Badger Maps
Badger Maps is a route optimization and field sales management software that helps outside sales representatives visualize their territory, automate schedule planning, and close more deals through efficient navigation.
Maptitude
Maptitude is a professional geographic information system software that provides business mapping tools to help you visualize data, identify spatial patterns, and make informed location-based decisions.
Quick Comparison
| Feature | Badger Maps | Maptitude |
|---|---|---|
| Website | badgermapping.com | maptitude.com |
| Pricing Model | Subscription | One_time |
| Starting Price | $58/month | $99/month |
| FREE Trial | ✓ 7 days free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 1983 |
| Headquarters | San Francisco, USA | Newton, USA |
Overview
Badger Maps
Badger Maps is a specialized tool designed specifically for field sales representatives who spend their days on the road. You can visualize all your customers on an interactive map, allowing you to see exactly where your opportunities lie and how to reach them most efficiently. By automating the tedious process of manual route planning, you can spend less time behind the wheel and more time in front of qualified prospects.
The platform acts as a mobile companion to your existing sales workflow, helping you manage your territory with features like lead generation and check-ins. You can filter your customers by key metrics, color-code your map for better organization, and sync everything with your preferred CRM. Whether you are a solo sales rep or part of a large field team, it helps you optimize your daily schedule to increase your meetings by up to 25%.
Maptitude
Maptitude is a robust geographic information system (GIS) that gives you the tools to transform your spreadsheets into insightful maps. You can visualize your customers, sales territories, and facilities to uncover hidden geographic patterns that standard reports often miss. Whether you are balancing sales territories or finding the best location for a new storefront, the software provides the demographic data and spatial tools you need to succeed.
You can perform complex spatial analysis like drive-time calculations, shortest-path routing, and heat mapping without needing a degree in geography. It is designed for business analysts, franchise managers, and logistics planners who need professional-grade mapping capabilities. The software comes bundled with extensive geographic and demographic datasets, so you can start analyzing your market immediately after installation.
Overview
Badger Maps Features
- Route Optimization Create the fastest path between your appointments and automatically reorder stops to save hours of driving time every day.
- Customer Visualization See your entire customer base on a map and use color-coding to identify your most valuable accounts instantly.
- Lead Generation Find new prospects in your immediate area by searching for keywords and adding them directly to your daily route.
- CRM Integration Keep your data consistent by syncing your notes, appointments, and customer details directly with your existing CRM platform.
- Check-ins and Notes Log your meeting details and follow-up tasks immediately after a visit using your mobile device while still on-site.
- Territory Management Filter your map by sales stage, last visit date, or priority to ensure you never miss a critical follow-up.
Maptitude Features
- Territory Management. Create, balance, and manage sales or service territories visually to ensure fair workload distribution and maximum market coverage.
- Drive-Time Analysis. Calculate travel time rings around your locations to understand exactly how far your customers must travel to reach you.
- Route Optimization. Plan the most efficient routes for your delivery or service vehicles to save on fuel costs and reduce travel time.
- Demographic Mapping. Access built-in census data to identify high-income areas, age groups, or ethnic concentrations that match your ideal customer profile.
- Facility Location. Identify the best spots for new offices or stores by analyzing proximity to customers and distance from competitors.
- Geocoding and Pin Mapping. Convert your Excel addresses into precise map points instantly to see exactly where your business activity is happening.
Pricing Comparison
Badger Maps Pricing
- Route optimization
- Customer mapping
- Lead generation tools
- Check-ins and reporting
- Mobile app access
- Standard CRM integrations
- Everything in Business, plus:
- Advanced CRM integration
- Team management features
- Territory management tools
- Priority support
- Custom training sessions
Maptitude Pricing
- Permanent software license
- Full GIS toolset
- Country data package included
- Demographic census data
- Free technical support
- Route optimization tools
- Everything in Desktop, plus:
- Web-based map sharing
- Browser-based access
- Interactive map publishing
- Team collaboration tools
- Mobile map viewing
Pros & Cons
Badger Maps
Pros
- Significantly reduces daily route planning time
- Intuitive mobile interface for on-the-road use
- Effective lead generation for finding nearby prospects
- Excellent customer support and onboarding assistance
Cons
- Higher price point compared to basic navigators
- Initial sync with complex CRMs takes time
- Occasional lag when loading very large datasets
Maptitude
Pros
- Includes massive amounts of free demographic data
- One-time purchase avoids recurring subscription fatigue
- Powerful territory balancing and optimization features
- Excellent customer support and training resources
Cons
- Interface feels dated compared to modern apps
- Steep learning curve for non-technical users
- Significant hardware requirements for large datasets