Backlynk
Backlynk automates directory submissions to over 200 curated web directories, handling verification, email, and real-time tracking to build your backlink network at scale.
Ortto
Ortto is a unified customer journey platform that combines marketing automation, customer data, and advanced analytics to help you attract, engage, and retain customers through personalized multi-channel experiences.
Quick Comparison
| Feature | Backlynk | Ortto |
|---|---|---|
| Website | backlynk.com | ortto.com |
| Pricing Model | Quote-based | Subscription |
| Starting Price | $/month | $599/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✘ No product demo | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 0 | 2015 |
| Headquarters | null | Sydney, Australia |
Overview
Backlynk
Backlynk is an enterprise-grade automation platform that streamlines the entire directory submission process. It helps you build authority backlinks by submitting your site to over 200 curated web directories, handling all verification steps, email communication, and providing real-time tracking. This allows you to focus on SEO strategy rather than repetitive manual work.
The platform is designed for SEO professionals and teams, enabling you to automate directory submissions across a verified network of sites. You can target directory quality using a DR-based tier system, ensuring relevant and impactful links for your clients. Backlynk aims to eliminate the manual grind of link building, offering a reliable and efficient solution.
Ortto
Ortto is a unified platform that brings your customer data, marketing automation, and analytics together in one place. Instead of jumping between disconnected tools, you can see exactly how your customers interact with your brand across every touchpoint. You can build complex automated journeys that trigger based on real-time behaviors, ensuring you always send the right message at the perfect moment.
The platform helps you break down data silos by connecting your existing tech stack—like your billing system, support desk, and website—into a single customer view. Whether you are a growing startup or an established enterprise, you can use these insights to personalize emails, SMS, and in-app messages. It simplifies the process of turning raw data into actionable marketing campaigns that drive measurable growth for your business.
Overview
Backlynk Features
- Automated Directory Submissions Submit your site to over 200 curated web directories automatically, saving you significant manual effort.
- Automated Verification Backlynk handles all directory verification steps and email confirmations automatically, ensuring submissions are completed end-to-end.
- Real-Time Tracking Monitor the progress of your submissions live and track their status across your selected directories in one unified workflow.
- Smart Categorization AI analyzes your site and selects the most relevant directory categories for maximum SEO impact.
- Detailed Reports Get PDF exports with DR metrics, dofollow/nofollow breakdowns, success rates, and backlink health monitoring.
- DR-Based Tier System Target directory quality with a Domain Rating (DR) based tier system, allowing you to choose directories for maximum impact.
Ortto Features
- Visual Journey Builder. Create sophisticated automated workflows with a drag-and-drop canvas to guide customers through personalized brand experiences.
- Unified Customer Profiles. See a complete timeline of every interaction a customer has with your business across all integrated platforms.
- Multi-channel Messaging. Reach your audience wherever they are by sending coordinated messages via email, SMS, and in-app notifications.
- Real-time Analytics. Track your campaign performance and ROI instantly with customizable dashboards that show exactly what drives conversions.
- Advanced Segmentation. Group your audience based on their behavior, traits, or purchase history to deliver highly relevant content.
- AI Content Generation. Speed up your campaign creation by using built-in AI tools to write high-performing email subject lines.
Pricing Comparison
Backlynk Pricing
Ortto Pricing
- Up to 10,000 contacts
- Unlimited users
- Email & SMS marketing
- Visual journey builder
- Custom dashboards
- Standard integrations
- Everything in Professional, plus:
- Up to 20,000 contacts
- Advanced security features
- Priority support access
- Custom activity tracking
- Advanced data retention
Pros & Cons
Backlynk
Pros
- Automates time-consuming manual directory submissions, saving you effort.
- Provides real-time tracking and detailed reports for transparency.
- Uses AI for smart categorization, helping you find relevant directories.
- Focuses on verified directories, aiming for quality backlinks.
- Offers a DR-based tier system to target specific link quality.
Cons
- Pricing information is not publicly available, requiring a custom quote.
- May require an initial learning curve to fully utilize all automation features.
- Limited direct control over individual submission details due to automation.
- Dependence on directory availability and acceptance rates.
- No free trial or free plan is explicitly advertised.
Ortto
Pros
- Powerful data integration from multiple sources
- Highly intuitive visual journey mapping interface
- Excellent real-time reporting and attribution tools
- Consolidates multiple marketing tools into one
Cons
- Higher starting price point than competitors
- Learning curve for complex data mapping
- SMS credits require additional separate spend