categorization, helping you find relevant directories.
- Focuses on verified directories, aiming for quality backlinks.
- Offers a DR-based tier system to target specific link quality.
Cons
- Pricing information is not publicly available, requiring a custom quote.
- May require an initial learning curve to fully utilize all automation features.
- Limited direct control over individual submission details due to automation.
- Dependence on directory availability and acceptance rates.
- No free trial or free plan is explicitly advertised.
Omnisend
Pros
- Deep integration with Shopify and BigCommerce
- Easy to set up complex automations
- Excellent customer support available 24/7
- Consolidated reporting for email and SMS
Cons
- SMS credits can become expensive
- Limited design flexibility in some templates
- Learning curve for advanced segmentation rules