Badger Maps
Badger Maps is a route optimization and field sales management software that helps outside sales representatives visualize their territory, automate schedule planning, and close more deals through efficient navigation.
Insightly
Insightly is a modern CRM platform that combines sales tracking, marketing automation, and project management into a single solution to help you build lasting customer relationships and grow your business.
Quick Comparison
| Feature | Badger Maps | Insightly |
|---|---|---|
| Website | badgermapping.com | insightly.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $58/month | Free |
| FREE Trial | ✓ 7 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2009 |
| Headquarters | San Francisco, USA | San Francisco, USA |
Overview
Badger Maps
Badger Maps is a specialized tool designed specifically for field sales representatives who spend their days on the road. You can visualize all your customers on an interactive map, allowing you to see exactly where your opportunities lie and how to reach them most efficiently. By automating the tedious process of manual route planning, you can spend less time behind the wheel and more time in front of qualified prospects.
The platform acts as a mobile companion to your existing sales workflow, helping you manage your territory with features like lead generation and check-ins. You can filter your customers by key metrics, color-code your map for better organization, and sync everything with your preferred CRM. Whether you are a solo sales rep or part of a large field team, it helps you optimize your daily schedule to increase your meetings by up to 25%.
Insightly
Insightly is a unified CRM platform designed to help you manage the entire customer journey from first contact to project delivery. Unlike basic contact managers, it connects your sales pipeline directly to post-sale project management, ensuring nothing falls through the cracks after a deal closes. You can track leads, manage complex sales processes, and automate marketing campaigns all within one interface.
The platform is built for teams that need more than just a spreadsheet but want to avoid the complexity of enterprise-level systems. You can visualize your sales stages, automate repetitive workflows, and generate detailed reports to see exactly where your revenue is coming from. It serves over 25,000 companies globally across various industries including manufacturing, professional services, and technology.
Overview
Badger Maps Features
- Route Optimization Create the fastest path between your appointments and automatically reorder stops to save hours of driving time every day.
- Customer Visualization See your entire customer base on a map and use color-coding to identify your most valuable accounts instantly.
- Lead Generation Find new prospects in your immediate area by searching for keywords and adding them directly to your daily route.
- CRM Integration Keep your data consistent by syncing your notes, appointments, and customer details directly with your existing CRM platform.
- Check-ins and Notes Log your meeting details and follow-up tasks immediately after a visit using your mobile device while still on-site.
- Territory Management Filter your map by sales stage, last visit date, or priority to ensure you never miss a critical follow-up.
Insightly Features
- Relationship Linking. Map complex webs of contacts, organizations, and opportunities to see exactly how everyone in your network is connected.
- Lead Routing. Automatically assign leads to the right sales rep in real-time so you can follow up while interest is high.
- Workflow Automation. Create multi-step business processes that trigger email alerts, update records, and generate tasks automatically without manual data entry.
- Integrated Project Management. Convert won opportunities into active projects instantly to manage milestones and track delivery progress without leaving your CRM.
- Email Tracking. Send personalized bulk emails and get notified the moment a prospect opens your message or clicks a link.
- Custom Dashboards. Build visual data visualizations and shareable reports to track your team's performance and forecast future revenue accurately.
Pricing Comparison
Badger Maps Pricing
- Route optimization
- Customer mapping
- Lead generation tools
- Check-ins and reporting
- Mobile app access
- Standard CRM integrations
- Everything in Business, plus:
- Advanced CRM integration
- Team management features
- Territory management tools
- Priority support
- Custom training sessions
Insightly Pricing
- Up to 2 users
- 2,500 record limit
- Lead and contact management
- Project management tools
- Standard reporting
- Everything in Free, plus:
- 100,000 record limit
- Lead management and routing
- Email templates and tracking
- Batch email scheduling
- Mobile app business card scanner
Pros & Cons
Badger Maps
Pros
- Significantly reduces daily route planning time
- Intuitive mobile interface for on-the-road use
- Effective lead generation for finding nearby prospects
- Excellent customer support and onboarding assistance
Cons
- Higher price point compared to basic navigators
- Initial sync with complex CRMs takes time
- Occasional lag when loading very large datasets
Insightly
Pros
- Seamless transition from sales deals to active projects
- Highly customizable fields and page layouts for specific needs
- Intuitive interface that is easy for new teams to adopt
- Strong mobile app for managing deals on the road
Cons
- Customer support response times can be slow on lower tiers
- Reporting tools have a slight learning curve for beginners
- Email marketing features require a separate add-on subscription